I-Iron SEO 3, yi-plugin ye-SEO ye-WordPress, oko kukuthi, isofthiwe efakwe kwiwebhusayithi ye-WordPress ukuphucula indawo yayo kwiziphumo zophando lwezinto eziphilayo (SERP).
Intsimbi SEO 3 bubuncwane obuxabisekileyo kubanini bewebhusayithi yeWordPress abafuna ukonyusa i-organic traffic kwiwebhusayithi yabo.
Iron SEO Architecture 3
Uyilo lwe-Iron SEO 3 lubonisiwe oluqulunqwe:
- Intsimbi SEO 3 Core
- I-Iron SEO 3 iipateni zeModyuli
- Uguqulo
- Uhlalutyo
Intsimbi SEO 3 Core
Intsimbi ye-SEO 3 Ingundoqo sisiseko esiqhelekileyo se-wordpress plugin.
Sifumana ithuba lokufaka ngaphezulu kwe-500 metadata kuzo zombini iiwebhusayithi kunye ne-e-commerce.
I-Iron SEO 3 ingundoqo ixhasa ngokupheleleyo i-UTF-8 kwaye iya kusebenza kunye nee-URL ezingezizo zesiLatini. Ngentsebenziswano ne IGtranslate, ixhasa ukuguqulelwa kweemetadata ezingaphezulu kwama-500, kwiilwimi ezingaphezu kwe-100, kwi-SEO yewebhusayithi ezithetha iilwimi ezininzi, kunye norhwebo lwe-e-commerce lweelwimi ezininzi. Ezi mpawu zeelwimi ezininzi zezomthonyama ngoko ke azichatshazelwa kukulayisha okucothayo kwamaphepha ewebhu.
I-Iron SEO 3 iipateni zeModyuli
Le plugin yandisa oko kwakubhalelwe Iron SEO 3 Core nge-RDF.
I-RDF, isishunqulelo seSakhelo seNgcaciso yoMthombo, lulwimi lophawulo olusetyenziselwa ukumela imetadata eyakhiweyo. I-RDF yenye yeentsika ezintathu zeWebhu yeSemantic, kunye ne-OWL (uLwimi lweWebhu ye-Ontology) kunye ne-SKOS (INkqubo yoMbutho woLwazi oluLula).
I-RDF ikuvumela ukuba uchaze ubudlelwane phakathi kwezibonelelo, ngokweepropati ezichongwe ngegama kunye namaxabiso azo. Umzekelo, i-RDF ingasetyenziselwa ukuchaza imveliso, inika ulwazi olufana negama, inkcazo, ixabiso, kunye nodidi.
I-RDF lulwimi olubhetyebhetye kakhulu kwaye lunokusetyenziswa ukumela uluhlu olubanzi lwedatha. Ihlala isetyenziswa kwizicelo ezifuna ukusebenzisana phakathi kweenkqubo ezahlukeneyo, ezifana nokukhangela kwiwebhu kunye ne-e-commerce.
Nantsi eminye imizekelo yendlela i-RDF enokusetyenziswa ngayo:
- Chaza imixholo yewebhusayithi. I-RDF ingasetyenziselwa ukuchaza imixholo yewebhusayithi, njengezihloko zephepha, amagama angundoqo, kunye neenkcazo. Oku kunokunceda ii-injini zokukhangela ziqonde ngcono umxholo wewebhusayithi kwaye uhlele ngokuchanekileyo ngakumbi kwiziphumo zophando.
- Chaza iimveliso kunye neenkonzo zenkampani. I-RDF ingasetyenziselwa ukuchaza iimveliso kunye neenkonzo zenkampani, inikezela ngolwazi olufana negama, inkcazo, ixabiso, kunye nokufumaneka. Oku kunokunceda abathengi bafumane iimveliso kunye neenkonzo abazifunayo ngokulula nangokukhawuleza.
- Chaza abantu kunye nemibutho. I-RDF ingasetyenziselwa ukuchaza abantu kunye nemibutho, inikezela ngolwazi olufana negama, isihloko, idilesi kunye nenombolo yomnxeba. Oku kunokunceda abantu bafumane ulwazi abaludingayo ngokulula nangokukhawuleza.
Izinto eziluncedo kwi-RDF:
- Ukuba bhetyebhetye: I-RDF lulwimi olubhetyebhetye kakhulu kwaye lunokusetyenziswa ukumela uluhlu olubanzi lwedatha.
- Ukusebenzisana: I-RDF lulwimi olusemgangathweni, ngoko ke lunokusetyenziswa ziinkqubo ezahlukeneyo ngaphandle kweengxaki.
- Ukusebenza kakuhle: I-RDF lulwimi olukhaphukhaphu, ngoko lunokusetyenziswa kwizicelo ezifuna ukusebenza okuphezulu.
Izinto ezingeloncedo kwi-RDF:
- Ubunzima bokufunda: I-RDF inokuba lulwimi olunzima ukulufunda, ngakumbi kwabo bangayazi ingqiqo kunye nesemantics.
- Ukuntsokotha: I-RDF inokuba lulwimi olunzima, ngoko ke kunokuba nzima ukuyisebenzisa ukumela idatha enzima.
Uguqulo
Kwilizwe ledijithali, ukuguqulwa sisenzo esenziwa ngumsebenzisi kwiwebhusayithi okanye kwi-app yophawu kwaye okukhokelela kwinzuzo kwinkampani: ke ngoko bayinto esisiseko, zombini ngenxa yokuba bavelisa iziphumo ezibambekayo kwaye ngenxa yokuba bavumela impumelelo yephulo lokuthengisa idijithali ukuba lilinganiswe.
Ukuguqulwa kwewebhusayithi
Ukuguqulwa kwewebhusayithi kunokuba kweentlobo ezahlukeneyo, ngokusekelwe kwiinjongo zoshishino:
- Ukuthengwa kwemveliso okanye inkonzo. Olu lolona guqulelo luqhelekileyo lwewebhusayithi ye-e-commerce.
- Ukubhalisela inkonzo. Umzekelo, ukubhalisela inkqubo yokunyaniseka okanye ukubhalisa.
- Ukuzalisa ifom. Umzekelo, ukucela ulwazi okanye isicatshulwa.
- Ukujonga iphepha. Umzekelo, iphepha lemveliso okanye iphepha loqhagamshelwano.
- Ukwabelana ngomxholo. Umzekelo, isithuba semidiya yoluntu okanye inqaku leblogi.
Ukuguqulwa kwe-E-commerce
Uguqulo lwe-E-commerce luthe ngqo ngakumbi kwaye luyalinganiseka kunelo lwewebhusayithi yemveli. Ezona nguqulelo zixhaphakileyo kwi-e-commerce zezi:
- Aggiungi al carrello. Olu guqulelo lubonisa ukuba umsebenzisi ubonise umdla kwimveliso okanye kwinkonzo kwaye wongeze kwinqwelo yakhe.
- ukuthenga. Olu guqulelo lubonisa ukuba umsebenzisi ugqibile ukuthenga kwaye wafumana imveliso okanye inkonzo.
- Ubhaliso. Olu guqulelo lubonisa ukuba umsebenzisi ubhalise kwiwebhusayithi ye-e-commerce.
- Impendulo kuphando. Olu guqulelo lubonisa ukuba umsebenzisi uphendule kuphando malunga namava akhe okuthenga.
Ubalwa njani izinga loguqulo lwakho
Izinga lokuguqulwa liyisalathisi esibalulekileyo sokulinganisa impumelelo yewebhusayithi okanye i-e-commerce. Izinga lokuguqulwa libalwa ngokwahlula inani leenguqu ngenani leendwendwe ezizodwa.
Ngokomzekelo, ukuba i-website ifumene i-100 yeendwendwe ezikhethekileyo kunye ne-5 kulabo abaye bathenga, izinga lokuguqulwa ngu-5%.
Uluphucula njani utshintsho
Ukuphucula ukuguqulwa kwewebhusayithi okanye i-e-commerce kubalulekile ukwandisa amava omsebenzisi. Oku kuthetha ukwenza iwebhusayithi okanye i-app ibe lula ukuyisebenzisa kunye nokuhamba, kunye nokubonelela ngolwazi olucacileyo nolufutshane.
Nanga amanye amacebiso okuphucula iinguquko:
- Phucula uyilo kunye nokusebenziseka ngokulula kwewebhusayithi yakho okanye usetyenziso.
- Nika ulwazi olucacileyo nolufutshane malunga neemveliso okanye iinkonzo ozinikezelayo.
- Yenza inkqubo yokuthenga ikhawuleze kwaye ibe lula.
- Nikeza ngamava okuthenga obuqu.
- Sebenzisa iindlela ezifanelekileyo zokuthengisa.
Ngokuphucula ukuguqulwa, inkampani inokunyusa ukuthengisa kunye nengeniso.
Uhlalutyo
Uhlalutyo lwewebhusayithi
Uhlalutyo lwewebhusayithi luseti yedatha elinganisa i-traffic kunye nokusetyenziswa kwewebhusayithi. Le datha ingasetyenziselwa ukuqonda indlela abasebenzisi abasebenzisana ngayo newebhusayithi kunye nokuchonga iindawo zokuphucula.
Uhlalutyo lwewebhusayithi lunokusetyenziselwa utshintsho ngeendlela ezininzi, kubandakanya:
- Jonga izinga loguqulo lwakho. I-Analytics ingasetyenziselwa ukubeka iliso izinga lokuguqulwa, oko kukuthi inani lokuguqulwa kuzo zonke iindwendwe ze-100 ezizodwa. Oku kunokunceda ekuchongeni amaphepha okanye amaphulo avelisa olona guqulelo luninzi.
- Chonga imithombo yendlela. I-Analytics ingasetyenziselwa ukuchonga imithombo yendlela, okt apho abasebenzisi abatyelela iwebhusayithi bavela khona. Oku kunokunceda ukuqondisa izixhobo kweyona mithombo yendlela isebenzayo.
- Uvavanyo lotshintsho kwiwebhusayithi. Uhlalutyo lunokusetyenziswa ukuvavanya utshintsho kwiwebhusayithi, njengokongeza iimpawu ezintsha okanye ukutshintsha uyilo. Oku kunokunceda ukuchonga utshintsho oluphucula ukuguqulwa.
Uhlalutyo lwe-e-commerce
Uhlalutyo lwe-E-commerce luseti yedatha elinganisa i-traffic kunye nokusetyenziswa kwewebhusayithi ye-e-commerce. Le datha ingasetyenziselwa ukuqonda indlela abasebenzisi abasebenzisana ngayo newebhusayithi kunye nokuchonga iindawo zokuphucula.
Uhlalutyo lwe-E-commerce lunokusetyenziselwa utshintsho ngeendlela ezininzi, kubandakanya:
- Lawula izinga loguqulo lokuthenga kwakho. I-Analytics ingasetyenziselwa ukubeka iliso kwizinga lokuguqulwa kokuthengwa, oko kukuthi inani lokuthenga kuzo zonke iindwendwe ze-100 ezizodwa. Oku kunokunceda ukuchonga amaphepha okanye imikhankaso evelisa ezona ntengiso zininzi.
- Chonga iimveliso ezithengiswa kakhulu. Uhlalutyo lunokusetyenziswa ukuchonga iimveliso ezithengiswa kakhulu. Oku kunokunceda ukwandisa isicwangciso sakho sokuthengisa kunye nokuthengisa.
- Chonga amazinga okulahla inqwelo. I-Analytics ingasetyenziselwa ukuchonga amazinga okulahla iinqwelo. Oku kunokunceda ukuchonga iindawo zenkqubo yokuthenga ezifuna ukuphuculwa.
Uhlalutyo kunye ne-SEO
Uhlalutyo lunokusetyenziswa kwi-SEO ngeendlela ezininzi, kubandakanya:
- Beka iliso kwi-organic traffic. I-Analytics ingasetyenziselwa ukubeka iliso kwi-organic traffic, okt itrafikhi evela kwiinjini zokukhangela. Oku kunokunceda ukuchonga amaphepha okanye amagama angundoqo avelisa ezona zinto ziphilayo.
- Chonga amathuba okuphucula i-SEO. I-Analytics ingasetyenziselwa ukuchonga amathuba okuphucula i-SEO. Oku kunokunceda ukuphucula umgangatho wewebhusayithi yakho kwiziphumo zophendlo.
- Uvavanyo lwe-SEO utshintsho. I-Analytics ingasetyenziselwa ukuvavanya utshintsho lwe-SEO, njengokuphucula iphepha okanye ukudala umxholo omtsha. Oku kunokunceda ukuchonga utshintsho oluphucula i-organic traffic.
Nantsi eminye imizekelo ethile yendlela uhlalutyo olunokusetyenziswa ngayo ukuguqulwa kunye ne-SEO:
- Inkampani ye-e-commerce ingasebenzisa uhlalutyo ukuchonga amaphepha avelisa ukuguqulwa okukhulu. La maphepha anokunyuswa ukuze aphucule ngakumbi iinguquko.
- Inkampani ye-B2B inokusebenzisa i-analytics ukuchonga amagama angundoqo avelisa i-traffic eninzi kakhulu. La magama angundoqo angasetyenziselwa ukudala umxholo osebenzayo kunye namaphulo okuthengisa.
- Inkampani yeendaba inokusebenzisa i-analytics ukuchonga umxholo ovelisa i-traffic eninzi. Lo mxholo unokukhuthazwa kumajelo asekuhlaleni kunye namanye amajelo okuthengisa.
Ukuqukumbela, i-analytics sisixhobo esibalulekileyo kwiinkampani ezijonge ukuphucula iwebhusayithi yazo kunye namaphulo okuthengisa. Ngokusebenzisa uhlalutyo ngokufanelekileyo, iinkampani zinokuqonda ngcono ukuziphatha komsebenzisi kwaye zichonge iindawo zokuphucula.
Yintoni esiyinikelayo
I-Iron SEO 3 yi-plugin ye-wordpress eyandisa i-SEO ye-WordPress Content Management System. Kukho ezininzi iiplagi ze-SEO kuzo zombini i-WordPress kunye nezinye iiNkqubo zoLawulo loMxholo ezifana neDrupal okanye iJoomla; ezi plugin zinefitsha ezithengiswayo ukuba zisetyenziswe kwi-SEO, ngoko ke ukuhamba kwezi plugins ezizimeleyo kwiNkqubo yoLawulo loMxholo ayihleleki. Kwi-injini yokukhangela kufuneka ubethe ukhuphiswano kwaye ezininzi zisebenzisa iiplagi ezandisa i-SEO yeNkqubo yoLawulo loMxholo kwaye uthembele ekuhambeni kweplagin ukubetha ukhuphiswano. Kwi-SEO, xa uthengela iplagin, ukuhamba kweplagin akunakutshintshwa kwaye wenze uqeqesho kwi-plugin flow flow, apho abo bafunda amaxwebhu bangama-arhente ewebhu okanye ii-arhente zentengiso yewebhu okanye abasebenzi benkampani.
Senza ngokwezifiso ukuhamba kwe-SEO, faka i-plugin ye-SEO, ulungise i-plugin ye-SEO, ubeke iliso kwi-SEO.
Nge-Iron SEO 3 unexesha lokuphendula ukuya kwiiyure ze-4 kwaye usebenza kwi-SEO iiyure ezingama-24 ngosuku, iintsuku ezi-7 ngeveki, iintsuku ezingama-7 ngonyaka.
Fumana ngakumbi kwi-Iron SEO
Bhalisa ukuze ufumane amanqaku amva nje nge-imeyile.
