Intoni
I-Yandex inikezela uluhlu lwezixhobo kunye nezixhobo zokunceda iinkampani zandise ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa.
1. Ukwandisa iinguqu kwiinjongo zoshishino zabathengi
I-Yandex inikeza isethi yezixhobo zokukunceda uchaze iinjongo, ukhethe abaphulaphuli abajoliswe kuyo, wenze iintengiso ezisebenzayo, kwaye ulandele iziphumo zemikhankaso yakho yentengiso.
- Yandex Metric: Esi sixhobo sikuvumela ukuba ulandele i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula.
- Yandex Ngqo: Eli qonga likuvumela ukuba udale kwaye ulawule iikhankaso zentengiso kwiYandex nakwezinye iiwebhusayithi.
- Yandex Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zewebhusayithi yakho, njengamaphepha okufika kunye neentengiso, ukubona ukuba zeziphi eziguqula kakhulu.
2. Yenza intengiso yokuguqulwa
I-Yandex inikezela ngenani lezixhobo kunye nezixhobo zokukunceda wenze isicwangciso esisebenzayo sokuguqula ukuguqulwa.
- Yandex Metric: Esi sixhobo sikuvumela ukuba ulandelele ukuguqulwa kwaye uchonge amathuba okuphucula.
- Yandex Ngqo: Eli qonga likuvumela ukuba wenze iikhankaso zentengiso ezijolise kubasebenzisi abanokuthi baguqule.
- Yandex Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zemikhankaso yakho yentengiso ukuze ubone ukuba yeyiphi eyenza uguqulo oluninzi.
Ukongezelela, i-Yandex inikezela ngenani lezibonelelo zemfundo ukukunceda ukuba ufunde ukusebenzisa izixhobo kunye nezixhobo zayo ukwandisa ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa.
Nantsi eminye imizekelo yendlela iYandex enokukunceda ngayo ukuba ufezekise iinjongo zakho zoshishino:
- Inkampani ye-e-yorhwebo ingasebenzisa i-Yandex Metrica ukuchonga amagama angundoqo avelisa i-traffic eninzi kwiwebhusayithi yayo. Emva koko, inokusebenzisa iYandex Direct ukwenza iikhankaso zentengiso ezijolise kuloo magama okukhangela.
- Ishishini lenkonzo linokusebenzisa iYandex Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukubona ukuba zeziphi ezivelisa ezona zikhokelo.
- Inkampani yeteknoloji inokusebenzisa i-Yandex Metrica ukulandelela ukuguqulwa kokuthenga. Emva koko, inokusebenzisa i-Yandex Direct ukwenza iikhankaso zentengiso ezijoliswe kubasebenzisi abanokuthi bathenge iimveliso zayo.
Ekugqibeleni, ukhetho lokusebenzisa i-Yandex okanye i-Google ukwandisa ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa kuxhomekeke kwizinto ezininzi, kubandakanywa uhlahlo lwabiwo-mali lwakho, abaphulaphuli abajoliswe kuyo kunye neenjongo zoshishino.
Iingenelo ezithile zokusebenzisa iYandex ukwandisa iinguqu kunye nokwenza urhwebo lokuguqulwa:
- I-Yandex iyona injini yokukhangela esetyenziswa kakhulu eRashiya, kunye nesabelo semarike ye-68,15%. Oku kuthetha ukuba amaphulo akho entengiso anethuba lokubonwa ngabaphulaphuli behlabathi.
- I-Yandex inikezela ngenani lezixhobo kunye nezixhobo ezithile kwimarike yaseRashiya. Ngokomzekelo, i-Yandex Metrica inikeza umsebenzi wokulandelela ukuguqulwa kwi-ruble yaseRashiya.
- IYandex kulula ukuyisebenzisa. Izixhobo kunye nezixhobo ze-Yandex zenzelwe ukuba zibe lula ukuyisebenzisa, kunye nabathengisi be-novice.
- Yandex ilungile. I-Yandex inikezela ngeendlela ezininzi zexabiso elikuvumela ukuba ufumane isicwangciso esihambelana nohlahlo lwabiwo-mali lwakho.
isiphelo
I-Yandex inikezela ngenani leenzuzo ezinokukunceda ukwandisa ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa. Ngokukodwa ukuba abaphulaphuli ojolise kubo baseRashiya okanye kumazwe awayesakuba yiSoviet Union.
Storia
Imbali yeYandex
I-Yandex yinkampani yeteknoloji yaseRashiya eyasungulwa ngo-1997 ngu-Arkady Volozh no-Ilya Segalovich. Inkampani yaqala njenge-injini yokukhangela, kodwa namhlanje inikezela ngoluhlu olubanzi lweemveliso kunye neenkonzo, kubandakanya:
- Injini yokukhangela
- I-imeyile
- Iimephu
- Traduzione
- Advertising
Imbali yeYandex kunye neemveliso zayo ukwandisa ukuguqulwa kweenjongo zoshishino zabathengi
I-Yandex inembali ende yokunceda iinkampani zandise ukuguqulwa kweenjongo zoshishino zabathengi. Inkampani yaqala ukubonelela ngezixhobo zokuthengisa zedijithali kunye nezixhobo kwi-2002, ngokusungulwa kweYandex Direct. I-Direct yi-pay-per-click platform yentengiso evumela ukuba amashishini afikelele kubaphulaphuli behlabathi ngeentengiso zabo.
Ukutyhubela iminyaka, iYandex iqhubekile nokutyala imali kwizixhobo zokuthengisa zedijithali kunye nezixhobo. Kwi-2007, i-Yandex iqalise i-Yandex Metrica, inkonzo ye-analytics yewebhu evumela iinkampani ukuba zilandele i-traffic kwiwebhusayithi yazo kwaye zihlalutye idatha ukuchonga amathuba okuphucula. Kwi-2012, i-Yandex iqalise i-Yandex Optimize, inkonzo yokuvavanya i-A / B evumela ukuba amashishini avavanye izinto ezahlukeneyo zewebhusayithi yabo ukuze abone ukuba yiyiphi eyenza ukuguqulwa okukhulu.
Ngombulelo kutyalo-mali lweYandex kwintengiso yedijithali, amashishini anezixhobo ezahlukeneyo kunye nezixhobo ezifumanekayo zokubanceda bandise ukuguqulwa kweenjongo zabo zoshishino lwabathengi.
Nantsi eminye imizekelo yendlela iYandex iwancede ngayo amashishini anyuse utshintsho:
- Inkampani ye-e-yorhwebo isebenzisa i-Yandex Direct ukwandisa ukuthengisa nge-20%.
- Inkampani yenkonzo isebenzise i-Yandex Metrica ukuphucula izinga lokuguqulwa kwewebhusayithi yayo nge-15%.
- Inkampani yezobuchwepheshe isebenzise i-Yandex Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukwandisa ukuguqulwa okukhokelayo nge-25%.
Imbali yeYandex kunye neemveliso zayo zokuguqula ukuthengisa
I-Yandex nayo inembali ende yokunceda amashishini enze ukuthengisa ukuguqulwa. Inkampani yaqala ukubonelela ngezixhobo zokuguqula ukuthengisa kunye nezixhobo kwi-2009, ngokusungulwa kweYandex Conversion Tracking. Ukulandelela ukuguqulwa yinkonzo evumela iinkampani ukuba zilandelele ukuguqulwa kwiwebhusayithi yazo.
Kule minyaka, i-Yandex iqhubekile ityalomali ekuguquleni ukuthengisa. Kwi-2012, i-Yandex iqalise i-Yandex Analytics Goals, inkonzo evumela iinkampani ukuba zichaze iinjongo zokuguqulwa kwiwebhusayithi yazo. Kwi-2014, i-Yandex iqalise i-Yandex Optimize, inkonzo yokuvavanya i-A / B evumela iinkampani ukuba zivavanye izinto ezahlukeneyo zokuguqulwa kwazo zokuthengisa.
Ndiyabulela utyalo-mali lweYandex ekuguqulweni kwentengiso, amashishini anezixhobo ezahlukeneyo kunye nezixhobo ezikhoyo ukubanceda benze izicwangciso zokuthengisa ezisebenzayo.
Nantsi eminye imizekelo yendlela iYandex eye yanceda ngayo iinkampani ukuba zenze intengiso yoguqulo:
- Inkampani ye-e-commerce isebenzise i-Yandex Conversion Tracking ukuchonga amaphepha okumisa ayevelisa ukuguqulwa okukhulu.
- Inkampani yenkonzo isebenzise iinjongo zeYandex Analytics ukuchaza iinjongo zokuguqulwa kwewebhusayithi yayo.
- Inkampani yetekhnoloji isebenzise iYandex Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukwandisa ukuguqulwa kokuthenga.
isiphelo
I-Yandex inikezela ngenani lezixhobo kunye nezixhobo ezinokunceda amashishini akhulise ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa. Iimveliso kunye neenkonzo zeYandex zenzelwe ukuba zibe lula ukuyisebenzisa kwaye zisebenziseke, zizenze zibe lukhetho olufanelekileyo kumashishini abo bonke ubukhulu.
Ngoba
Kukho izizathu ezininzi zokuba kutheni ukwenza ishishini kwiYandex ukonyusa uguqulo kunye nokwenza intengiso yokuguqula:
**1. ** I-Yandex iyona injini yokukhangela esetyenziswa kakhulu eRashiya, kunye nesabelo semarike ye-68,15%. Oku kuthetha ukuba ukuba abaphulaphuli bakho abajoliswe kubo baseRashiya okanye kumazwe ayesakuba yiSoviet Union, ukufikelela kubaphulaphuli ababanzi ngeentengiso zakho kulula kwiYandex kunezinye iinjini zokukhangela.
**2. ** I-Yandex inikezela ngenani lezixhobo kunye nezixhobo ezithile kwimarike yaseRashiya. Ngokomzekelo, i-Yandex Metrica inikeza umsebenzi wokulandelela ukuguqulwa kwi-ruble yaseRashiya. Oku kunokuba luncedo kwiinkampani ezifuna ukulinganisa i-ROI yamaphulo abo okuthengisa kwiYandex.
**3. ** IYandex kulula ukuyisebenzisa. Izixhobo kunye nezixhobo ze-Yandex zenzelwe ukuba zibe lula ukuyisebenzisa, kunye nabathengisi be-novice. Oku kunokuba luncedo kumashishini angenalo uhlahlo lwabiwo-mali olukhulu lwentengiso yedijithali.
**4. ** Yandex ilungile. I-Yandex inikezela ngeendlela ezininzi zexabiso elikuvumela ukuba ufumane isicwangciso esihambelana nohlahlo lwabiwo-mali lwakho. Oku kunokuba luncedo kumashishini anohlahlo lwabiwo-mali olulinganiselweyo lwentengiso yedijithali.
Nantsi eminye imizekelo yendlela ukwenza ishishini kwiYandex kunokunceda ukwandisa uguqulo kunye nokuthengisa uguqulo:
- Inkampani ye-e-yorhwebo ingasebenzisa i-Yandex Direct ukwenza iikhankaso zentengiso ezijoliswe kubasebenzisi abanokuthi bathenge iimveliso zayo.
- Inkampani yenkonzo inokusebenzisa i-Yandex Metrica ukulandelela ukuguqulwa okukhokelayo kunye nokuchonga amathuba okuphucula.
- Inkampani yeteknoloji inokusebenzisa i-Yandex Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukwandisa ukuguqulwa kweentengiso.
Ekugqibeleni, isigqibo sokwenza ishishini kwiYandex sixhomekeke kwizinto ezininzi, kubandakanywa abaphulaphuli abajoliswe kuyo, uhlahlo lwabiwo-mali kunye neenjongo zoshishino. Nangona kunjalo, ukuba abaphulaphuli bakho ekujoliswe kubo bahlala eRashiya okanye amazwe ayesakuba yiSoviet Union, iYandex inokuba lukhetho olusebenzayo lokunyusa ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa.
Yintoni esiyinikelayo
I-Yandex Toolkit yokuphucula izinga lokuguqulwa yiplagi ye-WordPress ephuhliswe yi-Agenzia Web Online.
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