Dab tsi
Analytics yog ib lub ntsiab lus dav dav uas hais txog kev txheeb xyuas cov ntaub ntawv. Hauv cov ntsiab lus hauv lub vev xaib, kev tshuaj xyuas yog siv los sau thiab txheeb xyuas cov ntaub ntawv ntawm kev khiav tsheb ntawm lub vev xaib lossis daim ntawv thov mobile. Cov ntaub ntawv no tuaj yeem siv los nkag siab cov neeg siv tus cwj pwm, txheeb xyuas thaj chaw rau kev txhim kho thiab ntsuas kev ua tau zoo ntawm kev lag luam kev lag luam.
Google Analytics yog ib qho kev tshuaj ntsuam xyuas dawb muab los ntawm Google. Nws yog ib qho ntawm cov kev pabcuam analytics nrov tshaj plaws hauv ntiaj teb, siv los ntawm ntau lab lub vev xaib thiab mobile apps. Google Analytics muaj ntau yam nta, suav nrog:
- Kev sau cov ntaub ntawv: Google Analytics sau cov ntaub ntawv hais txog lub vev xaib lossis daim ntawv thov mobile, suav nrog:
- IP chaw nyob
- browser
- Kev khiav haujlwm
- qhov chaw
- Cov nplooj ntawv tau mus xyuas
- Txheej xwm
- Kev txheeb xyuas cov ntaub ntawv: Google Analytics muab ntau yam cuab yeej los txheeb xyuas cov ntaub ntawv khaws tseg, suav nrog:
- Daim ntawv qhia txog
- dashboard
- Kev pom kev
- Ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam: Google Analytics tuaj yeem siv los ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam, suav nrog:
- Tso tawm kev tshaj tawm
- Kev tshaj tawm hauv YouTube
- Them nrhiav
Google Tuav Manager yog ib qho kev tswj tag nrho muab los ntawm Google. Nws yog ib qho kev pabcuam uas tso cai rau koj los tswj cov cim npe rau lub vev xaib lossis daim ntawv thov mobile hauv ib qho chaw. Cov cim npe yog cov kab lus luv luv uas siv los sau cov ntaub ntawv, ua haujlwm, lossis ntxig cov ntsiab lus rau hauv lub vev xaib lossis daim ntawv thov mobile.
Google Tag Manager yog ib qho kev pabcuam zoo rau:
- Simplify tag kev tswj hwm: Google Tag Manager tso cai rau koj tswj cov cim npe hauv ib qho chaw, txuag koj los ntawm kev hloov kho code ntawm koj lub vev xaib lossis mobile app.
- Ua cov yeeb yam raws li cov xwm txheej tshwj xeeb: Google Tag Manager tso cai rau koj ua raws li cov xwm txheej tshwj xeeb, xws li ntxiv cov khoom rau koj lub laub lossis yuav khoom.
- Ua ke nrog lwm cov kev pabcuam: Google Tag Manager tso cai rau koj los koom nrog lwm cov kev pabcuam, xws li Google Analytics, Google Ads thiab Google Marketing Platform.
Hauv kev xaus, kev tshuaj ntsuam xyuas yog ib qho cuab yeej tseem ceeb rau kev nkag siab cov neeg siv tus cwj pwm thiab ntsuas qhov ua tau zoo ntawm kev lag luam kev lag luam. Google Analytics yog qhov kev pabcuam dav dav thiab yooj yim-rau-siv, thaum Google Tag Manager yog qhov kev pabcuam tag nrho uas tso cai rau koj los tswj cov cim npe hauv ib qho chaw.
keeb kwm
Analytics tau yug los hauv 90s, nrog rau kev txhim kho ntawm lub vev xaib. Thawj cov kev pabcuam tshuaj ntsuam xyuas tau yooj yim heev thiab txwv, tab sis dhau sijhawm lawv tau dhau los ua cov neeg txawj ntse thiab muaj zog.
Google Analytics tau tsim tawm hauv xyoo 2005 thiab tau dhau los ua qhov kev pabcuam tshuaj ntsuam siv ntau tshaj plaws hauv ntiaj teb. Google Analytics muaj ntau yam nta, suav nrog kev sau cov ntaub ntawv ntawm lub vev xaib lossis kev siv xov tooj ntawm tes, tshuaj xyuas cov ntaub ntawv khaws tseg, thiab ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam.
Google Tag Manager tau tsim tawm hauv xyoo 2012 thiab yog qhov kev tswj hwm tag uas tso cai rau koj los tswj lub vev xaib lossis daim ntawv thov mobile cov cim npe los ntawm ib qho chaw. Cov cim npe yog cov kab lus luv luv uas siv los sau cov ntaub ntawv, ua haujlwm, lossis ntxig cov ntsiab lus rau hauv lub vev xaib lossis daim ntawv thov mobile.
Google Tag Manager yog qhov kev pabcuam tseem ceeb rau kev tswj hwm tag nrho, ua haujlwm raws li cov xwm txheej tshwj xeeb, thiab koom nrog lwm cov kev pabcuam, xws li Google Analytics, Google Ads, thiab Google Marketing Platform.
Evolution ntawm Google Analytics thiab Google Tag Manager
Tau ntau xyoo, Google Analytics thiab Google Tag Manager tau hloov kho tas li nrog cov yam ntxwv tshiab thiab txhim kho.
Piv txwv li, nyob rau hauv 2012 Google Analytics launched Universal Analytics, ib tug tshiab version ntawm cov kev pab cuam uas muaj ntau yooj yooj yim thiab muaj peev xwm mus integrate nrog lwm cov kev pab cuam Google. Hauv 2019, Google Analytics tau tshaj tawm version 4, ib qho tshiab ntawm cov kev pabcuam uas tau tsim los ua kom tau raws li cov kev xav tau ntawm cov lag luam niaj hnub no.
Google Tag Manager tau hloov kho tas li nrog cov yam ntxwv tshiab, xws li lub peev xwm los tsim thiab tswj cov cim npe, kev koom ua ke nrog lwm cov kev pabcuam Google, thiab kev txhawb nqa rau mobile apps.
Google Analytics thiab Google Tag Manager hnub no
Niaj hnub no Google Analytics thiab Google Tag Manager yog ob qhov kev siv tshuaj ntsuam xyuas thiab kev tswj hwm tag nrho hauv ntiaj teb. Google Analytics yog siv los ntawm ntau lab lub vev xaib thiab mobile apps, thaum Google Tag Manager siv ntau pua txhiab lub vev xaib thiab mobile apps.
Google Analytics thiab Google Tag Manager yog cov cuab yeej muaj zog uas tuaj yeem siv los nkag siab cov neeg siv tus cwj pwm, ntsuas qhov ua tau zoo ntawm kev lag luam kev lag luam, thiab txhim kho kev ua haujlwm ntawm lub vev xaib lossis daim ntawv thov mobile.
xaus
Google Analytics thiab Google Tag Manager yog ob qho tseem ceeb rau txhua lub tuam txhab uas xav nkag siab txog tus cwj pwm ntawm nws cov neeg siv thiab txhim kho kev ua tau zoo ntawm nws lub vev xaib lossis daim ntawv thov mobile.
Vim li cas
Analytics nws yog siv los nkag siab cov neeg siv tus cwj pwm thiab ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam. Analytics tuaj yeem siv rau:
- Nkag siab tus neeg siv tus cwj pwm: Analytics tuaj yeem siv los nkag siab tias cov neeg siv cuam tshuam nrog lub vev xaib lossis daim ntawv thov mobile. Cov ntaub ntawv no tuaj yeem siv los txhim kho cov neeg siv kev paub dhau los thiab nce kev hloov pauv.
- Ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam: Analytics tuaj yeem siv los ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam, xws li kev tshaj tawm kev tshaj tawm, YouTube tshaj tawm thiab kev tshawb nrhiav them nyiaj. Cov ntaub ntawv no tuaj yeem siv los txhim kho kev sib tw thiab ua tiav ROI ntau dua.
Google Analytics yog ib qho kev tshuaj ntsuam xyuas dawb muab los ntawm Google. Nws yog ib qho ntawm cov kev pabcuam analytics nrov tshaj plaws hauv ntiaj teb, siv los ntawm ntau lab lub vev xaib thiab mobile apps. Google Analytics muaj ntau yam nta, suav nrog:
- Kev sau cov ntaub ntawv: Google Analytics sau cov ntaub ntawv hais txog lub vev xaib lossis daim ntawv thov mobile, suav nrog:
- IP chaw nyob
- browser
- Kev khiav haujlwm
- qhov chaw
- Cov nplooj ntawv tau mus xyuas
- Txheej xwm
- Kev txheeb xyuas cov ntaub ntawv: Google Analytics muab ntau yam cuab yeej los txheeb xyuas cov ntaub ntawv khaws tseg, suav nrog:
- Daim ntawv qhia txog
- dashboard
- Kev pom kev
- Ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam: Google Analytics tuaj yeem siv los ntsuas qhov ua tau zoo ntawm kev tshaj tawm kev lag luam, suav nrog:
- Tso tawm kev tshaj tawm
- Kev tshaj tawm hauv YouTube
- Them nrhiav
Google Tuav Manager yog ib qho kev tswj tag nrho muab los ntawm Google. Nws yog ib qho kev pabcuam uas tso cai rau koj los tswj cov cim npe rau lub vev xaib lossis daim ntawv thov mobile hauv ib qho chaw. Cov cim npe yog cov kab lus luv luv uas siv los sau cov ntaub ntawv, ua haujlwm, lossis ntxig cov ntsiab lus rau hauv lub vev xaib lossis daim ntawv thov mobile.
Google Tuav Manager nws yog ib qho kev pabcuam zoo rau:
- Simplify tag kev tswj hwm: Google Tag Manager tso cai rau koj tswj cov cim npe hauv ib qho chaw, txuag koj los ntawm kev hloov kho code ntawm koj lub vev xaib lossis mobile app.
- Ua cov yeeb yam raws li cov xwm txheej tshwj xeeb: Google Tag Manager tso cai rau koj ua raws li cov xwm txheej tshwj xeeb, xws li ntxiv cov khoom rau koj lub laub lossis yuav khoom.
- Ua ke nrog lwm cov kev pabcuam: Google Tag Manager tso cai rau koj los koom nrog lwm cov kev pabcuam, xws li Google Analytics, Google Ads thiab Google Marketing Platform.
Hauv kev xaus, analytics, Google Analytics e Google Tuav Manager lawv yog cov cuab yeej tseem ceeb rau txhua lub tuam txhab uas xav nkag siab txog tus cwj pwm ntawm nws cov neeg siv thiab txhim kho kev ua tau zoo ntawm nws lub vev xaib lossis daim ntawv thov mobile.
Peb muab dab tsi
Nws tag nrho los ntawm WordPress plugin "Site Kit": "Google's official WordPress plugin".
Cov Khoom Siv Site yog qhov zoo tshaj plaws plugin thiab muaj txiaj ntsig zoo, tab sis Agenzia Web Online xav ua nws tus kheej yog li nws tsim "Google Toolkit for Analytics".
Hnub tso tawm tseem tsis tau txhais.
Xav paub ntau ntxiv los ntawm Iron SEO
Sau npe yuav tau txais cov lus tseeb los ntawm email.
