Ziyini izibalo
Izibalo ziyinqubo yokuqoqa, ukucubungula nokuhlaziya idatha ukuze kukhishwe ulwazi oluwusizo futhi kwenziwe izinqumo ezingcono.
Empeleni, izibalo ziguqula idatha eluhlaza ibe ulwazi olungasetshenziselwa ukuthuthukisa ukusebenza kwebhizinisi, ukuqonda kangcono amakhasimende nokwenza izinqumo ezinolwazi.
Izibalo zingasetshenziswa ezinhlobonhlobo zezinhlelo zokusebenza, okuhlanganisa:
- I-Business intelligence (BI): Izibalo zisetshenziselwa ukudala imibiko namadeshibhodi anikeza ukubuka konke kokusebenza kwebhizinisi.
- Izibalo zokumaketha: izibalo zisetshenziselwa ukukala ukusebenza kahle kwemikhankaso yokumaketha kanye nokuthuthukisa amasu okukhomba.
- Izibalo zokuthengisa: izibalo zisetshenziselwa ukuhlaziya ukuthengisa nokuhlonza amathuba okuthuthukisa.
- Izibalo zekhasimende: izibalo zisetshenziselwa ukuqonda amakhasimende nokudala ukuzizwisa komuntu siqu.
- Izibalo zokusebenza: izibalo zisetshenziselwa ukuthuthukisa ukusebenza kahle nokunciphisa izindleko.
Izibalo ziyithuluzi elinamandla elingasiza izinkampani zenze izinqumo ezingcono futhi zithole inzuzo yokuncintisana.
Nazi ezinye izibonelo zendlela izibalo ezisetshenziswa ngayo emhlabeni wangempela:
- Inkampani ye-e-commerce isebenzisa izibalo ukuze ilandelele ukuziphatha komthengi futhi ilungiselele iwebhusayithi yayo ukuze iguqulelwe.
- Inkampani yokumaketha isebenzisa izibalo ukukala impumelelo yemikhankaso yenkundla yezokuxhumana futhi ikhombe izethameli ezintsha.
- Inkampani ekhiqizayo isebenzisa ama-analytics ukuqapha imishini futhi ikhombe izinkinga ezingaba khona ngaphambi kokuba zenzeke.
Izibalo ziyinkambu ehlala ivela, enobuchwepheshe obusha namasu athuthukiswa njalo. Lokhu kwenza izibalo zibe yinqubo ekhula ngamandla futhi eyinkimbinkimbi.
Umlando Wezibalo
Umlando wezibalo ungalandelelwa emuva ekhulwini le-XNUMX, lapho izazi zezibalo zakuqala ziqala ukwenza izindlela zokuqoqa nokuhlaziya idatha.
Ngo-1920, iphayona le-analytics uFrederick Winslow Taylor waqala ukusebenzisa izibalo ukuthuthukisa ukusebenza kahle kokukhiqiza.
Ngawo-50, ukufika kwamakhompyutha kwenza kwaba nokwenzeka ukuhlaziya amanani amakhulu edatha.
Ngawo-60, inkambu yezobunhloli bebhizinisi (BI) yaqala ukuthuthuka, ngokwakhiwa kwamathuluzi namasu okuhlaziya idatha yebhizinisi.
Ngawo-70, izibalo zaqala ukusetshenziswa ekukhangiseni, ngokuthuthukiswa kwamasu afana nokumaketha okuqondile kanye nokuqondiswa kokuziphatha.
Ngawo-80, izibalo zaba lula ukufinyeleleka emabhizinisini amancane naphakathi nendawo, ngenxa yokuvela kwesofthiwe nezinsizakalo zokuhlaziya okulula ukuzisebenzisa.
Ngawo-90, ukusabalala kwe-inthanethi kwaholela ekukhuleni kokubaluleka kokuhlaziywa kwamabhizinisi aku-inthanethi.
Ekhulwini lama-XNUMX, izibalo ziye zaqhubeka nokuvela, ngokuvela kobuchwepheshe obusha namasu, njengobuhlakani bokwenziwa nokufunda komshini.
Namuhla, izibalo ziyingxenye ebalulekile yanoma yiliphi ibhizinisi, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Nazi ezinye zezehlakalo eziyinhloko eziphawule umlando wezibalo:
- I-1837: UCharles Babbage ushicilela ethi "On the Economy of Machinery and Manufactures," enye yezincwadi zokuqala ngezibalo ezisetshenzisiwe.
- Ngo-1908: UFrederick Winslow Taylor ushicilela "Izimiso Zokuphathwa Kwesayensi," incwadi echaza izindlela zakhe zokuthuthukisa ukusebenza kahle kokukhiqiza.
- I-1954: UJohn Tukey ushicilela "I-Exploratory Approach to Analysis of Data," incwadi eyethula umqondo wokuhlaziya idatha yokuhlola.
- 1962: I-IBM yethula i-System/360, ikhompuyutha yokuqala ye-mainframe evumela ukuhlaziywa kwenani elikhulu ledatha.
- 1969: U-Howard Dresner uqamba igama elithi “intelligence yebhizinisi”.
- I-1974: UPeter Drucker ushicilela "I-Effective Executive," incwadi egcizelela ukubaluleka kolwazi ekwenzeni izinqumo.
- 1979: UGary Loveman ushicilela “Ubuholi Bokwabelana Ngemakethe: Imodeli Yamahhala Yemali Egelezayo,” incwadi eyethula umqondo wokuhlaziya inani lemakethe.
- 1982: I-SAS yethula i-SAS Enterprise Guide, enye yesofthiwe yokuhlaziya okulula ukuyisebenzisa.
- 1995: I-Google yethula i-Google Analytics, elinye lamathuluzi ezibalo aziwa kakhulu emhlabeni.
- 2009: UMcKinsey ukhipha i-“Big Data: The Next Frontier for Innovation, Competition, and Productivity,” umbiko ogqamisa ukubaluleka kwedatha enkulu yamabhizinisi.
- 2012: I-IBM yethula i-Watson, uhlelo lobuhlakani bokwenziwa olungasetshenziselwa ukuhlaziya idatha.
- 2015: I-Google yethula i-Google Analytics 360, inkundla yezibalo ethuthukisiwe esebenzisa ubuhlakani bokwenziwa nokufunda komshini.
Izibalo ziyinkambu ehlala ivela, enobuchwepheshe obusha namasu athuthukiswa njalo. Lokhu kwenza izibalo zibe yinqubo ekhula ngamandla futhi eyinkimbinkimbi.
I-Caratteristiche
Izici ezijwayelekile zezibalo
Izibalo ziyinqubo eyinkimbinkimbi ebandakanya inani lemisebenzi, okuhlanganisa:
- Iqoqo ledatha: idatha ingaqoqwa emithonjeni eyahlukene, okuhlanganisa izinhlelo ze-CRM, isizindalwazi sokumaketha, amawebhusayithi nezinkundla zokuxhumana.
- Ukucutshungulwa kwedatha: idatha iguqulwa ibe yifomethi engahlaziywa. Le nqubo ingabandakanya imisebenzi efana nokuhlanzwa kwedatha, ukwenziwa kwedatha, nokudala izinkomba zokusebenza eziyinhloko (ama-KPI).
- Ukuhlaziywa kwedatha: idatha ihlaziywa ukuze kutholakale amaphethini, izitayela kanye nobudlelwano. Le nqubo ingasebenzisa amasu ahlukahlukene, okuhlanganisa ukuhlaziywa kwezibalo, ukuhlaziya okubikezelayo, nokuhlaziya umbhalo.
- Ukuhunyushwa kwemiphumela: imiphumela yokuhlaziya ihunyushwa ukuze inikeze ulwazi oluwusizo.
Izibalo zibonakala ngenani lezici, ezihlanganisa:
- Ithagethi: umgomo wezibalo ukuhlinzeka ngolwazi oluwusizo ukuze wenze izinqumo ezingcono.
- I-Dati: izibalo zisekelwe kudatha. Ikhwalithi yedatha ibalulekile ekuqinisekiseni imiphumela yokuhlaziya.
- Amasu: i-analytics isebenzisa amasu ahlukahlukene ukuze ihlaziye idatha. Ukukhethwa kwesu elifanele kuncike enjongweni yokuhlaziya kanye nohlobo lwedatha etholakalayo.
- Ukutolika: imiphumela yokuhlaziywa kufanele ihunyushwe ukuze inikeze ulwazi oluwusizo.
Izici zobuchwepheshe zezibalo
Izibalo ziyinqubo engenziwa mathupha noma kusetshenziswa amathuluzi okuhlaziya nobuchwepheshe.
Amathuluzi ezibalo angenza imisebenzi eminingi ebandakanyekayo kunqubo yezibalo ngokuzenzakalelayo, ayenze isebenze kahle futhi inembe.
Ubuchwepheshe bezibalo, obufana nobuhlakani bokwenziwa nokufunda komshini, buya ngokuya bubaluleke kakhulu ezibalweni. Lobu buchwepheshe bungasetshenziswa ukuhlaziya amanani amakhulu edatha futhi kuhlonzwe amaphethini namathrendi okungenzeka angabonakali ngamasu okuhlaziya avamile.
Ezinye zezici zobuchwepheshe zezibalo zifaka:
- Ivolumu yedatha: izibalo zingasetshenziswa ukuhlaziya amanani amakhulu edatha.
- Isivinini sokucubungula: ama-analytics kufanele akwazi ukucubungula idatha ngokushesha nangempumelelo.
- Ukunemba: imiphumela yokuhlaziya kufanele ibe nenembile futhi ithembeke.
- Ukuvumelana nezimo: ama-analytics kufanele akwazi ukuzivumelanisa nenhlobonhlobo yedatha nezinjongo.
- Ukufinyeleleka: izibalo kufanele zifinyeleleke kubasebenzisi abahlukahlukene.
Izibalo ziyinqubo eyinkimbinkimbi ebaluleke kakhulu emabhizinisini. Izici ezijwayelekile nezobuchwepheshe zezibalo zibalulekile ekuqondeni amandla azo futhi uwasebenzise ngempumelelo.
Kungani
Kunezizathu eziningi zokuthi kungani kufanele usebenzise izibalo. Ngamafuphi, izibalo zingakusiza:
- Thuthukisa ukusebenza kwebhizinisi: izibalo zingakusiza ukuthi ubone izindawo lapho inkampani ingathuthukisa ukusebenza kwayo. Isibonelo, izibalo zingasetshenziswa ukukhomba imikhiqizo edume kakhulu noma amasevisi, amakhasimende athembeke kakhulu kanye neziteshi zokuthengisa ezisebenza kahle kakhulu.
- Yenza kusengaphambili: izibalo zingakusiza wenze izibikezelo mayelana namathrendi azayo. Isibonelo, izibalo zingasetshenziselwa ukubikezela isidingo semikhiqizo noma amasevisi, ukusebenza kokuthengisa noma ukuziphatha kwekhasimende.
- Yenza izinqumo ezinolwazi: izibalo zinganikeza izinkampani ulwazi oludingekayo ukuze zenze izinqumo ezinolwazi. Isibonelo, izibalo zingasetshenziselwa ukunquma ukuthi yimiphi imikhiqizo noma izinsiza ezizokwethulwa emakethe, imiphi imikhankaso yokumaketha okufanele yethulwe nokuthi imaphi amasu entengo azosetshenziswa.
Nazi izibonelo ezithile zokuthi izibalo zingasetshenziswa kanjani ukuthuthukisa ibhizinisi:
- Inkampani ye-e-commerce ingasebenzisa izibalo ukuze ilandelele ukuziphatha komthengi futhi yandise iwebhusayithi yayo ukuze iguqulwe.
- Inkampani yokumaketha ingasebenzisa izibalo ukukala impumelelo yemikhankaso yenkundla yezokuxhumana futhi ikhombe izethameli ezintsha.
- Inkampani ekhiqizayo ingasebenzisa ama-analytics ukuqapha imishini futhi ikhombe izinkinga ezingaba khona ngaphambi kokuba zenzeke.
Sekukonke, izibalo ziyithuluzi elinamandla elingasiza izinkampani zenze izinqumo ezingcono futhi zithole inzuzo yokuncintisana.
Nazi ezinye izinzuzo ezithile zokuhlaziya:
- Thuthukisa ukuqonda kwamakhasimende: izibalo zingakusiza uqonde kangcono amakhasimende akho, izidingo zawo kanye nokuziphatha kwawo. Lokhu kungakusiza ukuthi udale imikhiqizo namasevisi afaneleka kangcono izidingo zabo futhi uthuthukise ubudlelwano bakho nabo.
- Thuthukisa ukusebenza kahle: izibalo zingakusiza ukuthi ubone izindawo lapho ungathuthukisa khona ukusebenza kahle kwemisebenzi yakho. Lokhu kungakusiza wehlise izindleko futhi uthuthukise ukukhiqiza.
- Thuthukisa inzuzo: izibalo zingakusiza ukuthi ubone amathuba okukhulisa ukuthengisa nenzuzo. Lokhu kungakusiza ufinyelele izinjongo zebhizinisi lakho.
Uma ufuna ukuthuthukisa ukusebenza kwenkampani yakho, kufanele ucabangele ukusebenzisa izibalo.
Esikunikezayo
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