Yintoni i-Analytics
I-Analytics yinkqubo yokuqokelela, ukucubungula kunye nokuhlalutya idatha ukukhupha ulwazi oluluncedo kunye nokwenza izigqibo ezingcono.
Ngokwenyani, uhlalutyo luguqula idatha ekrwada ibe lulwazi olungasetyenziselwa ukuphucula ukusebenza kweshishini, ukuqonda ngcono abathengi kunye nokwenza izigqibo ezinolwazi.
Uhlalutyo lunokusetyenziswa kuluhlu olubanzi lwezicelo, kubandakanywa:
- Ubukrelekrele boShishino (BI): I-Analytics isetyenziselwa ukwenza iingxelo kunye needashbhodi ezibonelela ngombono wokusebenza kweshishini.
- Uhlalutyo lwentengiso: i-analytics isetyenziselwa ukulinganisa ukusebenza kakuhle kwamaphulo okuthengisa kunye nokwandisa izicwangciso zokujolisa.
- Uhlalutyo lwentengiso: uhlalutyo lusetyenziselwa ukuhlalutya ukuthengisa kunye nokuchonga amathuba okuphucula.
- Uhlalutyo lwabathengi: Uhlalutyo lusetyenziselwa ukuqonda abathengi kunye nokudala amava omntu.
- Uhlahlelo lokusebenza: i-analytics isetyenziselwa ukuphucula ukusebenza kakuhle kunye nokunciphisa iindleko.
I-Analytics sisixhobo esinamandla esinokunceda iinkampani zenze izigqibo ezingcono kwaye zizuze inzuzo yokukhuphisana.
Nantsi eminye imizekelo yendlela uhlalutyo olusetyenziswa ngayo kwihlabathi lokwenyani:
- Inkampani ye-e-commerce isebenzisa i-analytics ukulandelela ukuziphatha komthengi kunye nokwandisa iwebhusayithi yayo yokuguqulwa.
- Inkampani yokuthengisa isebenzisa i-analytics ukulinganisa impumelelo yamaphulo eendaba ezentlalo kunye nokuchonga abaphulaphuli abatsha.
- Inkampani yokuvelisa isebenzisa uhlalutyo ukujonga oomatshini kunye nokuchonga iingxaki ezinokuthi zenzeke ngaphambi kokuba zenzeke.
I-Analytics yinkalo ehlala ivela, kunye neteknoloji entsha kunye neendlela eziphuhliswa rhoqo. Oku kwenza uhlalutyo lube yinkqubo eya inamandla kunye nentsonkothileyo.
Imbali yoHlalutyo
Imbali ye-analytics inokulandelwa emva kwekhulu le-XNUMX, xa izazi-manani zakuqala zaqala ukuphuhlisa iindlela zokuqokelela kunye nokuhlalutya idatha.
Ngomnyaka we-1920, uvulindlela ohlalutyayo uFrederick Winslow Taylor waqala ukusebenzisa izibalo zokuphucula ukusebenza kakuhle kwemveliso.
Ngeminyaka yee-50, ukuvela kweekhomputha kwenza ukuba kube lula ukuhlalutya inani elikhulu ledatha.
Kwiminyaka ye-60, intsimi yengqondo yoshishino (BI) yaqala ukuphuhlisa, ngokudalwa kwezixhobo kunye nobuchule bokuhlalutya idatha yezoshishino.
Kwiminyaka ye-70, i-analytics yaqala ukusetyenziswa kwintengiso, kunye nokuphuhliswa kweendlela ezifana nokuthengisa ngokuthe ngqo kunye nokujoliswa kokuziphatha.
Ngeminyaka yee-80, uhlalutyo luye lwafikeleleka ngakumbi kumashishini amancinci naphakathi, ngenxa yokufika kwesoftware yohlalutyo olulula kunye neenkonzo.
Kwiminyaka yoo-90, ukusasazeka kwe-Intanethi kwakhokelela ekukhuleni kokubaluleka kohlalutyo lwamashishini e-intanethi.
Ngenkulungwane ye-XNUMX, i-analytics iqhubekile nokuguquka, kunye nokuvela kobuchwepheshe obutsha kunye nobuchule, obufana nobukrelekrele bokwenziwa kunye nokufunda komatshini.
Namhlanje, uhlalutyo yinxalenye ebalulekileyo yalo naliphi na ishishini, zombini kwi-intanethi nangaphandle kweintanethi.
Nazi ezinye zeziganeko eziphambili eziphawule imbali yohlalutyo:
- Ngo-1837: UCharles Babbage upapasha "NgoQoqosho loShishino kunye noManufactures," enye yeencwadi zokuqala kwizibalo ezisetyenzisiweyo.
- Ngo-1908: UFrederick Winslow Taylor upapasha "Imigaqo yoLawulo lweNzululwazi," incwadi echaza iindlela zakhe zokuphucula ukusebenza kakuhle kokuvelisa.
- I-1954: UJohn Tukey upapasha "Indlela yokuHlola yokuHlalutya kweDatha," incwadi eyazisa ingcamango yokuhlalutya idatha yokuhlola.
- I-1962: I-IBM yazisa i-System / 360, ikhompyutha yokuqala ye-mainframe evumela ukuhlalutya kweedatha ezininzi.
- Ngo-1969: UHoward Dresner ukhupha igama elithi "ubukrelekrele beshishini".
- I-1974: UPeter Drucker upapasha "I-Effective Executive," incwadi egxininisa ukubaluleka kolwazi ekwenzeni izigqibo.
- I-1979: UGary Loveman upapasha "UbuNkokeli beSabelo seMakethi: IModeli yeCash Flow yamahhala," incwadi eyazisa ingcamango yokuhlalutya ixabiso lemarike.
- Ngo-1982: I-SAS yazisa i-SAS Enterprise Guide, enye yesoftware yokuqala ekulula ukuyisebenzisa yokuhlalutya.
- I-1995: I-Google isungula i-Google Analytics, enye yezona zixhobo ezidumileyo zokuhlalutya kwihlabathi.
- I-2009: uMcKinsey ukhupha "Idatha Enkulu: I-Frontier elandelayo ye-Innovation, uKhuphiswano, kunye neMveliso," ingxelo ebonisa ukubaluleka kwedatha enkulu kumashishini.
- I-2012: I-IBM yazisa i-Watson, inkqubo yengqondo eyenziweyo engasetyenziselwa ukuhlalutya idatha.
- I-2015: I-Google isungula i-Google Analytics 360, iqonga lohlalutyo oluphambili elisebenzisa i-intelligence yokwenziwa kunye nokufunda komatshini.
I-Analytics yinkalo ehlala ivela, kunye neteknoloji entsha kunye neendlela eziphuhliswa rhoqo. Oku kwenza uhlalutyo lube yinkqubo eya inamandla kunye nentsonkothileyo.
I-Caratteristiche
Iimpawu eziqhelekileyo zohlalutyo
Uhlalutyo yinkqubo entsonkothileyo ebandakanya inani lemisebenzi, kuquka:
- Ukuqokelelwa kwedatha: idatha ingaqokelelwa kwimithombo eyahlukeneyo, kubandakanywa iinkqubo zeCRM, i-database yokuthengisa, iiwebhusayithi kunye nemidiya yoluntu.
- Ukulungiswa kwedatha: idatha iguqulwa ibe yifomathi enokuthi ihlalutywe. Le nkqubo inokubandakanya imisebenzi efana nokuhlanjululwa kwedatha, ukuchithwa kwedatha, kunye nokudala izikhombisi zokusebenza eziphambili (KPIs).
- Uhlalutyo lwedatha: idatha ihlalutywa ukuchonga iipateni, iintsingiselo kunye nobudlelwane. Le nkqubo inokusebenzisa iindlela ezahlukeneyo zobugcisa, kubandakanywa uhlalutyo lwamanani, uhlalutyo oluqikelelweyo, kunye nohlalutyo lwesicatshulwa.
- Ukutolikwa kweziphumo: iziphumo zohlalutyo zitolikwa ukunika ulwazi oluluncedo.
Uhlalutyo luphawulwa liqela lezinto, eziquka:
- Ithagethi: injongo yohlalutyo kukubonelela ngolwazi oluluncedo ukwenza izigqibo ezingcono.
- Idatha: uhlalutyo lusekelwe kwidatha. Umgangatho wedatha ubalulekile ekunyanisekeni kweziphumo zokuhlalutya.
- Ubuchule: i-analytics isebenzisa iindlela ezahlukeneyo zokuhlalutya idatha. Ukukhethwa kobuchule obufanelekileyo kuxhomekeke kwinjongo yohlalutyo kunye nohlobo lwedatha ekhoyo.
- Utoliko: iziphumo zohlalutyo kufuneka zitolikwe ukunika ulwazi oluluncedo.
Iimpawu zobugcisa zohlalutyo
Uhlalutyo yinkqubo enokwenziwa ngesandla okanye ngokusebenzisa izixhobo zokuhlalutya kunye nobuchwepheshe.
Izixhobo zokuhlalutya zinokwenza ngokuzenzekelayo imisebenzi emininzi echaphazelekayo kwinkqubo yokuhlalutya, okwenza ukuba isebenze ngakumbi kwaye ichaneke.
Itekhnoloji ye-Analytics, efana nobukrelekrele bokwenziwa kunye nokufunda koomatshini, ziya zibaluleka ngakumbi kuhlalutyo. Ezi teknoloji zingasetyenziselwa ukuhlalutya inani elikhulu ledatha kunye nokuchonga iipateni kunye neendlela ezinokuthi zingabonakali ngeendlela eziqhelekileyo zokuhlalutya.
Ezinye zeempawu zobugcisa zohlalutyo ziquka:
- Umthamo wedatha: i-analytics ingasetyenziselwa ukuhlalutya inani elikhulu ledatha.
- Isantya sokuqhubekeka: i-analytics kufuneka ikwazi ukucubungula idatha ngokukhawuleza nangokufanelekileyo.
- Ukuchaneka: iziphumo zohlalutyo kufuneka zichaneke kwaye zithembeke.
- Ukuba bhetyebhetye: i-analytics kufuneka ikwazi ukulungelelanisa kwiinkcukacha ezahlukeneyo kunye neenjongo.
- Ukufikeleleka: uhlalutyo kufuneka lufikeleleke kuluhlu olubanzi lwabasebenzisi.
Uhlalutyo yinkqubo entsonkothileyo ebaluleke kakhulu kumashishini. Iimpawu eziqhelekileyo kunye nezobugcisa zohlalutyo zibalulekile ekuqondeni amandla abo kunye nokuwasebenzisa ngokufanelekileyo.
Ngoba
Kukho izizathu ezininzi zokuba kutheni kufuneka usebenzise uhlalutyo. Ngokufutshane, uhlalutyo lunokukunceda:
- Phucula ukusebenza kweshishini: uhlalutyo lunokukunceda ukuchonga iindawo apho inkampani inokuphucula ukusebenza kwayo. Ngokomzekelo, i-analytics ingasetyenziselwa ukuchonga iimveliso okanye iinkonzo ezithandwa kakhulu, abathengi abathembekileyo kakhulu kunye neendlela ezisebenzayo zokuthengisa.
- Yenza kwangaphambili: Uhlalutyo lunokukunceda wenze uqikelelo malunga neendlela ezizayo. Umzekelo, uhlalutyo lunokusetyenziswa ukuqikelela imfuno yeemveliso okanye iinkonzo, ukusebenza kwentengiso okanye ukuziphatha kwabathengi.
- Yenza izigqibo ezinolwazi: Uhlalutyo lunokubonelela iinkampani ngolwazi olufunekayo ukwenza izigqibo ezinolwazi ngakumbi. Ngokomzekelo, i-analytics ingasetyenziselwa ukugqiba ukuba zeziphi iimveliso okanye iinkonzo eziza kuqaliswa kwiimarike, zeziphi iikhankaso zokuthengisa eziza kuqaliswa kwaye zeziphi izicwangciso zamaxabiso eziza kwamkelwa.
Nantsi eminye imizekelo ethile yendlela uhlalutyo olunokusetyenziswa ngayo ukuphucula ishishini:
- Inkampani ye-e-commerce inokusebenzisa i-analytics ukulandelela ukuziphatha komthengi kunye nokwandisa iwebhusayithi yayo yokuguqulwa.
- Inkampani yokuthengisa inokusebenzisa i-analytics ukulinganisa impumelelo yamaphulo eendaba ezentlalo kunye nokuchonga abaphulaphuli abatsha.
- Inkampani yokuvelisa inokusebenzisa uhlalutyo ukujonga oomatshini kunye nokuchonga iingxaki ezinokuthi zenzeke ngaphambi kokuba zenzeke.
Ngokubanzi, uhlalutyo sisixhobo esinamandla esinokunceda iinkampani zenze izigqibo ezingcono kwaye zifumane inzuzo yokukhuphisana.
Nazi ezinye iinzuzo ezithile zohlalutyo:
- Phucula ukuqonda kwabathengi: Uhlalutyo lunokukunceda uqonde ngcono abathengi bakho, iimfuno zabo kunye nokuziphatha kwabo. Oku kunokukunceda wenze iimveliso kunye neenkonzo ezilungele iimfuno zabo kwaye uphucule ubudlelwane bakho nabo.
- Ukuphucula ukusebenza kakuhle: Uhlalutyo lunokukunceda ukuba uchonge iindawo apho unokuphucula ukusebenza kakuhle kwemisebenzi yakho. Oku kunokukunceda ukunciphisa iindleko kunye nokuphucula imveliso.
- Phucula ingeniso: uhlalutyo lunokukunceda ukuba uchonge amathuba okunyusa intengiso kunye nenzuzo. Oku kunokukunceda ufezekise iinjongo zakho zoshishino.
Ukuba ufuna ukuphucula ukusebenza kwenkampani yakho, kuya kufuneka ucinge ngokusebenzisa uhlalutyo.
Yintoni esiyinikelayo
I-Agentia Web Online iphuhlisa iplagi ye-WordPress ye-Analytics.
Nangona sele kukho iiplagi ezininzi ze-WordPress ze-Analytics kwimarike, i-Agentia Web Online iye yagqiba ekubeni yenze iplagin yayo enikezelwe kule njongo.
Umhla wokukhupha awukabekwa.
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