Product Knowledge Graph
What is the Product Knowledge Graph on e-commerce sites?
The Product Knowledge Graph (PKG) is a specific form of Knowledge Graph applied to e-commerce. It is a network of structured information that describes the products sold online, their characteristics, the relationships between them and their reviews.
What is the Product Knowledge Graph for?
The PKG serves to improve users' shopping experience in several ways:
- Product search: The PKG helps users find the products they are looking for more easily by providing them with more relevant suggestions and search results.
- Site navigation: The PKG facilitates e-commerce site navigation by allowing users to explore products based on categories, features and relationships.
- Customization: The PKG can be used to personalize users' shopping experience by recommending products based on their interests and previous searches.
- Purchasing decisions: The PKG provides users with all the information they need to make informed purchasing decisions, including reviews, detailed descriptions and product comparisons.
How do you create a Product Knowledge Graph?
Creating a PKG requires a complex process that includes:
- Product identification: The first step is to identify all the products that will be included in the PKG.
- Data collection: Product data is collected from various sources, such as product sheets, reviews, catalogs and manuals.
- Data structuring: The data is structured in a format compatible with the Knowledge Graph, using predefined schemas and relationships.
- Integration with the e-commerce site: The PKG is integrated with the e-commerce site to be used for search, navigation and customization.
Are there tools to create a Product Knowledge Graph?
Yes, there are several tools that can help you create and manage a Product Knowledge Graph. Among the best known are:
- Google Product Knowledge Graph: Google offers a free tool that allows you to create a PKG and integrate it with Google Search.
- Yext: Yext is an information management platform that offers PKG creation and management service.
- Semantic Web Company: Semantic Web Company is a company that offers consultancy and development services for the creation of PKGs.
Conclusion
The Product Knowledge Graph is a powerful tool that can improve users' shopping experience and increase sales of an e-commerce site. Its creation requires an investment of time and resources, but the benefits can be significant.
E-Commerce Schemes
Iron SEO 3 Schemes Module works with WooCommerce and offers the possibility of having different schemes for your e-commerce.
Multilingual E-Commerce Schemes
Iron SEO 3 Schemas Module works with WooCommerce and with GTranslate .
Having schemes for multilingual e-commerce is possible thanks to the Iron SEO 3 Schemes Module plugin.
WordPress is not native multilingual and
- with the GTranslate plugin you have e-commerce translated into over 100 languages
- with Iron SEO 3 Schemas Module you potentially have more E-Commerce schemas than the GTranslate plugin is designed to work with in E-Commerce translations in over 100 languages.
Custom offer
It all comes from the fact that those who work in SEO use STRUCTURED SCHEMES WITHOUT METADATA.
With Iron SEO 3 Schema Module we want to innovate SEO to beat the competition with the following formula:
(Unstructured schemes with metadata
(Semi structured schemes with metadata
(Structured schemas with metadata))).
Iron SEO 3 Templates Module is a WordPress plugin that extends Iron SEO 3 Core.
Iron SEO 3 Module Schemes uses META SCHEMES that is, structured patterns with metadata.
Competitive advantage
With the same structured data, therefore with the same schemas, Iron SEO 3 Schema Module also offers the over 500 metadata of Iron SEO 3 Core.
The Meta Schema or structured schema with over 500 metadata, offers more compared to schemas (structured data) without metadata.
Iron SEO 3 metadata plays the most important role in SEO, it can be generated automatically or entered manually.
Iron SEO 3 and Iron SEO 3 Module Schemas, fully support UTF-8 and they will work with non-Latin URLs too. In collaboration with Gtranslate, Iron SEO 3 Core and Iron SEO 3 Module Schemes, support translation di over 500 metadata, e of relatives schemas (structured data), in over 100 languages, For the SEO di multilingual websites, and multilingual e-commerce.
It is not just those who are close to us who choose us.
Find out more from Iron SEO
Subscribe to receive the latest articles by email.
