Koma cosa
Yandex imapereka zida zingapo zothandizira makampani kuti awonjezere kutembenuka ndikuchita malonda otembenuka.
1. Wonjezerani kutembenuka kwa zolinga zamakasitomala zamabizinesi
Yandex imapereka zida zingapo zokuthandizani kutanthauzira zolinga, kusankha omvera, kupanga zotsatsa zabwino, ndikutsata zotsatira zamakampeni anu otsatsa.
- Yandex Metric: Chida ichi chimakupatsani mwayi wowunika kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muwone mwayi wowongolera.
- Yandex Direct: Pulatifomuyi imakupatsani mwayi wopanga ndikuwongolera makampeni otsatsa pa Yandex ndi masamba ena.
- Yandex Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana za tsamba lanu, monga masamba otsikira ndi zotsatsa, kuti muwone omwe amasintha kwambiri.
2. Kodi kutembenuka malonda
Yandex imapereka zida zingapo ndi zothandizira kukuthandizani kuti mupange njira yabwino yosinthira malonda.
- Yandex Metric: Chida ichi chimakupatsani mwayi wofufuza zosintha ndikuzindikira mwayi wowongolera.
- Yandex Direct: Pulatifomuyi imakulolani kuti mupange makampeni otsatsa omwe amatsata ogwiritsa ntchito omwe amatha kusintha.
- Yandex Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana zamakampeni anu otsatsa kuti muwone zomwe zimatembenuza kwambiri.
Kuphatikiza apo, Yandex imapereka zida zingapo zophunzirira kukuthandizani kuti muphunzire kugwiritsa ntchito zida ndi zida zake kuti muwonjezere kutembenuka ndikuchita malonda otembenuka.
Nazi zitsanzo za momwe Yandex ingakuthandizireni kukwaniritsa zolinga zanu zamabizinesi:
- Kampani ya e-commerce itha kugwiritsa ntchito Yandex Metrica kuti izindikire mawu osakira omwe amatulutsa kuchuluka kwa anthu patsamba lake. Kenako, imatha kugwiritsa ntchito Yandex Direct kupanga zotsatsa zotsata mawu osakirawo.
- Bizinesi yantchito imatha kugwiritsa ntchito Yandex Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwone zomwe zimapanga zotsogola kwambiri.
- Kampani yaukadaulo itha kugwiritsa ntchito Yandex Metrica kutsatira kutembenuka kwa kugula. Kenako, imatha kugwiritsa ntchito Yandex Direct kupanga zotsatsa zotsatsira ogwiritsa ntchito omwe amatha kugula zinthu zake.
Pamapeto pake, kusankha kugwiritsa ntchito Yandex kapena Google kuti muwonjezere kutembenuka ndikuchita malonda otembenuka kumadalira zinthu zingapo, kuphatikizapo bajeti yanu, omvera anu ndi zolinga zamalonda.
Ubwino wapadera wogwiritsa ntchito Yandex kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
- Yandex ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku Russia, yomwe ili ndi gawo la 68,15%. Izi zikutanthauza kuti makampeni anu otsatsa ali ndi mwayi wowonedwa ndi omvera padziko lonse lapansi.
- Yandex imapereka zida zingapo ndi zinthu zomwe zimagulitsidwa pamsika waku Russia. Mwachitsanzo, Yandex Metrica imapereka magwiridwe antchito pakutsata zosinthidwa kukhala ma ruble aku Russia.
- Yandex ndi yosavuta kugwiritsa ntchito. Zida ndi zida za Yandex zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito, ngakhale kwa otsatsa oyambira.
- Yandex ndiyothandiza. Yandex imapereka zosankha zingapo zamitengo zomwe zimakulolani kuti mupeze dongosolo lomwe likugwirizana ndi bajeti yanu.
Pomaliza
Yandex imapereka maubwino angapo omwe angakuthandizeni kuwonjezera kutembenuka ndikuchita malonda otembenuka. Makamaka ngati omvera anu ali ku Russia kapena mayiko omwe kale anali Soviet Union.
mbiri
Mbiri ya Yandex
Yandex ndi kampani yaukadaulo yaku Russia yomwe idakhazikitsidwa mu 1997 ndi Arkady Volozh ndi Ilya Segalovich. Kampaniyo idayamba ngati injini yosakira, koma lero imapereka zinthu zambiri ndi mautumiki, kuphatikiza:
- Search engine
- Imelo
- Mapu
- Traduzione
- Kutsatsa
Mbiri ya Yandex ndi zinthu zake kuti muwonjezere kutembenuka kwa zolinga zamabizinesi amakasitomala
Yandex ili ndi mbiri yakale yothandiza makampani kukulitsa zosintha zamabizinesi amakasitomala. Kampaniyo idayamba kupereka zida ndi zida zotsatsa digito mu 2002, ndikukhazikitsa Yandex Direct. Direct ndi nsanja yotsatsa yomwe mumalipira-pa-pali-pali yomwe imalola mabizinesi kufikira omvera padziko lonse lapansi ndi zotsatsa zawo.
Kwa zaka zambiri, Yandex yapitilizabe kuyika ndalama pazida zotsatsa za digito ndi zida. Mu 2007, Yandex idakhazikitsa Yandex Metrica, ntchito yowunikira pa intaneti yomwe imalola makampani kuyang'anira kuchuluka kwa magalimoto patsamba lawo ndikusanthula zomwe zidachitika kuti adziwe mwayi wowongolera. Mu 2012, Yandex inayambitsa Yandex Optimize, ntchito yoyesera ya A/B yomwe imalola mabizinesi kuyesa zinthu zosiyanasiyana za tsamba lawo kuti awone zomwe zimapanga zosintha zambiri.
Chifukwa cha mabizinesi a Yandex pakutsatsa kwa digito, mabizinesi ali ndi zida ndi zinthu zosiyanasiyana zomwe zilipo kuti ziwathandize kukulitsa zosintha zamabizinesi amakasitomala awo.
Nazi zitsanzo za momwe Yandex yathandizira mabizinesi kukulitsa kutembenuka:
- Kampani ya e-commerce idagwiritsa ntchito Yandex Direct kuti iwonjezere malonda ndi 20%.
- Kampani ina yothandiza anthu idagwiritsa ntchito Yandex Metrica kuti isinthe matembenuzidwe awebusayiti ndi 15%.
- Kampani yaukadaulo idagwiritsa ntchito Yandex Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwonjezere kutembenuka kwa lead ndi 25%.
Mbiri ya Yandex ndi zinthu zake zotsatsa malonda
Yandex ilinso ndi mbiri yakale yothandiza mabizinesi kupanga malonda osinthika. Kampaniyo idayamba kupereka zida zosinthira zotsatsa ndi zothandizira mu 2009, ndikukhazikitsa Yandex Conversion Tracking. Conversion Tracking ndi ntchito yomwe imalola makampani kuti azitsata zosintha patsamba lawo.
Kwa zaka zambiri, Yandex yapitilizabe kuyika ndalama pakugulitsa zosintha. Mu 2012, Yandex idakhazikitsa Yandex Analytics Goals, ntchito yomwe imalola mabizinesi kutanthauzira zolinga zakusintha patsamba lawo. Mu 2014, Yandex inayambitsa Yandex Optimize, ntchito yoyesera ya A/B yomwe imalola makampani kuyesa zinthu zosiyanasiyana zamalonda awo otembenuka mtima.
Chifukwa cha mabizinesi a Yandex pakutsatsa malonda, mabizinesi ali ndi zida ndi zinthu zosiyanasiyana zomwe zilipo kuti ziwathandize kupanga njira zosinthira zotsatsa.
Nazi zitsanzo za momwe Yandex yathandizira makampani kutsatsa malonda:
- Kampani ya e-commerce idagwiritsa ntchito Yandex Conversion Tracking kuti izindikire masamba otsikira omwe amatembenuza kwambiri.
- Kampani yothandiza anthu idagwiritsa ntchito Yandex Analytics Goals kutanthauzira zolinga zotembenuka zatsamba lake.
- Kampani yaukadaulo idagwiritsa ntchito Yandex Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwonjezere kutembenuka kogula.
Pomaliza
Yandex imapereka zida zingapo ndi zothandizira zomwe zingathandize mabizinesi kukulitsa kutembenuka ndikuchita malonda otembenuka. Zogulitsa ndi ntchito za Yandex zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito komanso zosavuta, zomwe zimawapangitsa kukhala abwino kwa mabizinesi amitundu yonse.
Chifukwa?
Pali zifukwa zingapo zopangira bizinesi pa Yandex kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
**1. ** Yandex ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku Russia, yomwe ili ndi gawo la 68,15%. Izi zikutanthauza kuti ngati omvera anu ali ku Russia kapena mayiko omwe kale anali Soviet Union, kufikira anthu ambiri ndi zotsatsa zanu ndikosavuta pa Yandex kusiyana ndi makina ena osakira.
**2. ** Yandex imapereka zida zingapo ndi zinthu zomwe zimagulitsidwa pamsika waku Russia. Mwachitsanzo, Yandex Metrica imapereka magwiridwe antchito pakutsata zosinthidwa kukhala ma ruble aku Russia. Izi zitha kukhala zothandiza kwa makampani omwe akufuna kuyeza ROI yamakampeni awo otsatsa pa Yandex.
**3. ** Yandex ndi yosavuta kugwiritsa ntchito. Zida ndi zida za Yandex zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito, ngakhale kwa otsatsa oyambira. Izi zitha kukhala zothandiza kwa mabizinesi omwe alibe bajeti yayikulu pakutsatsa kwa digito.
**4. ** Yandex ndiyothandiza. Yandex imapereka zosankha zingapo zamitengo zomwe zimakulolani kuti mupeze dongosolo lomwe likugwirizana ndi bajeti yanu. Izi zitha kukhala zothandiza kwa mabizinesi omwe ali ndi bajeti yochepa yotsatsa digito.
Nazi zitsanzo za momwe kuchita bizinesi pa Yandex kungathandizire kukulitsa kutembenuka ndikuchita malonda otembenuka:
- Kampani ya e-commerce itha kugwiritsa ntchito Yandex Direct kupanga kampeni yotsatsa yomwe imayang'ana ogwiritsa ntchito omwe amatha kugula zinthu zake.
- Kampani yothandizira imatha kugwiritsa ntchito Yandex Metrica kutsata otembenuka mtima ndikuzindikira mwayi wowongolera.
- Kampani yaukadaulo itha kugwiritsa ntchito Yandex Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwonjezere kutembenuka kwa malonda.
Pamapeto pake, kusankha kuchita bizinesi pa Yandex kumatengera zinthu zingapo, kuphatikiza omvera omwe akufuna, bajeti ndi zolinga zabizinesi. Komabe, ngati omvera anu ali ku Russia kapena mayiko omwe kale anali Soviet Union, Yandex ikhoza kukhala chisankho chothandiza pakuwonjezera kutembenuka ndikuchita malonda otembenuka.
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