Koma cosa
Zosintha ndi mawu generic amene amanena kusanthula deta. Patsamba lawebusayiti, ma analytics amagwiritsidwa ntchito kusonkhanitsa ndi kusanthula deta pazambiri zapawebusayiti kapena pulogalamu yam'manja. Izi zitha kugwiritsidwa ntchito kumvetsetsa machitidwe a ogwiritsa ntchito, kuzindikira madera omwe angasinthidwe ndikuyesa kuchita bwino kwa kampeni yotsatsa.
Analytics Google ndi ntchito yaulere ya analytics yoperekedwa ndi Google. Ndi imodzi mwazinthu zodziwika kwambiri padziko lonse lapansi, zomwe zimagwiritsidwa ntchito ndi mamiliyoni amasamba ndi mapulogalamu am'manja. Google Analytics imapereka zinthu zambiri, kuphatikiza:
- Kusonkhanitsa deta: Google Analytics imasonkhanitsa zambiri zokhudza tsamba lawebusayiti kapena kuchuluka kwa mafoni, kuphatikiza:
- IP ma adilesi
- Browser
- Njira yogwiritsira ntchito
- malo
- Masamba omwe adayendera
- zochitika
- Kusanthula deta: Google Analytics imapereka zida zingapo zowunikira zomwe zasonkhanitsidwa, kuphatikiza:
- Report
- lakutsogolo
- Mawonedwe
- Kuyeza mphamvu zamakampeni otsatsa: Google Analytics itha kugwiritsidwa ntchito kuyeza mphamvu zamakampeni otsatsa, kuphatikiza:
- Kutsatsa
- Kutsatsa pa YouTube
- Kusaka kolipidwa
Google Tag Manager ndi ntchito yoyang'anira ma tag yoperekedwa ndi Google. Ndi ntchito yomwe imakupatsani mwayi wowongolera ma tag a webusayiti kapena pulogalamu yam'manja pamalo amodzi. Ma tag ndi tizigawo ting'onoting'ono ta ma code omwe amagwiritsidwa ntchito kusonkhanitsa deta, kuchitapo kanthu, kapena kuyika zomwe zili patsamba kapena pulogalamu yam'manja.
Google Tag Manager ndiyothandiza pa:
- Kuwongolera ma tag mosavuta: Google Tag Manager imakupatsani mwayi wowongolera ma tag pamalo amodzi, ndikukupulumutsani kuti musasinthe ma code patsamba lanu kapena pulogalamu yam'manja.
- Chitani zochita potengera zochitika zinazake: Google Tag Manager imakulolani kuchitapo kanthu potengera zochitika zinazake, monga kuwonjezera chinthu pangolo yanu kapena kugula chinthu.
- Phatikizani ndi mautumiki ena: Google Tag Manager imakupatsani mwayi wophatikizana ndi ntchito zina, monga Google Analytics, Google Ads ndi Google Marketing Platform.
Pomaliza, ma analytics ndi chida chofunikira pakumvetsetsa machitidwe a ogwiritsa ntchito ndikuyesa kuchita bwino kwa kampeni yotsatsa. Google Analytics ndi ntchito yowunikira komanso yosavuta kugwiritsa ntchito, pomwe Google Tag Manager ndi ntchito yoyang'anira ma tag yomwe imakupatsani mwayi wowongolera ma tag pamalo amodzi.
mbiri
Analytics idabadwa m'ma 90s, ndikukula kwa intaneti. Ntchito zowunikira zoyamba zinali zosavuta komanso zochepa, koma pakapita nthawi zakhala zovuta kwambiri komanso zamphamvu.
Google Analytics idakhazikitsidwa mu 2005 ndipo yakhala ntchito yowunikira kwambiri padziko lonse lapansi. Google Analytics imapereka zinthu zambiri, kuphatikizapo kusonkhanitsa deta pa webusaiti kapena mafoni ogwiritsira ntchito mafoni, kusanthula deta yomwe yasonkhanitsidwa, ndi kuyeza kugwira ntchito kwa makampeni otsatsa.
Google Tag Manager idakhazikitsidwa mu 2012 ndipo ndi ntchito yoyang'anira ma tag yomwe imakupatsani mwayi wowongolera tsamba kapena ma tag a pulogalamu yam'manja pamalo amodzi. Ma tag ndi tizigawo ting'onoting'ono ta ma code omwe amagwiritsidwa ntchito kusonkhanitsa deta, kuchitapo kanthu, kapena kuyika zomwe zili patsamba kapena pulogalamu yam'manja.
Google Tag Manager ndi ntchito yothandiza yochepetsera kasamalidwe ka ma tag, kuchita zinthu motengera zochitika zinazake, ndikuphatikizana ndi ntchito zina, monga Google Analytics, Google Ads, ndi Google Marketing Platform.
Kusintha kwa Google Analytics ndi Google Tag Manager
Kwa zaka zambiri, Google Analytics ndi Google Tag Manager akhala akusinthidwa pafupipafupi ndi zatsopano komanso kusintha.
Mwachitsanzo, mu 2012 Google Analytics idakhazikitsa Universal Analytics, mtundu watsopano wautumiki womwe umapereka kusinthasintha kwakukulu komanso kuthekera kophatikizana ndi ntchito zina za Google. Mu 2019, Google Analytics idakhazikitsa mtundu 4, mtundu watsopano wautumiki womwe udapangidwa kuti ukwaniritse zosowa zamabizinesi amakono.
Google Tag Manager yakhala ikusinthidwa pafupipafupi ndi zatsopano, monga kuthekera kopanga ndi kukonza ma tag, kuphatikiza ndi mautumiki ena a Google, komanso chithandizo cha mapulogalamu am'manja.
Google Analytics ndi Google Tag Manager lero
Masiku ano Google Analytics ndi Google Tag Manager ndi awiri mwa ma analytics omwe amagwiritsidwa ntchito kwambiri padziko lonse lapansi. Google Analytics imagwiritsidwa ntchito ndi mamiliyoni amasamba ndi mapulogalamu a m'manja, pomwe Google Tag Manager imagwiritsidwa ntchito ndi mazana masauzande amasamba ndi mapulogalamu am'manja.
Google Analytics ndi Google Tag Manager ndi zida zamphamvu zomwe zingagwiritsidwe ntchito kumvetsetsa machitidwe a ogwiritsa ntchito, kuyeza mphamvu zamakampeni otsatsa, ndikusintha momwe tsamba lawebusayiti kapena pulogalamu yam'manja imagwirira ntchito.
Pomaliza
Google Analytics ndi Google Tag Manager ndi zida ziwiri zofunika pakampani iliyonse yomwe ikufuna kumvetsetsa machitidwe a ogwiritsa ntchito ndikuwongolera momwe tsamba lake limayendera kapena kugwiritsa ntchito mafoni.
Chifukwa?
Zosintha amagwiritsidwa ntchito kumvetsetsa khalidwe la wogwiritsa ntchito ndikuyesa kuchita bwino kwa malonda a malonda. Analytics ikhoza kugwiritsidwa ntchito ku:
- Kumvetsetsa machitidwe a ogwiritsa ntchito: Ma Analytics atha kugwiritsidwa ntchito kumvetsetsa momwe ogwiritsa ntchito amalumikizirana ndi tsamba lawebusayiti kapena pulogalamu yam'manja. Deta iyi itha kugwiritsidwa ntchito kupititsa patsogolo luso la ogwiritsa ntchito ndikuwonjezera kutembenuka.
- Kuyeza mphamvu zamakampeni otsatsa: Ma Analytics atha kugwiritsidwa ntchito kuyeza kuchita bwino kwamakampeni otsatsa, monga kutsatsa, kutsatsa pa YouTube komanso kusaka kolipira. Izi zitha kugwiritsidwa ntchito kukhathamiritsa makampeni ndikukwaniritsa ROI yayikulu.
Analytics Google ndi ntchito yaulere ya analytics yoperekedwa ndi Google. Ndi imodzi mwazinthu zodziwika kwambiri padziko lonse lapansi, zomwe zimagwiritsidwa ntchito ndi mamiliyoni amasamba ndi mapulogalamu am'manja. Google Analytics imapereka zinthu zambiri, kuphatikiza:
- Kusonkhanitsa deta: Google Analytics imasonkhanitsa zambiri zokhudza tsamba lawebusayiti kapena kuchuluka kwa mafoni, kuphatikiza:
- IP ma adilesi
- Browser
- Njira yogwiritsira ntchito
- malo
- Masamba omwe adayendera
- zochitika
- Kusanthula deta: Google Analytics imapereka zida zingapo zowunikira zomwe zasonkhanitsidwa, kuphatikiza:
- Report
- lakutsogolo
- Mawonedwe
- Kuyeza mphamvu zamakampeni otsatsa: Google Analytics itha kugwiritsidwa ntchito kuyeza mphamvu zamakampeni otsatsa, kuphatikiza:
- Kutsatsa
- Kutsatsa pa YouTube
- Kusaka kolipidwa
Google Tag Manager ndi ntchito yoyang'anira ma tag yoperekedwa ndi Google. Ndi ntchito yomwe imakupatsani mwayi wowongolera ma tag a webusayiti kapena pulogalamu yam'manja pamalo amodzi. Ma tag ndi tizigawo ting'onoting'ono ta ma code omwe amagwiritsidwa ntchito kusonkhanitsa deta, kuchitapo kanthu, kapena kuyika zomwe zili patsamba kapena pulogalamu yam'manja.
Google Tag Manager ndi ntchito yothandiza kwa:
- Kuwongolera ma tag mosavuta: Google Tag Manager imakupatsani mwayi wowongolera ma tag pamalo amodzi, ndikukupulumutsani kuti musasinthe ma code patsamba lanu kapena pulogalamu yam'manja.
- Chitani zochita potengera zochitika zinazake: Google Tag Manager imakulolani kuchitapo kanthu potengera zochitika zinazake, monga kuwonjezera chinthu pangolo yanu kapena kugula chinthu.
- Phatikizani ndi mautumiki ena: Google Tag Manager imakupatsani mwayi wophatikizana ndi ntchito zina, monga Google Analytics, Google Ads ndi Google Marketing Platform.
Pomaliza, analytics, Analytics Google e Google Tag Manager ndi zida zofunika kwa kampani iliyonse yomwe ikufuna kumvetsetsa machitidwe a ogwiritsa ntchito ndikuwongolera magwiridwe antchito awebusayiti kapena kugwiritsa ntchito mafoni.
Zomwe timapereka
Zonse zimachokera ku WordPress plugin "Site Kit": "Google's official WordPress plugin".
Site Kit ndi pulogalamu yowonjezera yabwino komanso yothandiza kwambiri, koma Agenzia Web Online ikufuna kuchita zake zokha kotero ikupanga "Google Toolkit for Analytics".
Tsiku lomasulidwa silinafotokozedwe.
Dziwani zambiri kuchokera ku Iron SEO
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