Njalo nje
Ama-Analytics igama elijwayelekile elisho ukuhlaziya idatha. Kumongo wewebhu, izibalo zisetshenziselwa ukuqoqa nokuhlaziya idatha kuthrafikhi yewebhusayithi noma uhlelo lokusebenza lweselula. Le datha ingasetshenziswa ukuqonda ukuziphatha komsebenzisi, ukuhlonza izindawo okufanele kuthuthukiswe futhi kukale ukuphumelela kwemikhankaso yokumaketha.
-Google Analytics iyisevisi yezibalo yamahhala ehlinzekwa yi-Google. Ingenye yezinsizakalo zezibalo ezidume kakhulu emhlabeni, ezisetshenziswa izigidi zamawebhusayithi nezinhlelo zokusebenza zeselula. I-Google Analytics inikezela ngezici ezibanzi, ezihlanganisa:
- Ukuqoqwa kwedatha: I-Google Analytics iqoqa idatha mayelana newebhusayithi noma ithrafikhi yohlelo lokusebenza lweselula, okuhlanganisa:
- Amakheli e-IP
- Isiphequluli
- Isistimu yokusebenza
- indawo
- Amakhasi avakashelwe
- imicimbi
- Ukuhlaziywa kwedatha: I-Google Analytics inikeza inani lamathuluzi okuhlaziya idatha eqoqiwe, okuhlanganisa:
- Umbiko
- Dashboard
- Ukubukwa
- Ukulinganisa ukusebenza kwemikhankaso yokumaketha: I-Google Analytics ingasetshenziselwa ukukala ukusebenza kahle kwemikhankaso yokumaketha, okuhlanganisa:
- Bonisa ukukhangisa
- Ukukhangisa ku-YouTube
- Usesho olukhokhelwayo
Isiphathi Somaka we-Google iyisevisi yokuphatha umaka enikezwa i-Google. Kuyisevisi ekuvumela ukuthi uphathe omaka bewebhusayithi noma uhlelo lokusebenza lweselula endaweni eyodwa. Omaka amazwibela ekhodi asetshenziselwa ukuqoqa idatha, ukwenza izenzo, noma ukufaka okuqukethwe kuwebhusayithi noma kuhlelo lokusebenza leselula.
I-Google Tag Manager iyisevisi ewusizo:
- Ukuphatha umaka kube lula: I-Google Tag Manager ikuvumela ukuthi uphathe omaka endaweni eyodwa, ikulondoloze ekutheni uhlele ikhodi kuwebhusayithi yakho noma kuhlelo lokusebenza leselula.
- Yenza izenzo ezisekelwe ezenzakalweni ezithile: I-Google Tag Manager ikuvumela ukuthi wenze izenzo ezisekelwe ezenzakalweni ezithile, njengokwengeza umkhiqizo ekalishini lakho noma ukuthenga umkhiqizo.
- Hlanganisa namanye amasevisi: I-Google Tag Manager ikuvumela ukuthi uhlanganise nezinye izinsiza, ezifana ne-Google Analytics, Google Ads kanye ne-Google Marketing Platform.
Sengiphetha, izibalo ziyithuluzi elibalulekile lokuqonda ukuziphatha komsebenzisi kanye nokulinganisa ukusebenza kahle kwemikhankaso yokumaketha. I-Google Analytics iyisevisi yezibalo ebanzi futhi kulula ukuyisebenzisa, kuyilapho i-Google Tag Manager iyisevisi yokuphatha ithegi ekuvumela ukuthi uphathe omaka endaweni eyodwa.
Storia
Izibalo zazalwa ngeminyaka yama-90s, ngokuthuthukiswa kwewebhu. Izinsizakalo zokuqala zokuhlaziya zazilula kakhulu futhi zilinganiselwe, kodwa ngokuhamba kwesikhathi ziye zaba yinkimbinkimbi futhi zinamandla.
I-Google Analytics yethulwa ngo-2005 futhi isiphenduke insiza yezibalo esetshenziswa kakhulu emhlabeni. I-Google Analytics inikezela ngezici ezibanzi, okuhlanganisa ukuqoqa idatha kuwebhusayithi noma ithrafikhi yohlelo lokusebenza lweselula, ukuhlaziya idatha eqoqiwe, nokulinganisa ukusebenza kwemikhankaso yokumaketha.
I-Google Tag Manager yethulwa ngo-2012 futhi iyisevisi yokuphatha ithegi ekuvumela ukuthi uphathe iwebhusayithi noma omaka bezinhlelo zokusebenza zeselula usendaweni eyodwa. Omaka amazwibela ekhodi asetshenziselwa ukuqoqa idatha, ukwenza izenzo, noma ukufaka okuqukethwe kuwebhusayithi noma kuhlelo lokusebenza leselula.
I-Google Tag Manager iyisevisi ewusizo yokwenza lula ukuphathwa komaka, ukwenza izenzo ezisekelwe ezenzakalweni ezithile, nokuhlanganiswa namanye amasevisi, njenge-Google Analytics, Izikhangiso ze-Google, kanye Nenkundla Yokumaketha ye-Google.
Ukuvela kwe-Google Analytics kanye ne-Google Tag Manager
Ngokuhamba kweminyaka, i-Google Analytics kanye ne-Google Tag Manager bezilokhu zibuyekezwa njalo ngezici ezintsha nentuthuko.
Isibonelo, ngo-2012 i-Google Analytics yethula i-Universal Analytics, inguqulo entsha yesevisi enikeza ukuguquguquka okukhulu nekhono lokuhlanganisa nezinye izinsiza ze-Google. Ngo-2019, i-Google Analytics yethula inguqulo yesi-4, inguqulo entsha yesevisi eyaklanyelwe ukuhlangabezana nezidingo zamabhizinisi esimanje.
I-Google Tag Manager ibuyekezwa njalo ngezici ezintsha, ezifana nekhono lokudala nokuphatha amathegi angokwezifiso, ukuhlanganiswa nezinye izinsiza ze-Google, nokusekelwa kwezinhlelo zokusebenza zeselula.
I-Google Analytics kanye ne-Google Tag Manager namuhla
Namuhla i-Google Analytics kanye ne-Google Tag Manager zimbili zezibalo ezisetshenziswa kakhulu nezinsiza zokuphatha umaka emhlabeni. I-Google Analytics isetshenziswa izigidi zamawebhusayithi nezinhlelo zokusebenza zeselula, kanti i-Google Tag Manager isetshenziswa amakhulu ezinkulungwane zamawebhusayithi nezinhlelo zokusebenza zeselula.
I-Google Analytics kanye ne-Google Tag Manager angamathuluzi anamandla angasetshenziswa ukuqonda ukuziphatha komsebenzisi, ukulinganisa ukuphumelela kwemikhankaso yokumaketha, nokuthuthukisa ukusebenza kwewebhusayithi noma uhlelo lokusebenza lweselula.
isiphetho
I-Google Analytics kanye ne-Google Tag Manager kungamathuluzi amabili abalulekile anoma iyiphi inkampani efuna ukuqonda ukuziphatha kwabasebenzisi bayo futhi ithuthukise ukusebenza kwewebhusayithi yayo noma uhlelo lokusebenza lweselula.
Kungani
Ama-Analytics isetshenziselwa ukuqonda ukuziphatha komsebenzisi kanye nokulinganisa ukusebenza kahle kwemikhankaso yokumaketha. Izibalo zingasetshenziselwa:
- Ukuqonda ukuziphatha komsebenzisi: Izibalo zingasetshenziswa ukuqonda ukuthi abasebenzisi basebenzisana kanjani newebhusayithi noma uhlelo lokusebenza lweselula. Le datha ingasetshenziselwa ukuthuthukisa ulwazi lomsebenzisi nokwandisa ukuguqulwa.
- Ukulinganisa ukusebenza kwemikhankaso yokumaketha: Izibalo zingasetshenziswa ukukala ukusebenza kahle kwemikhankaso yokumaketha, njengokukhangisa okuboniswayo, ukukhangisa kwe-YouTube nokusesha okukhokhelwayo. Le datha ingasetshenziswa ukuthuthukisa imikhankaso nokuzuza i-ROI enkulu.
-Google Analytics iyisevisi yezibalo yamahhala ehlinzekwa yi-Google. Ingenye yezinsizakalo zezibalo ezidume kakhulu emhlabeni, ezisetshenziswa izigidi zamawebhusayithi nezinhlelo zokusebenza zeselula. I-Google Analytics inikezela ngezici ezibanzi, ezihlanganisa:
- Ukuqoqwa kwedatha: I-Google Analytics iqoqa idatha mayelana newebhusayithi noma ithrafikhi yohlelo lokusebenza lweselula, okuhlanganisa:
- Amakheli e-IP
- Isiphequluli
- Isistimu yokusebenza
- indawo
- Amakhasi avakashelwe
- imicimbi
- Ukuhlaziywa kwedatha: I-Google Analytics inikeza inani lamathuluzi okuhlaziya idatha eqoqiwe, okuhlanganisa:
- Umbiko
- Dashboard
- Ukubukwa
- Ukulinganisa ukusebenza kwemikhankaso yokumaketha: I-Google Analytics ingasetshenziselwa ukukala ukusebenza kahle kwemikhankaso yokumaketha, okuhlanganisa:
- Bonisa ukukhangisa
- Ukukhangisa ku-YouTube
- Usesho olukhokhelwayo
Isiphathi Somaka we-Google iyisevisi yokuphatha umaka enikezwa i-Google. Kuyisevisi ekuvumela ukuthi uphathe omaka bewebhusayithi noma uhlelo lokusebenza lweselula endaweni eyodwa. Omaka amazwibela ekhodi asetshenziselwa ukuqoqa idatha, ukwenza izenzo, noma ukufaka okuqukethwe kuwebhusayithi noma kuhlelo lokusebenza leselula.
Isiphathi Somaka we-Google iyisevisi ewusizo ye:
- Ukuphatha umaka kube lula: I-Google Tag Manager ikuvumela ukuthi uphathe omaka endaweni eyodwa, ikulondoloze ekutheni uhlele ikhodi kuwebhusayithi yakho noma kuhlelo lokusebenza leselula.
- Yenza izenzo ezisekelwe ezenzakalweni ezithile: I-Google Tag Manager ikuvumela ukuthi wenze izenzo ezisekelwe ezenzakalweni ezithile, njengokwengeza umkhiqizo ekalishini lakho noma ukuthenga umkhiqizo.
- Hlanganisa namanye amasevisi: I-Google Tag Manager ikuvumela ukuthi uhlanganise nezinye izinsiza, ezifana ne-Google Analytics, Google Ads kanye ne-Google Marketing Platform.
Ekuphetheni, analytics, -Google Analytics e Isiphathi Somaka we-Google zingamathuluzi abalulekile anoma iyiphi inkampani efuna ukuqonda ukuziphatha kwabasebenzisi bayo futhi ithuthukise ukusebenza kwewebhusayithi yayo noma uhlelo lokusebenza lweselula.
Esikunikezayo
Konke kuvela ku-plugin ye-WordPress "I-Site Kit": "I-plugin ye-WordPress esemthethweni yakwaGoogle".
I-Site Kit iyi-plugin enhle ngempela futhi iwusizo kakhulu, kodwa i-Agenzia Web Online ifuna ukwenza okwayo ngakho idala “Ikhithi yamathuluzi ye-Google Yokuhlaziya”.
Idethi yokukhishwa ayikachazwa.
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