Schemes module

What is the Product Knowledge Graph on e-commerce sites?

A Product Knowledge Graph (PKG) for e-commerce sites is a structured representation of information relating to products, categories, brands and relationships between them. It is a sort of internal "encyclopedia" of the site that helps organize and connect product information more effectively.

How does a Product Knowledge Graph work?

A PKG is made up of three key elements:

1. Entity: Entities are the “building blocks” of the PKG and represent the key elements of your product catalog. They can be products, categories, brands, colors, sizes, etc.

2. Attributes: Attributes are properties that describe entities. For a product, for example, attributes might include name, description, price, brand, size, color, etc.

3. Relationships: Relationships define the connections between entities. For example, a product could be linked to its category, its brand, related products, etc.

What is a Product Knowledge Graph for?

A PKG offers several benefits for e-commerce sites:

• Better search experience: A PKG allows you to create a more precise and relevant internal search, helping users find the products they are looking for faster and easier.
• More intuitive navigation: A PKG allows you to create more fluid and intuitive navigation paths, making it easier for users to discover new products.
• Advanced customization: A PKG can be used to create personalized and relevant product listings for each user, based on their purchasing and browsing history.
• Improved SEO: A PKG can help improve your ecommerce site's visibility in search results by providing structured information that Google and other search engines can easily understand.

How do you create a Product Knowledge Graph?

Creating a PKG requires a complex process that includes:

• Entity identification: Define which key elements of your product catalog you want to include in the PKG.
• Attribute definition: Determine what information is important to describe each entity.
• Relationship building: Define the connections between the different entities.
• Populating the PKG: Enter data about entities, attributes, and relationships.
• PKG maintenance: Update the PKG regularly with new information and products.

Tools for creating a Product Knowledge Graph

There are several solutions for creating and managing a PKG, including:

• E-commerce platforms: Some e-commerce platforms, such as Shopify and Magento, offer built-in functionality for creating a PKG.
• Third Party Solutions: There are several third-party solutions dedicated to creating and managing PKGs, such as Amplifi.io and Yext.
• Custom development: If you have specific needs, you can develop a custom PKG based on your needs.

Conclusion

A Product Knowledge Graph can be a valuable investment for any e-commerce site that wants to improve its customers' shopping experience, increase sales and improve its online visibility.