Chii chinonzi Analytics
Analytics inzira yekuunganidza, kugadzirisa uye kuongorora data kuburitsa ruzivo runobatsira uye kuita sarudzo dziri nani.
Muchidimbu, analytics inoshandura data raw kuita ruzivo runogona kushandiswa kugadzirisa bhizinesi, kunzwisisa zvirinani vatengi uye kuita sarudzo dzine ruzivo.
Analytics inogona kushandiswa mumhando dzakasiyana dzekushandisa, kusanganisira:
- Business njere (BI): Analytics inoshandiswa kugadzira mishumo uye dashboards inopa tarisiro yekushanda kwebhizinesi.
- Marketing analytics: analytics inoshandiswa kuyera kushanda kwemakambani ekushambadzira uye kukwidziridza nzira dzekunongedza.
- Sales analytics: analytics inoshandiswa kuongorora kutengesa uye kuona mikana yekuvandudza.
- Customer analytics: analytics inoshandiswa kunzwisisa vatengi uye kugadzira zviitiko zvemunhu.
- Operational analytics: analytics inoshandiswa kuvandudza kushanda uye kuderedza mari.
Analytics chishandiso chine simba chinogona kubatsira makambani kuita sarudzo dziri nani uye kuwana mukana wemakwikwi.
Heino mimwe mienzaniso yekuti analytics inoshandiswa sei munyika chaiyo:
- Kambani ye-e-commerce inoshandisa analytics kuteedzera maitiro emutengi uye kukwidziridza webhusaiti yayo yekushandura.
- Kambani yekushambadzira inoshandisa analytics kuyera kubudirira kwemasocial media mishandirapamwe uye kuona vateereri vatsva.
- Kambani inogadzira inoshandisa analytics kutarisa michina uye kuona zvingangoitika matambudziko asati aitika.
Analytics inzvimbo inogara ichishanduka, ine matekinoroji matsva uye matekiniki ari kugara achigadzirwa. Izvi zvinoita kuti analytics iwedzere simba uye yakaoma maitiro.
Nhoroondo yeAnalytics
Nhoroondo yeanalytics inogona kurondwa kumashure kuzana ramakore rechi XNUMX, apo vaongorori vekutanga vakatanga kugadzira nzira dzekuunganidza nekuongorora data.
Muna 1920, piyona weanalytics Frederick Winslow Taylor akatanga kushandisa nhamba kuti avandudze kushanda kwekugadzira.
Mumakore ekuma50, kuuya kwemakombiyuta kwakaita kuti zvikwanisike kuongorora huwandu hwakawanda hwe data.
Mumakore ekuma60, munda weBusiness Intelligence (BI) yakatanga kukura, nekugadzirwa kwezvishandiso uye matekiniki ekuongorora data rebhizinesi.
Muma70, analytics yakatanga kushandiswa mukushambadzira, nekuvandudzwa kwehunyanzvi hwakadai sekushambadzira kwakananga uye maitiro ekunangisa.
Mumakore ekuma80, analytics yakave nyore kuwanikwa kune mabhizinesi madiki uye epakati, nekuda kwekuuya kweiyo-nyore-kushandisa analytics software nemasevhisi.
Mumakore ekuma90, kupararira kweInternet kwakatungamirira kukukosha kwekuongorora kwemabhizimisi epamhepo.
Muzana ramakore rechiXNUMX, analytics yakaramba ichishanduka, nekubuda kwematekinoroji matsva nehunyanzvi, hwakadai sehungwaru hwekugadzira uye kudzidza muchina.
Nhasi, analytics chinhu chakakosha chebhizinesi chero ripi zvaro, online uye pasina.
Hezvino zvimwe zvezviitiko zvikuru zvakamaka nhoroondo yeanalytics:
- 1837: Charles Babbage anobudisa "Pamusoro peEconomy yeMichina uye Manufactures," rimwe remabhuku ekutanga pamusoro pezvinyorwa zvakashandiswa.
- 1908: Frederick Winslow Taylor anobudisa "The Principles of Scientific Management," bhuku rinotsanangura nzira dzake dzekuvandudza kubudirira kwekugadzira.
- 1954: John Tukey anobudisa "The Exploratory Approach to Analysis of Data," bhuku rinotanga pfungwa yekuongorora data data.
- 1962: IBM inosuma iyo System/360, yekutanga mainframe komputa inobvumira kuongororwa kwehuwandu hwe data.
- 1969: Howard Dresner anotora izwi rekuti "business intelligence".
- 1974: Peter Drucker anoburitsa "The Effective Executive," bhuku rinosimbisa kukosha kweruzivo mukuita sarudzo.
- 1979: Gary Loveman anobudisa "Market Share Leadership: The Free Cash Flow Model," bhuku rinounza pfungwa yekuongorora kukosha kwemusika.
- 1982: SAS inosuma SAS Enterprise Guide, imwe yekutanga-nyore-kushandisa-analytics software.
- 1995: Google inotanga Google Analytics, imwe yeanonyanya kufarirwa maturusi ekuongorora munyika.
- 2009: McKinsey anoburitsa "Big Data: The Next Frontier for Innovation, Competition, and Productivity," chirevo chinoratidza kukosha kwedata hombe kumabhizinesi.
- 2012: IBM inosuma Watson, yekugadzira intelligence system inogona kushandiswa pakuongorora data.
- 2015: Google inotanga Google Analytics 360, chikuva chepamusoro chekuongorora chinoshandisa hungwaru hwekugadzira uye kudzidza kwemichina.
Analytics inzvimbo inogara ichishanduka, ine matekinoroji matsva uye matekiniki ari kugara achigadzirwa. Izvi zvinoita kuti analytics iwedzere simba uye yakaoma maitiro.
Features
General maitiro eanalytics
Analytics inzira yakaoma inosanganisira akati wandei ezviitiko, kusanganisira:
- Kuunganidzwa kwedata: data inogona kuunganidzwa kubva kwakasiyana-siyana, kusanganisira CRM masisitimu, kushambadzira dhatabhesi, mawebhusaiti uye social media.
- Data processing: iyo data inoshandurwa kuita chimiro chinogona kuongororwa. Iyi nzira inogona kusanganisira mabasa akadai sekucheneswa kwedata, data denormalization, uye kugadzira makiyi ekuita zviratidzo (KPIs).
- Kuongorora data: data inoongororwa kuona maitiro, mafambiro uye hukama. Iyi nzira inogona kushandisa nzira dzakasiyana-siyana, kusanganisira nhamba yekuongorora, kufungidzira kuongorora, uye kuongorora zvinyorwa.
- Dudziro yezvabuda: mhedzisiro yekuongorora inodudzirwa kuti ipe ruzivo runobatsira.
Analytics inoratidzirwa nezvakati wandei zvinhu, zvinosanganisira:
- Target: chinangwa cheanalytics ndechekupa ruzivo runobatsira kuita sarudzo dziri nani.
- Dhata: analytics inobva pane data. Hunhu hwe data hwakakosha kune chokwadi chemhedzisiro yekuongorora.
- Matekiniki analytics inoshandisa nzira dzakasiyana dzekuongorora data. Kusarudzwa kwemaitiro akakodzera kunoenderana nechinangwa chekuongorora uye rudzi rwe data iripo.
- Dudziro migumisiro yekuongorora inofanira kududzirwa kuti ipe ruzivo runobatsira.
Hunhu hwehunyanzvi hweanalytics
Analytics inzira inogona kuitwa nemaoko kana kushandisa analytics maturusi uye matekinoroji.
Zvishandiso zveAnalytics zvinogona kuita otomatiki akawanda emabasa anosanganisirwa mukuita analytics, zvichiita kuti inyatsoita uye nemazvo.
MaAnalytics matekinoroji, akadai sehungwaru hwekugadzira uye kudzidza muchina, ari kuwedzera kukosha kune analytics. Aya matekinoroji anogona kushandiswa kuongorora huwandu hukuru hwe data uye kuona mapatani nemafambiro angave asingaonekwe nemaitiro echinyakare analytics.
Mamwe ehunyanzvi maficha eanalytics anosanganisira:
- Vhoriyamu yedata: analytics inogona kushandiswa kuongorora huwandu hukuru hwe data.
- Kumhanyisa kumhanya: analytics inofanirwa kukwanisa kugadzirisa data nekukurumidza uye nemazvo.
- Precision: mhinduro dzekuongorora dzinofanira kunge dzakarurama uye dzakavimbika.
- Kuchinjika: analytics inofanirwa kukwanisa kuchinjika kune akasiyana data uye zvinangwa.
- Kusvikika analytics inofanirwa kuwanikwa kune akasiyana siyana evashandisi.
Analytics inzira yakaoma iyo iri kuwedzera kukosha kumabhizinesi. Iwo akajairwa uye ehunyanzvi maitiro eanalytics akakosha pakunzwisisa kugona kwavo uye nekuashandisa nemazvo.
Sei
Pane zvikonzero zvakawanda nei uchifanira kushandisa analytics. Muchidimbu, analytics inogona kukubatsira:
- Kuvandudza mashandiro ebhizinesi: analytics inogona kukubatsira kuona nzvimbo idzo kambani inogona kuvandudza mashandiro ayo. Semuenzaniso, analytics inogona kushandiswa kuona izvo zvinonyanya kufarirwa zvigadzirwa kana masevhisi, vatengi vanovimbika uye nzira dzekushambadzira dzinonyanya kushanda.
- Ita mafambiro: analytics inogona kukubatsira iwe kufanotaura nezve ramangwana maitiro. Semuenzaniso, analytics inogona kushandiswa kufanotaura kudiwa kwezvigadzirwa kana masevhisi, kuita kwekutengesa kana maitiro evatengi.
- Ita zvisarudzo zvine ruzivo: analytics inogona kupa makambani ruzivo runodiwa kuita sarudzo dzine ruzivo. Semuyenzaniso, analytics inogona kushandiswa kusarudza kuti ndezvipi zvigadzirwa kana masevhisi ekutangisa pamusika, ndeapi mishandirapamwe yekushambadzira yekutangisa uye ndeapi maitiro emitengo kutora.
Heano mimwe mienzaniso chaiyo yekuti analytics inogona kushandiswa sei kuvandudza bhizinesi:
- Kambani ye-e-commerce inogona kushandisa analytics kuteedzera maitiro emutengi uye kukwidziridza webhusaiti yayo yekushandura.
- Kambani yekushambadzira inogona kushandisa analytics kuyera kubudirira kwemasocial media mishandirapamwe uye kuona vateereri vatsva.
- Kambani yekugadzira inogona kushandisa analytics kutarisa michina uye kuona zvinogona kuitika zvisati zvaitika.
Pakazere, analytics chishandiso chine simba chinogona kubatsira makambani kuita sarudzo dziri nani uye kuwana mukana wemakwikwi.
Heano mamwe mabhenefiti chaiwo eanalytics:
- Kuvandudza kunzwisisa kwevatengi: analytics inogona kukubatsira kuti unzwisise zviri nani vatengi vako, zvavanoda uye maitiro avo. Izvi zvinogona kukubatsira iwe kugadzira zvigadzirwa nemasevhisi anoenderana nezvinodiwa zvavo uye kugadzirisa hukama hwako navo.
- Kuvandudza kushanda zvakanaka: analytics inogona kukubatsira kuona nzvimbo dzaunogona kuvandudza mashandiro emabasa ako. Izvi zvinogona kukubatsira kuderedza mari uye kuvandudza chibereko.
- Kuvandudza purofiti: analytics inogona kukubatsira kuona mikana yekuwedzera kutengesa uye purofiti. Izvi zvinogona kukubatsira kuzadzisa zvinangwa zvebhizinesi rako.
Kana iwe uchida kuvandudza mashandiro ekambani yako, iwe unofanirwa kufunga nezve kushandisa analytics.
Zvatinopa
Agenzi Web Online iri kugadzira WordPress plugin yeAnalytics.
Kunyangwe paine kwatova neWordPress plugins yeAnalytics pamusika, Agenzia Web Online yafunga kugadzira yayo plugin yakatsaurirwa kune ichi chinangwa.
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