Koma cosa
Google imapereka zida ndi zothandizira zosiyanasiyana zothandizira mabizinesi kukulitsa zosinthika ndikuchita malonda osinthika.
1. Wonjezerani kutembenuka kwa zolinga zamakasitomala zamabizinesi
Google imapereka zida zingapo zokuthandizani kukhazikitsa zolinga, kusankha omvera, kupanga zotsatsa zabwino, ndikutsata zotsatira zamakampeni anu otsatsa.
- Analytics Google: Chida ichi chimakupatsani mwayi wowunika kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muwone mwayi wowongolera.
- Malonda a Google: Pulatifomuyi imakupatsani mwayi wopanga ndikuwongolera makampeni otsatsa pa Google ndi masamba ena.
- Google Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana za tsamba lanu, monga masamba otsikira ndi zotsatsa, kuti muwone omwe amasintha kwambiri.
2. Kodi kutembenuka malonda
Google imapereka zida zingapo ndi zothandizira kukuthandizani kuti mupange njira yabwino yosinthira malonda.
- Analytics Google: Chida ichi chimakupatsani mwayi wofufuza zosintha ndikuzindikira mwayi wowongolera.
- Malonda a Google: Pulatifomuyi imakulolani kuti mupange makampeni otsatsa omwe amatsata ogwiritsa ntchito omwe amatha kusintha.
- Google Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana zamakampeni anu otsatsa kuti muwone zomwe zimatembenuza kwambiri.
Kuphatikiza apo, Google imapereka maphunziro osiyanasiyana kuti akuthandizeni kuphunzira momwe mungagwiritsire ntchito zida ndi zida zake kuti muwonjezere kutembenuka ndikuchita malonda otembenuka.
Nazi zitsanzo za momwe Google ingakuthandizireni kukwaniritsa zolinga zanu zabizinesi:
- Bizinesi ya e-commerce itha kugwiritsa ntchito Google Analytics kuti izindikire mawu osakira omwe amatulutsa kuchuluka kwa anthu patsamba lake. Kenako, mutha kugwiritsa ntchito Google Ads kuti mupange makampeni otsatsa omwe akutsata mawu osakirawo.
- Bizinesi yantchito imatha kugwiritsa ntchito Google Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwone omwe akupanga zotsogola kwambiri.
- Kampani yaukadaulo imatha kugwiritsa ntchito Google Analytics kutsatira kutembenuka kwa kugula. Kenako, imatha kugwiritsa ntchito Google Ads kupanga kampeni yotsatsa yomwe imayang'ana ogwiritsa ntchito omwe amatha kugula zinthu zake.
Pamapeto pake, kusankha kugwiritsa ntchito Google kapena Bing kuti muwonjezere kutembenuka ndikuchita malonda otembenuka kumadalira zinthu zingapo, kuphatikizapo bajeti yanu, omvera anu ndi zolinga zamalonda.
mbiri
1. Wonjezerani kutembenuka kwa zolinga zamakasitomala zamabizinesi
Google ili ndi mbiri yakale yothandiza makampani kukulitsa zosintha zamabizinesi amakasitomala. Kampaniyo idayamba kupereka zida ndi zida zotsatsa digito mu 1999, ndikukhazikitsa Google AdWords. AdWords ndi nsanja yotsatsa yomwe mumalipira-pa-pang'onopang'ono yomwe imalola mabizinesi kufikira omvera padziko lonse lapansi ndi zotsatsa zawo.
Kwa zaka zambiri, Google yapitilizabe kuyika ndalama pazida zotsatsa za digito ndi zida. Mu 2005, Google idayambitsa Google Analytics, ntchito yowunikira pa intaneti yomwe imalola makampani kuyang'anira kuchuluka kwa magalimoto patsamba lawo ndikusanthula zomwe zapezeka kuti adziwe mwayi wowongolera. Mu 2012, Google idakhazikitsa Google Optimize, ntchito yoyesera ya A/B yomwe imalola mabizinesi kuyesa zinthu zosiyanasiyana zatsamba lawo kuti awone zomwe zimatembenuza kwambiri.
Chifukwa cha mabizinesi a Google pakutsatsa kwa digito, mabizinesi ali ndi zida ndi zothandizira zosiyanasiyana zomwe zilipo kuti ziwathandize kukulitsa zosintha zamabizinesi amakasitomala awo.
Nazi zitsanzo za momwe Google yathandizira mabizinesi kukulitsa zosintha:
- Kampani ya e-commerce idagwiritsa ntchito Google AdWords kuti iwonjezere malonda ndi 20%.
- Kampani ina yantchito idagwiritsa ntchito Google Analytics kuti isinthe webusayiti yake ndi 15%.
- Kampani ina yaukadaulo idagwiritsa ntchito Google Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti iwonjezere kutembenuka ndi 25%.
2. Kodi kutembenuka malonda
Google ilinso ndi mbiri yakale yothandiza mabizinesi kupanga zotsatsa. Kampaniyo idayamba kupereka zida zosinthira zotsatsa ndi zida mu 2009, ndikukhazikitsa Google Conversion Tracking. Conversion Tracking ndi ntchito yomwe imalola makampani kuti azitsata zosintha patsamba lawo.
Kwa zaka zambiri, Google yapitirizabe kugulitsa malonda otembenuka. Mu 2012, Google idakhazikitsa Zolinga za Google Analytics, ntchito yomwe imalola mabizinesi kukhazikitsa zolinga zotembenuza patsamba lawo. Mu 2014, Google idakhazikitsa Google Optimize, ntchito yoyesera ya A/B yomwe imalola makampani kuyesa zinthu zosiyanasiyana zamakampeni awo otsatsa.
Chifukwa cha mabizinesi a Google pakutsatsa malonda, mabizinesi ali ndi zida ndi zinthu zosiyanasiyana zomwe zilipo kuti ziwathandize kupanga njira zosinthira zotsatsa.
Nazi zitsanzo za momwe Google yathandizira makampani omwe amatsatsa malonda:
- Kampani ya e-commerce idagwiritsa ntchito Google Conversion Tracking kuti idziwe masamba omwe amatsikira omwe amasintha kwambiri.
- Kampani yautumiki idagwiritsa ntchito Zolinga za Google Analytics kukhazikitsa zolinga zosinthira patsamba lake.
- Kampani ina yaukadaulo idagwiritsa ntchito Google Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwonjezere zosintha zogula.
Pomaliza, Google ili ndi mbiri yakale yothandiza mabizinesi kukulitsa kutembenuka ndikuchita malonda otembenuka. Kampaniyo imapereka zida ndi zida zosiyanasiyana zomwe zimathandiza makampani kukwaniritsa zolinga zawo zamabizinesi.
Chifukwa?
Pali zifukwa zingapo zogwiritsira ntchito Google kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
**1. ** Google ili ndi zida ndi zida zambiri zokuthandizani kukwaniritsa zolinga zanu. Google imapereka zida ndi zida zingapo zomwe zingakuthandizeni kufotokozera zolinga, kusankha omvera omwe mukufuna, pangani zotsatsa zabwino, ndikutsata zotsatira zamakampeni anu.
**2. ** Google ndi injini yosakira yotsogola. Google ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri padziko lonse lapansi, yomwe ili ndi gawo la 92,08%. Izi zikutanthauza kuti makampeni anu otsatsa ali ndi mwayi wowonedwa ndi omvera padziko lonse lapansi.
**3. ** Google ndi mtsogoleri pazamalonda a digito. Google nthawi zonse imayika ndalama muukadaulo watsopano ndi mawonekedwe ake kuti ipititse patsogolo zotsatsa za digito. Izi zikutanthauza kuti muli ndi mwayi wopeza zatsopano pakutsatsa kwa digito.
**4. ** Google ndiyosavuta kugwiritsa ntchito. Zida ndi zothandizira za Google zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito, ngakhale kwa otsatsa omwe angoyamba kumene.
**5. ** Google ndiyothandiza. Google imapereka zosankha zingapo zamitengo zomwe zimakulolani kuti mupeze dongosolo lomwe likugwirizana ndi bajeti yanu.
Nawa maubwino ena ogwiritsira ntchito Google kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
**1. ** Google Analytics ikhoza kukuthandizani kuti muzitha kuyang'anira kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muzindikire mwayi wowongolera.
**2. ** Google Ads imakulolani kuti mupange makampeni otsatsa omwe amayang'ana ogwiritsa ntchito omwe amatha kusintha.
**3. ** Google Optimize imakulolani kuti muyese zinthu zosiyanasiyana zamakampeni anu kuti muwone zomwe zimatembenuza kwambiri.
Pomaliza, Google imapereka maubwino angapo omwe angakuthandizeni kuwonjezera kutembenuka ndikuchita malonda otembenuka.
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