Kiʻi ʻIke ma nā pūnaewele puni honua lehulehu
He aha ke Kiʻikuhi ʻIke ma nā pūnaewele lehulehu?
ʻO ka Kiʻikuhi ʻIke (KG) ma kahi paena lehulehu he ʻupena o ka ʻike i kūkulu ʻia e wehewehe ana i ka ʻike o ka pūnaewele ma nā ʻōlelo āpau i loaʻa. Aia ka ʻike i nā hui (nā kānaka, nā wahi, nā mea, nā manaʻo), nā pilina ma waena o lākou, a me nā metadata e like me ka ʻōlelo a me ka lā hoʻolaha.
He aha ke Kiʻikuhi ʻIke ma nā pūnaewele lehulehu?
Hoʻohana ka KG ma kahi pūnaewele lehulehu i:
E hoʻomaikaʻi i kāu hulina:
- Hāʻawi ia i nā mea hoʻohana e ʻimi i ka ʻike ma nā ʻōlelo āpau i loaʻa.
- Hāʻawi ia i nā hualoaʻa kūpono a pololei, me ka noʻonoʻo i ka ʻōlelo a me ka pōʻaiapili o ka nīnau.
E maʻalahi ka hoʻokele:
- Hiki i nā mea hoʻohana ke hoʻokele maʻalahi i ka pūnaewele, me ka nānā ʻole i ka ʻōlelo a lākou e koho ai.
- Hōʻike i nā pilina ma waena o nā ʻike ma nā ʻōlelo like ʻole.
Hoʻopilikino i ka ʻike:
- Hāʻawi ia i nā mea hoʻohana ma muli o kā lākou makemake ʻōlelo a me kā lākou makemake.
- Hāʻawi ia iā ʻoe e paipai i nā huahana a i ʻole nā lawelawe ma nā ʻōlelo like ʻole.
Hoʻonui i ka ʻike:
- Hoʻomaikaʻi i ka helu helu pūnaewele ma nā ʻenekini huli no nā ʻōlelo āpau.
- Hāʻawi ia i kahi ʻike mea hoʻohana ʻoi aku ka maikaʻi, hiki ke hoʻonui i ka manawa i hoʻohana ʻia ma ka pūnaewele a me ka helu o nā ʻaoʻao i kipa ʻia.
Pehea ʻoe e hana ai i ka Kiʻikuhi ʻIke ʻŌlelo?
Pono ka hana ʻana i kahi KG lehulehu:
E ʻike i nā hui:
- Wehe i nā hui mai nā ʻike pūnaewele āpau ma nā ʻōlelo āpau.
- E ʻike i nā mea like ma nā ʻōlelo like ʻole.
Hana i nā pilina:
- E wehewehe i ka pilina ma waena o nā hui, e noʻonoʻo ana i ka pōʻaiapili a me ka ʻōlelo.
- Hoʻopili i nā hui like ʻole ma nā ʻōlelo like ʻole.
Hoʻonohonoho i ka ʻikepili:
- E hoʻohana i kahi ʻano maʻamau no ka hoʻonohonoho ʻana i kāu ʻikepili, e like me RDF a i ʻole JSON-LD.
- E wehewehe i nā waiwai o nā hui a me nā pilina ma waena o lākou.
Hoʻohui i ka KG me ka pūnaewele:
- Hoʻohui i ke KG i ka ʻōnaehana hoʻokele maʻiʻo o ka pūnaewele (CMS).
- Hoʻopuka i ke KG ma kahi ʻano i hiki ke loaʻa i nā ʻenekini huli.
Nā mea hana no ka hana ʻana i ka Kiʻikuhi ʻIke ʻŌlelo:
- Kiʻi ʻIke Huahana Google: Hāʻawi i kahi lawelawe manuahi no ka hana ʻana i kahi KG no nā huahana e-commerce, loaʻa i nā ʻōlelo he nui.
- Yext: ʻO ka paepae hoʻokele ʻike e hāʻawi ana i ka hana KG a me ka lawelawe hoʻokele.
- Hui Pūnaewele Semantic: ʻO ka hui kūkākūkā e hāʻawi ana i nā lawelawe no ka hana ʻana i nā KG he nui.
Ka laʻana o nā paena lehulehu e hoʻohana ana i ka Knowledge Graph:
- Wikipedia: Hoʻohana ka encyclopedia pūnaewele puni honua i kahi KG e hoʻopili i ka ʻike ma waena o nā ʻōlelo like ʻole.
- Amazon: Hāʻawi ka pūnaewele e-commerce i kahi KG no kāna mau huahana, loaʻa i nā ʻōlelo like ʻole.
- TripAdvisor: Hāʻawi ka pūnaewele loiloi huakaʻi i kahi KG no kāna mau wahi mākaʻikaʻi, loaʻa ma nā ʻōlelo he nui.
Hopena:
He mea paahana waiwai ka Knowledge Graph no nā pūnaewele lehulehu e makemake ana e hoʻomaikaʻi i ka ʻike mea hoʻohana, hoʻonui i ka ʻike a me ka hiki ke loaʻa i kā lākou ʻike. Pono ka hoʻokumu ʻana i kahi KG multilingual i kahi hoʻopukapuka o ka manawa a me nā kumuwaiwai, akā nui nā pōmaikaʻi.
ʻO Iron SEO 3 Module Patterns me nā ʻōlelo he nui
He mau papahana like ʻole ka Iron SEO 3, akā ʻo kekahi wale nō ka mea hiki ke hoʻohana i ka lehulehu.
No ka mea, hui pū nā ʻōlelo ʻōlelo me GTranslate , Pono e kūpono 'o GTranslate me ka ho'olālā.
ʻOi aku ka maikaʻi, hiki ke loaʻa i nā schemas ma mua o ka plugin GTranslate pono i ka unuhi.
ʻOi aku ka maikaʻi, ʻaʻole ʻo WordPress ka ʻōiwi a me nā ʻōlelo lehulehu
- me ka plugin GTranslate ua unuhi ʻia kāu pūnaewele a i ʻole e-commerce i loko o 100 mau ʻōlelo
- me ka Iron SEO 3 Schemas Module hiki iā ʻoe ke loaʻa nā schema ʻoi aku ma mua o ka plugin GTranslate i hoʻolālā ʻia e hana i nā unuhi o nā ʻōlelo he 100.
He ikaika ka 'Aha Pūnaewele Pūnaewele ma SEO multilingual o nā pūnaewele a me ka e-kelepona no ka mea hāʻawi ʻoi aku ia me ka maikaʻi.
kaumaha
Loaʻa ia mai ka ʻoiaʻiʻo o ka poʻe hana ma SEO e hoʻohana i nā STRUCTURED SCHEMES ME KA METADATA.
Me ka Iron SEO 3 Schema Module makemake mākou e hana hou i ka SEO e lanakila ai i ka hoʻokūkū me kēia ʻano:
(Nā papahana i kūkulu ʻole ʻia me ka metadata
(Nā hoʻolālā ʻāpana me ka metadata
(Nā papahana i kūkulu ʻia me ka metadata))).
ʻO Iron SEO 3 Templates Module kahi plugin WordPress e hoʻonui i ka Iron SEO 3 Core.
Hoʻohana ʻia ka Iron SEO 3 Module Schemes NĀ KULA META ʻo ia hoʻi, nā hiʻohiʻona i kūkulu ʻia Me metadata.
Hoʻok & lanakila
Me nā ʻikepili i hoʻonohonoho like ʻia, no laila me nā schemas like, hāʻawi pū ʻo Iron SEO 3 Schema Module i ka ʻoi aku o 500 metadata o Iron SEO 3 Core.
ʻO ka Meta Schema a i ʻole ka papa hana i kūkulu ʻia me 500 metadata, hāʻawi hou aku hoʻohālikelike ʻia me nā schemas (ʻikepili i kūkulu ʻia) me ka metadata ʻole.
ʻO ka metadata Iron SEO 3 ka mea nui loa i ka SEO, hiki ke hana maʻalahi a hoʻokomo lima ʻia.
ʻO Iron SEO 3 a me Iron SEO 3 Module Schemas, kākoʻo piha UTF-8 a e hana pū lākou me nā URL ʻole Latina. Ma ka laulima me Kipuhaka, Iron SEO 3 Core a me Iron SEO 3 Module Schemes, kākoʻo i ka unuhi ʻana di ma luna o 500 metadata, e o na hoahanau schemas (ʻikepili i kūkulu ʻia), i loko o 100 mau ʻōlelo, no ka SEO di punaewele puni honua, ed e-kālepa ʻōlelo.
ʻAʻole wale nā poʻe kokoke iā mākou e koho iā mākou.
E ʻike hou aku mai Iron SEO
E kau inoa no ka loaʻa ʻana o nā ʻatikala hou loa ma ka leka uila.