Ce cosa
Analytics kalma ce ta gama gari wacce ke nufin nazarin bayanai. A cikin mahallin gidan yanar gizon, ana amfani da nazari don tattarawa da tantance bayanai kan zirga-zirgar gidan yanar gizo ko aikace-aikacen hannu. Ana iya amfani da wannan bayanan don fahimtar halayen mai amfani, gano wuraren ingantawa da kuma auna tasirin kamfen ɗin tallace-tallace.
Google Analytics sabis ne na nazari na kyauta wanda Google ke bayarwa. Yana ɗaya daga cikin shahararrun sabis na nazari a duniya, wanda miliyoyin gidajen yanar gizo da aikace-aikacen wayar hannu ke amfani da su. Google Analytics yana ba da fasali da yawa, gami da:
- Tarin bayanai: Google Analytics yana tattara bayanai game da gidan yanar gizo ko zirga-zirgar aikace-aikacen hannu, gami da:
- Adireshin IP
- browser
- Tsarin aiki
- wuri
- Shafukan da aka ziyarta
- events
- Binciken bayanai: Google Analytics yana ba da kayan aiki da yawa don nazarin bayanan da aka tattara, gami da:
- Rahoton
- Gaban
- Ra'ayi
- Auna tasirin kamfen tallace-tallace: Ana iya amfani da Google Analytics don auna tasirin tallan tallace-tallace, gami da:
- Nuna talla
- Talla akan YouTube
- Neman biya
Google Tag Manager sabis ɗin sarrafa alamar tag ne wanda Google ke bayarwa. Sabis ne wanda ke ba ku damar sarrafa tags na gidan yanar gizo ko aikace-aikacen wayar hannu a wuri guda. Tags su ne snippets na lamba waɗanda ake amfani da su don tattara bayanai, yin ayyuka, ko saka abun ciki a cikin gidan yanar gizo ko aikace-aikacen hannu.
Google Tag Manager sabis ne mai amfani don:
- Sauƙaƙe sarrafa tag: Google Tag Manager yana ba ku damar sarrafa tags a wuri ɗaya, yana ceton ku daga yin gyara lamba akan gidan yanar gizonku ko aikace-aikacen hannu.
- Yi ayyuka bisa takamaiman abubuwan da suka faru: Manajan Tag na Google yana ba ku damar ɗaukar ayyuka bisa takamaiman abubuwan da suka faru, kamar ƙara samfur a cikin keken ku ko siyan samfuri.
- Haɗa tare da wasu ayyuka: Google Tag Manager yana ba ku damar haɗawa da wasu ayyuka, kamar Google Analytics, Google Ads da Google Marketing Platform.
A ƙarshe, nazari shine kayan aiki mai mahimmanci don fahimtar halayen masu amfani da kuma auna tasirin yakin tallace-tallace. Google Analytics sabis ne mai mahimmanci kuma mai sauƙin amfani, yayin da Google Tag Manager sabis ne na sarrafa tag wanda ke ba ku damar sarrafa tags a wuri ɗaya.
tarihin
An haifi nazari a cikin 90s, tare da ci gaban yanar gizo. Hidimomin nazari na farko sun kasance masu sauqi da iyaka, amma a kan lokaci sun ƙara haɓaka da ƙarfi.
An ƙaddamar da Google Analytics a cikin 2005 kuma cikin sauri ya zama sabis na nazari da aka fi amfani dashi a duniya. Google Analytics yana ba da fasali da yawa, gami da tattara bayanai akan gidan yanar gizo ko zirga-zirgar aikace-aikacen wayar hannu, nazarin bayanan da aka tattara, da auna tasirin kamfen ɗin talla.
Google Tag Manager an ƙaddamar da shi a cikin 2012 kuma sabis ne na sarrafa alamar da ke ba ku damar sarrafa alamar gidan yanar gizo ko aikace-aikacen wayar hannu daga wuri ɗaya. Tags su ne snippets na lamba waɗanda ake amfani da su don tattara bayanai, yin ayyuka, ko saka abun ciki a cikin gidan yanar gizo ko aikace-aikacen hannu.
Google Tag Manager sabis ne mai amfani don sauƙaƙe sarrafa alamar, yin ayyuka bisa takamaiman abubuwan da suka faru, da haɗawa da wasu ayyuka, kamar Google Analytics, Google Ads, da Platform Google Marketing.
Juyin Halitta na Google Analytics da Google Tag Manager
A tsawon shekaru, Google Analytics da Google Tag Manager an sabunta su akai-akai tare da sabbin abubuwa da haɓakawa.
Misali, a cikin 2012 Google Analytics ya ƙaddamar da Universal Analytics, sabon sigar sabis ɗin wanda ke ba da sassauci da iyawa don haɗawa da sauran ayyukan Google. A cikin 2019, Google Analytics ya ƙaddamar da sigar 4, sabon sigar sabis ɗin wanda aka tsara don biyan bukatun kasuwancin zamani.
An sabunta Manajan Tag ɗin Google koyaushe tare da sabbin abubuwa, kamar ikon ƙirƙira da sarrafa alamun al'ada, haɗin kai tare da sauran ayyukan Google, da tallafi don aikace-aikacen hannu.
Google Analytics da Google Tag Manager a yau
A yau Google Analytics da Google Tag Manager su ne biyu daga cikin mafi yawan amfani da nazari da ayyukan sarrafa tag a duniya. Miliyoyin gidajen yanar gizo da aikace-aikacen wayar hannu ke amfani da Google Analytics, yayin da Google Tag Manager ke amfani da dubban daruruwan gidajen yanar gizo da aikace-aikacen wayar hannu.
Google Analytics da Google Tag Manager kayan aiki ne masu ƙarfi waɗanda za a iya amfani da su don fahimtar halayen mai amfani, auna tasirin tallan tallace-tallace, da haɓaka aikin gidan yanar gizo ko aikace-aikacen hannu.
ƙarshe
Google Analytics da Google Tag Manager kayan aiki ne masu mahimmanci guda biyu ga kowane kamfani da ke son fahimtar halayen masu amfani da shi da inganta ayyukan gidan yanar gizonsa ko aikace-aikacen wayar hannu.
Me ya sa
Analytics ana amfani da shi don fahimtar halayen masu amfani da kuma auna tasirin tallan tallace-tallace. Ana iya amfani da Analytics don:
- Fahimtar halayen mai amfani: Ana iya amfani da bincike don fahimtar yadda masu amfani ke hulɗa da gidan yanar gizo ko aikace-aikacen hannu. Ana iya amfani da wannan bayanan don haɓaka ƙwarewar mai amfani da haɓaka juzu'i.
- Auna tasirin kamfen tallace-tallace: Ana iya amfani da nazari don auna tasiri na tallan tallace-tallace, kamar tallan nuni, tallan YouTube da binciken da aka biya. Ana iya amfani da wannan bayanan don inganta yaƙin neman zaɓe da cimma ROI mafi girma.
Google Analytics sabis ne na nazari na kyauta wanda Google ke bayarwa. Yana ɗaya daga cikin shahararrun sabis na nazari a duniya, wanda miliyoyin gidajen yanar gizo da aikace-aikacen wayar hannu ke amfani da su. Google Analytics yana ba da fasali da yawa, gami da:
- Tarin bayanai: Google Analytics yana tattara bayanai game da gidan yanar gizo ko zirga-zirgar aikace-aikacen hannu, gami da:
- Adireshin IP
- browser
- Tsarin aiki
- wuri
- Shafukan da aka ziyarta
- events
- Binciken bayanai: Google Analytics yana ba da kayan aiki da yawa don nazarin bayanan da aka tattara, gami da:
- Rahoton
- Gaban
- Ra'ayi
- Auna tasirin kamfen tallace-tallace: Ana iya amfani da Google Analytics don auna tasirin tallan tallace-tallace, gami da:
- Nuna talla
- Talla akan YouTube
- Neman biya
Google Tag Manager sabis ɗin sarrafa alamar tag ne wanda Google ke bayarwa. Sabis ne wanda ke ba ku damar sarrafa tags na gidan yanar gizo ko aikace-aikacen wayar hannu a wuri guda. Tags su ne snippets na lamba waɗanda ake amfani da su don tattara bayanai, yin ayyuka, ko saka abun ciki a cikin gidan yanar gizo ko aikace-aikacen hannu.
Google Tag Manager sabis ne mai amfani ga:
- Sauƙaƙe sarrafa tag: Google Tag Manager yana ba ku damar sarrafa tags a wuri ɗaya, yana ceton ku daga yin gyara lamba akan gidan yanar gizonku ko aikace-aikacen hannu.
- Yi ayyuka bisa takamaiman abubuwan da suka faru: Manajan Tag na Google yana ba ku damar ɗaukar ayyuka bisa takamaiman abubuwan da suka faru, kamar ƙara samfur a cikin keken ku ko siyan samfuri.
- Haɗa tare da wasu ayyuka: Google Tag Manager yana ba ku damar haɗawa da wasu ayyuka, kamar Google Analytics, Google Ads da Google Marketing Platform.
A ƙarshe, analytics, Google Analytics e Google Tag Manager kayan aiki ne masu mahimmanci ga kowane kamfani da ke son fahimtar halayen masu amfani da shi da inganta ayyukan gidan yanar gizonsa ko aikace-aikacen wayar hannu.
Abin da muke bayarwa
Duk ya fito daga plugin ɗin WordPress “Kit ɗin Yanar Gizo”: “Plugin Google na hukuma na WordPress”.
Kit ɗin Yanar Gizo babban plugin ne da gaske kuma yana da fa'ida sosai, amma Agenzia Yanar Gizon Yanar Gizo yana son yin nasa abin don haka yana ƙirƙirar "Google Toolkit for Analytics".
Har yanzu ba a bayyana ranar da aka saki ba.
Nemo ƙarin daga Iron SEO
Biyan kuɗi don karɓar sabbin labarai ta imel.
