Kodi kutembenuka ndi chiyani
Potsatsa, kutembenuka ndizochitika zomwe wogwiritsa ntchito amatenga patsamba kapena pulogalamu yomwe imatsogolera ku phindu kwa kampani.
Zosintha zimatha kukhala zamitundu yosiyanasiyana, kutengera zolinga za kampani. Mwachitsanzo, kutembenuka kungakhale:
- Zogulitsa: wosuta amagula chinthu kapena ntchito.
- A kutsogolera: wogwiritsa ntchito amapereka zambiri zolumikizirana nawo posinthanitsa ndi chidziwitso kapena kutsatsa.
- Kutsitsa: wosuta amatsitsa fayilo kapena chikalata.
- Zolemba: wogwiritsa ntchito amalembetsa kalata yamakalata kapena pulogalamu yokhulupirika.
- Kuyanjana: wogwiritsa ntchito amalumikizana ndi zomwe zili patsamba, mwachitsanzo podina batani kapena kuwonera kanema.
Zosintha ndizofunikira chifukwa zimayesa kupambana kwa malonda a kampani. Amatilola kumvetsetsa kuti ndi ntchito ziti zomwe zimagwira ntchito komanso zomwe zingawongoleredwe.
Kuyeza kutembenuka, makampani amagwiritsa ntchito zida za analytics monga Google Analytics. Zida izi zimakupatsani mwayi wowonera machitidwe a ogwiritsa ntchito ndikuzindikira otembenuka.
Nazi zitsanzo za momwe kusintha kungagwiritsire ntchito kupititsa patsogolo malonda:
- Kuti muwongolere kampeni yotsatsa: mabizinesi amatha kugwiritsa ntchito zosintha kuti azindikire njira zotsatsira zomwe zili zothandiza kwambiri pakutembenuza.
- Kuti muwonjezere tsamba lawebusayiti: mabizinesi amatha kugwiritsa ntchito zosintha kuti azindikire madera awebusayiti omwe ali othandiza kwambiri pakutembenuza.
- Kuti mupange makampeni otsatsa omwe akutsata kwambiri: mabizinesi angagwiritse ntchito kutembenuka kuti apange kampeni yotsatsa yomwe ili yoyenera kwa ogwiritsa ntchito omwe amatha kusintha.
Pamapeto pake, kutembenuka ndi chida chofunika kwambiri kwa makampani omwe akufuna kuyesa kupambana kwa malonda awo ndikuwongolera zotsatira zawo.
Mbiri ya otembenuka
Mbiri ya anthu otembenuka mtima inayambika m’zaka za m’ma XNUMX, pamene owerengera oyambirira anayamba kupanga njira zoyezera mmene ntchito yotsatsira ikuyendera.
Mu 1920, mpainiya wa analytics Frederick Winslow Taylor anayamba kugwiritsa ntchito ziwerengero kuti apititse patsogolo kupanga bwino.
M’zaka za m’ma 50, kubwera kwa makompyuta kunapangitsa kuti azitha kufufuza zinthu zambirimbiri.
M'zaka za m'ma 60, gawo la nzeru zamalonda (BI) linayamba kukula, ndikupanga zida ndi njira zowunikira deta yamalonda.
M'zaka za m'ma 70, kutembenuka kunagwiritsidwa ntchito koyamba pa malonda, ndi chitukuko cha njira monga kutsatsa kwachindunji ndi kutsata khalidwe.
M'zaka za m'ma 80, kutembenuka kunakhala kosavuta kwa mabizinesi ang'onoang'ono ndi apakatikati, chifukwa cha kubwera kwa mapulogalamu ndi ntchito zowunikira zosavuta kugwiritsa ntchito.
M'zaka za m'ma 90, kufalikira kwa intaneti kunapangitsa kuti pakhale kufunikira kwa kutembenuka kwa mabizinesi apaintaneti.
M'zaka za zana la XNUMX, kutembenuka kwapitilirabe kusinthika, ndikutuluka kwa matekinoloje atsopano ndi njira, monga luntha lochita kupanga ndi kuphunzira pamakina.
Masiku ano, kutembenuka ndi gawo lofunikira pabizinesi iliyonse, pa intaneti komanso pa intaneti.
Nazi zina mwazochitika zazikulu zomwe zawonetsa mbiri ya otembenuka mtima:
- 1837: Charles Babbage amasindikiza "Pa Economy of Machinery and Manufactures", imodzi mwa mabuku oyambirira pa ziwerengero zogwiritsidwa ntchito.
- 1908: Frederick Winslow Taylor adasindikiza buku lakuti "The Principles of Scientific Management," lomwe limafotokoza njira zake zopangira luso lopanga zinthu.
- 1954: John Tukey akufalitsa "The Exploratory Approach to Analysis of Data", buku lomwe limayambitsa lingaliro la kufufuza deta.
- 1962: IBM imayambitsa System/360, kompyuta yoyamba ya mainframe yomwe imathandizira kusanthula kwazinthu zambiri.
- 1969: Howard Dresner amapangira ndalama mawu akuti "bizinesi nzeru".
- 1974: Peter Drucker amasindikiza "The Effective Executive", buku lomwe likuwonetsa kufunikira kwa chidziwitso popanga zisankho.
- 1979: Gary Loveman amasindikiza "Utsogoleri Wogawana Msika: Chitsanzo cha Free Cash Flow," buku lomwe limayambitsa lingaliro la kusanthula mtengo wa msika.
- 1982: SAS imayambitsa SAS Enterprise Guide, imodzi mwamapulogalamu owerengera osavuta kugwiritsa ntchito.
- 1995: Google ikuyambitsa Google Analytics, imodzi mwa zida zodziwika kwambiri padziko lonse lapansi.
- 2009: McKinsey atulutsa "Big Data: The Next Frontier for Innovation, Competition, and Productivity," lipoti lomwe likuwonetsa kufunikira kwa deta yayikulu yamabizinesi.
- 2012: IBM imayambitsa Watson, njira yanzeru yopangira yomwe ingagwiritsidwe ntchito posanthula deta.
- 2015: Google ikuyambitsa Google Analytics 360, nsanja yapamwamba yowunikira yomwe imagwiritsa ntchito luntha lochita kupanga komanso kuphunzira pamakina.
Kutembenuka ndi lingaliro lomwe likusintha nthawi zonse, ndi matekinoloje atsopano ndi njira zomwe zikupangidwa nthawi zonse. Izi zimapangitsa kuti matembenuzidwe akhale amphamvu komanso ovuta kwambiri.
Pazamalonda, kutembenuka kwakhala kofunika kwambiri m'zaka zaposachedwa. Izi zimachitika chifukwa cha zinthu zingapo, kuphatikizapo:
- Kukula kwa malonda pa intaneti: kuwonjezeka kwa malonda pa intaneti kwadzetsa chidwi chachikulu pa kutembenuka.
- Kubwera kwa data yayikulu: kuwonjezeka kwa kupezeka kwa deta kwapangitsa kuti athe kuyeza kutembenuka molondola.
- Kusintha kwa njira zamalonda: kusinthika kwa njira zotsatsa kwapangitsa kuti zikhale zovuta kuti makampani athe kuyeza kupambana kwa kampeni yawo.
Poyankha izi, makampani apanga njira zatsopano zosinthira kutembenuka. Njirazi zikuphatikiza:
- Konzani mawebusayiti kuti asinthe: Makampani akuyika ndalama mu njira zokometsera masamba kuti zikhale zosavuta kwa ogwiritsa ntchito kuchita zomwe akufuna.
- Kugwiritsa ntchito ma analytics: Makampani akugwiritsa ntchito zida za analytics kusonkhanitsa ndi kusanthula deta yotembenuka.
- Kugwiritsa ntchito njira zodziwikiratu zamalonda: Makampani akugwiritsa ntchito njira zotsatsira zotsatsa kuti ziwongolere mauthenga kwa ogwiritsa ntchito potengera zochita zawo.
Kutembenuka ndi chinthu chofunikira panjira iliyonse yopambana yotsatsa.
Mabizinesi omwe amamvetsetsa lingaliro la kutembenuka ndi njira zoyezera amatha kupititsa patsogolo zotsatsa zawo ndikupeza mapindu osiyanasiyana, kuphatikiza:
- Kumvetsetsa bwino makasitomala: kutembenuka kungathandize makampani kumvetsetsa bwino makasitomala awo, zosowa zawo ndi machitidwe awo. Izi zitha kuthandiza makampani kupanga zinthu ndi ntchito zomwe zimagwirizana ndi zosowa zawo ndikuwongolera ubale wawo ndi iwo.
- Kukhathamiritsa bwino kwamakampeni otsatsa: kutembenuka kungathandize mabizinesi kuzindikira njira zotsatsira zomwe zili zothandiza kwambiri pakutembenuza. Izi zingathandize makampani kugawa chuma chawo moyenera.
- Kutsata kwabwino pamakampeni otsatsa: kutembenuka kungathandize makampani kupanga makampeni otsatsa omwe amayang'ana kwambiri ogwiritsa ntchito omwe amatha kusintha. Izi zitha kuthandiza mabizinesi kupeza ROI yokwera pamakampeni awo.
- Kuyeza kwabwinoko kwa ROI pamakampeni otsatsa: kutembenuka kungathandize makampani kuyeza ROI yamakampeni awo otsatsa molondola. Izi zitha kuthandiza makampani kupanga zisankho zodziwika bwino pazamalonda awo.
Pamapeto pake, kutembenuka ndi chida chofunikira kwa mabizinesi omwe akufuna kupititsa patsogolo zotsatsa zawo ndikupeza mwayi wampikisano.
Nazi zitsanzo za momwe mabizinesi angagwiritsire ntchito zosintha kuti apititse patsogolo zotsatsa zawo:
- Bizinesi yapa e-commerce itha kugwiritsa ntchito zosintha kuti zizindikire zomwe zili kapena magulu omwe amadziwika kwambiri.
- Kampani yotsatsa ikhoza kugwiritsa ntchito zosintha kuti zizindikire njira zotsatsira zomwe zimakhala zogwira mtima kwambiri popanga zitsogozo.
- Bizinesi yantchito imatha kugwiritsa ntchito zosintha kuti zizindikire masamba omwe ali patsamba lake omwe ali othandiza kwambiri pakufunsa mafunso.
Makampani omwe amapanga ndalama kuti amvetsetse ndikuyesa kutembenuka atha kupeza mwayi waukulu kuposa omwe akupikisana nawo.
Pamene mukusintha
Kutembenuka kumatha kuchitika nthawi iliyonse wogwiritsa ntchito zomwe zingasangalatse kampaniyo.
Pazamalonda, zosintha nthawi zambiri zimagwirizanitsidwa ndi cholinga china, monga kugulitsa chinthu kapena ntchito, kupeza chitsogozo, kapena kulembetsa pulogalamu yokhulupirika.
Komabe, zosintha zitha kukhala zambiri, monga kutsitsa fayilo kapena kuwonera kanema.
Nthawi zambiri, kutembenuka kumatha kuchitika nthawi iliyonse yomwe wogwiritsa ntchito alumikizana ndi tsamba lawebusayiti, pulogalamu kapena njira ina yotsatsa.
Nazi zitsanzo za nthawi yomwe kutembenuka kungachitike:
- Webusayiti: wogwiritsa ntchito amagula chinthu kapena ntchito, amalembetsa ku nyuzipepala, kutsitsa fayilo kapena kuwona kanema.
- App: wogwiritsa ntchito amagula chinthu kapena ntchito, amamaliza mulingo wamasewera kapena kugawana zomwe zili.
- Njira zotsatsa: wosuta adina pa malonda, kulemba kalata kapena kukopera chikalata.
Mabizinesi atha kusankha kuyeza zosintha munthawi yeniyeni kapena pakuphatikiza.
Kuyeza kwanthawi yeniyeni kumalola makampani kuwona momwe kampeni yawo yotsatsa ikuchitira munthawi yeniyeni. Kuyeza kophatikizana kumalola makampani kuwona zotsatira zamakampeni awo kwanthawi yayitali.
Kaya amapangidwa liti, kutembenuka ndi gawo lofunikira kwa makampani omwe akufuna kuyeza kupambana kwa zomwe akuchita pakutsatsa.
Kumene kutembenuka kumachitikira
Kusintha kumatha kuchitika kulikonse komwe wogwiritsa ntchito alumikizana ndi tsamba, pulogalamu, kapena njira ina yotsatsa.
Pazamalonda, zosintha nthawi zambiri zimagwirizanitsidwa ndi cholinga china, monga kugulitsa chinthu kapena ntchito, kupeza chitsogozo, kapena kulembetsa pulogalamu yokhulupirika.
Komabe, zosintha zitha kukhala zambiri, monga kutsitsa fayilo kapena kuwonera kanema.
Nthawi zambiri, kutembenuka kumatha kuchitika kulikonse komwe wogwiritsa ntchito amalumikizana ndi bizinesi.
Nazi zitsanzo za komwe kutembenuka kungapangidwe:
- Webusayiti: wogwiritsa ntchito amagula chinthu kapena ntchito, amalembetsa ku nyuzipepala, kutsitsa fayilo kapena kuwona kanema.
- App: wogwiritsa ntchito amagula chinthu kapena ntchito, amamaliza mulingo wamasewera kapena kugawana zomwe zili.
- Njira zotsatsa: wosuta adina pa malonda, kulemba kalata kapena kukopera chikalata.
- Malo ogulitsa: wogwiritsa ntchito amagula chinthu kapena ntchito, amapempha zambiri kapena amalembetsa pulogalamu yokhulupirika.
- Zolinga zamankhwala: wogwiritsa ntchito amagula chinthu kapena ntchito, amalembetsa ku nyuzipepala kapena kugawana zomwe zili.
Mabizinesi atha kusankha kuyeza zosintha munthawi yeniyeni kapena pakuphatikiza.
Kuyeza kwanthawi yeniyeni kumalola makampani kuwona momwe kampeni yawo yotsatsa ikuchitira munthawi yeniyeni. Kuyeza kophatikizana kumalola makampani kuwona zotsatira zamakampeni awo kwanthawi yayitali.
Mosasamala komwe amapangidwira, kutembenuka ndi gawo lofunikira kwa makampani omwe akufuna kuyesa kupambana kwa malonda awo.
Nazi zitsanzo za komwe kutembenuka kungapangidwe:
- Kampani ya e-commerce imatha kutembenuza patsamba lake, pulogalamu yam'manja, kapena njira zochezera.
- Kampani yotsatsa imatha kutembenuza patsamba lake, pazotsatsa zake, kapena pamakampeni ake ochezera.
- Kampani yothandizira ikhoza kusinthira patsamba lake, m'masitolo ake enieni kapena m'njira zake zochezera.
Makampani omwe amapanga ndalama kuti amvetsetse ndikuyesa kutembenuka atha kupeza mwayi waukulu kuposa omwe akupikisana nawo.
Makhalidwe a kutembenuka
Zosintha ndi zochita zomwe wogwiritsa ntchito amatenga patsamba, mu pulogalamu kapena munjira ina yotsatsa yomwe ili ndi chidwi ndi kampani.
Zosintha zimatha kukhala zamitundu yosiyanasiyana, kutengera zolinga za kampani. Mwachitsanzo, kutembenuka kungakhale:
- Zogulitsa: wosuta amagula chinthu kapena ntchito.
- A kutsogolera: wogwiritsa ntchito amapereka zambiri zolumikizirana nawo posinthanitsa ndi chidziwitso kapena kutsatsa.
- Kutsitsa: wosuta amatsitsa fayilo kapena chikalata.
- Zolemba: wogwiritsa ntchito amalembetsa kalata yamakalata kapena pulogalamu yokhulupirika.
- Kuyanjana: wogwiritsa ntchito amalumikizana ndi zomwe zili patsamba, mwachitsanzo podina batani kapena kuwonera kanema.
Zosintha zimakhala ndi zinthu zingapo zomwe zimawapangitsa kukhala ofunika kwa mabizinesi. Izi zikuphatikizapo:
- Kuyeza: kutembenuka kungayesedwe molondola, kulola makampani kuwunika bwino ntchito zawo zamalonda.
- Cholinga: Kutembenuka kumamangiriridwa ku zolinga zenizeni, kulola mabizinesi kuyang'ana pazomwe zili zofunika kwambiri kuti apambane.
- Mtengo: kutembenuka kumatha kukhala ndi mtengo wandalama, kulola makampani kuwerengera ndalama zomwe abwerera pazamalonda awo.
Mabizinesi omwe amamvetsetsa za kutembenuka atha kugwiritsa ntchito chidziwitsochi kuti apititse patsogolo zotsatsa zawo ndikupeza mwayi wampikisano.
Nazi zitsanzo za momwe zosintha zingagwiritsire ntchito mabizinesi:
- Kuyeza: makampani angagwiritse ntchito zida za analytics kuti ayese chiwerengero cha otembenuka ndi mtengo wa kutembenuka kulikonse.
- Chandamale: makampani amatha kuzindikira zolinga zosinthira zofunika kwambiri pabizinesi yawo ndikuyang'ana ntchito zawo zotsatsa pazolinga izi.
- Mtengo: makampani amatha kugwiritsa ntchito mtengo wa zosinthika kuti awunikire kubweza kwa ndalama zomwe amagulitsa.
Makampani omwe amapanga ndalama kuti amvetsetse ndikuyesa kutembenuka atha kupeza mwayi waukulu kuposa omwe akupikisana nawo.
WordPress conversion plugins ndi zida zomwe zimalola ogwiritsa ntchito WordPress kuyeza ndikusintha kutembenuka patsamba lawo. Mapulaginiwa amapereka zinthu zingapo zomwe zingakhale zothandiza kwa mabizinesi, kuphatikiza:
- Kutsata Kutembenuka: Mapulagini otembenuka atha kugwiritsidwa ntchito kutsata kutembenuka patsamba lanu, kuti mutha kuyeza kupambana kwa zoyesayesa zanu zamalonda.
- Kusintha kukhathamiritsa: Mapulagini otembenuka atha kugwiritsidwa ntchito kukhathamiritsa tsamba lanu kuti lisinthe, kuti muwonjezere kuchuluka kwa otembenuka.
- Kuyesa kwa A/B: Mapulagini otembenuka angagwiritsidwe ntchito poyesa mayeso a A/B kuti adziwe kuti ndi kusintha kotani pa tsamba lawebusayiti komwe kumakhala ndi zotsatira zabwino pakusintha.
Nazi zina mwazinthu zomwe WordPress kutembenuka mapulagini angapereke:
- Kalondolondo Wakusintha Kwamakonda: Mapulagini otembenuka atha kugwiritsidwa ntchito potsata kutembenuka kwa makonda, kuphatikiza pakusintha kosasintha, monga kugula, kutsogolera, ndi kusaina.
- Malipoti otembenuka: Mapulagini otembenuka atha kupereka lipoti latsatanetsatane la kutembenuka, kotero mutha kusanthula deta ndikuzindikira madera oyenera kusintha.
- Kuyesa kwa tsamba la A/B: Mapulagini otembenuka atha kugwiritsidwa ntchito pamasamba ofikira a A/B kuti muwone kuti ndi tsamba liti lofikira lomwe lili ndi zotsatira zabwino pakusintha.
- Kuyesa kwa A/B kwa zinthu zamasamba: Mapulagini otembenuka atha kugwiritsidwa ntchito kuzinthu zamasamba zoyeserera za A/B kuti mudziwe kuti ndi masamba ati omwe ali ndi zotsatira zabwino pakusintha.
Kusankha yoyenera WordPress kutembenuka pulogalamu yowonjezera zimatengera bizinesi yanu 'zosowa. Zina zofunika kuziganizira ndi izi:
- Zolinga zotembenuka za kampani: pulogalamu yowonjezera iyenera kutsata ndikuwongolera kutembenuka komwe kuli kofunikira kubizinesi.
- Zomwe zimaperekedwa ndi plugin: pulogalamu yowonjezera iyenera kupereka zofunikira ndi bizinesi, monga kutsata kutembenuka kwachizolowezi, lipoti la kutembenuka ndi kuyesa kwa A / B.
- Mtengo wa pulogalamu yowonjezera: Mapulagini otembenuka amatha kukhala ndi ndalama zosiyanasiyana, chifukwa chake ndikofunikira kusankha pulogalamu yowonjezera yomwe ikugwirizana ndi bajeti ya kampani yanu.
Nawa ena otchuka kwambiri WordPress kutembenuka mapulagini:
- MonsterInsights: MonsterInsights ndi WordPress conversion plugin yomwe imapereka zinthu zambiri, kuphatikizapo kutsata kutembenuka kwachizolowezi, malipoti otembenuka, ndi kuyesa kwa A / B.
- OptinMonster: OptinMonster ndi pulogalamu yowonjezera ya WordPress popup ndi yolembetsa yomwe imapereka zosintha zapamwamba, monga kuyesa kwa A/B ndikusintha mwamakonda.
- Elementor Pro: Elementor Pro ndi pulogalamu yowonjezera yomanga tsamba la WordPress yomwe imapereka zosintha zapamwamba, monga kuyesa kwa A/B ndikusintha masamba.
- Kutsata Kutembenuka kwa WooCommerce: WooCommerce Conversion Tracking ndi WordPress ecommerce plugin yomwe imapereka magwiridwe antchito osinthika m'masitolo a WooCommerce.
- Google Analytics ya WordPress: Google Analytics ya WordPress ndi pulogalamu yowonjezera ya WordPress yomwe imakupatsani mwayi wophatikiza Google Analytics ndi WordPress, kuti mutha kutsata zosintha patsamba lanu.
Awa ndi ochepa chabe mwa ambiri WordPress kutembenuka mapulagini kupezeka.
Chifukwa?
Timagwiritsa ntchito zosinthika mu WordPress kuyeza ndikusintha kupambana kwa malonda anu awebusayiti. Zosintha ndi zochita zomwe wogwiritsa ntchito amatenga pa webusayiti zomwe zingasangalatse kampaniyo, monga kugula chinthu kapena ntchito, kulembetsa kalata yamakalata kapena kuwona kanema.
Kutsata kutembenuka kwa WordPress kumalola mabizinesi ku:
- Kuyeza kupambana kwa ntchito zanu zotsatsa: Kutembenuka kungagwiritsidwe ntchito kuyeza kuchuluka kwa otembenuka ndi mtengo wa kutembenuka kulikonse.
- Dziwani zomwe mukufuna kukonza: Deta ya kutembenuka ingagwiritsidwe ntchito kuzindikira madera a webusaiti omwe angakonzedwe kuti awonjezere chiwerengero cha otembenuka.
- Konzani tsamba lanu kuti lisinthe: Zosintha zosinthika zitha kugwiritsidwa ntchito kukhathamiritsa tsambalo kuti muwonjezere kuchuluka kwa otembenuka.
Nazi zitsanzo za momwe kutembenuka kungagwiritsire ntchito WordPress:
- Kampani ya e-commerce itha kugwiritsa ntchito zosintha kuti ziyese kuchuluka kwa malonda ndi mtengo wa malonda.
- Kampani yotsatsa imatha kugwiritsa ntchito zosintha kuti ziyeze kuchuluka kwa zitsogozo ndi mtengo wazomwe zimatsogolera.
- Bizinesi yautumiki imatha kugwiritsa ntchito zosintha kuti ziyeze kuchuluka kwa zopempha zachidziwitso ndi kufunika kwa zopempha kuti mudziwe zambiri.
Mapulagini otembenuka a WordPress atha kuthandiza mabizinesi kutsatira ndi kukhathamiritsa zosinthika patsamba lawo. Mapulaginiwa amapereka zinthu zingapo zomwe zingakhale zothandiza kwa mabizinesi, kuphatikiza kutsata kutembenuka kwachikhalidwe, malipoti otembenuka, ndi kuyesa kwa A/B.
Nazi zina mwazifukwa zomwe kutembenuka kumagwiritsidwa ntchito mu WordPress:
- Kuyeza kuchita bwino kwa malonda anu: Kutembenuka ndi gawo lofunikira poyezera kupambana kwa malonda.
- Kuzindikira madera oyenera kukonza: Deta ya kutembenuka ingagwiritsidwe ntchito kuzindikira madera a webusaiti omwe angakonzedwe kuti awonjezere chiwerengero cha otembenuka.
- Kuti muwongolere tsamba lanu kuti lisinthe: Zosintha zosinthika zitha kugwiritsidwa ntchito kukhathamiritsa tsambalo kuti muwonjezere kuchuluka kwa otembenuka.
Zomwe timapereka
Online Web Agency ikupanga pulogalamu yowonjezera ya WordPress yosinthira.
Ngakhale pali kale mapulagini ambiri a WordPress osinthika pamsika, Agenzia Web Online yasankha kupanga pulogalamu yakeyake yoperekedwa ku cholinga ichi.
Tsiku lotulutsidwa silinakhazikitsidwe.
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