Chii
Google inopa maturusi akasiyana siyana uye zviwanikwa zvekubatsira mabhizinesi kuwedzera shanduko uye kuita shanduko yekushambadzira.
1. Wedzera shanduko yezvinangwa zvebhizinesi revatengi
Google inopa akati wandei maturusi ekukubatsira kutsanangura zvinangwa, sarudza chinangwa chevateereri, kugadzira ads anoshanda, uye kuronda mhedzisiro yemashambadziro ako ekushambadzira.
- Google Analytics: Ichi chishandiso chinokutendera kuti utarise traffic pane yako webhusaiti uye ongorora iyo data kuti uone mikana yekuvandudza.
- Google Ads: Iyi puratifomu inobvumidza iwe kugadzira uye kutonga ekushambadzira mishandirapamwe paGoogle uye mamwe mawebhusaiti.
- Google Optimize: Ichi chishandiso chinokubvumira kuti uedze zvinhu zvakasiyana zvewebhusaiti yako, senge mapeji ekumhara uye ads, kuti uone kuti ndeapi anoshandura zvakanyanya.
2. Ita kutendeuka kushambadzira
Google inopa akati wandei maturusi uye zviwanikwa zvekukubatsira iwe kugadzira inoshanda shanduko yekushambadzira zano.
- Google Analytics: Ichi chishandiso chinokutendera kuti uone kutendeuka uye kuona mikana yekuvandudza.
- Google Ads: Iyi puratifomu inobvumidza iwe kugadzira mishandirapamwe yekushambadzira inonangana nevashandisi vangango shandura.
- Google Optimize: Ichi chishandiso chinokutendera kuti uedze zvinhu zvakasiyana zvemashambadziro ako ekushambadzira kuti uone kuti ndeapi anoburitsa yakanyanya kutendeuka.
Pamusoro pezvo, Google inopa zviwanikwa zvekudzidzisa zvakasiyana siyana kuti ikubatsire kudzidza mashandisiro ayo maturusi uye zviwanikwa kuwedzera shanduko uye kuita shanduko yekushambadzira.
Heino mimwe mienzaniso yekuti Google ingakubatsira sei kuzadzisa zvinangwa zvebhizinesi rako:
- Bhizinesi re-e-commerce rinogona kushandisa Google Analytics kuona mazwi makuru anoburitsa traffic yakawanda kune webhusaiti yayo. Zvadaro, unogona kushandisa Google Ads kugadzira mishandirapamwe yekushambadzira yakanangana neaya mazwi ekutsvaga.
- Bhizinesi rebasa rinogona kushandisa Google Optimize kuyedza akasiyana mafomati ekushambadzira kuti uone kuti ndeapi anoburitsa akawanda anotungamira.
- Kambani yetekinoroji inogona kushandisa Google Analytics kuteedzera shanduko yekutenga. Zvadaro, inogona kushandisa Google Ads kugadzira mishandirapamwe yekushambadzira inonangana nevashandisi vangangotenga zvigadzirwa zvayo.
Pakupedzisira, sarudzo yekushandisa Google kana Bing kuwedzera shanduko uye kuita shanduko yekushambadzira inoenderana nehuwandu hwezvinhu, zvinosanganisira bhajeti rako, chinangwa chevateereri uye zvinangwa zvebhizinesi.
nhoroondo
1. Wedzera shanduko yezvinangwa zvebhizinesi revatengi
Google ine nhoroondo refu yekubatsira makambani kuwedzera shanduko yezvinangwa zvebhizinesi revatengi. Iyo kambani yakatanga kupa maturusi ekushambadzira edhijitari uye zviwanikwa muna 1999, nekutanga kweGoogle AdWords. AdWords ipuratifomu inobhadhara-per-click advertising inobvumira mabhizinesi kusvika kune vateereri vepasirese nemashambadziro avo.
Kwemakore, Google yakaramba ichiisa mari mumaturusi ekushambadzira edhijitari uye zviwanikwa. Muna 2005, Google yakatanga Google Analytics, webhu analytics sevhisi inobvumira makambani kuteedzera traffic pawebhusaiti yavo uye kuongorora data kuti vaone mikana yekuvandudza. Muna 2012, Google yakatanga Google Optimize, sevhisi yekuongorora yeA/B inobvumira mabhizinesi kuti aedze zvinhu zvakasiyana zvewebhusaiti yavo kuti vaone kuti ndeapi anogadzira shanduko zhinji.
Nekuda kwekudyara kweGoogle mukushambadzira kwedhijitari, mabhizinesi ane maturusi akasiyana uye zviwanikwa zviripo zvekuvabatsira kuwedzera shanduko yezvinangwa zvebhizinesi revatengi vavo.
Heino mimwe mienzaniso yekuti Google yakabatsira sei mabhizinesi kuwedzera shanduko:
- Kambani e-commerce yakashandisa Google AdWords kuwedzera kutengesa ne20%.
- Imwe kambani yebasa yakashandisa Google Analytics kuvandudza chiyero chekushandura webhusaiti ne15%.
- Kambani yetekinoroji yakashandisa Google Optimize kuyedza akasiyana mafomati ekushambadzira kuti iwedzere kutendeuka kwekutungamira ne25%.
2. Ita kutendeuka kushambadzira
Google zvakare ine nhoroondo refu yekubatsira mabhizinesi kuita shanduko yekushambadzira. Iyo kambani yakatanga kupa maturusi ekushambadzira ekushandura uye zviwanikwa muna 2009, nekutanga kweGoogle Conversion Tracking. Conversion Tracking ibasa rinobvumira makambani kuteedzera shanduko pawebhusaiti yavo.
Kwemakore, Google yakaramba ichiisa mari mukushandura kushambadzira. Muna 2012, Google yakatanga Google Analytics Goals, sevhisi inobvumira mabhizinesi kuseta zvibodzwa zvekushandura webhusaiti yavo. Muna 2014, Google yakatanga Google Optimize, sevhisi yekuongorora yeA/B inobvumira makambani kuti aedze zvinhu zvakasiyana zvemashambadziro avo ekushambadzira.
Nekuda kwekudyara kweGoogle mukushandura kushambadzira, mabhizinesi ane maturusi akasiyana uye zviwanikwa zviripo zvekuvabatsira kugadzira nzira dzekutengesa dzinoshanda.
Heano mimwe mienzaniso yekuti Google yakabatsira sei makambani kuita shanduko yekushambadzira:
- Kambani ye e-commerce yakashandisa Google Conversion Tracking kuona kuti ndeapi mapeji ekumhara aigadzira yakanyanya kupinduka.
- Kambani yebasa yakashandisa Zvinangwa zveGoogle Analytics kuseta zvibodzwa zvekushandura webhusaiti yayo.
- Kambani yetekinoroji yakashandisa Google Optimize kuyedza mafomati akasiyana ekushambadzira kuwedzera shanduko yekutenga.
Mukupedzisa, Google ine nhoroondo refu yekubatsira mabhizinesi kuwedzera shanduko uye kuita shanduko yekushambadzira. Iyo kambani inopa akasiyana maturusi uye zviwanikwa zvinoita kuti makambani azadzise zvinangwa zvebhizinesi ravo.
Sei
Pane zvikonzero zvakati kuti zvekushandisa Google kuwedzera shanduko uye kuita shanduko yekushambadzira:
**1. ** Google ine maturusi akawanda uye zviwanikwa zvekukubatsira kuzadzisa zvinangwa zvako. Google inopa maturusi akasiyana siyana uye zviwanikwa zvinogona kukubatsira kutsanangura zvinangwa, sarudza chaunonongedza vateereri, gadzira ads anoshanda, uye kuteedzera mhedzisiro yemushandirapamwe wako.
**2. ** Google ndiyo inotungamira yekutsvaga injini. Google ndiyo inonyanya kushandiswa kutsvaga injini munyika, ine chikamu chemusika che92,08%. Izvi zvinoreva kuti mishandirapamwe yako yekushambadzira ine mukana wekuonekwa nevateereri vepasirese.
**3. ** Google inotungamira mukushambadzira kwedhijitari. Google inogara ichiisa mari mumatekinoroji matsva uye maficha ekuvandudza madhijitari ekushambadzira ayo. Izvi zvinoreva kuti iwe unokwanisa kuwana zvitsva zvitsva mukushambadzira kwedhijitari.
**4. ** Google iri nyore kushandisa. Zvishandiso zveGoogle uye zviwanikwa zvakagadzirirwa kuve nyore kushandisa, kunyangwe kune vatengesi vekutanga.
**5. ** Google yakanakira. Google inopa akati wandei emitengo sarudzo dzinokutendera iwe kuti uwane hurongwa hunoenderana nebhajeti rako.
Heano mamwe mabhenefiti ekushandisa Google kuwedzera shanduko uye kuita shanduko yekushambadzira:
**1. ** Google Analytics inogona kukubatsira kuronda traffic pawebhusaiti yako uye kuongorora iyo data kuti uone mikana yekuvandudza.
**2. ** Google Ads inobvumidza iwe kugadzira mishandirapamwe yekushambadzira inonangana nevashandisi vanogona kushandura.
**3. ** Google Optimize inokutendera kuti uedze zvinhu zvakasiyana zvemishandirapamwe yako kuti uone kuti ndedzipi dzinogadzira zvakanyanya shanduko.
Mukupedzisa, Google inopa akateedzana mabhenefiti anogona kukubatsira iwe kuwedzera shanduko uye kuita shanduko yekushambadzira.
Zvatinopa
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