Chii
Yandex inopa nhevedzano yezvishandiso uye zviwanikwa zvekubatsira makambani kuwedzera shanduko uye kuita shanduko yekushambadzira.
1. Wedzera shanduko yezvinangwa zvebhizinesi revatengi
Yandex inopa seti yezvishandiso zvekukubatsira kutsanangura zvinangwa, sarudza chinangwa chevateereri, gadzira kushambadzira kwakanaka, uye kuronda mhedzisiro yemashambadziro ako ekushambadzira.
- Yandex Metric: Ichi chishandiso chinokutendera kuti utarise traffic pane yako webhusaiti uye ongorora iyo data kuti uone mikana yekuvandudza.
- Yandex Direct: Iyi puratifomu inobvumidza iwe kugadzira uye kutonga ekushambadzira mishandirapamwe paYandex nemamwe mawebhusaiti.
- Yandex Optimize: Ichi chishandiso chinokubvumira kuti uedze zvinhu zvakasiyana zvewebhusaiti yako, senge mapeji ekumhara uye ads, kuti uone kuti ndeapi anoshandura zvakanyanya.
2. Ita kutendeuka kushambadzira
Yandex inopa huwandu hwezvishandiso uye zviwanikwa zvekukubatsira iwe kugadzira inoshanda shanduko yekushambadzira zano.
- Yandex Metric: Ichi chishandiso chinokutendera kuti uone kutendeuka uye kuona mikana yekuvandudza.
- Yandex Direct: Iyi puratifomu inobvumidza iwe kugadzira mishandirapamwe yekushambadzira inonangana nevashandisi vangango shandura.
- Yandex Optimize: Ichi chishandiso chinokutendera kuti uedze zvinhu zvakasiyana zvemashambadziro ako ekushambadzira kuti uone kuti ndeapi anoburitsa yakanyanya kutendeuka.
Pamusoro pezvo, Yandex inopa akati wandei ezvidzidzo zviwanikwa kuti ikubatsire kudzidza mashandisiro ayo maturusi uye zviwanikwa kuwedzera shanduko uye kuita shanduko yekushambadzira.
Heano mimwe mienzaniso yekuti Yandex ingakubatsira sei kuzadzisa bhizinesi rako zvinangwa:
- Kambani ye-e-commerce inogona kushandisa Yandex Metrica kuona mazwi makuru anoburitsa traffic yakawanda kune webhusaiti yayo. Zvadaro, inogona kushandisa Yandex Direct kugadzira mishandirapamwe yekushambadzira yakanangana neaya mazwi ekutsvaga.
- Bhizinesi rebasa rinogona kushandisa Yandex Optimize kuyedza akasiyana mafomati ekushambadzira kuti uone kuti ndeapi anogadzira akawanda anotungamira.
- Kambani yetekinoroji inogona kushandisa Yandex Metrica kuteedzera shanduko yekutenga. Zvadaro, inogona kushandisa Yandex Direct kugadzira mishandirapamwe yekushambadzira inonangana nevashandisi vangangotenga zvigadzirwa zvayo.
Pakupedzisira, sarudzo yekushandisa Yandex kana Google kuwedzera shanduko uye kuita shanduko yekushambadzira kunoenderana nehuwandu hwezvinhu, kusanganisira bhajeti yako, chinangwa chevateereri uye zvinangwa zvebhizinesi.
Yakananga mabhenefiti ekushandisa Yandex kuwedzera shanduko uye kuita shanduko yekushambadzira:
- Yandex ndiyo inonyanya kushandiswa kutsvaga injini muRussia, ine chikamu chemusika che 68,15%. Izvi zvinoreva kuti mishandirapamwe yako yekushambadzira ine mukana wekuonekwa nevateereri vepasirese.
- Yandex inopa huwandu hwezvishandiso uye zviwanikwa zvakanangana nemusika weRussia. Semuenzaniso, Yandex Metrica inopa kushanda kwekutevera kutendeuka kuRussia rubles.
- Yandex iri nyore kushandisa. Zvishandiso zveYandex uye zviwanikwa zvakagadzirirwa kuve nyore kushandisa, kunyangwe kune vanotanga vatengesi.
- Yandex iri nyore. Yandex inopa huwandu hwesarudzo dzemitengo dzinokutendera kuti uwane chirongwa chinoenderana nebhajeti yako.
mhedziso
Yandex inopa akawanda mabhenefiti anogona kukubatsira iwe kuwedzera shanduko uye kuita shanduko yekushambadzira. Kunyanya kana vateereri vako vari muRussia kana nyika dzeyaimbova Soviet Union.
nhoroondo
Nhoroondo yeYandex
Yandex ikambani yeRussia tekinoroji yakavambwa muna 1997 naArkady Volozh naIlya Segalovich. Iyo kambani yakatanga sejini yekutsvaga, asi nhasi inopa huwandu hwakawanda hwezvigadzirwa nemasevhisi, kusanganisira:
- Injini yekutsvaga
- Maps
- Traduzione
- Kushambadzira
Nhoroondo yeYandex uye zvigadzirwa zvayo kuwedzera shanduko yezvinangwa zvebhizinesi revatengi
Yandex ine nhoroondo refu yekubatsira makambani kuwedzera shanduko yezvinangwa zvebhizinesi revatengi. Iyo kambani yakatanga kupa maturusi ekushambadzira edhijitari uye zviwanikwa muna 2002, nekutanga kweYandex Direct. Direct ndiyo inobhadhara-per-click advertising platform inobvumira mabhizinesi kusvika kune vateereri vepasirese nemashambadziro avo.
Kwemakore, Yandex yakaramba ichiisa mari mumaturusi ekushambadzira edhijitari uye zviwanikwa. Muna 2007, Yandex yakatanga Yandex Metrica, webhu analytics sevhisi inobvumira makambani kuti atarise traffic pawebhusaiti yavo uye kuongorora iyo data kuona mikana yekuvandudza. Muna 2012, Yandex yakatanga Yandex Optimize, yeA/B yekuyedza sevhisi inobvumira mabhizinesi kuti aedze zvinhu zvakasiyana zvewebhusaiti yavo kuti vaone kuti ndeipi inogadzira yakanyanya kutendeuka.
Nekuda kwekudyara kweYandex mukushambadzira kwedhijitari, mabhizinesi ane maturusi akasiyana uye zviwanikwa zviripo zvekuvabatsira kuwedzera shanduko yezvinangwa zvebhizinesi revatengi vavo.
Heano mimwe mienzaniso yekuti Yandex yakabatsira sei mabhizinesi kuwedzera shanduko:
- Kambani e-commerce yakashandisa Yandex Direct kuwedzera kutengesa ne20%.
- Imwe kambani yebasa yakashandisa Yandex Metrica kuvandudza chiyero chekushandura webhusaiti ne15%.
- Kambani yetekinoroji yakashandisa Yandex Optimize kuyedza akasiyana mafomati ekushambadzira kuti iwedzere kutendeuka kwekutungamira ne25%.
Nhoroondo yeYandex uye zvigadzirwa zvayo zvekushandura kushambadzira
Yandex zvakare ine nhoroondo refu yekubatsira mabhizinesi kuita shanduko yekushambadzira. Iyo kambani yakatanga kupa maturusi ekushambadzira ekushandura uye zviwanikwa muna 2009, nekutanga kweYandex Conversion Tracking. Conversion Tracking ibasa rinobvumira makambani kuteedzera shanduko pawebhusaiti yavo.
Kwemakore, Yandex yakaramba ichiisa mari mukushandura kushambadzira. Muna 2012, Yandex yakatanga Yandex Analytics Goals, sevhisi inobvumira makambani kutsanangura zvinangwa zvekushandura webhusaiti yavo. Muna 2014, Yandex yakatanga Yandex Optimize, sevhisi yekuongorora yeA/B inobvumira makambani kuti aedze zvinhu zvakasiyana-siyana zvekushandura kushambadzira kwavo.
Nekuda kwekudyara kweYandex mukushandura kushambadzira, mabhizinesi ane akasiyana maturusi uye zviwanikwa zviripo kuti zvivabatsire kugadzira nzira dzekutengesa dzinoshanda.
Heano mimwe mienzaniso yekuti Yandex yakabatsira sei makambani kuita shanduko yekushambadzira:
- Kambani ye e-commerce yakashandisa Yandex Conversion Tracking kuona mapeji ekumhara ayo aigadzira yakanyanya kutendeuka.
- Kambani yebasa yakashandisa Yandex Analytics Goals kutsanangura zvinangwa zvekushandura webhusaiti yayo.
- Kambani yetekinoroji yakashandisa Yandex Optimize kuyedza mafomati akasiyana ekushambadzira kuwedzera shanduko yekutenga.
mhedziso
Yandex inopa huwandu hwezvishandiso uye zviwanikwa zvinogona kubatsira mabhizinesi kuwedzera shanduko uye kuita shanduko yekushambadzira. Zvigadzirwa zveYandex uye masevhisi zvakagadzirirwa kuve nyore kushandisa uye zviri nyore, zvichiita kuti ive sarudzo yakanakira mabhizinesi eese saizi.
Sei
Pane zvikonzero zvakati kuti nei kuita bhizinesi paYandex kuwedzera shanduko uye kuita shanduko yekushambadzira:
**1. ** Yandex ndiyo inonyanya kushandiswa kutsvaga injini muRussia, ine chikamu chemusika che 68,15%. Izvi zvinoreva kuti kana vateereri vako vari muRussia kana nyika dzeyaimbova Soviet Union, kusvika kune vanhu vakawanda nemashambadziro ako zviri nyore paYandex pane dzimwe injini dzekutsvaga.
**2. ** Yandex inopa huwandu hwezvishandiso uye zviwanikwa zvakanangana nemusika weRussia. Semuenzaniso, Yandex Metrica inopa kushanda kwekutevera kutendeuka kuRussia rubles. Izvi zvinogona kubatsira kumakambani anoda kuyera ROI yemashambadziro avo ekushambadzira paYandex.
**3. ** Yandex iri nyore kushandisa. Zvishandiso zveYandex uye zviwanikwa zvakagadzirirwa kuve nyore kushandisa, kunyangwe kune vanotanga vatengesi. Izvi zvinogona kubatsira kumabhizinesi asina bhajeti rakakura rekushambadzira kwedhijitari.
**4. ** Yandex iri nyore. Yandex inopa huwandu hwesarudzo dzemitengo dzinokutendera kuti uwane chirongwa chinoenderana nebhajeti yako. Izvi zvinogona kubatsira kumabhizinesi ane bhajeti shoma rekushambadzira kwedhijitari.
Heano mimwe mienzaniso yekuti kuita bhizinesi paYandex kunogona kubatsira sei kuwedzera shanduko uye kuita shanduko yekushambadzira:
- Kambani ye-e-commerce inogona kushandisa Yandex Direct kugadzira mishandirapamwe yekushambadzira yakanangana nevashandisi vangangotenga zvigadzirwa zvayo.
- Kambani yebasa inogona kushandisa Yandex Metrica kuteedzera shanduko yekutungamira uye kuona mikana yekuvandudza.
- Kambani yetekinoroji inogona kushandisa Yandex Optimize kuyedza akasiyana ad mafomati kuti uwedzere shanduko yekutengesa.
Pakupedzisira, chisarudzo chekuita bhizinesi paYandex chinoenderana nezvimwe zvinhu, kusanganisira vateereri vanotarirwa, bhajeti uye zvinangwa zvebhizimisi. Nekudaro, kana chinangwa chako chevateereri chiri muRussia kana nyika dzeyaimbova Soviet Union, Yandex inogona kuve sarudzo inoshanda yekuwedzera shanduko uye kuita shanduko yekushambadzira.
Zvatinopa
Yandex Toolkit yekushandura rate optimization iWordPress plugin yakagadziriswa neAgenzia Web Online.
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