Yintoni ukuguqulwa
Kwintengiso, ukuguqulwa yisenzo esithathwa ngumsebenzisi kwiwebhusayithi okanye i-app ekhokelela kwinzuzo yenkampani.
Uguqulo lunokuba lweentlobo ezahlukeneyo, kuxhomekeke kwiinjongo zenkampani. Umzekelo, ukuguqulwa kunokuba:
- Intengiso: umsebenzisi uthenga imveliso okanye inkonzo.
- Umkhokheli: umsebenzisi unikezela ngeenkcukacha zabo zoqhagamshelwano ngokutshintshiselana ngolwazi okanye isithembiso.
- Ukukhuphela: umsebenzisi ukhuphela ifayile okanye uxwebhu.
- Umbhalo: umsebenzisi ubhalisela incwadana yeendaba okanye inkqubo yokunyaniseka.
- Unxibelelwano: umsebenzisi usebenzisana nomxholo okanye into yewebhusayithi, umzekelo ngokucofa iqhosha okanye ukubukela ividiyo.
Uguqulo lubalulekile kuba lulinganisa impumelelo yeenzame zentengiso yenkampani. Zisivumela ukuba siqonde ukuba zeziphi izenzo ezisebenzayo kwaye zeziphi ezinokuphuculwa.
Ukulinganisa ukuguqulwa, iinkampani zisebenzisa izixhobo zokuhlalutya ezifana ne-Google Analytics. Ezi zixhobo zikuvumela ukuba ulandele indlela yokuziphatha komsebenzisi kwaye uchonge ukuguqulwa.
Nantsi eminye imizekelo yendlela iinguqulelo ezinokusetyenziswa ngayo ukuphucula imisebenzi yokuthengisa:
- Ukwandisa amaphulo entengiso: amashishini angasebenzisa ukuguqulwa ukuchonga ukuba zeziphi iindlela zokuthengisa ezisebenza kakhulu ekuveliseni ukuguqulwa.
- Ukuphucula iwebhusayithi: amashishini angasebenzisa ukuguqulwa ukuchonga ukuba zeziphi iindawo zewebhusayithi ezisebenza kakhulu ekuveliseni ukuguqulwa.
- Ukudala amaphulo okuthengisa ekujoliswe kuwo: amashishini angasebenzisa ukuguqulwa ukwenza imikhankaso yokuthengisa efanelekileyo ngakumbi kubasebenzisi abanokuthi baguqule.
Ekugqibeleni, ukuguqulwa sisixhobo esibalulekileyo kwiinkampani ezifuna ukulinganisa impumelelo yemisebenzi yazo yokuthengisa kunye nokuphucula iziphumo zabo.
Imbali yoguqulo
Imbali yoguqulo inokulandwa emva kwinkulungwane ye-XNUMX, xa iingcali manani zaqala ukwenza iindlela zokulinganisa ukusebenza kwamaphulo entengiso.
Ngomnyaka we-1920, uvulindlela ohlalutyayo uFrederick Winslow Taylor waqala ukusebenzisa izibalo zokuphucula ukusebenza kakuhle kwemveliso.
Ngeminyaka yee-50, ukuvela kweekhomputha kwenza ukuba kube lula ukuhlalutya inani elikhulu ledatha.
Kwiminyaka ye-60, intsimi yengqondo yoshishino (BI) yaqala ukuphuhlisa, ngokudalwa kwezixhobo kunye nobuchule bokuhlalutya idatha yezoshishino.
Kwiminyaka ye-70, ukuguqulwa kwaqala ukusetyenziswa kwintengiso, kunye nokuphuhliswa kweendlela ezifana nokuthengisa ngokuthe ngqo kunye nokujoliswa kokuziphatha.
Kwiminyaka ye-80, ukuguqulwa kwafikeleleka ngakumbi kumashishini amancinci naphakathi, ngenxa yokufika kwesoftware yohlalutyo olulula kunye neenkonzo.
Kwiminyaka yoo-90, ukusasazeka kwe-Intanethi kukhokelele ekukhuleni kokubaluleka kokuguqulwa kwamashishini e-intanethi.
Ngenkulungwane ye-XNUMX, ukuguqulwa kuye kwaqhubeka nokuguquka, kunye nokuvela kobuchwepheshe obutsha kunye nobuchule, obufana nobukrelekrele bokwenziwa kunye nokufunda koomatshini.
Namhlanje, iinguqu ziyinxalenye ebalulekileyo yalo naliphi na ishishini, zombini kwi-intanethi nangaphandle kweintanethi.
Nazi ezinye zeziganeko eziphambili eziphawule imbali yoguqulo:
- 1837: UCharles Babbage upapasha "KwiQoqosho loShishino kunye noManufactures", enye yeencwadi zokuqala kwizibalo ezisetyenzisiweyo.
- 1908: UFrederick Winslow Taylor upapasha "Imigaqo yoLawulo lweNzululwazi," incwadi echaza iindlela zakhe zokuphucula ukusebenza kakuhle kwemveliso.
- 1954: UJohn Tukey upapasha "Indlela yokuHlola yokuHlalutya kweDatha", incwadi eyazisa ingcamango yokuhlalutya idatha yokuhlola.
- 1962: I-IBM yazisa i-System/360, i-computer ye-mainframe yokuqala eyenza ukuhlalutya inani elikhulu ledatha.
- 1969: UHoward Dresner uqamba igama elithi "ubukrelekrele boshishino".
- 1974: UPeter Drucker upapasha "I-Effective Executive", incwadi ebonisa ukubaluleka kolwazi ekwenzeni izigqibo.
- 1979: UGary Loveman upapasha "UbuNkokeli boLwabelo lweMakethi: iModeli yokuPhuma kweMali yasimahla," incwadi eyazisa ingcamango yohlalutyo lwexabiso lemarike.
- 1982: I-SAS yazisa iSikhokelo soShishino lwe-SAS, enye yesoftware yokuqala ekulula ukuyisebenzisa yohlalutyo.
- 1995: UGoogle usungula iGoogle Analytics, esinye sezona zixhobo zidumileyo zokuhlalutya kwihlabathi.
- 2009: UMcKinsey upapasha "Idatha Enkulu: I-Frontier elandelayo ye-Innovation, uKhuphiswano, kunye neMveliso," ingxelo ebonisa ukubaluleka kwedatha enkulu kumashishini.
- 2012: I-IBM yazisa uWatson, inkqubo yengqondo eyenziweyo engasetyenziselwa ukuhlalutya idatha.
- 2015: I-Google isungula i-Google Analytics 360, iqonga lohlalutyo oluphambili elisebenzisa ubukrelekrele bokwenziwa kunye nokufunda koomatshini.
Uguqulo luluvo oluhlala luvela, kunye nobuchwepheshe obutsha kunye nobuchule obuphuhliswa rhoqo. Oku kwenza uguqulo lube yinkqubo ekhulayo enamandla kunye nentsonkothileyo.
Kwintsimi yokuthengisa, ukuguqulwa kuye kwabaluleka kakhulu kwiminyaka yamuva. Oku kungenxa yezinto ezininzi, eziquka:
- Ukukhula korhwebo lwe-intanethi: ukwanda kweentengiso ze-intanethi kukhokelele ekugxininiseni okukhulu ekuguquleni.
- Ukufika kwedatha enkulu: ukwanda kokufumaneka kwedatha kuye kwenza ukuba kube lula ukulinganisa ukuguqulwa ngokuchanekileyo.
- Ukuvela kwamajelo okuthengisa: ukuvela kweendlela zokuthengisa kwenze ukuba kube nzima kwiinkampani ukulinganisa impumelelo yamaphulo abo.
Ukuphendula le miba, iinkampani zenze izicwangciso ezintsha zokuphucula ukuguqulwa. Ezi zicwangciso ziquka:
- Ukuphucula iiwebhusayithi kuguqulelo: Iinkampani zenza utyalo-mali kwiindlela zokusebenzisa iwebhusayithi ukwenza kube lula kubasebenzisi ukuba bathathe amanyathelo afunekayo.
- Ukusetyenziswa kwezixhobo zokuhlalutya: Iinkampani zisebenzisa izixhobo zokuhlalutya ukuqokelela kunye nokuhlalutya idatha yokuguqulwa.
- Ukusetyenziswa kweendlela zokuthengisa ezizenzekelayo: Iinkampani zisebenzisa iindlela zokuthengisa ezizenzekelayo ukujolisa imiyalezo kubasebenzisi ngokusekelwe kwizenzo zabo.
Uguqulo luyinto ebalulekileyo yaso nasiphi na isicwangciso esiyimpumelelo sokuthengisa.
Amashishini aqondayo ingqikelelo yoguqulo kunye nobuchule bokulinganisa banokuphucula imizamo yabo yokuthengisa kwaye bafumane iintlobo ngeentlobo zeenzuzo, kubandakanya:
- Ukuqonda ngcono abathengi: Ukuguqulwa kunokunceda iinkampani ziqonde ngcono abathengi bazo, iimfuno zabo kunye nokuziphatha kwabo. Oku kunokunceda iinkampani zenze iimveliso kunye neenkonzo ezilungele iimfuno zabo kwaye ziphucule ubudlelwane bazo kunye nabo.
- Ukwenziwa ngcono kwamaphulo okuthengisa: ukuguqulwa kunokunceda amashishini achonge ukuba zeziphi iindlela zokuthengisa ezisebenza kakhulu ekuveliseni iinguqulelo. Oku kunokunceda iinkampani zabe izixhobo zazo ngokufanelekileyo.
- Ujoliso olungcono lwamaphulo entengiso: ukuguqulwa kunokunceda iinkampani zenze imikhankaso yokuthengisa ejoliswe ngakumbi kubasebenzisi abanokuthi baguqule. Oku kunokunceda amashishini afumane i-ROI ephezulu kumaphulo abo.
- Umlinganiselo ongcono we-ROI wamaphulo okuthengisa: ukuguqulwa kunokunceda iinkampani zilinganise i-ROI yamaphulo abo okuthengisa ngokuchanekileyo. Oku kunokunceda iinkampani ukuba zenze izigqibo ezinolwazi malunga nemisebenzi yazo yokuthengisa.
Ekugqibeleni, uguqulo sisixhobo esibalulekileyo kumashishini afuna ukuphucula iinzame zawo zokuthengisa kunye nokufumana inzuzo yokhuphiswano.
Nantsi eminye imizekelo ethile yendlela amashishini anokusebenzisa ngayo utshintsho ukuphucula iinzame zabo zokuthengisa:
- Ishishini le-e-commerce linokusebenzisa iinguqulelo ukuchonga ukuba zeziphi iimveliso okanye iindidi ezidume kakhulu.
- Inkampani yokuthengisa inokusebenzisa iinguqulelo ukuchonga ukuba zeziphi iindlela zokuthengisa ezisebenza kakhulu ekuveliseni izikhokelo.
- Ishishini lenkonzo linokusebenzisa ukuguqulwa ukuchonga ukuba ngawaphi amaphepha kwiwebhusayithi yalo asebenza kakhulu ekuveliseni imibuzo.
Iinkampani ezenza utyalo-mali ekuqondeni nasekulinganiseni utshintsho zinokufumana inzuzo enkulu ngaphezu kwabo bakhuphisana nabo.
Xa uguqula
Ukuguqulwa kunokwenziwa nangaliphi na ixesha umsebenzisi ethatha isenzo esinomdla kwinkampani.
Kwintengiso, iinguqu zihlala zinxulunyaniswa nenjongo ethile, njengokuthengisa imveliso okanye inkonzo, ukufumana isikhokelo, okanye ukubhalisela inkqubo yokuthembeka.
Nangona kunjalo, ukuguqulwa kunokuba ngokubanzi ngakumbi, njengokukhuphela ifayile okanye ukujonga ividiyo.
Ngokubanzi, ukuguqulwa kunokwenzeka nanini na xa umsebenzisi esebenzisana newebhusayithi, i-app okanye enye ishaneli yokuthengisa.
Nantsi eminye imizekelo yokuba uguqulo lunokwenziwa nini:
- Indawo yeWebhusayithi: umsebenzisi uthenga imveliso okanye inkonzo, urhuma kwincwadana yeendaba, ukhuphela ifayile okanye ujonge ividiyo.
- app: umsebenzisi uthenga imveliso okanye inkonzo, ugqibezela inqanaba lomdlalo okanye wabelane ngomxholo.
- Amajelo okuthengisa: umsebenzisi ucofa intengiso, asayinele incwadana yeendaba okanye akhuphele uxwebhu.
Amashishini anokukhetha ukulinganisa iinguquko ngexesha lokwenyani okanye xa lidityanisiwe.
Umlinganiselo wexesha langempela uvumela iinkampani ukuba zibone indlela amaphulo abo okuthengisa aqhuba ngayo ngexesha lokwenyani. Umlinganiselo odibeneyo uvumela iinkampani ukuba zibone iziphumo zemikhankaso yazo yokuthengisa ixesha elide.
Kungakhathaliseki ukuba zenziwa nini, ukuguqulwa kuyimetriki ebalulekileyo kwiinkampani ezifuna ukulinganisa impumelelo yemisebenzi yazo yokuthengisa.
Apho uguqulelo lwenziwa khona
Uguqulo lunokwenzeka naphi na apho umsebenzisi anxibelelana newebhusayithi, i-app, okanye esinye isitishi sokuthengisa.
Kwintengiso, iinguqu zihlala zinxulunyaniswa nenjongo ethile, njengokuthengisa imveliso okanye inkonzo, ukufumana isikhokelo, okanye ukubhalisela inkqubo yokuthembeka.
Nangona kunjalo, ukuguqulwa kunokuba ngokubanzi ngakumbi, njengokukhuphela ifayile okanye ukujonga ividiyo.
Ngokubanzi, uguqulo lunokwenzeka naphi na apho umsebenzisi anxibelelana neshishini.
Nantsi eminye imizekelo apho uguqulelo lunokwenziwa khona:
- Indawo yeWebhusayithi: umsebenzisi uthenga imveliso okanye inkonzo, urhuma kwincwadana yeendaba, ukhuphela ifayile okanye ujonge ividiyo.
- app: umsebenzisi uthenga imveliso okanye inkonzo, ugqibezela inqanaba lomdlalo okanye wabelane ngomxholo.
- Amajelo okuthengisa: umsebenzisi ucofa intengiso, asayinele incwadana yeendaba okanye akhuphele uxwebhu.
- Iivenkile eziphathekayo: umsebenzisi uthenga imveliso okanye inkonzo, ucela ulwazi okanye ubhalisele inkqubo yokunyaniseka.
- Imidiya yokuncokola: umsebenzisi uthenga imveliso okanye inkonzo, ubhalisa kwincwadana yeendaba okanye wabelane ngomxholo.
Amashishini anokukhetha ukulinganisa iinguquko ngexesha lokwenyani okanye xa lidityanisiwe.
Umlinganiselo wexesha langempela uvumela iinkampani ukuba zibone indlela amaphulo abo okuthengisa aqhuba ngayo ngexesha lokwenyani. Umlinganiselo odibeneyo uvumela iinkampani ukuba zibone iziphumo zemikhankaso yazo yokuthengisa ixesha elide.
Nokuba zenziwa phi na, uguqulo luyimetric ebalulekileyo kwiinkampani ezifuna ukulinganisa impumelelo yemizamo yazo yokuthengisa.
Nantsi eminye imizekelo ethile apho uguqulelo lunokwenziwa khona:
- Inkampani ye-e-commerce inokwenza utshintsho kwiwebhusayithi yayo, i-app yeselula, okanye amajelo eendaba ezentlalo.
- Inkampani yokuthengisa inokwenza utshintsho kwiwebhusayithi yayo, kwizinto zayo zokuthengisa, okanye kumaphulo ayo eendaba zoluntu.
- Inkampani yenkonzo inokwenza utshintsho kwiwebhusayithi yayo, kwiivenkile zayo eziphathekayo okanye kumajelo eendaba ezentlalo.
Iinkampani ezenza utyalo-mali ekuqondeni nasekulinganiseni utshintsho zinokufumana inzuzo enkulu ngaphezu kwabo bakhuphisana nabo.
Iimpawu zokuguqulwa
Uguqulo zizenzo ezithathwa ngumsebenzisi kwiwebhusayithi, kwi-app okanye kwelinye ijelo lokuthengisa elinomdla kwinkampani.
Uguqulo lunokuba lweentlobo ezahlukeneyo, kuxhomekeke kwiinjongo zenkampani. Umzekelo, ukuguqulwa kunokuba:
- Intengiso: umsebenzisi uthenga imveliso okanye inkonzo.
- Umkhokheli: umsebenzisi unikezela ngeenkcukacha zabo zoqhagamshelwano ngokutshintshiselana ngolwazi okanye isithembiso.
- Ukukhuphela: umsebenzisi ukhuphela ifayile okanye uxwebhu.
- Umbhalo: umsebenzisi ubhalisela incwadana yeendaba okanye inkqubo yokunyaniseka.
- Unxibelelwano: umsebenzisi usebenzisana nomxholo okanye into yewebhusayithi, umzekelo ngokucofa iqhosha okanye ukubukela ividiyo.
Iinguqu zinenani leempawu ezenza zibaluleke kumashishini. Ezi mpawu ziquka:
- Umlinganiselo: ukuguqulwa kunokulinganiswa ngokuchanekileyo, ukuvumela iinkampani ukuba zivavanye impumelelo yemisebenzi yazo yokuthengisa.
- Ithagethi: Ukuguqulwa kuboshwe kwiinjongo ezithile, ukuvumela amashishini ukuba agxininise kwizenzo ezibaluleke kakhulu kwimpumelelo yabo.
- Ixabiso: ukuguqulwa kunokuba nexabiso lemali, ukuvumela iinkampani ukuba zilinganise imbuyekezo kutyalo-mali lwemisebenzi yazo yokuthengisa.
Amashishini aqondayo iimpawu zokuguqulwa angasebenzisa olu lwazi ukuphucula imizamo yabo yokuthengisa kunye nokufumana inzuzo yokukhuphisana.
Nantsi eminye imizekelo yendlela iimpawu zoguqulo ezinokusetyenziswa ngamashishini:
- Umlinganiselo: iinkampani zinokusebenzisa izixhobo zokuhlalutya ukulinganisa inani lokuguqulwa kunye nexabiso lokuguqulwa ngalunye.
- Ithagethi: Iinkampani zinokuchonga ezona njongo zoguqulo zibalulekileyo zeshishini labo kwaye zijolise kwimisebenzi yazo yokuthengisa kwezi njongo.
- Ixabiso: Iinkampani zinokusebenzisa ixabiso lokuguqulwa ukuvavanya imbuyekezo kutyalo-mali lwemisebenzi yabo yokuthengisa.
Iinkampani ezenza utyalo-mali ekuqondeni nasekulinganiseni utshintsho zinokufumana inzuzo enkulu ngaphezu kwabo bakhuphisana nabo.
Iiplagi zokuguqulwa kwe-WordPress zixhobo ezivumela abasebenzisi be-WordPress ukuba balinganise kwaye baphucule ukuguqulwa kwiwebhusayithi yabo. Ezi plugins zibonelela ngenani leempawu ezinokuba luncedo kumashishini, kubandakanya:
- Ukujonga uguqulo: Iiplagi zokuguqulwa zingasetyenziselwa ukulandelela ukuguqulwa kwiwebhusayithi yakho, ngoko unokulinganisa impumelelo yemigudu yakho yokuthengisa.
- Uguqulo oluphuculweyo: Iiplagi zokuguqulwa zingasetyenziselwa ukwandisa iwebhusayithi yakho ukuze uguqulelwe, ngoko unokwandisa inani lokuguqulwa.
- Uvavanyo lwe-A/B: Iiplagi zokuguqulwa zingasetyenziselwa ukuqhuba iimvavanyo ze-A / B ukumisela ukuba zeziphi iinguqulelo zewebhusayithi zinefuthe elihle ekuguquleni.
Nazi ezinye zeempawu ezinokuthi zinikezelwe kwi-WordPress yokuguqula iiplagi:
- Ukujongwa koGuqulo ngokweSiko: Iiplagi zokuguqulwa zingasetyenziselwa ukulandelela ukuguqulwa kwesiko, ngaphezu kokuguqulwa okungagqibekanga, njengokuthenga, ukukhokela, kunye nokubhalisa.
- Iingxelo zoguqulo: Iiplagi zokuguqulwa zinokunika ingxelo yokuguqulwa eneenkcukacha, ukuze ukwazi ukuhlalutya idatha kwaye uchonge iindawo zokuphucula.
- Uvavanyo lwephepha lokufika lwe-A/B: Iiplagi zokuguqulela zingasetyenziselwa kuvavanyo lwe-A/B kumaphepha okumisa ovavanyo ukumisela ukuba leliphi iphepha lokumisa elinempembelelo entle ekuguquleni.
- Uvavanyo lwe-A/B yezinto zephepha: Iiplagi zokuguqulwa zingasetyenziselwa kwiimpawu zephepha lovavanyo lwe-A / B ukumisela ukuba yeyiphi imiba yephepha enefuthe elihle ekuguquleni.
Ukukhetha i-plugin efanelekileyo yokuguqula i-WordPress kuxhomekeke kwiimfuno zeshishini lakho. Ezinye izinto ekufuneka ziqwalaselwe ziquka:
- Iinjongo zoguqulo zenkampani: i-plugin kufuneka ikwazi ukulandelela kunye nokwandisa ukuguqulwa okubalulekileyo kwishishini.
- Iimpawu ezibonelelwa yi-plugin: i-plugin kufuneka inikeze iimpawu ezifunekayo kwishishini, njengokulandelela ukuguqulwa kwesiko, ingxelo yokuguqulwa kunye novavanyo lwe-A / B.
- Ixabiso le-plugin: Iiplagi zokuguqulwa zinokuba neendleko ezahlukeneyo, ngoko kubalulekile ukukhetha iplagin ehambelana nohlahlo lwabiwo-mali lwenkampani yakho.
Nazi ezinye zezona plugins zidumileyo zokuguqula iWordPress:
- ImonsterInsights: I-MonsterInsights yi-plugin yokuguqulwa kwe-WordPress enika uluhlu olubanzi lweempawu, kubandakanywa ukulandelela ukuguqulwa kwesiko, ingxelo yokuguqulwa, kunye novavanyo lwe-A / B.
- I-OptinMonster: I-OptinMonster yiplagi ye-WordPress popup kunye nefom yokubhalisa enikezela ngeempawu zokuguqulwa eziphambili, ezifana novavanyo lwe-A / B kunye nokwenziwa ngokwezifiso kwe-popup.
- Elementor Pro: I-Elementor Pro yi-plugin yomakhi wephepha lewebhu ye-WordPress enikezela ngeempawu zokuguqulwa eziphambili, ezifana novavanyo lwe-A / B kunye nokwenziwa ngokwezifiso kwekhasi lewebhu.
- I-WooCommerce Conversion Tracking: I-WooCommerce Conversion Tracking yi-plugin ye-ecommerce ye-WordPress enika umsebenzi wokuguqula umkhondo kwiivenkile ze-WooCommerce.
- Uhlalutyo lukaGoogle lweWordPress: I-Google Analytics ye-WordPress yiplagi ye-WordPress evumela ukuba udibanise i-Google Analytics kunye ne-WordPress, ukuze ukwazi ukulandelela ukuguqulwa kwiwebhusayithi yakho.
Ezi zimbalwa ezimbalwa zeeplagi zokuguqulwa kwe-WordPress ezikhoyo.
Ngoba
Sisebenzisa iinguqu kwi-WordPress ukulinganisa kunye nokuphucula impumelelo yemizamo yakho yokuthengisa iwebhusayithi. Ukuguqulwa zizenzo ezithathwa ngumsebenzisi kwiwebhusayithi ezinomdla kwinkampani, njengokuthenga imveliso okanye inkonzo, ukubhalisa kwincwadana yeendaba okanye ukubukela ividiyo.
Ukulandelela ukuguqulwa kwe-WordPress kuvumela amashishini ukuba:
- Ukulinganisa impumelelo yemisebenzi yakho yokuthengisa: Ukuguqulwa kungasetyenziselwa ukulinganisa inani lokuguqulwa kunye nexabiso lokuguqulwa ngalunye.
- Chonga iindawo ekufuneka ziphuculwe: Idatha yokuguqulwa ingasetyenziselwa ukuchonga iindawo zewebhusayithi ezinokuthi ziphuculwe ukwandisa inani lokuguqulwa.
- Lungiselela iwebhusayithi yakho ukuze iguqulelwe: Idatha yokuguqulwa ingasetyenziselwa ukwandisa iwebhusayithi ukwandisa inani lokuguqulwa.
Nantsi eminye imizekelo yendlela uguqulelo olunokusetyenziswa ngayo kwiWordPress:
- Inkampani ye-e-commerce ingasebenzisa ukuguqulwa ukulinganisa inani leentengiso kunye nexabiso lentengiso.
- Inkampani yokuthengisa inokusebenzisa ukuguqulwa ukulinganisa inani leekhokelo kunye nexabiso leekhokelo.
- Ishishini lenkonzo linokusebenzisa ukuguqulwa kokulinganisa inani lezicelo zolwazi kunye nexabiso lezicelo zolwazi.
Iiplagi zokuguqulwa kwe-WordPress zinokunceda amashishini alandele kwaye akhulise ukuguqulwa kwiwebhusayithi yabo. Ezi plugins zinika inani leempawu ezinokuba luncedo kumashishini, kubandakanywa ukulandelela ukuguqulwa kwesiko, ingxelo yokuguqulwa, kunye novavanyo lwe-A / B.
Nazi ezinye zezizathu zokuba kutheni ukuguqulwa kusetyenziswe kwi-WordPress:
- Ukulinganisa impumelelo yemisebenzi yakho yokuthengisa: Uguqulo luyimetric ebalulekileyo yokulinganisa impumelelo yemisebenzi yokuthengisa.
- Ukuchonga iindawo ekufuneka ziphuculwe: Idatha yokuguqulwa ingasetyenziselwa ukuchonga iindawo zewebhusayithi ezinokuthi ziphuculwe ukwandisa inani lokuguqulwa.
- Ukwandisa iwebhusayithi yakho ukuze iguqulelwe: Idatha yokuguqulwa ingasetyenziselwa ukwandisa iwebhusayithi ukwandisa inani lokuguqulwa.
Yintoni esiyinikelayo
I-Arhente yeWebhu ye-Intanethi iphuhlisa iplagi ye-WordPress yokuguqulwa.
Nangona sele kukho iiplagi ezininzi ze-WordPress zokuguqulwa kwimarike, i-Agentia Web Online iye yagqiba ekubeni yenze iplagin yayo enikezelwe kule njongo.
Umhla wokukhupha awukabekwa.
Khangela eyethu amaphepha
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