Intoni
UGoogle unikezela ngezixhobo ezahlukeneyo kunye nezixhobo zokunceda amashishini anyuse iinguqulelo kwaye enze ukuthengisa.
1. Ukwandisa iinguqu kwiinjongo zoshishino zabathengi
UGoogle unikezela ngezixhobo ezininzi zokukunceda uchaze iinjongo, ukhethe abantu ekujoliswe kubo, wenze iintengiso ezisebenzayo, kwaye ulandelele iziphumo zemikhankaso yakho yentengiso.
- Uhlalutyo lukaGoogle: Esi sixhobo sikuvumela ukuba ulandele i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula.
- Iintengiso zikaGoogle: Eli qonga likuvumela ukuba udale kwaye ulawule iikhankaso zentengiso kwiGoogle nakwezinye iiwebhusayithi.
- Google Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zewebhusayithi yakho, njengamaphepha okufika kunye neentengiso, ukubona ukuba zeziphi eziguqula kakhulu.
2. Yenza intengiso yokuguqulwa
UGoogle unikezela ngezixhobo ezininzi kunye nezixhobo zokukunceda wenze isicwangciso esisebenzayo sokuguqula intengiso.
- Uhlalutyo lukaGoogle: Esi sixhobo sikuvumela ukuba ulandelele ukuguqulwa kwaye uchonge amathuba okuphucula.
- Iintengiso zikaGoogle: Eli qonga likuvumela ukuba wenze iikhankaso zentengiso ezijolise kubasebenzisi abanokuthi baguqule.
- Google Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zemikhankaso yakho yentengiso ukuze ubone ukuba yeyiphi eyenza uguqulo oluninzi.
Ukongeza, uGoogle unikezela ngezixhobo ezahlukeneyo zemfundo ukukunceda ukuba ufunde ukusebenzisa izixhobo kunye nezixhobo zokunyusa ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa.
Nantsi eminye imizekelo yendlela uGoogle anokukunceda ngayo ufezekise iinjongo zeshishini lakho:
- Ishishini le-e-yorhwebo linokusebenzisa i-Google Analytics ukuchonga amagama angundoqo avelisa i-traffic eninzi kwiwebhusayithi yayo. Emva koko, ungasebenzisa iiNtengiso zikaGoogle ukwenza iikhankaso zentengiso ezijolise kuloo magama okukhangela.
- Ishishini lenkonzo linokusebenzisa iGoogle Optimize ukuvavanya iifomati ezahlukeneyo zentengiso ukubona ukuba zeziphi ezivelisa ezona zikhokelo.
- Inkampani yetekhnoloji inokusebenzisa iGoogle Analytics ukulandelela ukuguqulwa kokuthenga. Emva koko, inokusebenzisa iiNtengiso zikaGoogle ukwenza amaphulo entengiso ajolise kubasebenzisi abanokuthi bathenge iimveliso zayo.
Ekugqibeleni, ukhetho lokusebenzisa i-Google okanye i-Bing ukwandisa ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa kuxhomekeke kwizinto ezininzi, kubandakanywa uhlahlo lwabiwo-mali lwakho, abaphulaphuli abajoliswe kuyo kunye neenjongo zoshishino.
Storia
1. Ukwandisa iinguqu kwiinjongo zoshishino zabathengi
UGoogle unembali ende yokunceda iinkampani zonyuse utshintsho kwiinjongo zoshishino zabathengi. Inkampani yaqala ukubonelela ngezixhobo zokuthengisa zedijithali kunye nezixhobo kwi-1999, ngokusungulwa kweGoogle AdWords. I-AdWords liqonga lentengiso lokucofa-ngokuhlawula elivumela amashishini ukuba afikelele kubaphulaphuli behlabathi ngeentengiso zabo.
Ukutyhubela iminyaka, iGoogle iqhubekile nokutyala imali kwizixhobo zokuthengisa zedijithali kunye nezixhobo. Kwi-2005, i-Google iqalise i-Google Analytics, inkonzo ye-analytics yewebhu evumela iinkampani ukuba zilandele i-traffic kwiwebhusayithi yazo kwaye zihlalutye idatha ukuchonga amathuba okuphucula. Kwi-2012, i-Google iqalise i-Google Optimize, inkonzo yokuvavanya i-A / B evumela ukuba amashishini avavanye izinto ezahlukeneyo zewebhusayithi yabo ukuze abone ukuba yiyiphi eyenza ukuguqulwa okukhulu.
Enkosi kutyalo-mali lukaGoogle kwintengiso yedijithali, amashishini anezixhobo ezahlukeneyo kunye nezixhobo ezifumanekayo ukubanceda bandise iinguqulelo kwiinjongo zoshishino zabathengi babo.
Nantsi eminye imizekelo yendlela uGoogle awancede ngayo amashishini enyusa iinguqulelo:
- Inkampani ye-e-commerce isebenzise iGoogle AdWords ukwandisa ukuthengisa nge-20%.
- Inkampani yenkonzo isebenzise iGoogle Analytics ukuphucula izinga lokuguqulwa kwewebhusayithi yayo nge-15%.
- Inkampani yetekhnoloji isebenzise iGoogle Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukunyusa ukuguqulwa okukhokelayo nge-25%.
2. Yenza intengiso yokuguqulwa
UGoogle unembali ende yokunceda amashishini enze intengiso yoguqulo. Inkampani yaqala ukubonelela ngezixhobo zokuguqula intengiso kunye nezixhobo kwi-2009, ngokusungulwa kweGoogle Conversion Tracking. Ukulandelela ukuguqulwa yinkonzo evumela iinkampani ukuba zilandelele ukuguqulwa kwiwebhusayithi yazo.
Ukutyhubela iminyaka, iGoogle iqhubekile nokutyala imali kwintengiso yokuguqula. Kwi-2012, i-Google iqalise iinjongo ze-Google Analytics, inkonzo evumela amashishini ukuba abeke iinjongo zokuguqulwa kwiwebhusayithi yabo. Kwi-2014, i-Google iqalise i-Google Optimize, inkonzo yokuvavanya i-A / B evumela iinkampani ukuba zivavanye izinto ezahlukeneyo zemikhankaso yazo yokuthengisa.
Ngombulelo kutyalo-mali lukaGoogle kwintengiso yokuguqulwa, amashishini anezixhobo ezahlukeneyo kunye nezixhobo ezikhoyo ukubanceda benze izicwangciso zokuthengisa ezisebenzayo.
Nantsi eminye imizekelo yendlela uGoogle azincede ngayo iinkampani ukuba zenze intengiso yoguqulo:
- Inkampani ye-e-commerce isebenzise iGoogle Conversion Tracking ukuchonga ukuba ngawaphi amaphepha okumisa avelisa olona guqulelo.
- Inkampani yenkonzo isebenzise iinjongo ze-Google Analytics ukubeka iinjongo zokuguqulwa kwiwebhusayithi yayo.
- Inkampani yetekhnoloji isebenzise uGoogle Optimize ukuvavanya iifomathi ezahlukeneyo zentengiso ukwandisa uguqulo lokuthenga.
Ukuqukumbela, uGoogle unembali ende yokunceda amashishini anyuse utshintsho kwaye enze ukuthengisa. Inkampani inikezela ngezixhobo ezahlukeneyo kunye nezixhobo ezenza ukuba iinkampani zifezekise iinjongo zabo zoshishino.
Ngoba
Kukho izizathu ezininzi zokusebenzisa uGoogle ukonyusa iinguqulelo kunye nokwenza intengiso yokuguqula:
**1. ** UGoogle unoluhlu olubanzi lwezixhobo kunye nezixhobo zokukunceda ufezekise iinjongo zakho. UGoogle unikezela ngezixhobo ezininzi kunye nezixhobo ezinokukunceda uchaze iinjongo, ukhethe abaphulaphuli ojolise kubo, wenze iintengiso ezisebenzayo, kwaye ulandelele iziphumo zamaphulo akho.
**2. ** UGoogle yinjini yokukhangela ehamba phambili. I-Google yeyona injini yokukhangela esetyenziswa kakhulu kwihlabathi, enesabelo semarike ye-92,08%. Oku kuthetha ukuba amaphulo akho entengiso anethuba lokubonwa ngabaphulaphuli behlabathi.
**3. ** UGoogle uyinkokeli kwintengiso yedijithali. UGoogle uhlala etyala imali kwitekhnoloji entsha kunye neempawu zokuphucula intengiso yedijithali. Oku kuthetha ukuba unokufikelela kwizinto ezitsha zamva nje kwintengiso yedijithali.
**4. ** UGoogle kulula ukuyisebenzisa. Izixhobo zikaGoogle kunye nezixhobo ziyilelwe ukuba kube lula ukuzisebenzisa, nakubathengisi abasaqalayo.
**5. ** UGoogle ulungile. UGoogle unikezela ngenani leenketho zamaxabiso ezikuvumela ukuba ufumane isicwangciso esihambelana nohlahlo lwabiwo-mali lwakho.
Nazi ezinye izibonelelo ezithile zokusebenzisa uGoogle ukonyusa iinguqulelo kunye nokwenza intengiso yoguqulo:
**1. ** I-Google Analytics inokukunceda ukulandelela i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula.
**2. ** Iintengiso zikaGoogle zikuvumela ukuba wenze amaphulo entengiso ajolise kubasebenzisi abanokuthi baguquke.
**3. ** I-Google Optimize ikuvumela ukuba uvavanye izinto ezahlukeneyo zemikhankaso yakho ukuze ubone ukuba yeyiphi eyenza uguqulo oluninzi.
Ukuqukumbela, uGoogle unikezela ngothotho lweenzuzo ezinokukunceda wonyuse iinguqulelo kwaye wenze ukuthengisa.
Yintoni esiyinikelayo
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