Koma cosa
Naver imapereka zida ndi zida zingapo zothandizira mabizinesi kukulitsa kutembenuka ndikuchita malonda otembenuka.
1. Wonjezerani kutembenuka kwa zolinga zamakasitomala zamabizinesi
Naver imapereka zida zothandizira mabizinesi kutanthauzira zolinga, kusankha omvera, kupanga zotsatsa zabwino, ndikutsata zotsatira zamakampeni anu otsatsa.
- Naver Analytics: Chida ichi chimakupatsani mwayi wowunika kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muwone mwayi wowongolera.
- Malonda a Naver: Pulatifomuyi imakupatsani mwayi wopanga ndikuwongolera makampeni otsatsa pa Naver ndi masamba ena.
- Naver Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana za tsamba lanu, monga masamba otsikira ndi zotsatsa, kuti muwone omwe amasintha kwambiri.
2. Kodi kutembenuka malonda
Naver imapereka zida ndi zida zosiyanasiyana zothandizira mabizinesi kupanga njira yabwino yosinthira malonda.
- Naver Analytics: Chida ichi chimakupatsani mwayi wofufuza zosintha ndikuzindikira mwayi wowongolera.
- Malonda a Naver: Pulatifomuyi imakulolani kuti mupange makampeni otsatsa omwe amatsata ogwiritsa ntchito omwe amatha kusintha.
- Naver Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana zamakampeni anu kuti muwone zomwe zimatembenuza kwambiri.
Kuphatikiza apo, Naver imapereka zida zophunzitsira zosiyanasiyana zothandizira mabizinesi kuphunzira momwe angagwiritsire ntchito zida ndi zida zake kuti awonjezere kutembenuka ndikuchita malonda otembenuka.
Nazi zitsanzo za momwe Naver angathandizire makampani kukwaniritsa zolinga zawo zamabizinesi:
- Bizinesi ya e-commerce itha kugwiritsa ntchito Naver Analytics kuzindikira mawu osakira omwe amayendetsa anthu ambiri patsamba lake. Kenako, mutha kugwiritsa ntchito Naver Ads kuti mupange makampeni otsatsa omwe akutsata mawu osakirawo.
- Bizinesi yantchito imatha kugwiritsa ntchito Naver Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwone zomwe zimapanga zotsogola kwambiri.
- Kampani yaukadaulo itha kugwiritsa ntchito Naver Analytics kutsatira kutembenuka kwa kugula. Kenako, imatha kugwiritsa ntchito Naver Ads kupanga zotsatsa zotsatsira ogwiritsa ntchito omwe amatha kugula zinthu zake.
Pamapeto pake, kusankha kugwiritsa ntchito Naver kapena injini zina zofufuzira kuti muwonjezere kutembenuka ndikuchita malonda otembenuka kumadalira zinthu zingapo, kuphatikizapo omvera omwe akufuna, bajeti ndi zolinga zamalonda. Komabe, ngati omvera anu ali ku South Korea, Naver ikhoza kukhala chisankho chothandiza.
Ubwino wapadera wogwiritsa ntchito Naver kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
- Naver ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku South Korea, yomwe ili ndi gawo la 72,1%. Izi zikutanthauza kuti zotsatsa zanu zimakhala ndi mwayi wowonedwa ndi anthu ambiri ndi zotsatsa zanu zosavuta pa Naver kuposa pamainjini ena osakira.
- Naver imapereka zida zingapo ndi zinthu zomwe zimagulitsidwa pamsika waku Korea. Mwachitsanzo, Naver Analytics imapereka magwiridwe antchito kuti athe kutsata kutembenuka ku South Korea won. Izi zitha kukhala zothandiza kwa mabizinesi omwe akufuna kuyeza ROI yamakampeni awo otsatsa pa Naver.
- Naver ndi yosavuta kugwiritsa ntchito. Zida ndi zida za Naver zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito, ngakhale kwa otsatsa omwe angoyamba kumene. Izi zitha kukhala zothandiza kwa mabizinesi omwe alibe bajeti yayikulu pakutsatsa kwa digito.
- Naver ndi yabwino. Naver imapereka zosankha zingapo zamitengo zomwe zimakulolani kuti mupeze dongosolo lomwe likugwirizana ndi bajeti yanu. Izi zitha kukhala zothandiza kwa mabizinesi omwe ali ndi bajeti yochepa yotsatsa digito.
Pomaliza
Naver imapereka maubwino angapo omwe angathandize mabizinesi kukulitsa kutembenuka ndikuchita malonda otembenuka. Makamaka ngati omvera anu ali ku South Korea.
mbiri
Mbiri ya Naver ndi ntchito zake kuti muwonjezere zosintha zamabizinesi amakasitomala
Naver ndi kampani yaukadaulo yaku South Korea yomwe idakhazikitsidwa mu 1999 ndi Lee Hae-jin. Kampaniyo idayamba ngati injini yosakira, koma lero imapereka zinthu zambiri ndi mautumiki, kuphatikiza:
- Kusaka kwa Naver: Makina osakira omwe amagwiritsidwa ntchito kwambiri ku South Korea, omwe ali ndi gawo la msika la 72,1%.
- Naver News: Tsamba lankhani lomwe limapereka nkhani zochokera ku South Korea komanso kochokera kumayiko ena.
- Naver Webtoon: Tsamba lawebusayiti lomwe limakhala ndi nthabwala ndi manga ku Korea.
- Naver Pay: Ntchito yolipira pa intaneti yomwe imalola ogwiritsa ntchito kulipira katundu ndi ntchito pa intaneti.
- Kugula kwa Naver: Msika wapaintaneti womwe umalola ogwiritsa ntchito kugula katundu ndi ntchito kuchokera kwa ogulitsa aku South Korea.
Naver amapereka zida zosiyanasiyana ndi zothandizira kuthandiza makampani kuwonjezera kutembenuka kwa zolinga zamakasitomala. Zida ndi zothandizira izi zikuphatikiza:
- Naver Analytics: Chida ichi chimakupatsani mwayi wowunika kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muwone mwayi wowongolera.
- Malonda a Naver: Pulatifomuyi imakupatsani mwayi wopanga ndikuwongolera makampeni otsatsa pa Naver ndi masamba ena.
- Naver Optimize: Chida ichi chimakupatsani mwayi woyesa zinthu zosiyanasiyana za tsamba lanu, monga masamba otsikira ndi zotsatsa, kuti muwone omwe amasintha kwambiri.
Naver Analytics ndi chida chowunikira pa intaneti chomwe chimakulolani kuti muzitha kuyang'anira kuchuluka kwa anthu patsamba lanu ndikusanthula zomwe mwapeza kuti muwone mwayi wowongolera. Chida ichi chingagwiritsidwe ntchito pozindikira masamba omwe amafika omwe amapanga kutembenuka kwambiri, njira zotsatsa zomwe zimapanga magalimoto ambiri, ndi mawu osakira omwe amapanga kudina kwambiri.
Naver Ads ndi nsanja yotsatsa pa intaneti yomwe imakupatsani mwayi wopanga ndikuwongolera zotsatsa pa Naver ndi masamba ena. Pulatifomuyi imakupatsani mwayi wowongolera zotsatsa zanu kutengera zinthu zingapo, kuphatikiza malo, zokonda, ndi machitidwe.
Naver Optimize ndi chida choyesera cha A/B chomwe chimakulolani kuyesa zinthu zosiyanasiyana za tsamba lanu, monga masamba otsikira ndi zotsatsa, kuti muwone omwe amasintha kwambiri. Chidachi chitha kugwiritsidwa ntchito kukonza kusintha kwa tsamba lanu poyesa kusiyanasiyana kwatsamba kapena malonda.
Naver ali ndi mbiri yakale yothandiza makampani kuwonjezera kutembenuka kwa zolinga zamakasitomala. Kampaniyo yapanga zida ndi zida zingapo zomwe zidapangidwa kuti zithandizire mabizinesi kuwongolera kupezeka kwawo pa intaneti ndikufikira omvera omwe akufuna.
Zitsanzo za momwe Naver angathandizire makampani kukwaniritsa zolinga zabizinesi:
- Bizinesi ya e-commerce itha kugwiritsa ntchito Naver Analytics kuzindikira masamba omwe amasintha kwambiri. Kenako, mutha kugwiritsa ntchito Naver Ads kuti mupange makampeni otsatsa omwe akutsata mawu osakirawo.
- Bizinesi yantchito imatha kugwiritsa ntchito Naver Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwone zomwe zimapanga zotsogola kwambiri.
- Kampani yaukadaulo itha kugwiritsa ntchito Naver Analytics kutsatira kutembenuka kwa kugula. Kenako, imatha kugwiritsa ntchito Naver Ads kupanga zotsatsa zotsatsira ogwiritsa ntchito omwe amatha kugula zinthu zake.
Pomaliza
Naver imapereka zida ndi zida zingapo zomwe zingathandize makampani kuwonjezera kutembenuka kwa zolinga zamabizinesi amakasitomala. Ndikukonzekera mosamala ndikuchita, makampani amatha kugwiritsa ntchito Naver kukwaniritsa zolinga zawo zamabizinesi.
Chifukwa?
Pali zifukwa zingapo zochitira bizinesi pa Naver kuti muwonjezere kutembenuka ndikuchita malonda otembenuka:
**1. ** Naver ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku South Korea, yomwe ili ndi gawo la 72,1%. Izi zikutanthauza kuti ngati omvera anu ali ku South Korea, kufikira anthu ambiri ndi zotsatsa zanu ndikosavuta pa Naver kuposa pamainjini ena osakira.
**2. ** Naver imapereka zida zingapo ndi zinthu zomwe zimagulitsidwa pamsika waku Korea. Mwachitsanzo, Naver Analytics imapereka magwiridwe antchito kuti athe kutsata kutembenuka ku South Korea won. Izi zitha kukhala zothandiza kwa mabizinesi omwe akufuna kuyeza ROI yamakampeni awo otsatsa pa Naver.
**3. ** Naver ndi yosavuta kugwiritsa ntchito. Zida ndi zida za Naver zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito, ngakhale kwa otsatsa omwe angoyamba kumene. Izi zitha kukhala zothandiza kwa mabizinesi omwe alibe bajeti yayikulu pakutsatsa kwa digito.
**4. ** Naver ndi yabwino. Naver imapereka zosankha zingapo zamitengo zomwe zimakulolani kuti mupeze dongosolo lomwe likugwirizana ndi bajeti yanu. Izi zitha kukhala zothandiza kwa mabizinesi omwe ali ndi bajeti yochepa yotsatsa digito.
Pamapeto pake, chisankho chochita bizinesi pa Naver kapena injini zina zosakira kuti muwonjezere kutembenuka ndikuchita malonda osinthika zimatengera zinthu zingapo, kuphatikiza omvera omwe mukufuna, bajeti ndi zolinga zamabizinesi. Komabe, ngati omvera anu ali ku South Korea, Naver ikhoza kukhala chisankho chothandiza.
Nazi zitsanzo za momwe kuchita bizinesi pa Naver kungathandizire makampani kukwaniritsa zolinga zabizinesi:
- Bizinesi ya e-commerce itha kugwiritsa ntchito Naver Analytics kuzindikira mawu osakira omwe amayendetsa anthu ambiri patsamba lake. Kenako, mutha kugwiritsa ntchito Naver Ads kuti mupange makampeni otsatsa omwe akutsata mawu osakirawo.
- Bizinesi yantchito imatha kugwiritsa ntchito Naver Optimize kuyesa mitundu yosiyanasiyana yotsatsa kuti muwone zomwe zimapanga zotsogola kwambiri.
- Kampani yaukadaulo itha kugwiritsa ntchito Naver Analytics kutsatira kutembenuka kwa kugula. Kenako, imatha kugwiritsa ntchito Naver Ads kupanga zotsatsa zotsatsira ogwiritsa ntchito omwe amatha kugula zinthu zake.
Ndikukonzekera mosamala ndikuchita, makampani amatha kugwiritsa ntchito Naver kukwaniritsa zolinga zawo zamabizinesi.
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