Baidu Toolkit for conversion rate optimization

1. How to increase conversions for your clients' business goals

Baidu offers a variety of tools and resources to help businesses define goals, select target audiences, create effective ads, and track the results of your advertising campaigns.

Define goals

The first step to increase conversions is to define the business objectives you want to achieve. What actions do you want users to take on your website or app? For example, do you want to increase sales, generate leads or improve brand awareness? Once your goals have been defined, you can start planning your conversion marketing strategy.

Select your target audience

The next step is to select the target audience you want to reach. Baidu offers a number of tools to help you segment your audience based on factors like location, interests, and behavior.

Create effective ads

Once you've selected your target audience, it's time to create effective ads. Your ads should be relevant to your audience and should encourage them to take the desired action. Baidu offers a number of ad formats to choose from, including text ads, display ads, video ads, and shopping ads.

Monitor results

The last step is to monitor the results of your advertising campaigns. Baidu Analytics allows you to track conversions on your website or app. This will help you identify which elements of your strategy are working and which need improvement.

Here are some examples of how Baidu can help businesses increase conversions:

• An e-commerce company can use Baidu Analytics to identify the keywords that generate the most traffic to its website. Then, you can use Baidu Ads to create advertising campaigns targeting those search terms.
• A service business can use Baidu Optimize to test different ad formats to see which ones generate the most leads.
• A technology company can use Baidu Analytics to track purchase conversions. Then, it can use Baidu Ads to create advertising campaigns targeted at users who are more likely to purchase its products.

2. How to do conversion marketing

Baidu offers a variety of tools and resources to help businesses create an effective conversion marketing strategy.

Track conversions

The first step in doing conversion marketing is tracking conversions on your website or app. Baidu Analytics lets you track conversions based on a variety of events, including purchases, leads, and page views.

Improve your website or app

Once you've tracked your conversions, you can start to identify areas of your website or app that can be improved to increase conversions. Baidu Analytics provides you with a variety of data and suggestions that you can use to improve user experience.

Create targeted advertising campaigns

Baidu Ads allows you to create advertising campaigns that target users who are more likely to convert. You can use a number of factors to segment your audience, including location, interests, and behavior.

Test different items

Baidu Optimize lets you test different elements of your website, such as landing pages and ads, to see which ones convert the most.

Here are some examples of how Baidu can help companies with conversion marketing:

• An e-commerce business can use Baidu Analytics to identify the most converting landing pages. Then, he can use Baidu Optimize to test different elements of those pages to see which ones generate even more conversions.
• A service company can use Baidu Ads to create advertising campaigns targeted to users who have visited certain pages on its website.
• A technology company can use Baidu Optimize to test different ad formats to see which ones generate the most purchase conversions.

Conclusion

Baidu offers a number of tools and resources that can help businesses increase conversions and do conversion marketing. With careful planning and execution, companies can use Baidu to achieve their business goals.