O le a
Analytics ose faaupuga lautele e faasino ile au'ili'iliga o fa'amaumauga. I totonu o le upega tafaʻilagi, e faʻaaogaina auʻiliʻili e aoina ma auʻiliʻili faʻamatalaga i luga o felauaiga o se upega tafaʻilagi poʻo se telefoni feaveaʻi. O nei faʻamatalaga e mafai ona faʻaogaina e malamalama ai i amioga a tagata faʻaoga, faʻailoa vaega mo le faʻaleleia ma fuaina le aoga o faʻasalalauga faʻatau.
Analytics Google ose au'aunaga au'ili'ili fua e ofoina mai e Google. O se tasi lea o au'aunaga au'ili'ili ta'uta'ua i le lalolagi, fa'aaogaina e le faitau miliona o upegatafa'ilagi ma telefoni feavea'i. Google Analytics e ofoina atu le tele o vaega, e aofia ai:
- aoina o fa'amaumauga: Google Analytics e aoina faʻamatalaga e uiga i luga o upega tafaʻilagi poʻo felauaiga o talosaga feaveaʻi, e aofia ai:
- tuatusi IP
- Browser
- Faiga faʻavae
- mea
- Itulau na asia
- Mea na Tutupu
- Iloiloga fa'amaumauga: Google Analytics e maua ai le tele o meafaigaluega e faʻavasega ai faʻamaumauga na aoina, e aofia ai:
- tala
- Dashboard
- Vaaiga
- Fuaina o le aoga o faʻasalalauga faʻatau: Google Analytics e mafai ona faʻaogaina e fua ai le aoga o faʻasalalauga faʻatau, e aofia ai:
- Fa'aali fa'asalalauga
- Fa'asalalauga ile YouTube
- Su'ega totogi
Google Tag Manager ose auaunaga tau fa'ailoga ua ofoina mai e Google. O se 'au'aunaga e mafai ai e oe ona pulea fa'ailoga mo se upega tafa'ilagi po'o se telefoni feavea'i i se nofoaga e tasi. O fa'ailoga o snippets o code e fa'aoga e aoina ai fa'amaumauga, fa'atino gaioiga, po'o le fa'aofiina o mea i totonu o se upega tafa'ilagi po'o se telefoni feavea'i.
Google Tag Manager o se auaunaga aoga mo:
- Fa'afaigofie le pulega o fa'ailoga: Google Tag Manager e faʻatagaina oe e pulea faʻailoga i se nofoaga e tasi, e sefe ai oe mai le faʻasaʻoina o code i luga o lau upega tafaʻilagi poʻo le telefoni feaveaʻi.
- Faia taga e fa'atatau i mea fa'apitoa: Google Tag Manager e fa'atagaina oe e fai taga e fa'atatau i mea fa'apitoa, e pei o le fa'aopoopoina o se oloa i lau ta'avale po'o le fa'atauina o se oloa.
- Fa'atasi ma isi 'au'aunaga: Google Tag Manager e faʻatagaina oe e tuʻufaʻatasia ma isi auʻaunaga, e pei o Google Analytics, Google Ads ma Google Marketing Platform.
I le faaiuga, o auʻiliʻiliga o se meafaigaluega taua mo le malamalama i amioga a tagata faʻaoga ma fuaina le aoga o faʻasalalauga tau maketi. Google Analytics o se auʻaunaga auʻiliʻili faʻapitoa ma faigofie ona faʻaoga, aʻo Google Tag Manager o se tautua faʻatautaia o faʻailoga e mafai ai e oe ona pulea faʻailoga i se nofoaga e tasi.
talafaasolopito
Analytics na fanau mai i le 90s, faatasi ai ma le atinaʻeina o le upega tafaʻilagi. O au'aunaga au'ili'ili muamua sa matua'i faigofie ma fa'atapula'aina, ae i le aluga o taimi ua fa'atuputeleina fa'apitoa ma mamana.
Google Analytics na faʻalauiloaina i le 2005 ma ua vave ona avea ma auʻaunaga faʻaoga sili ona faʻaaogaina i le lalolagi. Google Analytics e ofoina atu le tele o foliga, e aofia ai le aoina mai o faʻamatalaga i luga o le upega tafaʻilagi poʻo le feʻaveaʻi o talosaga feaveaʻi, suʻesuʻeina o faʻamaumauga na aoina, ma fuaina le aoga o faʻasalalauga faʻatau.
Google Tag Manager na faʻalauiloaina i le 2012 ma o se auaunaga faʻatautaia e faʻatagaina oe e pulea se upega tafaʻilagi poʻo faʻailoga telefoni feaveaʻi mai se nofoaga e tasi. O fa'ailoga o snippets o code e fa'aoga e aoina ai fa'amaumauga, fa'atino gaioiga, po'o le fa'aofiina o mea i totonu o se upega tafa'ilagi po'o se telefoni feavea'i.
Google Tag Manager o se auaunaga aoga mo le faafaigofieina o le puleaina o tag, faia o gaioiga e faʻatatau i mea faʻapitoa, ma tuʻufaʻatasia ma isi auʻaunaga, e pei o Google Analytics, Google Ads, ma Google Marketing Platform.
Evolution o Google Analytics ma Google Tag Manager
I le aluga o tausaga, Google Analytics ma Google Tag Manager ua faʻafouina pea i foliga fou ma faʻaleleia.
Mo se faʻataʻitaʻiga, i le 2012 Google Analytics na faʻalauiloaina Universal Analytics, o se faʻamatalaga fou o le auaunaga e ofoina atu le sili atu le fetuutuunai ma le gafatia e tuʻufaʻatasia ma isi auaunaga Google. I le 2019, na faʻalauiloa ai e Google Analytics le version 4, o se faʻamatalaga fou o le auaunaga na mamanuina e faʻafetaui ai manaʻoga o pisinisi faʻaonaponei.
Google Tag Manager o loʻo faʻafouina i taimi uma i foliga fou, e pei o le mafai ona fatuina ma pulea faʻailoga masani, faʻatasi ma isi Google auaunaga, ma le lagolago mo polokalama feaveaʻi.
Google Analytics ma Google Tag Manager i aso nei
I aso nei, Google Analytics ma Google Tag Manager o ni au'aunaga e lua e sili ona fa'aoga fa'aoga ma fa'auiga i le lalolagi. Google Analytics o loʻo faʻaaogaina e le faitau miliona o upega tafaʻilagi ma telefoni feaveaʻi, aʻo Google Tag Manager e faʻaaogaina e le faitau selau afe o upega tafaʻilagi ma telefoni feaveaʻi.
Google Analytics ma Google Tag Manager o meafaigaluega mamana ia e mafai ona faʻaaogaina e malamalama ai i amioga a tagata faʻaoga, fuaina le aoga o faʻasalalauga faʻatau, ma faʻaleleia le faʻatinoina o se upega tafaʻilagi poʻo se telefoni feaveaʻi.
iʻuga
Google Analytics ma Google Tag Manager e lua meafaigaluega taua mo soʻo se kamupani e manaʻo e malamalama i amioga a ona tagata faʻaoga ma faʻaleleia le faʻatinoga o lana upega tafaʻilagi poʻo le telefoni feaveaʻi.
Aisea
Analytics e faʻaaogaina e malamalama ai i amioga a tagata faʻaoga ma fuaina le aoga o faʻasalalauga tau maketi. E mafai ona fa'aogaina fa'amatalaga e:
- Malamalama i amioga a tagata fa'aoga: E mafai ona faʻaogaina faʻamatalaga e malamalama ai pe faʻafefea ona fegalegaleai tagata faʻaoga ma se upega tafaʻilagi poʻo se telefoni feaveaʻi. O nei faʻamatalaga e mafai ona faʻaogaina e faʻaleleia ai le poto masani o tagata faʻaoga ma faʻateleina suiga.
- Fuaina o le aoga o faʻasalalauga faʻatau: E mafai ona faʻaogaina faʻamatalaga e fua ai le aoga o faʻasalalauga faʻatau, e pei o faʻaaliga faʻaaliga, faʻasalalauga YouTube ma suʻesuʻega totogi. O nei faʻamatalaga e mafai ona faʻaogaina e faʻamalieina ai faʻasalalauga ma ausia ai le ROI sili atu.
Analytics Google ose au'aunaga au'ili'ili fua e ofoina mai e Google. O se tasi lea o au'aunaga au'ili'ili ta'uta'ua i le lalolagi, fa'aaogaina e le faitau miliona o upegatafa'ilagi ma telefoni feavea'i. Google Analytics e ofoina atu le tele o vaega, e aofia ai:
- aoina o fa'amaumauga: Google Analytics e aoina faʻamatalaga e uiga i luga o upega tafaʻilagi poʻo felauaiga o talosaga feaveaʻi, e aofia ai:
- tuatusi IP
- Browser
- Faiga faʻavae
- mea
- Itulau na asia
- Mea na Tutupu
- Iloiloga fa'amaumauga: Google Analytics e maua ai le tele o meafaigaluega e faʻavasega ai faʻamaumauga na aoina, e aofia ai:
- tala
- Dashboard
- Vaaiga
- Fuaina o le aoga o faʻasalalauga faʻatau: Google Analytics e mafai ona faʻaogaina e fua ai le aoga o faʻasalalauga faʻatau, e aofia ai:
- Fa'aali fa'asalalauga
- Fa'asalalauga ile YouTube
- Su'ega totogi
Google Tag Manager ose auaunaga tau fa'ailoga ua ofoina mai e Google. O se 'au'aunaga e mafai ai e oe ona pulea fa'ailoga mo se upega tafa'ilagi po'o se telefoni feavea'i i se nofoaga e tasi. O fa'ailoga o snippets o code e fa'aoga e aoina ai fa'amaumauga, fa'atino gaioiga, po'o le fa'aofiina o mea i totonu o se upega tafa'ilagi po'o se telefoni feavea'i.
Google Tag Manager o se auaunaga aoga mo:
- Fa'afaigofie le pulega o fa'ailoga: Google Tag Manager e faʻatagaina oe e pulea faʻailoga i se nofoaga e tasi, e sefe ai oe mai le faʻasaʻoina o code i luga o lau upega tafaʻilagi poʻo le telefoni feaveaʻi.
- Faia taga e fa'atatau i mea fa'apitoa: Google Tag Manager e fa'atagaina oe e fai taga e fa'atatau i mea fa'apitoa, e pei o le fa'aopoopoina o se oloa i lau ta'avale po'o le fa'atauina o se oloa.
- Fa'atasi ma isi 'au'aunaga: Google Tag Manager e faʻatagaina oe e tuʻufaʻatasia ma isi auʻaunaga, e pei o Google Analytics, Google Ads ma Google Marketing Platform.
I le faaiuga, analytics, Analytics Google e Google Tag Manager o meafaigaluega taua mo soʻo se kamupani e manaʻo e malamalama i amioga a ona tagata faʻaoga ma faʻaleleia le faʻatinoga o lana upega tafaʻilagi poʻo le telefoni feaveaʻi.
O mea matou te ofoina atu
E sau uma mai le WordPress plugin "Site Kit": "Google's official WordPress plugin".
O le Site Kit e moni lava o se faʻapipiʻi sili ma aoga tele, ae o Agenzia Web Online e manaʻo e fai lana lava mea ina ia fatuina "Google Toolkit for Analytics".
E le'i fa'ailoa mai le aso fa'amatu'u.
Saili atili mai le Iron SEO
Fa'asoa e maua tala fou ile imeli.
