Intoni
I-Naver inikezela ngoluhlu lwezixhobo kunye nezixhobo zokunceda amashishini anyuse ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa.
1. Ukwandisa iinguqu kwiinjongo zoshishino zabathengi
I-Naver ibonelela ngeseti yezixhobo zokunceda amashishini achaze iinjongo, khetha abantu ekujoliswe kubo, wenze iintengiso ezisebenzayo, kwaye ulandelele iziphumo zamaphulo akho entengiso.
- Uhlalutyo lwe-Naver: Esi sixhobo sikuvumela ukuba ulandele i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula.
- Iintengiso ze-Naver: Eli qonga likuvumela ukuba udale kwaye ulawule iikhankaso zentengiso kwi-Naver kunye nezinye iiwebhusayithi.
- Naver Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zewebhusayithi yakho, njengamaphepha okufika kunye neentengiso, ukubona ukuba zeziphi eziguqula kakhulu.
2. Yenza intengiso yokuguqulwa
I-Naver inikezela ngezixhobo ezahlukeneyo kunye nezixhobo zokunceda amashishini enze isicwangciso esisebenzayo sokuguqula intengiso.
- Uhlalutyo lwe-Naver: Esi sixhobo sikuvumela ukuba ulandelele ukuguqulwa kwaye uchonge amathuba okuphucula.
- Iintengiso ze-Naver: Eli qonga likuvumela ukuba wenze iikhankaso zentengiso ezijolise kubasebenzisi abanokuthi baguqule.
- Naver Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zemikhankaso yakho ukuze ubone ukuba yeyiphi eyenza uguqulo oluninzi.
Ukongeza, i-Naver inikezela ngezixhobo ezahlukeneyo zemfundo ukunceda amashishini afunde ukusebenzisa izixhobo kunye nezixhobo zokunyusa ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa.
Nantsi eminye imizekelo yendlela uNaver anokunceda ngayo iinkampani ukuba zifezekise iinjongo zazo zoshishino:
- Ishishini le-e-commerce linokusebenzisa i-Naver Analytics ukuchonga amagama angundoqo aqhuba i-traffic eninzi kwiwebhusayithi yayo. Emva koko, ungasebenzisa iiNtengiso zeNaver ukwenza iikhankaso zentengiso ezijolise kuloo magama okukhangela.
- Ishishini lenkonzo linokusebenzisa i-Naver Optimize ukuvavanya iifomati zentengiso ezahlukeneyo ukubona ukuba zeziphi ezivelisa ezona zikhokelo.
- Inkampani yetekhnoloji inokusebenzisa iNaver Analytics ukulandelela uguqulo lokuthenga. Emva koko, inokusebenzisa iiNtengiso zeNaver ukwenza imikhankaso yentengiso ejolise kubasebenzisi abanokuthi bathenge iimveliso zayo.
Ekugqibeleni, ukhetho lokusebenzisa i-Naver okanye ezinye iinjini zokukhangela ukunyusa ukuguqulwa kunye nokwenza ukuthengiswa kokuguqulwa kuxhomekeke kuluhlu lwezinto, kubandakanywa abaphulaphuli abajoliswe kuyo, uhlahlo lwabiwo-mali kunye neenjongo zoshishino. Nangona kunjalo, ukuba abaphulaphuli bakho baseMzantsi Korea, iNaver inokuba lukhetho olusebenzayo.
Izibonelelo ezithile zokusebenzisa i-Naver ukunyusa iinguqu kunye nokwenza urhwebo loguqulo:
- I-Naver yeyona injini yokukhangela esetyenziswa kakhulu eMzantsi Korea, enesabelo semarike ye-72,1%. Oku kuthetha ukuba amaphulo akho entengiso anethuba lokubonwa ngabaphulaphuli abaninzi kunye neentengiso zakho lula kwiNaver kunezinye iinjini zokukhangela.
- I-Naver inikezela ngenani lezixhobo kunye nezixhobo ezithile kwimarike yaseKorea. Umzekelo, i-Naver Analytics ibonelela ngokusebenza kokulandela uguqulo kwi-won yaseMzantsi Korea. Oku kunokuba luncedo kumashishini ajonge ukulinganisa i-ROI yamaphulo abo okuthengisa kwi-Naver.
- I-Naver kulula ukuyisebenzisa. Izixhobo zeNaver kunye nezixhobo ziyilelwe ukuba zibe lula ukuzisebenzisa, nakubathengisi abasaqalayo. Oku kunokuba luncedo kumashishini angenalo uhlahlo lwabiwo-mali olukhulu lwentengiso yedijithali.
- I-Naver ifanelekile. I-Naver inikezela ngenani leenketho zamaxabiso ezikuvumela ukuba ufumane isicwangciso esihambelana nohlahlo lwabiwo-mali lwakho. Oku kunokuba luncedo kumashishini anohlahlo lwabiwo-mali olulinganiselweyo lwentengiso yedijithali.
isiphelo
I-Naver inikezela ngenani leenzuzo ezinokunceda amashishini anyuse ukuguqulwa kwaye enze ukuthengisa ukuguqulwa. Ngokukodwa ukuba abaphulaphuli bakho baseMzantsi Korea.
Storia
Imbali yeNaver kunye neenkonzo zayo zokwandisa ukuguqulwa kweenjongo zoshishino lwabathengi
I-Naver yinkampani yetekhnoloji yaseMzantsi Korea eyasekwa ngo-1999 ngu-Lee Hae-jin. Inkampani yaqala njenge-injini yokukhangela, kodwa namhlanje inikezela ngoluhlu olubanzi lweemveliso kunye neenkonzo, kubandakanya:
- Uphendlo lweNaver: Injini yokukhangela esetyenziswa kakhulu eMzantsi Korea, enesabelo semarike ye-72,1%.
- Iindaba zeNaver: I-portal yeendaba ebonelela ngeendaba ezivela kwimithombo yaseMzantsi Korea kunye nehlabathi jikelele.
- Naver Webtoon: Iqonga lewebhutoon elibamba iicomics kunye nemanga ngesiKorea.
- I-Naver Pay: Inkonzo yentlawulo ye-intanethi evumela abasebenzisi ukuba bahlawulele iimpahla kunye neenkonzo kwi-intanethi.
- I-Naver Shopping: Indawo yentengiso ye-intanethi evumela abasebenzisi ukuba bathenge iimpahla kunye neenkonzo kubathengisi baseMzantsi Korea.
I-Naver inikezela ngezixhobo ezahlukeneyo kunye nezixhobo zokunceda iinkampani zonyuse utshintsho kwiinjongo zoshishino zabathengi. Ezi zixhobo kunye nezibonelelo ziquka:
- Uhlalutyo lwe-Naver: Esi sixhobo sikuvumela ukuba ulandele i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula.
- Iintengiso ze-Naver: Eli qonga likuvumela ukuba udale kwaye ulawule iikhankaso zentengiso kwi-Naver kunye nezinye iiwebhusayithi.
- Naver Optimize: Esi sixhobo sikuvumela ukuba uvavanye izinto ezahlukeneyo zewebhusayithi yakho, njengamaphepha okufika kunye neentengiso, ukubona ukuba zeziphi eziguqula kakhulu.
Uhlalutyo lweNaver sisixhobo sohlalutyo lwewebhu esikuvumela ukuba ulandele i-traffic kwiwebhusayithi yakho kwaye uhlalutye idatha ukuchonga amathuba okuphucula. Esi sixhobo singasetyenziselwa ukuchonga amaphepha okumisa avelisa ukuguqulwa okukhulu, iziteshi zokuthengisa ezivelisa i-traffic eninzi, kunye namagama angundoqo avelisa ukuchofoza okuninzi.
Iintengiso zeNaver liqonga lentengiso ye-intanethi ekuvumela ukuba udale kwaye ulawule amaphulo entengiso kwi-Naver nakwezinye iiwebhusayithi. Eli qonga likuvumela ukuba ujolise kwiintengiso zakho ngokusekelwe kwinani lezinto, kuquka indawo, umdla, kunye nokuziphatha.
Naver Lungiselela sisixhobo sokuvavanya i-A/B ekuvumela ukuba uvavanye izinto ezahlukeneyo zewebhusayithi yakho, njengamaphepha okumisa kunye neentengiso, ukubona ukuba zeziphi eziguqula kakhulu. Esi sixhobo sinokusetyenziselwa ukuphucula ukuguqulwa kwewebhusayithi yakho ngokuvavanya iinguqu ezahlukeneyo zephepha okanye intengiso.
I-Naver inembali ende yokunceda iinkampani zandise utshintsho kwiinjongo zoshishino zabathengi. Inkampani iphuhlise uthotho lwezixhobo kunye nezixhobo eziyilelwe ukunceda amashishini aphucule ubukho bawo kwi-Intanethi kwaye afikelele kubaphulaphuli abajolise kubo.
Imizekelo yendlela uNaver anokunceda ngayo iinkampani ukuba zifezekise iinjongo zoshishino:
- Ishishini le-e-commerce linokusebenzisa i-Naver Analytics ukuchonga awona maphepha aguqukayo kakhulu. Emva koko, ungasebenzisa iiNtengiso zeNaver ukwenza iikhankaso zentengiso ezijolise kuloo magama okukhangela.
- Ishishini lenkonzo linokusebenzisa i-Naver Optimize ukuvavanya iifomati zentengiso ezahlukeneyo ukubona ukuba zeziphi ezivelisa ezona zikhokelo.
- Inkampani yetekhnoloji inokusebenzisa iNaver Analytics ukulandelela uguqulo lokuthenga. Emva koko, inokusebenzisa iiNtengiso zeNaver ukwenza imikhankaso yentengiso ejolise kubasebenzisi abanokuthi bathenge iimveliso zayo.
isiphelo
I-Naver inikezela ngenani lezixhobo kunye nezixhobo ezinokunceda iinkampani zandise ukuguqulwa kweenjongo zoshishino zabathengi. Ngokucwangcisa ngononophelo kunye nokuphunyezwa, iinkampani zinokusebenzisa i-Naver ukufezekisa iinjongo zabo zoshishino.
Ngoba
Kukho izizathu ezininzi zokuba kutheni ukwenza ishishini kwi-Naver ukonyusa iinguqulelo kunye nokwenza intengiso yoguqulo:
**1. ** I-Naver yeyona injini yokukhangela esetyenziswa kakhulu eMzantsi Korea, enesabelo semarike ye-72,1%. Oku kuthetha ukuba ukuba abaphulaphuli bakho baseMzantsi Korea, ukufikelela kubaphulaphuli ababanzi ngeentengiso zakho kulula eNaver kunezinye iinjini zokukhangela.
**2. ** I-Naver inikezela ngenani lezixhobo kunye nezixhobo ezithile kwimarike yaseKorea. Umzekelo, i-Naver Analytics ibonelela ngokusebenza kokulandela uguqulo kwi-won yaseMzantsi Korea. Oku kunokuba luncedo kumashishini ajonge ukulinganisa i-ROI yamaphulo abo okuthengisa kwi-Naver.
**3. ** I-Naver kulula ukuyisebenzisa. Izixhobo zeNaver kunye nezixhobo ziyilelwe ukuba zibe lula ukuzisebenzisa, nakubathengisi abasaqalayo. Oku kunokuba luncedo kumashishini angenalo uhlahlo lwabiwo-mali olukhulu lwentengiso yedijithali.
**4. ** I-Naver ifanelekile. I-Naver inikezela ngenani leenketho zamaxabiso ezikuvumela ukuba ufumane isicwangciso esihambelana nohlahlo lwabiwo-mali lwakho. Oku kunokuba luncedo kumashishini anohlahlo lwabiwo-mali olulinganiselweyo lwentengiso yedijithali.
Ekugqibeleni, isigqibo sokwenza ishishini kwi-Naver okanye ezinye iinjini zokukhangela ukunyusa ukuguqulwa kunye nokwenza ukuthengisa ukuguqulwa kuxhomekeke kuluhlu lwezinto, kubandakanywa abaphulaphuli abajoliswe kuyo, uhlahlo lwabiwo-mali kunye neenjongo zoshishino. Nangona kunjalo, ukuba abaphulaphuli bakho baseMzantsi Korea, iNaver inokuba lukhetho olusebenzayo.
Nantsi eminye imizekelo yendlela ukwenza ishishini kwiNaver kunokunceda iinkampani zifezekise iinjongo zoshishino:
- Ishishini le-e-commerce linokusebenzisa i-Naver Analytics ukuchonga amagama angundoqo aqhuba i-traffic eninzi kwiwebhusayithi yayo. Emva koko, ungasebenzisa iiNtengiso zeNaver ukwenza iikhankaso zentengiso ezijolise kuloo magama okukhangela.
- Ishishini lenkonzo linokusebenzisa i-Naver Optimize ukuvavanya iifomati zentengiso ezahlukeneyo ukubona ukuba zeziphi ezivelisa ezona zikhokelo.
- Inkampani yetekhnoloji inokusebenzisa iNaver Analytics ukulandelela uguqulo lokuthenga. Emva koko, inokusebenzisa iiNtengiso zeNaver ukwenza imikhankaso yentengiso ejolise kubasebenzisi abanokuthi bathenge iimveliso zayo.
Ngokucwangcisa ngononophelo kunye nokuphunyezwa, iinkampani zinokusebenzisa i-Naver ukufezekisa iinjongo zabo zoshishino.
Yintoni esiyinikelayo
I-Naver Toolkit yokuphucula izinga lokuguqulwa yiplagi ye-WordPress eyenziwe yi-Agenzia Web Online.
Umhla wokukhupha awukabekwa.
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