Module papahana

He aha ka Product Knowledge Graph ma nā pūnaewele e-commerce?

ʻO ka Kiʻikuhi ʻIke Huahana (PKG) no nā pūnaewele e-kālepa he hōʻike i kūkulu ʻia o ka ʻike e pili ana i nā huahana, nā ʻāpana, nā hōʻailona a me nā pilina ma waena o lākou. He ʻano ia o ka "encyclopedia" kūloko o ka pūnaewele e kōkua ana i ka hoʻonohonoho ʻana a me ka hoʻopili pono ʻana i ka ʻike huahana.

Pehea e hana ai kahi Kipi ʻIke Huahana?

Aia ka PKG i ʻekolu mau mea nui:

1. Hui: ʻO nā hui nā "papa hale" o ka PKG a ke hōʻike nei i nā mea nui o kāu palapala huahana. Hiki iā lākou ke huahana, waeʻano, hōʻailona, ​​kala, nui, etc.

2. Nā ʻano: ʻO nā hiʻohiʻona nā waiwai e wehewehe ana i nā hui. No ka huahana, no ka laʻana, hiki i nā ʻano ke komo i ka inoa, wehewehe, kumukūʻai, brand, nui, kala, etc.

3. Nā pilina: Ho'ākāka nā pilina i nā pilina ma waena o nā hui. No ka laʻana, hiki ke hoʻopili ʻia kahi huahana i kāna ʻāpana, kona brand, nā huahana pili, etc.

He aha ke kiʻi ʻike huahana?

Hāʻawi ka PKG i nā pono he nui no nā pūnaewele e-commerce:

• ʻOi aku ka maikaʻi o ka ʻike hulina: A PKG hiki iā ʻoe ke hana i kahi hulina kūloko ʻoi aku ka pololei a me ka pili, e kōkua ana i nā mea hoʻohana e ʻimi i nā huahana a lākou e ʻimi nei no ka wikiwiki a me ka maʻalahi.
• Hoʻokele intuitive hou aku: A PKG hiki iā ʻoe ke hana i nā ala hoʻokele wai a me ka intuitive, e maʻalahi i nā mea hoʻohana ke ʻike i nā huahana hou.
• Hoʻopilikino kiʻekiʻe: Hiki ke hoʻohana ʻia kahi PKG e hana i nā papa inoa huahana pilikino a pili pono no kēlā me kēia mea hoʻohana, e pili ana i kā lākou kūʻai ʻana a me ka mōʻaukala mākaʻikaʻi.
• Hoʻomaikaʻi SEO: Hiki i kahi PKG ke kōkua i ka hoʻomaikaʻi ʻana i ka ʻike ʻana o kāu pūnaewele e-commerce i nā hopena hulina ma o ka hāʻawi ʻana i ka ʻike i kūkulu ʻia i hiki ke hoʻomaopopo maʻalahi iā Google a me nā ʻenekini ʻē aʻe.

Pehea ʻoe e hana ai i kahi Kipi ʻIke Huahana?

Pono ka hana ʻana i kahi PKG i kahi kaʻina paʻakikī e komo pū ana:

• ʻIke hui: E wehewehe i nā mea nui o kāu waihona huahana āu e makemake ai e hoʻokomo i loko o ka PKG.
• Wehewehe ʻano: E hoʻoholo i ka ʻike he mea nui e wehewehe i kēlā me kēia hui.
• Ke kūkulu pilina: E wehewehe i nā pilina ma waena o nā hui like ʻole.
• Ka helu ʻana i ka PKG: E hoʻokomo i ka ʻikepili e pili ana i nā hui, nā ʻano, a me nā pilina.
• PKG mālama: Hoʻohou i ka PKG me ka ʻike hou a me nā huahana.

Nā mea hana no ka hana ʻana i kahi Kipi ʻIke Huahana

Nui nā hoʻonā no ka hana ʻana a me ka mālama ʻana i kahi PKG, me:

• Nā paepae E-kālepa: ʻO kekahi mau kahua e-commerce, e like me Shopify a me Magento, hāʻawi i nā hana i kūkulu ʻia no ka hana ʻana i kahi PKG.
• ʻO nā ʻaoʻao ʻekolu: Aia kekahi mau ʻaoʻao ʻekolu i hoʻolaʻa ʻia no ka hoʻokumu ʻana a me ka mālama ʻana i nā PKG, e like me Amplifi.io a me Yext.
• Hoʻomohala maʻamau: Inā loaʻa iā ʻoe nā pono kikoʻī, hiki iā ʻoe ke hoʻomohala i kahi PKG maʻamau e pili ana i kāu mau pono.

ka hopena

Hiki i kahi Huahana ʻIke Huahana ke lilo i waiwai waiwai no kēlā me kēia pūnaewele e-commerce e makemake ana e hoʻomaikaʻi i ka ʻike kūʻai o kāna mea kūʻai aku, hoʻonui i ke kūʻai aku a hoʻomaikaʻi i kona ʻike pūnaewele.