Kodi Analytics ndi chiyani
Analytics ndi njira yosonkhanitsa, kukonza ndi kusanthula deta kuti mutulutse zidziwitso zothandiza ndikupanga zisankho zabwinoko.
M'malo mwake, ma analytics amasintha zomwe zasungidwa kukhala zidziwitso zomwe zingagwiritsidwe ntchito kukonza bizinesi, kumvetsetsa makasitomala ndikupanga zisankho zodziwika bwino.
Analytics itha kugwiritsidwa ntchito m'mapulogalamu osiyanasiyana, kuphatikiza:
- Business Intelligence (BI): Analytics amagwiritsidwa ntchito kupanga malipoti ndi ma dashboard omwe amapereka chithunzithunzi cha momwe bizinesi ikugwirira ntchito.
- Zowerengera zamalonda: ma analytics amagwiritsidwa ntchito kuyeza kuchita bwino kwamakampeni otsatsa ndikuwongolera njira zowunikira.
- Zowerengera zamalonda: ma analytics amagwiritsidwa ntchito kusanthula malonda ndikuzindikira mwayi wowongolera.
- Zowerengera zamakasitomala: ma analytics amagwiritsidwa ntchito kumvetsetsa makasitomala ndikupanga zokumana nazo makonda.
- Ma analytics ogwirira ntchito: ma analytics amagwiritsidwa ntchito kuwongolera bwino komanso kuchepetsa ndalama.
Analytics ndi chida champhamvu chomwe chingathandize makampani kupanga zisankho zabwinoko ndikupeza mwayi wampikisano.
Nazi zitsanzo za momwe analytics amagwiritsidwira ntchito mdziko lenileni:
- Kampani ya e-commerce imagwiritsa ntchito ma analytics kutsata machitidwe ogula ndikuwongolera tsamba lake kuti lisinthe.
- Kampani yotsatsa imagwiritsa ntchito ma analytics kuyesa kupambana kwamakampeni azama media ndikuzindikira omvera atsopano.
- Kampani yopanga zinthu imagwiritsa ntchito analytics kuyang'anira makina ndikuzindikira zovuta zomwe zingachitike zisanachitike.
Analytics ndi gawo lomwe likusintha nthawi zonse, ndipo matekinoloje atsopano ndi njira zomwe zimapangidwira nthawi zonse. Izi zimapangitsa ma analytics kukhala njira yamphamvu komanso yotsogola.
Mbiri ya Analytics
Mbiri ya analytics ingayambike m'zaka za zana la XNUMX, pamene owerengera oyambirira anayamba kupanga njira zopezera ndi kusanthula deta.
Mu 1920, mpainiya wa analytics Frederick Winslow Taylor anayamba kugwiritsa ntchito ziwerengero kuti apititse patsogolo kupanga bwino.
M’zaka za m’ma 50, kubwera kwa makompyuta kunapangitsa kuti azitha kufufuza zinthu zambirimbiri.
M'zaka za m'ma 60, gawo la nzeru zamalonda (BI) linayamba kukula, ndikupanga zida ndi njira zowunikira deta yamalonda.
M'zaka za m'ma 70, analytics idagwiritsidwa ntchito koyamba pakutsatsa, ndikupanga njira monga kutsatsa kwachindunji ndi kulunjika pamakhalidwe.
M'zaka za m'ma 80, ma analytics adapezeka mosavuta kwa mabizinesi ang'onoang'ono ndi apakatikati, chifukwa cha kubwera kwa mapulogalamu ndi ntchito zowunikira zosavuta kugwiritsa ntchito.
M'zaka za m'ma 90, kufalikira kwa intaneti kudapangitsa kuti ma analytics achuluke pamabizinesi apaintaneti.
M'zaka za zana la XNUMX, ma analytics akupitilizabe kusinthika, ndikutuluka kwaukadaulo ndi njira zatsopano, monga luntha lochita kupanga komanso kuphunzira pamakina.
Masiku ano, ma analytics ndi gawo lofunikira pabizinesi iliyonse, pa intaneti komanso pa intaneti.
Nazi zina mwazochitika zazikulu zomwe zawonetsa mbiri yakale ya analytics:
- 1837: Charles Babbage akusindikiza "On the Economy of Machinery and Manufactures," imodzi mwa mabuku oyambirira pa ziwerengero zogwiritsidwa ntchito.
- 1908: Frederick Winslow Taylor akusindikiza "Mfundo Zoyendetsera Sayansi," buku lomwe limafotokoza njira zake zowonjezeretsa kupanga bwino.
- 1954: John Tukey akufalitsa "The Exploratory Approach to Analysis of Data," buku lomwe limayambitsa lingaliro la kufufuza deta.
- 1962: IBM imayambitsa System/360, kompyuta yoyamba ya mainframe yomwe imalola kusanthula deta yambiri.
- 1969: Howard Dresner adapanga mawu akuti "nzeru zamabizinesi".
- 1974: Peter Drucker akusindikiza "The Effective Executive," buku lomwe limatsindika kufunika kwa chidziwitso pakupanga zisankho.
- 1979: Gary Loveman akusindikiza "Utsogoleri Wogawana Msika: Chitsanzo cha Free Cash Flow," buku lomwe limayambitsa lingaliro la kusanthula mtengo wa msika.
- 1982: SAS idayambitsa SAS Enterprise Guide, imodzi mwamapulogalamu owunikira osavuta kugwiritsa ntchito.
- 1995: Google ikuyambitsa Google Analytics, imodzi mwa zida zodziwika kwambiri padziko lonse lapansi.
- 2009: McKinsey adatulutsa "Big Data: The Next Frontier for Innovation, Competition, and Productivity," lipoti lomwe likuwonetsa kufunikira kwa deta yayikulu yamabizinesi.
- 2012: IBM imayambitsa Watson, njira yopangira nzeru zomwe zingagwiritsidwe ntchito pofufuza deta.
- 2015: Google ikuyambitsa Google Analytics 360, nsanja yapamwamba yowunikira yomwe imagwiritsa ntchito luntha lochita kupanga komanso kuphunzira pamakina.
Analytics ndi gawo lomwe likusintha nthawi zonse, ndipo matekinoloje atsopano ndi njira zomwe zimapangidwira nthawi zonse. Izi zimapangitsa ma analytics kukhala njira yamphamvu komanso yotsogola.
Khalid
Makhalidwe a analytics
Analytics ndizovuta kwambiri zomwe zimakhala ndi zochitika zingapo, kuphatikiza:
- Kusonkhanitsa deta: deta ikhoza kusonkhanitsidwa kuchokera kuzinthu zosiyanasiyana, kuphatikizapo machitidwe a CRM, nkhokwe zamalonda, mawebusaiti ndi malo ochezera a pa Intaneti.
- Kusintha kwa data: deta imasinthidwa kukhala mawonekedwe omwe angasanthulidwe. Njirayi ingaphatikizepo ntchito monga kuyeretsa deta, kusokoneza deta, ndikupanga zizindikiro zazikulu za ntchito (KPIs).
- Kusanthula deta: deta imawunikidwa kuti izindikire machitidwe, machitidwe ndi maubwenzi. Njirayi ingagwiritse ntchito njira zosiyanasiyana, kuphatikizapo kusanthula ziwerengero, kusanthula zolosera, ndi kusanthula malemba.
- Kutanthauzira zotsatira: zotsatira zowunikira zimatanthauziridwa kuti zipereke chidziwitso chothandiza.
Analytics imadziwika ndi zinthu zingapo, kuphatikiza:
- Chandamale: cholinga cha analytics ndikupereka chidziwitso chothandiza kupanga zisankho zabwinoko.
- Zambiri: kusanthula kumatengera deta. Ubwino wa data ndi wofunikira kwambiri pakutsimikizika kwa zotsatira zowunikira.
- Njira: ma analytics amagwiritsa ntchito njira zosiyanasiyana kusanthula deta. Kusankhidwa kwa njira yoyenera kumadalira cholinga cha kusanthula ndi mtundu wa deta yomwe ilipo.
- Kutanthauzira: zotsatira za kusanthula ziyenera kutanthauziridwa kuti zipereke chidziwitso chothandiza.
Makhalidwe aukadaulo a analytics
Analytics ndi njira yomwe imatha kuchitidwa pamanja kapena kugwiritsa ntchito zida zowunikira ndi matekinoloje.
Zida zowunikira zimatha kusinthiratu ntchito zambiri zomwe zimakhudzidwa ndi kusanthula, kupangitsa kuti ikhale yogwira mtima komanso yolondola.
Ukadaulo wa Analytics, monga luntha lochita kupanga komanso kuphunzira pamakina, zikukhala zofunika kwambiri pakuwunika. Ukadaulo uwu ukhoza kugwiritsidwa ntchito kusanthula kuchuluka kwa data ndikuzindikira mawonekedwe ndi machitidwe omwe sangawonekere ndi njira zachikhalidwe zowerengera.
Zina mwazinthu zaukadaulo zama analytics ndi:
- Voliyumu ya data: ma analytics angagwiritsidwe ntchito kusanthula deta yambiri.
- Kuthamanga kwachangu: ma analytics ayenera kutha kukonza deta mwachangu komanso moyenera.
- Zolondola: zotsatira zowunikira ziyenera kukhala zolondola komanso zodalirika.
- Kusinthasintha: ma analytics amayenera kusinthira ku data ndi zolinga zosiyanasiyana.
- Kufikika: ma analytics ayenera kupezeka kwa ogwiritsa ntchito osiyanasiyana.
Analytics ndi njira yovuta yomwe ikukhala yofunika kwambiri kwa mabizinesi. Makhalidwe ndi luso la analytics ndizofunikira kuti mumvetsetse zomwe angathe ndikuzigwiritsa ntchito moyenera.
Chifukwa?
Pali zifukwa zambiri zomwe muyenera kugwiritsa ntchito analytics. Mwachidule, ma analytics angakuthandizeni:
- Sinthani magwiridwe antchito abizinesi: ma analytics atha kukuthandizani kuzindikira madera omwe kampani ingasinthire ntchito zake. Mwachitsanzo, ma analytics angagwiritsidwe ntchito kuti azindikire malonda kapena mautumiki otchuka kwambiri, makasitomala okhulupilika kwambiri komanso njira zotsatsa malonda.
- Pangani zowoneratu: ma analytics angakuthandizeni kulosera zam'tsogolo. Mwachitsanzo, ma analytics atha kugwiritsidwa ntchito kulosera kufunikira kwa zinthu kapena ntchito, momwe amagulitsa kapena machitidwe a kasitomala.
- Pangani zisankho mwanzeru: ma analytics atha kupatsa makampani chidziwitso chofunikira kuti apange zisankho zodziwika bwino. Mwachitsanzo, ma analytics atha kugwiritsidwa ntchito kusankha zinthu kapena ntchito zomwe zingayambitse pamsika, ndi kampeni yanji yotsatsa komanso njira zamitengo zomwe zitsatidwe.
Nazi zitsanzo za momwe analytics angagwiritsire ntchito kukonza bizinesi:
- Kampani ya e-commerce itha kugwiritsa ntchito ma analytics kuti iwonetsere zomwe ogula amachita ndikuwongolera tsamba lake kuti lisinthe.
- Kampani yotsatsa ikhoza kugwiritsa ntchito ma analytics kuyesa kupambana kwamakampeni azama media ndikuzindikira omvera atsopano.
- Kampani yopanga zinthu imatha kugwiritsa ntchito analytics kuyang'anira makina ndikuzindikira zovuta zomwe zingachitike zisanachitike.
Ponseponse, ma analytics ndi chida champhamvu chomwe chingathandize makampani kupanga zisankho zabwinoko ndikupeza mwayi wampikisano.
Nawa maubwino ena apadera a analytics:
- Limbikitsani kumvetsetsa kwamakasitomala: ma analytics angakuthandizeni kumvetsetsa makasitomala anu, zosowa zawo ndi machitidwe awo. Izi zitha kukuthandizani kupanga zinthu ndi ntchito zomwe zimagwirizana ndi zosowa zawo ndikuwongolera ubale wanu ndi iwo.
- Limbikitsani magwiridwe antchito: ma analytics atha kukuthandizani kuzindikira madera omwe mungawongolere magwiridwe antchito anu. Izi zingakuthandizeni kuchepetsa ndalama komanso kukulitsa zokolola.
- Limbikitsani phindu: ma analytics angakuthandizeni kuzindikira mwayi wowonjezera malonda ndi phindu. Izi zitha kukuthandizani kukwaniritsa zolinga zanu zamabizinesi.
Ngati mukufuna kupititsa patsogolo ntchito ya kampani yanu, muyenera kuganizira kugwiritsa ntchito analytics.
Zomwe timapereka
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