Chii
Analytics ishoko rinozivikanwa rinoreva data analysis. Mumamiriro ewebhu, analytics inoshandiswa kuunganidza uye kuongorora data pane traffic yewebhusaiti kana nharembozha. Iyi data inogona kushandiswa kunzwisisa maitiro evashandisi, kuona nzvimbo dzekuvandudza uye kuyera kushanda kwemashambadziro ekushambadzira.
Google Analytics ibasa remahara rekuongorora rinopihwa neGoogle. Ndiyo imwe yeanonyanya kufarirwa analytics masevhisi munyika, anoshandiswa nemamiriyoni emawebhusaiti uye nharembozha. Google Analytics inopa huwandu hwakawanda hwezvinhu, kusanganisira:
- Kuunganidzwa kwedata: Google Analytics inounganidza data nezve webhusaiti kana mobile application traffic, kusanganisira:
- IP kero
- Browser
- Operating system
- Nzvimbo
- Mapeji akashanyirwa
- Events
- Kuongorora data: Google Analytics inopa akati wandei maturusi ekuongorora iyo data yakaunganidzwa, kusanganisira:
- ripoti
- Dashboard
- Visualizations
- Kuyera kushanda kwemakambani ekushambadzira: Google Analytics inogona kushandiswa kuyera kushanda kwemishandirapamwe yekushambadzira, kusanganisira:
- Ratidza advertising
- Kushambadza paYouTube
- Kutsvaga kwakabhadharwa
Google Tag Manager ibasa rekutarisira tag rinopihwa neGoogle. Isevhisi inobvumidza iwe kubata ma tag ewebhusaiti kana nharembozha munzvimbo imwechete. Mategi zvimedu zvekodhi anoshandiswa kuunganidza data, kuita zviito, kana kuisa zvirimo muwebhusaiti kana nharembozha.
Google Tag Manager ibasa rinobatsira re:
- Rerutsa tag manejimendi: Google Tag Maneja inoita kuti utore ma tag munzvimbo imwechete, ichikuchengetedza kubva pakugadzirisa kodhi pawebhusaiti yako kana nharembozha.
- Ita zviito zvinoenderana nezviitiko chaizvo: Google Tag Maneja inokutendera iwe kutora matanho zvichienderana nezviitiko zvakati, sekuwedzera chigadzirwa mungoro yako kana kutenga chigadzirwa.
- Batanidza nemamwe masevhisi: Google Tag Manager inokutendera kuti ubatanidze nemamwe masevhisi, akadai seGoogle Analytics, Google Ads uye Google Marketing Platform.
Mukupedzisa, analytics chishandiso chakakosha chekunzwisisa maitiro evashandisi uye kuyera kushanda kwemakambani ekushambadzira. Google Analytics ibasa rakazara uye riri nyore kushandisa analytics, nepo Google Tag Manager iri tag manejimendi sevhisi inobvumidza iwe kubata ma tag munzvimbo imwechete.
nhoroondo
Analytics yakazvarwa muma90s, nekuvandudzwa kwewebhu. Masevhisi ekutanga ekuongorora aive akapusa uye akaganhurirwa, asi nekufamba kwenguva ave achiwedzera kuoma uye ane simba.
Google Analytics yakatangwa muna 2005 uye yakakurumidza kuve iyo inonyanya kushandiswa basa rekuongorora pasi rose. Google Analytics inopa huwandu hwakawanda hwezvinhu, kusanganisira kuunganidza data pawebhusaiti kana mobile application traffic, kuongorora iyo data yakaunganidzwa, uye kuyera kushanda kwemishandirapamwe yekushambadzira.
Google Tag Maneja yakavambwa muna 2012 uye iri tag manejimendi sevhisi iyo inokutendera iwe kubata webhusaiti kana nharembozha mamaki kubva panzvimbo imwe. Mategi zvimedu zvekodhi anoshandiswa kuunganidza data, kuita zviito, kana kuisa zvirimo muwebhusaiti kana nharembozha.
Google Tag Maneja ibasa rinobatsira rekurerutsa tag manejimendi, kuita zviito zvinoenderana nezviitiko chaizvo, uye kubatanidza nemamwe masevhisi, akadai seGoogle Analytics, Google Ads, uye Google Marketing Platform.
Evolution yeGoogle Analytics uye Google Tag Manager
Kwemakore, Google Analytics uye Google Tag Maneja vagara vachigadziridzwa nezvinhu zvitsva uye kuvandudzwa.
Semuyenzaniso, muna 2012 Google Analytics yakatanga Universal Analytics, vhezheni itsva yesevhisi inopa kusandunuka kukuru uye kugona kubatana nemamwe masevhisi eGoogle. Muna 2019, Google Analytics yakatanga vhezheni 4, vhezheni itsva yesevhisi iyo yakagadzirirwa kusangana nezvinodiwa nemabhizinesi emazuva ano.
Google Tag Maneja yagara ichigadziridzwa nezvinhu zvitsva, sekugona kugadzira nekugadzirisa ma tag echinyakare, kusanganisa nemamwe masevhisi eGoogle, uye kutsigirwa kwenharembozha.
Google Analytics uye Google Tag Maneja nhasi
Nhasi Google Analytics uye Google Tag Manager ndiwo maviri eanonyanyo shandiswa analytics uye tag manejimendi masevhisi munyika. Google Analytics inoshandiswa nemamiriyoni emawebhusaiti uye nharembozha, nepo Google Tag Manager ichishandiswa nemazana ezviuru emawebhusaiti uye nharembozha.
Google Analytics uye Google Tag Maneja zvishandiso zvine simba zvinogona kushandiswa kunzwisisa maitiro evashandisi, kuyera kushanda kwemashambadziro ekushambadzira, nekuvandudza mashandiro ewebhusaiti kana nharembozha.
mhedziso
Google Analytics uye Google Tag Manager zvishandiso zviviri zvakakosha kune chero kambani inoda kunzwisisa maitiro evashandisi vayo uye kugadzirisa mashandiro ewebhusaiti yayo kana nharembozha.
Sei
Analytics inoshandiswa kunzwisisa maitiro evashandisi uye kuyera kushanda kwemashambadziro ekushambadzira. Analytics inogona kushandiswa ku:
- Kunzwisisa maitiro emushandisi: Analytics inogona kushandiswa kunzwisisa kuti vashandisi vanodyidzana sei newebhusaiti kana nharembozha. Iyi data inogona kushandiswa kuvandudza ruzivo rwevashandisi uye kuwedzera shanduko.
- Kuyera kushanda kwemakambani ekushambadzira: Analytics inogona kushandiswa kuyera kushanda kwemakambani ekushambadzira, akadai sekushambadzira kushambadzira, kushambadza kweYouTube uye kutsvaga kwakabhadharwa. Iyi data inogona kushandiswa kukwirisa mishandirapamwe uye kuwana yakakura ROI.
Google Analytics ibasa remahara rekuongorora rinopihwa neGoogle. Ndiyo imwe yeanonyanya kufarirwa analytics masevhisi munyika, anoshandiswa nemamiriyoni emawebhusaiti uye nharembozha. Google Analytics inopa huwandu hwakawanda hwezvinhu, kusanganisira:
- Kuunganidzwa kwedata: Google Analytics inounganidza data nezve webhusaiti kana mobile application traffic, kusanganisira:
- IP kero
- Browser
- Operating system
- Nzvimbo
- Mapeji akashanyirwa
- Events
- Kuongorora data: Google Analytics inopa akati wandei maturusi ekuongorora iyo data yakaunganidzwa, kusanganisira:
- ripoti
- Dashboard
- Visualizations
- Kuyera kushanda kwemakambani ekushambadzira: Google Analytics inogona kushandiswa kuyera kushanda kwemishandirapamwe yekushambadzira, kusanganisira:
- Ratidza advertising
- Kushambadza paYouTube
- Kutsvaga kwakabhadharwa
Google Tag Manager ibasa rekutarisira tag rinopihwa neGoogle. Isevhisi inobvumidza iwe kubata ma tag ewebhusaiti kana nharembozha munzvimbo imwechete. Mategi zvimedu zvekodhi anoshandiswa kuunganidza data, kuita zviito, kana kuisa zvirimo muwebhusaiti kana nharembozha.
Google Tag Manager ibasa rinobatsira re:
- Rerutsa tag manejimendi: Google Tag Maneja inoita kuti utore ma tag munzvimbo imwechete, ichikuchengetedza kubva pakugadzirisa kodhi pawebhusaiti yako kana nharembozha.
- Ita zviito zvinoenderana nezviitiko chaizvo: Google Tag Maneja inokutendera iwe kutora matanho zvichienderana nezviitiko zvakati, sekuwedzera chigadzirwa mungoro yako kana kutenga chigadzirwa.
- Batanidza nemamwe masevhisi: Google Tag Manager inokutendera kuti ubatanidze nemamwe masevhisi, akadai seGoogle Analytics, Google Ads uye Google Marketing Platform.
Mukupedzisa, analytics, Google Analytics e Google Tag Manager iwo maturusi akakosha kune chero kambani inoda kunzwisisa maitiro evashandisi vayo uye kugadzirisa mashandiro ewebhusaiti yayo kana nharembozha.
Zvatinopa
Izvo zvese zvinobva kuWordPress plugin "Site Kit": "Google's official WordPress plugin".
Site Kit ndeyechokwadi plugin yakakura uye inobatsira zvikuru, asi Agenzia Web Online inoda kuita zvayo yega saka iri kugadzira “Google Toolkit for Analytics”.
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