I-Iron SEO 3, i-plugin ye-SEO ye-WordPress, okungukuthi, isofthiwe efakwe kuwebhusayithi ye-WordPress ukuthuthukisa ukuma kwayo emiphumeleni yosesho ye-organic (SERP).
I-Iron SEO 3 liwumthombo oyigugu kubanikazi bewebhusayithi ye-WordPress abafuna ukwandisa ithrafikhi yezinto eziphilayo kuwebhusayithi yabo.
I-Iron SEO Architecture 3
Ukwakhiwa kwe-Iron SEO 3 kwethulwa okuhlanganisa:
- I-Iron SEO 3 Core
- Iron SEO 3 Module Amaphethini
- Ukuguqulwa
- Ama-Analytics
I-Iron SEO 3 Core
I-Iron SEO 3 Core iyisisekelo esivamile se-plugin ye-wordpress.
Sithola ithuba lokufaka imethadatha engaphezu kuka-500 kuwo womabili amawebhusayithi kanye ne-e-commerce.
I-Iron SEO 3 core isekela ngokugcwele i-UTF-8 futhi izosebenza nama-URL angewona aweLatin. Ngokubambisana ne I-Gtranslate, isekela ukuhunyushwa kwemethadatha engaphezu kuka-500, ngezilimi ezingaphezu kweziyi-100, ye-SEO yamawebhusayithi anezilimi eziningi, kanye ne-e-commerce yezilimi eziningi. Lezi zici zezilimi eziningi zingezomdabu ngakho-ke azithintwa ukulayisha kancane kwamakhasi ewebhu.
Iron SEO 3 Module Amaphethini
Le plugin inweba okwakubhalelwe i-Iron SEO 3 Core nge-RDF.
I-RDF, isifinyezo se-Resource Description Framework, iwulimi lwemakhaphu olusetshenziselwa ukumela imethadatha ehlelekile. I-RDF ingenye yezinsika ezintathu zeWeb Semantic, kanye ne-OWL (Web Ontology Language) kanye ne-SKOS (Uhlelo Lwenhlangano Yolwazi Olulula).
I-RDF ikuvumela ukuthi uchaze ubudlelwano phakathi kwezinsiza, ngokuya ngezakhiwo ezikhonjwe ngegama namanani azo. Isibonelo, i-RDF ingasetshenziswa ukuchaza umkhiqizo, inikeze ulwazi olufana negama, incazelo, intengo, kanye nesigaba.
I-RDF iwulimi oluvumelana nezimo kakhulu futhi ingasetshenziswa ukumela uhla olubanzi lwedatha. Ivamise ukusetshenziswa ezinhlelweni ezidinga ukusebenzisana phakathi kwamasistimu ahlukene, njengosesho lwewebhu kanye ne-e-commerce.
Nazi ezinye izibonelo zendlela i-RDF engasetshenziswa ngayo:
- Chaza okuqukethwe kuwebhusayithi. I-RDF ingasetshenziswa ukuchaza okuqukethwe kuwebhusayithi, njengezihloko zamakhasi, amagama angukhiye, nezincazelo. Lokhu kungasiza izinjini zokusesha ziqonde kangcono okuqukethwe kwewebhusayithi futhi zikumise ngokunembe kakhulu emiphumeleni yosesho.
- Chaza imikhiqizo namasevisi enkampani. I-RDF ingasetshenziswa ukuchaza imikhiqizo namasevisi enkampani, inikeza ulwazi olufana negama, incazelo, intengo, kanye nokutholakala. Lokhu kungasiza amakhasimende ukuthi athole imikhiqizo namasevisi awadingayo kalula nangokushesha.
- Chaza abantu nezinhlangano. I-RDF ingasetshenziswa ukuchaza abantu nezinhlangano, inikeze ulwazi olufana negama, isihloko, ikheli kanye nenombolo yocingo. Lokhu kungasiza abantu bathole ulwazi abaludingayo kalula nangokushesha.
Izinzuzo ze-RDF:
- Ukuvumelana nezimo: I-RDF iwulimi oluvumelana nezimo kakhulu futhi ingasetshenziswa ukumela uhla olubanzi lwedatha.
- Ukusebenzisana: I-RDF iwulimi olujwayelekile, ngakho-ke ingasetshenziswa izinhlelo ezahlukene ngaphandle kwezinkinga.
- Ukusebenza kahle: I-RDF iwulimi olulula, ngakho lungasetshenziswa ezinhlelweni ezidinga ukusebenza okuphezulu.
Ukungalungi kwe-RDF:
- Izinkinga zokufunda: I-RDF ingaba ulimi olunzima ukulufunda, ikakhulukazi kulabo abangawazi kahle umqondo kanye nesemantics.
- Ubunkimbinkimbi: I-RDF ingaba ulimi oluyinkimbinkimbi, ngakho-ke kungaba nzima ukuyisebenzisa ukumela idatha eyinkimbinkimbi.
Ukuguqulwa
Emhlabeni wedijithali, ukuguqulwa kuyisenzo esenziwe umsebenzisi kuwebhusayithi noma ku-auhlelo lokusebenza lomkhiqizo futhi okuholela ekuzuzeni inkampani: ngakho-ke ayingxenye ebalulekile, kokubili ngenxa yokuthi akhiqiza imiphumela ebonakalayo futhi ngoba avumela impumelelo yomkhankaso wokumaketha wedijithali ukuthi ulinganiswe.
Ukuguqulwa kwewebhusayithi
Ukuguqulwa kwewebhusayithi kungaba kwezinhlobo ezahlukene, ngokusekelwe ezinhlosweni zebhizinisi:
- Ukuthengwa komkhiqizo noma isevisi. Lokhu ukuguqulwa okuvame kakhulu kwewebhusayithi ye-e-commerce.
- Ukubhalisela isevisi. Isibonelo, ukubhalisela uhlelo lokwethembeka noma ukubhalisa.
- Ukugcwalisa ifomu. Isibonelo, ukucela ulwazi noma ukucaphuna.
- Ukubuka ikhasi. Isibonelo, ikhasi lomkhiqizo noma ikhasi lokuxhumana.
- Ukwabelana ngokuqukethwe. Isibonelo, okuthunyelwe kwenkundla yezokuxhumana noma i-athikili yebhulogi.
Ukuguqulwa kwe-E-commerce
Ukuguqulwa kwe-E-commerce ngokuvamile kucace kakhulu futhi kuyalinganiseka kunewebhusayithi evamile. Izinguquko ezivame kakhulu ze-e-commerce yilezi:
- I-Aggiungi al carrello. Lokhu kuguqulwa kubonisa ukuthi umsebenzisi ubonise intshisekelo kumkhiqizo noma isevisi futhi wengeze ekalishini yakhe.
- ukuthenga. Lokhu kuguqulwa kubonisa ukuthi umsebenzisi uqedele ukuthenga futhi wathola umkhiqizo noma isevisi.
- ukubhalisa. Lokhu kuguqulwa kubonisa ukuthi umsebenzisi ubhalisele iwebhusayithi ye-e-commerce.
- Impendulo kuhlolovo. Lokhu kuguqulwa kubonisa ukuthi umsebenzisi uphendule inhlolovo mayelana nolwazi lwakhe lokuthenga.
Ungabala kanjani izinga lakho lokuguqulwa
Izinga lokuguqulwa liyinkomba ebalulekile yokulinganisa impumelelo yewebhusayithi noma i-e-commerce. Izinga lokuguqulwa libalwa ngokuhlukanisa inombolo yokuguqulwa ngenani lezivakashi ezihlukile.
Isibonelo, uma iwebhusayithi ithole izivakashi eziyi-100 ezihlukile futhi ezi-5 zalezo ezithengile, izinga lokuguqulwa ngu-5%.
Ungathuthukisa kanjani ukuguqulwa
Ukuze uthuthukise ukuguqulwa kwewebhusayithi noma i-e-commerce kubalulekile ukuthuthukisa ulwazi lomsebenzisi. Lokhu kusho ukwenza iwebhusayithi noma uhlelo lokusebenza kube lula ukulusebenzisa nokuzulazula, nokuhlinzeka ngolwazi olucacile nolufushane.
Nawa amathiphu okuthuthukisa ukuguqulwa:
- Thuthukisa idizayini nokusebenziseka kalula kwewebhusayithi yakho noma uhlelo lokusebenza.
- Nikeza ulwazi olucacile nolufushane mayelana nemikhiqizo noma amasevisi owanikezayo.
- Yenza inqubo yokuthenga isheshe futhi ibe lula.
- Nikeza okuhlangenwe nakho kokuthenga komuntu siqu.
- Sebenzisa izindlela ezifanele zokumaketha.
Ngokuthuthukisa ukuguqulwa, inkampani ingakhuphula ukuthengisa nemali engenayo.
Ama-Analytics
Izibalo zewebhusayithi
Izibalo zewebhusayithi ziyisethi yedatha ekala ithrafikhi nokusetshenziswa kwewebhusayithi. Le datha ingasetshenziswa ukuqonda indlela abasebenzisi abasebenzisana ngayo newebhusayithi nokukhomba izindawo okufanele zithuthukiswe.
Izibalo zewebhusayithi zingasetshenziselwa ukuguqulwa ngezindlela ezimbalwa, okuhlanganisa:
- Gada izinga lokuguqulwa kwakho. Izibalo zingasetshenziselwa ukuqapha izinga lokuguqulwa, okungukuthi inombolo yokuguqulwa kuzo zonke izivakashi eziyi-100 ezihlukile. Lokhu kungasiza ukuhlonza amakhasi noma imikhankaso edala ukuguqulwa okuningi.
- Khomba imithombo yethrafikhi. Izibalo zingasetshenziselwa ukukhomba imithombo yethrafikhi, okungukuthi lapho abasebenzisi abavakashela iwebhusayithi bavela khona. Lokhu kungasiza ukuqondisa izinsiza emithonjeni yethrafikhi ephumelela kakhulu.
- Hlola izinguquko kuwebhusayithi. Izibalo zingasetshenziselwa ukuhlola izinguquko kuwebhusayithi, njengokwengeza izici ezintsha noma ukushintsha isakhiwo. Lokhu kungasiza ekuboneni izinguquko ezithuthukisa ukuguqulwa.
Izibalo ze-e-commerce
Izibalo ze-E-commerce ziyisethi yedatha ekala ithrafikhi nokusetshenziswa kwewebhusayithi ye-e-commerce. Le datha ingasetshenziswa ukuqonda indlela abasebenzisi abasebenzisana ngayo newebhusayithi nokukhomba izindawo okufanele zithuthukiswe.
Izibalo ze-E-commerce zingasetshenziselwa ukuguqulwa ngezindlela ezimbalwa, okuhlanganisa:
- Gada izinga lokuguqulwa kokuthenga kwakho. Izibalo zingasetshenziselwa ukwengamela izinga lokuguqulwa lokuthenga, okungukuthi inombolo yokuthenga kuzo zonke izivakashi eziyi-100 ezihlukile. Lokhu kungasiza ukuhlonza amakhasi noma imikhankaso ekhiqiza ukuthengisa okuningi.
- Khomba imikhiqizo ethengiswa kakhulu. Izibalo zingasetshenziswa ukukhomba imikhiqizo ethengiswa kakhulu. Lokhu kungasiza ekuthuthukiseni isu lakho lokumaketha nokuthengisa.
- Khomba izilinganiso zokulahla inqola. Izibalo zingasetshenziselwa ukukhomba amanani okushiywa kwekalishi. Lokhu kungasiza ukukhomba izindawo zenqubo yokuthenga ezidinga ukuthuthukiswa.
Izibalo kanye ne-SEO
Izibalo zingasetshenziswa ku-SEO ngezindlela eziningi, okuhlanganisa:
- Gada ithrafikhi yezinto eziphilayo. Izibalo zingasetshenziselwa ukuqapha ithrafikhi yezinto eziphilayo, okungukuthi ithrafikhi evela ezinjinini zokusesha. Lokhu kungasiza ekuhlonzeni amakhasi noma amagama angukhiye akhiqiza ithrafikhi ephilayo kakhulu.
- Khomba amathuba okuthuthukisa i-SEO. Izibalo zingasetshenziswa ukukhomba amathuba okuthuthukisa i-SEO. Lokhu kungasiza ukuthuthukisa izinga lewebhusayithi yakho emiphumeleni yosesho.
- Hlola izinguquko ze-SEO. Izibalo zingasetshenziselwa ukuhlola izinguquko ze-SEO, njengokuthuthukisa ikhasi noma ukudala okuqukethwe okusha. Lokhu kungasiza ukukhomba izinguquko ezithuthukisa ithrafikhi yezinto eziphilayo.
Nazi izibonelo ezithile zokuthi izibalo zingasetshenziswa kanjani ekuguquleni naku-SEO:
- Inkampani ye-e-commerce ingasebenzisa izibalo ukuze ikhombe amakhasi akhiqiza ukuguqulwa okuningi. Lawa makhasi angase athuthukiswe ukuze kuthuthukiswe ukuguqulwa.
- Inkampani ye-B2B ingasebenzisa izibalo ukuze ikhombe amagama angukhiye akhiqiza ithrafikhi yezinto eziphilayo kakhulu. Lawa magama angukhiye angasetshenziswa ukudala okuqukethwe okusebenzayo nemikhankaso yokumaketha.
- Inkampani yezindaba ingasebenzisa izibalo ukuze ikhombe okuqukethwe okukhiqiza ithrafikhi eningi. Lokhu okuqukethwe kungakhangiswa ezinkundleni zokuxhumana nakwezinye iziteshi zokumaketha.
Sengiphetha, izibalo ziyithuluzi elibalulekile lezinkampani ezifuna ukuthuthukisa iwebhusayithi yazo nemikhankaso yokumaketha. Ngokusebenzisa izibalo ngempumelelo, izinkampani zingaqonda kangcono ukuziphatha kwabasebenzisi futhi zihlonze izindawo okufanele zithuthukiswe.
Esikunikezayo
I-Iron SEO 3 iyi-plugin ye-wordpress enweba i-SEO ye-WordPress Content Management System. Kunama-plugin amaningi we-SEO womabili we-WordPress namanye ama-Content Management Systems afana ne-Drupal noma i-Joomla; lawa ma-plugin anesici athe adayiswa ukuze asetshenziswe ku-SEO, ngakho-ke ukugeleza kwalawa ma-plugin azimele ku-Content Management System akuhleleki. Ekuthuthukiseni injini yokusesha kufanele unqobe umncintiswano futhi abaningi basebenzisa ama-plugin anweba i-SEO Yohlelo Lokuphathwa Kokuqukethwe futhi bathembele ekugelezeni kwe-plugin ukuze banqobe umncintiswano. Ku-SEO, uma uthenga i-plugin, ukugeleza kwe-plugin akukwazi ukushintshwa futhi wenza ukuqeqeshwa ekugelezeni kwe-plugin, lapho labo abafunda imibhalo bangama-ejensi wewebhu noma ama-ejensi wokumaketha wewebhu noma abasebenzi benkampani.
Senza ngendlela oyifisayo ukugeleza kwe-SEO, sifake i-plugin ye-SEO, silungiselele i-plugin ye-SEO, siqaphe i-SEO.
Nge-Iron SEO 3 unesikhathi sokuphendula esingafika emahoreni angu-4 futhi usebenza ku-SEO amahora angu-24 ngosuku, izinsuku ezingu-7 ngesonto, izinsuku ezingu-7 ngonyaka.
Thola okuningi ku-Iron SEO
Bhalisa ukuze uthole izindatshana zakamuva nge-imeyili.
