Li-Analytics ke eng
Litlhahlobo ke mokhoa oa ho bokella, ho sebetsa le ho sekaseka datha ho fumana lintlha tse molemo le ho etsa liqeto tse betere.
Ha e le hantle, li-analytics li fetola data e tala hore e be tlhahisoleseling e ka sebelisoang ho ntlafatsa ts'ebetso ea khoebo, ho utloisisa bareki hamolemo le ho etsa liqeto tse nang le tsebo.
Analytics e ka sebelisoa lits'ebetsong tse fapaneng, ho kenyelletsa:
- Business Intelligence (BI): Litlhahlobo li sebelisoa ho etsa litlaleho le li-dashboard tse fanang ka kakaretso ea ts'ebetso ea khoebo.
- Litlhahlobo tsa papatso: li-analytics li sebelisoa ho lekanya katleho ea matšolo a papatso le ho ntlafatsa maano a ho shebisisa.
- Litlhahlobo tsa thekiso: li-analytics li sebelisoa ho sekaseka thekiso le ho tseba menyetla ea ntlafatso.
- Litlhahlobo tsa bareki: li-analytics li sebelisetsoa ho utloisisa bareki le ho theha liphihlelo tsa motho ka mong.
- Litlhahlobo tsa ts'ebetso: li-analytics li sebelisetsoa ho ntlafatsa ts'ebetso le ho fokotsa litšenyehelo.
Litlhahlobo ke sesebelisoa se matla se ka thusang lik'hamphani ho etsa liqeto tse betere le ho fumana monyetla oa tlholisano.
Mehlala ke ena ea kamoo li-analytics li sebelisoang lefatšeng la 'nete:
- Khamphani ea e-commerce e sebelisa analytics ho latela boitšoaro ba bareki le ho ntlafatsa sebaka sa eona sa marang-rang bakeng sa liphetoho.
- Khamphani ea papatso e sebelisa li-analytics ho lekanya katleho ea matšolo a mecha ea litaba ea sechaba le ho tseba bamameli ba bacha.
- K'hamphani ea tlhahiso e sebelisa li-analytics ho lekola mochini le ho tseba mathata a ka bang teng pele a etsahala.
Litlhahlobo ke karolo e lulang e fetoha, e nang le mahlale a macha le mekhoa e ntseng e ntlafatsoa khafetsa. Sena se etsa hore li-analytics e be ts'ebetso e matla le e rarahaneng.
Nalane ea Litlhahlobo
Histori ea li-analytics e ka saloa morao ho tloha lekholong la boXNUMX la lilemo, ha litsebi tsa lipalo-palo tsa pele li qala ho hlahisa mekhoa ea ho bokella le ho hlahloba lintlha.
Ka 1920, pula-maliboho ea analytics Frederick Winslow Taylor o ile a qala ho sebelisa lipalo-palo ho ntlafatsa katleho ea tlhahiso.
Lilemong tsa bo-50, ho fihla ha lik’homphieutha ho ile ha etsa hore ho khonehe ho hlahloba boitsebiso bo bongata.
Lilemong tsa bo-60, tšimo ea bohlale ba khoebo (BI) e ile ea qala ho ntlafala, ka ho theha lisebelisoa le mekhoa ea ho hlahloba lintlha tsa khoebo.
Lilemong tsa bo-70, li-analytics li ile tsa sebelisoa ka lekhetlo la pele khoebong, ka nts'etsopele ea mekhoa e kang ho bapatsa ka ho toba le ho shebana le boitšoaro.
Lilemong tsa bo-80, li-analytics li ile tsa fumaneha habonolo likhoebong tse nyane le tse mahareng, ka lebaka la ho fihla ha software le lits'ebeletso tsa analytics tse fumanehang habonolo.
Lilemong tsa bo-90, ho ata ha Marang-rang ho ile ha lebisa bohlokoa bo ntseng bo hola ba li-analytics bakeng sa likhoebo tsa inthaneteng.
Lekholong la boXNUMX la lilemo, li-analytics li 'nile tsa tsoela pele ho fetoha, ka ho hlaha ha theknoloji le mekhoa e mecha, e kang bohlale ba maiketsetso le thuto ea mochine.
Kajeno, analytics ke karolo ea bohlokoa khoebong efe kapa efe, inthaneteng le kantle ho naha.
Mona ke tse ling tsa liketsahalo tsa mantlha tse tšoaileng nalane ea li-analytics:
- 1837: Charles Babbage o hatisa "On the Economy of Machinery and Manufactures," e 'ngoe ea libuka tsa pele tsa lipalo-palo tse sebelisitsoeng.
- 1908: Frederick Winslow Taylor o hatisa "The Principles of Scientific Management," buka e hlalosang mekhoa ea hae ea ho ntlafatsa katleho ea tlhahiso.
- 1954: John Tukey o hatisa "The Exploratory Approach to Analysis of Data," buka e hlahisang maikutlo a ho hlahloba lintlha tsa lipatlisiso.
- 1962: IBM e hlahisa System/360, k'homphieutha ea pele e kholo e lumellang tlhahlobo ea lintlha tse ngata.
- 1969: Howard Dresner o qapa lentsoe "bohlale ba khoebo".
- 1974: Peter Drucker o hatisa "The Effective Executive," buka e hatisang bohlokoa ba boitsebiso ha ho etsoa liqeto.
- 1979: Gary Loveman o hatisa "Boetapele ba Kabelo ea Marakeng: The Free Cash Flow Model," buka e hlahisang maikutlo a tlhahlobo ea boleng ba 'maraka.
- 1982: SAS e hlahisa SAS Enterprise Guide, e 'ngoe ea lisebelisoa tsa pele tsa analytics tse bonolo ho li sebelisa.
- 1995: Google e qala Google Analytics, e 'ngoe ea lisebelisoa tse tsebahalang haholo tsa analytics lefatšeng.
- 2009: McKinsey o lokolla "Big Data: The Next Frontier for Innovation, Competition, and Productivity," tlaleho e totobatsang bohlokoa ba lintlha tse kholo bakeng sa likhoebo.
- 2012: IBM e hlahisa Watson, mokhoa oa bohlale oa maiketsetso o ka sebelisoang ho hlahloba lintlha.
- 2015: Google e qala Google Analytics 360, sethala se tsoetseng pele sa analytics se sebelisang bohlale ba maiketsetso le thuto ea mochini.
Litlhahlobo ke karolo e lulang e fetoha, e nang le mahlale a macha le mekhoa e ntseng e ntlafatsoa khafetsa. Sena se etsa hore li-analytics e be ts'ebetso e matla le e rarahaneng.
Features
Litšobotsi tse akaretsang tsa analytics
Litlhahlobo ke ts'ebetso e rarahaneng e kenyelletsang mesebetsi e mengata, ho kenyelletsa:
- Pokello ea lintlha: data e ka bokelloa ho tsoa mehloling e fapaneng, ho kenyeletsoa lits'ebetso tsa CRM, marang-rang a marang-rang, liwebsaete le mecha ea litaba ea sechaba.
- Ts'ebetso ea data: data e fetoloa sebopeho se ka hlahlojoang. Ts'ebetso ena e ka kenyelletsa mesebetsi e kang tlhoekiso ea data, denormalilization ea data, le ho theha matšoao a bohlokoa a ts'ebetso (KPIs).
- Tlhahlobo ea lintlha: data e hlahlojoa ho khetholla mekhoa, mekhoa le likamano. Ts'ebetso ena e ka sebelisa mekhoa e fapaneng, ho kenyelletsa tlhahlobo ea lipalo, tlhahlobo ea ponelopele le tlhahlobo ea mongolo.
- Tlhaloso ea liphetho: liphetho tsa tlhahlobo li hlalosoa ho fana ka tlhahisoleseling e sebetsang.
Litlhahlobo li tšoauoa ka lintlha tse 'maloa, ho kenyelletsa:
- Sepheo: sepheo sa analytics ke ho fana ka tlhahisoleseding e molemo ho etsa liqeto tse molemo.
- Letsatsi: li-analytics li thehiloe ho data. Boleng ba data bo bohlokoa bakeng sa bonnete ba liphetho tsa tlhahlobo.
- Mekhoa: li-analytics li sebelisa mekhoa e fapaneng ea ho sekaseka data. Khetho ea mokhoa o nepahetseng o itšetlehile ka sepheo sa tlhahlobo le mofuta oa data e fumanehang.
- Tlhaloso: liphetho tsa tlhahlobo li tlameha ho hlalosoa ho fana ka litaba tse molemo.
Litšobotsi tsa tekheniki tsa analytics
Litlhahlobo ke ts'ebetso e ka etsoang ka letsoho kapa ka ho sebelisa lisebelisoa le mahlale a tlhahlobo.
Lisebelisoa tsa li-analytics li ka iketsetsa mesebetsi e mengata e amehang ts'ebetsong ea analytics, tsa etsa hore e sebetse hantle le ho nepahala.
Theknoloji ea litlhahlobo, joalo ka bohlale ba maiketsetso le ho ithuta ka mochini, e ntse e tsoela pele ho ba bohlokoa haholo bakeng sa tlhahlobo. Theknoloji ena e ka sebelisoa ho sekaseka lintlha tse ngata le ho tseba mekhoa le mekhoa e ka 'nang ea se ke ea bonoa ka mekhoa ea khale ea tlhahlobo.
Tse ling tsa likarolo tsa tekheniki tsa analytics li kenyelletsa:
- Bophahamo ba data: li-analytics li ka sebelisoa ho sekaseka palo e kholo ea data.
- Lebelo la ho sebetsa: li-analytics li tlameha ho khona ho sebetsana le data kapele le ka nepo.
- Nepahetseng: liphetho tsa tlhahlobo e tlameha ho ba tse nepahetseng le tse tšepahalang.
- Ho feto-fetoha ha maemo: li-analytics li tlameha ho khona ho ikamahanya le data le lipheo tse fapaneng.
- Ho fihlella: li-analytics li tlameha ho fumaneha ho basebelisi ba bangata.
Litlhahlobo ke ts'ebetso e rarahaneng e ntseng e ba bohlokoa haholo bakeng sa likhoebo. Litšobotsi tse akaretsang le tsa tekheniki tsa analytics li bohlokoa ho utloisisa bokhoni ba tsona le ho li sebelisa ka nepo.
Hobaneng
Ho na le mabaka a mangata a etsang hore u sebelise analytics. Ka bokhutšoanyane, analytics e ka u thusa:
- Ntlafatsa ts'ebetso ea khoebo: li-analytics li ka u thusa ho tseba libaka tseo k'hamphani e ka ntlafatsang ts'ebetso ea eona. Ka mohlala, li-analytics li ka sebelisoa ho khetholla lihlahisoa kapa litšebeletso tse ratoang ka ho fetisisa, bareki ba tšepahalang ka ho fetisisa le litsela tse atlehang ka ho fetisisa tsa ho bapatsa.
- Etsa esale pele: li-analytics li ka u thusa ho bolela esale pele ka mekhoa e tlang. Mohlala, li-analytics li ka sebelisoa ho bolela esale pele tlhoko ea lihlahisoa kapa litšebeletso, tšebetso ea thekiso kapa boitšoaro ba bareki.
- Etsa liqeto tse nang le tsebo: li-analytics li ka fa lik'hamphani lintlha tse hlokahalang ho etsa liqeto tse nang le tsebo. Mohlala, li-analytics li ka sebelisoa ho etsa qeto ea hore na ke lihlahisoa life kapa litšebeletso life tse tla qala 'marakeng, hore na ho tla hlahisoa matšolo afe a papatso le maano a litheko a tla sebelisoa.
Mehlala e meng e totobetseng ea kamoo li-analytics li ka sebelisoang ho ntlafatsa khoebo:
- Khamphani ea e-commerce e ka sebelisa analytics ho latela boitšoaro ba bareki le ho ntlafatsa sebaka sa eona sa marang-rang bakeng sa liphetoho.
- Khampani ea papatso e ka sebelisa li-analytics ho lekanya katleho ea matšolo a litaba tsa sechaba le ho tseba bamameli ba bacha.
- K'hamphani ea tlhahiso e ka sebelisa li-analytics ho lekola mochini le ho tseba mathata a ka bang teng pele a etsahala.
Ka kakaretso, analytics ke sesebelisoa se matla se ka thusang lik'hamphani ho etsa liqeto tse betere le ho fumana monyetla oa tlholisano.
Mona ke melemo e itseng ea analytics:
- Ntlafatsa kutloisiso ea bareki: li-analytics li ka u thusa ho utloisisa bareki ba hau hamolemo, litlhoko tsa bona le boitšoaro ba bona. Sena se ka u thusa ho theha lihlahisoa le litšebeletso tse loketseng litlhoko tsa bona le ho ntlafatsa likamano tsa hau le bona.
- Ntlafatsa ts'ebetso ea ts'ebetso: li-analytics li ka u thusa ho tseba libaka tseo u ka ntlafatsang katleho ea ts'ebetso ea hau. Sena se ka u thusa ho fokotsa litšenyehelo le ho ntlafatsa tlhahiso.
- Ntlafatsa phaello: li-analytics li ka u thusa ho tseba menyetla ea ho eketsa thekiso le phaello. Sena se ka u thusa ho fihlela lipheo tsa hau tsa khoebo.
Haeba u batla ho ntlafatsa ts'ebetso ea k'hamphani ea hau, u lokela ho nahana ka ho sebelisa analytics.
Seo re fanang ka sona
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Letsatsi la tokollo ha le so behoe.
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