Intoni
Uhlalutyo ligama eliqhelekileyo elibhekisa kuhlalutyo lwedatha. Kumxholo wewebhu, i-analytics isetyenziselwa ukuqokelela kunye nokuhlalutya idatha kwi-traffic yewebhusayithi okanye isicelo seselula. Le datha ingasetyenziselwa ukuqonda ukuziphatha komsebenzisi, ukuchonga iindawo zokuphucula kunye nokulinganisa ukusebenza kwamaphulo okuthengisa.
google Analytics yinkonzo yohlalutyo yasimahla enikezelwa nguGoogle. Yenye yezona nkonzo zidumileyo zohlalutyo kwihlabathi, ezisetyenziswa zizigidi zewebhusayithi kunye neeapps eziphathwayo. Uhlalutyo lukaGoogle lubonelela ngoluhlu olubanzi lweempawu, kubandakanya:
- Ukuqokelelwa kwedatha: Uhlalutyo lukaGoogle luqokelela idatha malunga newebhusayithi okanye ukugcwala kwesicelo sefowuni, kubandakanya:
- Iidilesi ze-IP
- Isiphequluli
- Inkqubo yokusebenza
- Indawo
- Amaphepha atyelelwe
- iziganeko
- Uhlalutyo lwedatha: Uhlalutyo lukaGoogle lubonelela ngenani lezixhobo zokuhlalutya idatha eqokelelweyo, kubandakanya:
- ingxelo
- Dashboard
- Imibono
- Ukulinganisa impumelelo yamaphulo okuthengisa: I-Google Analytics ingasetyenziselwa ukulinganisa ukusebenza kwamaphulo okuthengisa, kuquka:
- Bonisa intengiso
- Intengiso kuYouTube
- Uphendlo oluhlawulweyo
Umphathi weTekisi yeGoogle yinkonzo yolawulo lwethegi enikezelwa nguGoogle. Yinkonzo ekuvumela ukuba ulawule iithegi zewebhusayithi okanye usetyenziso lweselula kwindawo enye. Iithegi ziziqwengana zekhowudi ezisetyenziselwa ukuqokelela idatha, ukwenza izenzo, okanye ukufaka umxholo kwiwebhusayithi okanye usetyenziso lweselula.
Umphathi weThegi kaGoogle yinkonzo eluncedo:
- Lula ulawulo lwethegi: Umphathi weThegi kaGoogle ikuvumela ukuba ulawule iithegi kwindawo enye, ukusindisa ekubeni uhlele ikhowudi kwiwebhusayithi yakho okanye iapp ephathwayo.
- Yenza iintshukumo ezisekelwe kwiziganeko ezithile: Umphathi weThegi kaGoogle ikuvumela ukuba uthathe amanyathelo asekelwe kwiziganeko ezithile, ezinjengokufaka imveliso kwinqwelo yakho okanye ukuthenga imveliso.
- Dibanisa nezinye iinkonzo: Umphathi weTag kaGoogle ikuvumela ukuba udibanise nezinye iinkonzo, ezinje ngeGoogle Analytics, iintengiso zikaGoogle kunye nePlatifomu yeNtengiso kaGoogle.
Ukuqukumbela, i-analytics sisixhobo esibalulekileyo sokuqonda ukuziphatha komsebenzisi kunye nokulinganisa ukusebenza kwamaphulo okuthengisa. I-Google Analytics yinkonzo yohlalutyo ebanzi kwaye kulula ukuyisebenzisa, ngelixa uMphathi weTag kaGoogle yinkonzo yolawulo lwethegi ekuvumela ukuba ulawule iithegi kwindawo enye.
Storia
Uhlalutyo lwazalwa kwi-90s, kunye nophuhliso lwewebhu. Iinkonzo zokuqala zokuhlalutya zazilula kakhulu kwaye zilinganiselwe, kodwa ekuhambeni kwexesha ziye zanda kakhulu kwaye zinamandla.
I-Google Analytics yasungulwa kwi-2005 kwaye ngokukhawuleza ibe yinkonzo yohlalutyo olusetyenziswa kakhulu kwihlabathi. I-Google Analytics inika uluhlu olubanzi lweempawu, kubandakanywa ukuqokelela idatha kwiwebhusayithi okanye i-traffic application traffic, ukuhlalutya idatha eqokelelweyo, kunye nokulinganisa ukusebenza kwemikhankaso yokuthengisa.
Umphathi weThegi kaGoogle waphehlelelwa ngo-2012 kwaye yinkonzo yolawulo lwethegi ekuvumela ukuba ulawule iwebhusayithi okanye iithegi zesicelo sefowuni kwindawo enye. Iithegi ziziqwengana zekhowudi ezisetyenziselwa ukuqokelela idatha, ukwenza izenzo, okanye ukufaka umxholo kwiwebhusayithi okanye usetyenziso lweselula.
Umphathi weThegi kaGoogle yinkonzo eluncedo yokwenza lula ulawulo lwethegi, ukwenza iintshukumo ezisekelwe kwiziganeko ezithile, kunye nokudibanisa nezinye iinkonzo, ezifana ne-Google Analytics, iiNtengiso zikaGoogle, kunye nePlatifomu yeNtengiso kaGoogle.
I-Evolution ye-Google Analytics kunye ne-Google Tag Manager
Ukutyhubela iminyaka, iGoogle Analytics kunye noMphathi weTag kaGoogle zihlaziywa rhoqo ngeempawu ezintsha kunye nophuculo.
Ngokomzekelo, kwi-2012 i-Google Analytics iqalise i-Universal Analytics, inguqu entsha yenkonzo enikezela ukuguquguquka okukhulu kunye nokukwazi ukudibanisa nezinye iinkonzo zeGoogle. Ngo-2019, i-Google Analytics yasungula inguqulo yesi-4, inguqulelo entsha yenkonzo eyenzelwe ukuhlangabezana neemfuno zamashishini anamhlanje.
Umphathi weThegi kaGoogle uhlaziywa rhoqo ngeempawu ezintsha, ezinjengokukwazi ukwenza kunye nokulawula iithegi zesiko, ukudityaniswa nezinye iinkonzo zikaGoogle, kunye nenkxaso yeeapps eziphathwayo.
Uhlalutyo lukaGoogle kunye noMphathi weThegi kaGoogle namhlanje
Namhlanje i-Google Analytics kunye noMphathi weTag kaGoogle zimbini zezona zisetyenziswa kakhulu uhlalutyo kunye neenkonzo zolawulo lwethegi kwihlabathi. Uhlalutyo lukaGoogle lusetyenziswa zizigidi zewebhusayithi kunye neeapps eziphathwayo, ngelixa uMphathi weThegi kaGoogle esetyenziswa ngamakhulu amawaka ewebhusayithi kunye neeapps eziphathwayo.
I-Google Analytics kunye noMphathi weTag kaGoogle zixhobo ezinamandla ezinokuthi zisetyenziswe ukuqonda ukuziphatha komsebenzisi, ukulinganisa ukusebenza kwemikhankaso yokuthengisa, kunye nokuphucula ukusebenza kwewebhusayithi okanye isicelo seselula.
isiphelo
I-Google Analytics kunye ne-Google Tag Manager zizixhobo ezibini ezibalulekileyo kuyo nayiphi na inkampani efuna ukuqonda ukuziphatha kwabasebenzisi bayo kunye nokuphucula ukusebenza kwewebhusayithi yayo okanye usetyenziso lweselula.
Ngoba
Uhlalutyo isetyenziselwa ukuqonda ukuziphatha komsebenzisi kunye nokulinganisa ukusebenza kwamaphulo okuthengisa. Uhlalutyo lunokusetyenziselwa:
- Ukuqonda ukuziphatha komsebenzisi: Uhlalutyo lunokusetyenziswa ukuqonda indlela abasebenzisi abanxibelelana ngayo newebhusayithi okanye usetyenziso lweselula. Le datha ingasetyenziselwa ukuphucula amava omsebenzisi kunye nokwandisa ukuguqulwa.
- Ukulinganisa impumelelo yamaphulo okuthengisa: I-Analytics ingasetyenziselwa ukulinganisa ukusebenza kwemikhankaso yokuthengisa, efana nentengiso yokubonisa, intengiso ye-YouTube kunye nokukhangela okuhlawulweyo. Le datha ingasetyenziselwa ukwandisa amaphulo kunye nokufezekisa i-ROI enkulu.
google Analytics yinkonzo yohlalutyo yasimahla enikezelwa nguGoogle. Yenye yezona nkonzo zidumileyo zohlalutyo kwihlabathi, ezisetyenziswa zizigidi zewebhusayithi kunye neeapps eziphathwayo. Uhlalutyo lukaGoogle lubonelela ngoluhlu olubanzi lweempawu, kubandakanya:
- Ukuqokelelwa kwedatha: Uhlalutyo lukaGoogle luqokelela idatha malunga newebhusayithi okanye ukugcwala kwesicelo sefowuni, kubandakanya:
- Iidilesi ze-IP
- Isiphequluli
- Inkqubo yokusebenza
- Indawo
- Amaphepha atyelelwe
- iziganeko
- Uhlalutyo lwedatha: Uhlalutyo lukaGoogle lubonelela ngenani lezixhobo zokuhlalutya idatha eqokelelweyo, kubandakanya:
- ingxelo
- Dashboard
- Imibono
- Ukulinganisa impumelelo yamaphulo okuthengisa: I-Google Analytics ingasetyenziselwa ukulinganisa ukusebenza kwamaphulo okuthengisa, kuquka:
- Bonisa intengiso
- Intengiso kuYouTube
- Uphendlo oluhlawulweyo
Umphathi weTekisi yeGoogle yinkonzo yolawulo lwethegi enikezelwa nguGoogle. Yinkonzo ekuvumela ukuba ulawule iithegi zewebhusayithi okanye usetyenziso lweselula kwindawo enye. Iithegi ziziqwengana zekhowudi ezisetyenziselwa ukuqokelela idatha, ukwenza izenzo, okanye ukufaka umxholo kwiwebhusayithi okanye usetyenziso lweselula.
Umphathi weTekisi yeGoogle yinkonzo eluncedo:
- Lula ulawulo lwethegi: Umphathi weThegi kaGoogle ikuvumela ukuba ulawule iithegi kwindawo enye, ukusindisa ekubeni uhlele ikhowudi kwiwebhusayithi yakho okanye iapp ephathwayo.
- Yenza iintshukumo ezisekelwe kwiziganeko ezithile: Umphathi weThegi kaGoogle ikuvumela ukuba uthathe amanyathelo asekelwe kwiziganeko ezithile, ezinjengokufaka imveliso kwinqwelo yakho okanye ukuthenga imveliso.
- Dibanisa nezinye iinkonzo: Umphathi weTag kaGoogle ikuvumela ukuba udibanise nezinye iinkonzo, ezinje ngeGoogle Analytics, iintengiso zikaGoogle kunye nePlatifomu yeNtengiso kaGoogle.
Ukuqukumbela, kubahlalutyi, google Analytics e Umphathi weTekisi yeGoogle zizixhobo ezibalulekileyo kuyo nayiphi na inkampani efuna ukuqonda ukuziphatha kwabasebenzisi bayo kunye nokuphucula ukusebenza kwewebhusayithi yayo okanye isicelo seselula.
Yintoni esiyinikelayo
Konke kuvela kwiplagi ye-WordPress "iSite Kit": "Iplagi ye-WordPress esemthethweni kaGoogle".
I-Site Kit iyiplagi enkulu kwaye iluncedo kakhulu, kodwa i-Agentia Web Online ifuna ukwenza into yayo ngoko ke idala "i-Google Toolkit for Analytics".
Umhla wokukhutshwa awukachazwa.
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