Chii chinonzi kutendeuka
Mukushambadzira, kutendeuka chiitiko chinotorwa nemushandisi pawebhusaiti kana app inotungamira kune bhenefiti kukambani.
Shanduko dzinogona kuve dzemhando dzakasiyana, zvichienderana nezvinangwa zvekambani. Semuenzaniso, kutendeuka kunogona kuva:
- Kutengeswa mushandisi anotenga chigadzirwa kana sevhisi.
- A lead: mushandisi anopa mazita avo ekutaurirana mukutsinhana neruzivo kana kupihwa.
- A download: mushandisi anodhawunirodha faira kana gwaro.
- Chinyorwa: mushandisi anosaina tsamba yetsamba kana chirongwa chekuvimbika.
- Kudyidzana: mushandisi anodyidzana nezvirimo kana chinhu chewebhusaiti, semuenzaniso nekudzvanya bhatani kana kuona vhidhiyo.
Shanduko dzakakosha nekuti dzinoyera budiriro yekuedza kwekambani yekushambadzira. Vanotibvumira kuti tinzwisise kuti ndezvipi zviito zvinoshanda uye zvinogona kuvandudzwa.
Kuyera kutendeuka, makambani anoshandisa analytics maturusi akadai seGoogle Analytics. Zvishandiso izvi zvinokutendera kuti utarise maitiro emushandisi uye kuona shanduko.
Heino mimwe mienzaniso yekuti shanduko ingashandiswa sei kuvandudza zviitiko zvekushambadzira:
- Kugonesa mishandirapamwe yekushambadzira: mabhizinesi anogona kushandisa shanduko kuona kuti ndedzipi nzira dzekushambadzira dzinonyanya kushanda pakugadzira shanduko.
- Kuvandudza webhusaiti: mabhizinesi anogona kushandisa shanduko kuona kuti ndedzipi nzvimbo dzesaiti dzinonyanya kushanda pakugadzira shanduko.
- Kugadzira mamwe anonangwa ekushambadzira mishandirapamwe: mabhizinesi anogona kushandisa shanduko kugadzira mishandirapamwe yekushambadzira iyo inonyanya kukosha kune vashandisi vangango shandura.
Pakupedzisira, shanduko chishandiso chakakosha kumakambani anoda kuyera budiriro yezviitwa zvavo zvekushambadzira uye kugadzirisa mhedzisiro yavo.
Nhoroondo yekutendeuka
Nhoroondo yeshanduko inogona kurondwa kumashure kuzana ramakore rechi XNUMX, apo vaongorori vezviverengero vepakutanga vakatanga kugadzira nzira dzekuyera kushanda kunoita mishandirapamwe yekushambadzira.
Muna 1920, piyona weanalytics Frederick Winslow Taylor akatanga kushandisa nhamba kuti avandudze kushanda kwekugadzira.
Mumakore ekuma50, kuuya kwemakombiyuta kwakaita kuti zvikwanisike kuongorora huwandu hwakawanda hwe data.
Mumakore ekuma60, munda weBusiness Intelligence (BI) yakatanga kukura, nekugadzirwa kwezvishandiso uye matekiniki ekuongorora data rebhizinesi.
Muma70, shanduko dzakatanga kushandiswa mukushambadzira, nekuvandudzwa kwehunyanzvi hwakadai sekushambadzira kwakananga uye maitiro ekunangwa.
Mumakore ekuma80, shanduko dzakava nyore kuwanikwa kumabhizinesi madiki uye epakati, nekuda kwekuuya kweiyo-nyore-kushandisa analytics software nemasevhisi.
Mumakore ekuma90, kupararira kweInternet kwakakonzera kukosha kwekushandurwa kwemabhizinesi epamhepo.
Muzana ramakore reXNUMX, shanduko yakaramba ichishanduka, nekubuda kwehunyanzvi hutsva nehunyanzvi, hwakadai sehungwaru hwekugadzira uye kudzidza muchina.
Nhasi, shanduko chinhu chakakosha chebhizinesi chero ripi zvaro, online uye pasina.
Hezvino zvimwe zvezviitiko zvikuru zvakaratidza nhoroondo yeshanduko:
- 1837: Charles Babbage anodhinda "Pamusoro peEconomy yeMichina uye Manufactures", rimwe remabhuku ekutanga pane yakashandiswa manhamba.
- 1908: Frederick Winslow Taylor anodhinda "The Principles of Scientific Management," bhuku rinotsanangura nzira dzake dzekuvandudza kushanda kwekugadzira.
- 1954: John Tukey anobudisa "The Exploratory Approach to Analysis of Data", bhuku rinounza pfungwa yekuongorora data data.
- 1962: IBM inosuma iyo System/360, yekutanga mainframe komputa inogonesa kuongororwa kwehuwandu hwe data.
- 1969: Howard Dresner anogadzira izwi rekuti "business intelligence".
- 1974: Peter Drucker anoburitsa "The Effective Executive", bhuku rinoratidza kukosha kweruzivo rwekuita sarudzo.
- 1979: Gary Loveman anoburitsa "Musika Wekugovera Hutungamiri: Iyo Yemahara Cash Flow Model," bhuku rinosuma pfungwa yekuongorora kukosha kwemusika.
- 1982: SAS inosvitsa SAS Enterprise Guide, imwe yekutanga-nyore-kushandisa-analytics software.
- 1995: Google inotangisa Google Analytics, imwe yeanonyanya kufarirwa maturusi ekuongorora pasi.
- 2009: McKinsey anoburitsa "Big Data: The Next Frontier for Innovation, Competition, and Productivity," shumo rinoratidza kukosha kwedata hombe kumabhizinesi.
- 2012: IBM inosuma Watson, artificial intelligence system inogona kushandiswa kuongorora data.
- 2015: Google inotanga Google Analytics 360, chikuva chepamusoro chekuongorora chinoshandisa hungwaru hwekugadzira uye kudzidza muchina.
Shanduko ipfungwa inogara ichishanduka, ine matekinoroji matsva nemaitiro ari kuvandudzwa nguva dzose. Izvi zvinoita kuti shanduko dziwedzere kune simba uye dzakaoma kunzwisisa.
Mumunda wekutengesa, kutendeuka kwave kuchinyanya kukosha mumakore achangopfuura. Izvi zvinokonzerwa nezvikonzero zvakawanda, kusanganisira:
- Kukura kwekutengeserana kwepamhepo: kuwedzera kwekutengesa kwepamhepo kwakatungamira kune zvakanyanya kutarisisa kutendeuka.
- Kuuya kwemashoko makuru: kuwedzera kwekuwanikwa kwedata kwakaita kuti zvikwanise kuyera kutendeuka zvakanyanya.
- Iko kushanduka kwematanho ekushambadzira: kushanduka kwezviteshi zvekutengesa kwaita kuti zvinyanye kuomera makambani kuyera kubudirira kwemishandirapamwe yavo.
Mukupindura kune izvi zvinhu, makambani akagadzira nzira nyowani dzekuvandudza shanduko. Aya mazano anosanganisira:
- Kugadzirisa mawebhusaiti ekushandurwa: Makambani ari kuisa mari muwebhusaiti optimization matekiniki kuita kuti zvive nyore kune vashandisi kuita zvavanoda.
- Kushandiswa kweanalytics zvishandiso: Makambani ari kushandisa analytics maturusi kuunganidza uye kuongorora shanduko yedata.
- Kushandiswa kwekushambadzira otomatiki matekiniki: Makambani ari kushandisa nzira dzekushambadzira otomatiki kunanga mameseji kune vashandisi zvichienderana nezviito zvavo.
Shanduko chinhu chakakosha chechero nzira yakabudirira yekushambadzira.
Mabhizinesi anonzwisisa pfungwa yekushandurwa uye matekiniki ekuayera anogona kuvandudza kushambadzira kwavo uye kuwana akasiyana mabhenefiti, anosanganisira:
- Kunzwisisa kuri nani kwevatengi: kushandurwa kunogona kubatsira makambani kunzwisisa zviri nani vatengi vavo, zvavanoda uye maitiro avo. Izvi zvinogona kubatsira makambani kugadzira zvigadzirwa nemasevhisi anoenderana nezvido zvavo uye kugadzirisa hukama hwavo navo.
- Zvirinani optimization yemashambadziro ekushambadzira: Shanduko dzinogona kubatsira mabhizinesi kuona kuti ndedzipi nzira dzekushambadzira dzinonyanya kushanda pakugadzira shanduko. Izvi zvinogona kubatsira makambani kugovera zviwanikwa zvavo zvakanyanya.
- Kunangwa kurinani kwemakambani ekushambadzira: kushandurwa kunogona kubatsira makambani kugadzira mishandirapamwe yekushambadzira iyo inonyanya kunangwa kune vashandisi vanogona kushandura. Izvi zvinogona kubatsira mabhizinesi kuwana ROI yepamusoro kubva kumishandirapamwe yavo.
- Zvirinani ROI kuyerwa kwemashambadziro ekushambadzira: Shanduko dzinogona kubatsira makambani kuyera ROI yemashambadziro avo ekushambadzira zvakanyanya. Izvi zvinogona kubatsira makambani kuita sarudzo dzine ruzivo nezvemabasa avo ekushambadzira.
Pakupedzisira, shanduko chishandiso chakakosha kumabhizinesi anoda kuvandudza kushambadzira kwavo uye kuwana mukana wekukwikwidza.
Heano mimwe mienzaniso chaiyo yekuti mabhizinesi anogona sei kushandisa shanduko kuvandudza kushambadzira kwavo kuedza:
- Bhizinesi re-e-commerce rinogona kushandisa shanduko kuona kuti ndezvipi zvigadzirwa kana zvikamu zvinonyanya kufarirwa.
- Kambani yekushambadzira inogona kushandisa shanduko kuona kuti ndedzipi nzira dzekushambadzira dzinonyanya kushanda pakugadzira zvinotungamira.
- Bhizinesi rebasa rinogona kushandisa shanduko kuona kuti ndeapi mapeji pawebhusaiti ayo anonyanya kushanda pakugadzira mibvunzo.
Makambani anoisa mari mukunzwisisa uye kuyera shanduko anogona kuwana mukana wakakura pamusoro pevanokwikwidza.
Paunenge uchishandura
Shanduko dzinogona kuitwa chero nguva mushandisi anotora chiito chinonakidza kukambani.
Mukushambadzira, shanduko dzinowanzobatanidzwa nechinangwa chakasiyana, sekutengesa chigadzirwa kana sevhisi, kuwana mutungamiri, kana kusaina kuchirongwa chekuvimbika.
Nekudaro, shanduko inogona zvakare kuve yakawanda, sekudhawunirodha faira kana kuona vhidhiyo.
Kazhinji, shanduko dzinogona kuitika chero nguva iyo mushandisi akabatana newebhusaiti, app kana imwe nzira yekushambadzira.
Heino mimwe mienzaniso yekuti kutendeuka kunogona kuitwa riinhi:
- Webhusaiti: mushandisi anotenga chigadzirwa kana sevhisi, anonyorera kune tsamba, kudhawunirodha faira kana kuona vhidhiyo.
- App: mushandisi anotenga chigadzirwa kana sevhisi, anopedza chikamu chemutambo kana kugovera zvirimo.
- Zviteshi zvekutengesa: mushandisi anodzvanya ad, anosaina tsamba yetsamba kana kudhawunirodha gwaro.
Mabhizinesi anogona kusarudza kuyera shanduko munguva chaiyo kana muunganidzwa.
Kuyera-chaiyo nguva inobvumira makambani kuona kuti mishandirapamwe yavo yekushambadzira iri kuita sei munguva chaiyo. Aggregate kuyerwa kunobvumira makambani kuona mhedzisiro yekushambadzira kwavo mishandirapamwe kwenguva yakareba.
Zvisinei nekuti padzinoitwa riinhi, shanduko inhanho yakakosha kumakambani anoda kuyera kubudirira kwemabasa avo ekushambadzira.
Panoitwa matendeuko
Shanduko dzinogona kuitika pese panosangana nemushandisi newebhusaiti, app, kana imwe nzira yekushambadzira.
Mukushambadzira, shanduko dzinowanzobatanidzwa nechinangwa chakasiyana, sekutengesa chigadzirwa kana sevhisi, kuwana mutungamiri, kana kusaina kuchirongwa chekuvimbika.
Nekudaro, shanduko inogona zvakare kuve yakawanda, sekudhawunirodha faira kana kuona vhidhiyo.
Kazhinji, shanduko dzinogona kuitika chero kupi mushandisi anodyidzana nebhizinesi.
Heino mimwe mienzaniso yenzvimbo dzinogona kushandurwa:
- Webhusaiti: mushandisi anotenga chigadzirwa kana sevhisi, anonyorera kune tsamba, kudhawunirodha faira kana kuona vhidhiyo.
- App: mushandisi anotenga chigadzirwa kana sevhisi, anopedza chikamu chemutambo kana kugovera zvirimo.
- Zviteshi zvekutengesa: mushandisi anodzvanya ad, anosaina tsamba yetsamba kana kudhawunirodha gwaro.
- Zvitoro zvenyama: mushandisi anotenga chigadzirwa kana sevhisi, anokumbira ruzivo kana kusaina kune chirongwa chekuvimbika.
- Social nhau: mushandisi anotenga chigadzirwa kana sevhisi, anonyoresa kupepanhau kana kugovera zvirimo.
Mabhizinesi anogona kusarudza kuyera shanduko munguva chaiyo kana muunganidzwa.
Kuyera-chaiyo nguva inobvumira makambani kuona kuti mishandirapamwe yavo yekushambadzira iri kuita sei munguva chaiyo. Aggregate kuyerwa kunobvumira makambani kuona mhedzisiro yekushambadzira kwavo mishandirapamwe kwenguva yakareba.
Zvisinei nekwaanoitwa, shanduko inzira yakakosha kumakambani anoda kuyera kubudirira kwekuedza kwavo kushambadzira.
Heino mimwe mienzaniso chaiyo yepano shandurudzo inogona kuitwa:
- Kambani ye-e-commerce inogona kuita shanduko pawebhusaiti yayo, nharembozha, kana social media chiteshi.
- Kambani yekushambadzira inogona kuita shanduko pawebhusaiti yayo, mune yayo yekushambadzira zvinhu, kana mumasocial media mishandirapamwe.
- Kambani yebasa inogona kuita shanduko pawebhusaiti yayo, muzvitoro zvayo zvenyama kana mumatanho ayo enhau.
Makambani anoisa mari mukunzwisisa uye kuyera shanduko anogona kuwana mukana wakakura pamusoro pevanokwikwidza.
Hunhu hwekutendeuka
Shanduko zviito zvinotorwa nemushandisi pawebhusaiti, muapp kana mune imwe nzira yekushambadzira iyo inofadza kambani.
Shanduko dzinogona kuve dzemhando dzakasiyana, zvichienderana nezvinangwa zvekambani. Semuenzaniso, kutendeuka kunogona kuva:
- Kutengeswa mushandisi anotenga chigadzirwa kana sevhisi.
- A lead: mushandisi anopa mazita avo ekutaurirana mukutsinhana neruzivo kana kupihwa.
- A download: mushandisi anodhawunirodha faira kana gwaro.
- Chinyorwa: mushandisi anosaina tsamba yetsamba kana chirongwa chekuvimbika.
- Kudyidzana: mushandisi anodyidzana nezvirimo kana chinhu chewebhusaiti, semuenzaniso nekudzvanya bhatani kana kuona vhidhiyo.
Shanduko dzine huwandu hwehunhu hunoita kuti huve hwakakosha kumabhizinesi. Izvi zvinosanganisira:
- Measurable: kutendeuka kunogona kuyerwa nemazvo, zvichibvumira makambani kuti aongorore kubudirira kwemabasa avo ekutengesa.
- Chinangwa: Shanduko dzakasungirirwa kune zvinangwa chaizvo, zvichibvumira mabhizinesi kuti atarise pane zviito zvakakosha pakubudirira kwavo.
- Kukosha: Shanduko dzinogona kuve nemutengo wemari, zvichibvumira makambani kuti averenge kudzoka pakudyara kwemabasa avo ekushambadzira.
Mabhizinesi anonzwisisa maitiro eshanduko anogona kushandisa ruzivo urwu kuvandudza kuedza kwavo kushambadzira uye kuwana mukana wekukwikwidza.
Heano mimwe mienzaniso yemashandisirwo ekushandura maficha anogona kushandiswa nemabhizinesi:
- Measurable: makambani anogona kushandisa analytics maturusi kuyera nhamba yekutendeuka uye kukosha kwekutendeuka kwega kwega.
- Target: makambani anogona kuona izvo zvakakosha zvekushandura zvinangwa zvebhizinesi ravo uye kutarisa zviitiko zvavo zvekushambadzira pane izvi zvinangwa.
- Kukosha: makambani anogona kushandisa kukosha kwekushandurwa kuongorora kudzoka kwekudyara kwemabasa avo ekushambadzira.
Makambani anoisa mari mukunzwisisa uye kuyera shanduko anogona kuwana mukana wakakura pamusoro pevanokwikwidza.
WordPress conversion plugins zvishandiso zvinobvumira vashandisi veWordPress kuyera nekuvandudza shanduko pawebhusaiti yavo. Aya ma plugins anopa akati wandei maficha anogona kubatsira kumabhizinesi, kusanganisira:
- Conversion Tracking: Shanduko plugins inogona kushandiswa kuteedzera shanduko pawebhusaiti yako, saka unogona kuyera budiriro yekuedza kwako kushambadzira.
- Shandura optimization: Shanduko plugins inogona kushandiswa kukwirisa webhusaiti yako kuti ishanduke, saka iwe unogona kuwedzera huwandu hweshanduko.
- A/B bvunzo: Shanduko plugins inogona kushandiswa kumhanyisa bvunzo dzeA/B kuona kuti ndedzipi shanduko yewebhusaiti ine zvakanakira shanduko.
Heano mamwe emamwe maficha ayo WordPress shanduko plugins anogona kupa:
- Custom Conversion Tracking: Shanduko plugins inogona kushandiswa kuteedzera shanduko yetsika, kuwedzera kune yakasarudzika shanduko, sekutenga, inotungamira, uye kusaina.
- Conversion report: Shanduko plugins inogona kupa yakadzama shanduko mishumo, saka iwe unogona kuongorora iyo data uye kuona nzvimbo dzekuvandudza.
- Peji yekumhara A/B kuyedzwa: Shanduko plugins inogona kushandiswa kuA/B bvunzo mapeji ekumhara kuona kuti nderipi peji rekumhara rine maitiro akanaka pakutendeuka.
- A/B kuyedzwa kwezvinhu zvepeji: Shanduko plugins inogona kushandiswa kuA/B bvunzo peji zvinhu kuona kuti ndeapi mapeji epeji ane maitiro akanaka pakushandurwa.
Kusarudza iyo chaiyo WordPress shanduko plugin zvinoenderana nekambani yako chaiyo zvinodiwa. Zvimwe zvinhu zvekufunga nezvazvo zvinosanganisira:
- Zvinangwa zvekushandura zvekambani: iyo plugin inofanirwa kukwanisa kuteedzera nekugadzirisa shanduko dzakakosha kubhizinesi.
- Izvo zvinopihwa ne plugin: iyo plugin inofanirwa kupa izvo zvinodiwa nebhizinesi, senge tsika yekushandura tracking, kutendeuka kushuma uye A/B kuyedzwa.
- Mutengo weplugin: Conversion plugins inogona kuva nemari yakasiyana, saka zvakakosha kusarudza plugin inoenderana nebhajeti rekambani yako.
Heano mamwe eanonyanya kufarirwa WordPress ekushandura plugins:
- MonsterInsights: MonsterInsights iWordPress inoshandura plugin inopa huwandu hwakawanda hwezvinhu, zvinosanganisira tsika yekushandura tracking, kutendeuka kushuma, uye A/B kuyedza.
- OptinMonster: OptinMonster iWordPress popup uye kusaina fomu plugin inopa epamberi ekushandura maficha, akadai seA/B kuyedza uye popup customization.
- Elementor Pro: Elementor Pro ndeye WordPress webhu peji inovaka plugin inopa epamberi ekushandura maficha, akadai seA / B kuyedza uye webhu peji kugadzirisa.
- WooCommerce Conversion Tracking: WooCommerce Conversion Tracking ndeye WordPress ecommerce plugin inopa shanduko yekutevera mashandiro ezvitoro zveWooCommerce.
- Google Analytics yeWordPress: Google Analytics yeWordPress iplugin yeWordPress iyo inokutendera kuti ubatanidze Google Analytics neWordPress, kuti ugone kuteedzera shanduko pawebhusaiti yako.
Aya angori mashoma eakawanda WordPress ekushandura plugins aripo.
Sei
Isu tinoshandisa shanduko muWordPress kuyera nekuvandudza budiriro yekuedza kwako kushambadzira webhusaiti. Shanduko zviito zvinotorwa nemushandisi pawebhusaiti zvinofarirwa nekambani, sekutenga chigadzirwa kana sevhisi, kunyoresa kupepanhau kana kuona vhidhiyo.
Kutevera shanduko muWordPress inobvumira mabhizinesi ku:
- Kuyera kubudirira kwezviitwa zvako zvekushambadzira: Shanduko dzinogona kushandiswa kuyera nhamba yeshanduko uye kukosha kweshanduko yega yega.
- Ziva nzvimbo dzekuvandudza: Shanduko data inogona kushandiswa kuona nzvimbo dzewebhusaiti dzinogona kuvandudzwa kuti dziwedzere huwandu hwekushandurwa.
- Natsiridza webhusaiti yako kuitira shanduko: Shanduko data inogona kushandiswa kukwirisa webhusaiti kuti iwedzere huwandu hweshanduko.
Heano mimwe mienzaniso yekuti shanduko inogona kushandiswa sei muWordPress:
- Kambani ye e-commerce inogona kushandisa shanduko kuyera huwandu hwekutengesa uye kukosha kwekutengesa.
- Kambani yekushambadzira inogona kushandisa shanduko kuyera huwandu hwekutungamira uye kukosha kweiyo inotungamira.
- Bhizinesi rebasa rinogona kushandisa shanduko kuyera nhamba yezvikumbiro zveruzivo uye kukosha kwezvikumbiro zveruzivo.
WordPress shanduko plugins inogona kubatsira mabhizinesi kuteedzera uye kukwidziridza shanduko pawebhusaiti yavo. Aya ma plugins anopa akati wandei maficha anogona kubatsira kune mabhizinesi, kusanganisira tsika yekushandura tracking, shanduko yekushuma, uye A/B kuyedza.
Heano zvimwe zvezvikonzero nei shanduko dzichishandiswa muWordPress:
- Kuyera kubudirira kwezviitwa zvako zvekushambadzira: Shanduko ndiwo metric yakakosha yekuyera budiriro yezviitwa zvekushambadzira.
- Kuziva nzvimbo dzekuvandudza: Shanduko data inogona kushandiswa kuona nzvimbo dzewebhusaiti dzinogona kuvandudzwa kuti dziwedzere huwandu hwekushandurwa.
- Kukwenenzvera webhusaiti yako kuitira shanduko: Shanduko data inogona kushandiswa kukwirisa webhusaiti kuti iwedzere huwandu hweshanduko.
Zvatinopa
Online Web Agency iri kugadzira WordPress plugin yekushandura.
Kunyangwe paine kwatove neWordPress plugins yekushandurwa pamusika, Agenzia Web Online yafunga kugadzira yayo plugin yakatsaurirwa kune ichi chinangwa.
Zuva rekuburitsa harisati ratarwa.
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