Kuyini ukuguqulwa
Ekukhangiseni, ukuguqulwa kuyisenzo esithathwa ngumsebenzisi kuwebhusayithi noma uhlelo lokusebenza esiholela kunzuzo yenkampani.
Ukuguqulwa kungaba kwezinhlobo ezahlukene, kuye ngezinjongo zenkampani. Isibonelo, ukuguqulwa kungaba:
- Indali: umsebenzisi uthenga umkhiqizo noma isevisi.
- Ukuhola: umsebenzisi unikeza imininingwane yakhe yokuxhumana ukuze athole ulwazi noma isithembiso.
- Ukulanda: umsebenzisi ulanda ifayela noma idokhumenti.
- Umbhalo: umsebenzisi ubhalisela i-newsletter noma uhlelo lokwethembeka.
- Ukusebenzisana: umsebenzisi usebenzisana nokuqukethwe noma ingxenye yewebhusayithi, isibonelo ngokuchofoza inkinobho noma ukubukela ividiyo.
Ukuguqulwa kubalulekile ngoba kukala impumelelo yemizamo yokumaketha yenkampani. Zisivumela ukuthi siqonde ukuthi yiziphi izenzo ezisebenzayo nokuthi yiziphi ezingathuthukiswa.
Ukukala ukuguqulwa, izinkampani zisebenzisa amathuluzi okuhlaziya afana ne-Google Analytics. Lawa mathuluzi akuvumela ukuthi ulandelele ukuziphatha komsebenzisi futhi ukhombe ukuguqulwa.
Nazi ezinye izibonelo zokuthi ukuguqulwa kungasetshenziswa kanjani ukuthuthukisa imisebenzi yokumaketha:
- Ukuthuthukisa imikhankaso yokumaketha: amabhizinisi angasebenzisa ukuguqulwa ukuze abone ukuthi yiziphi iziteshi zokumaketha ezisebenza kahle kakhulu ekukhiqizeni ukuguqulwa.
- Ukuze uthuthukise iwebhusayithi: amabhizinisi angasebenzisa ukuguqulwa ukuze akhombe ukuthi yiziphi izindawo zewebhusayithi ezisebenza kahle kakhulu ekukhiqizeni ukuguqulwa.
- Ukudala imikhankaso yokumaketha eqondiswe kakhulu: amabhizinisi angasebenzisa ukuguqulwa ukuze adale imikhankaso yokumaketha efaneleka kakhulu kubasebenzisi okungenzeka ukuthi baguqule.
Ekugcineni, ukuguqulwa kuyithuluzi elibalulekile lezinkampani ezifuna ukukala impumelelo yemisebenzi yazo yokumaketha futhi zithuthukise imiphumela yazo.
Umlando wokuguqulwa
Umlando wokuguqulwa ungalandelelwa emuva ekhulwini le-XNUMX, lapho izazi zezibalo zakuqala ziqala ukwenza izindlela zokulinganisa ukuphumelela kwemikhankaso yokukhangisa.
Ngo-1920, iphayona le-analytics uFrederick Winslow Taylor waqala ukusebenzisa izibalo ukuthuthukisa ukusebenza kahle kokukhiqiza.
Ngawo-50, ukufika kwamakhompyutha kwenza kwaba nokwenzeka ukuhlaziya amanani amakhulu edatha.
Ngawo-60, inkambu yezobunhloli bebhizinisi (BI) yaqala ukuthuthuka, ngokwakhiwa kwamathuluzi namasu okuhlaziya idatha yebhizinisi.
Ngawo-70, ukuguqulwa kwaqala ukusetshenziswa ekukhangiseni, ngokuthuthukiswa kwamasu afana nokumaketha okuqondile kanye nokuqondiswa kokuziphatha.
Ngeminyaka yawo-80, ukuguqulwa kwafinyeleleka kalula emabhizinisini amancane naphakathi nendawo, ngenxa yokuvela kwesofthiwe nezinsizakalo zokuhlaziya okulula ukuzisebenzisa.
Ngawo-90s, ukusabalala kwe-inthanethi kwaholela ekukhuleni kokubaluleka kokuguqulwa kwamabhizinisi aku-inthanethi.
Ekhulwini lama-XNUMX, ukuguqulwa kuye kwaqhubeka nokuvela, ngokuvela kobuchwepheshe obusha namasu, njengobuhlakani bokwenziwa nokufunda komshini.
Namuhla, ukuguqulwa kuyingxenye ebalulekile yanoma yiliphi ibhizinisi, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Nazi ezinye zezehlakalo ezinkulu eziphawule umlando wokuguqulwa:
- 1837: UCharles Babbage ushicilela ethi “On the Economy of Machinery and Manufactures”, enye yezincwadi zokuqala ngezibalo ezisetshenzisiwe.
- 1908: UFrederick Winslow Taylor ushicilela ethi “The Principles of Scientific Management,” incwadi echaza izindlela zakhe zokwenza ngcono ukusebenza kahle kokukhiqiza.
- 1954: U-John Tukey ushicilela "Indlela Yokuhlola Yokuhlaziya Idatha", incwadi eyethula umqondo wokuhlaziya idatha yokuhlola.
- 1962: I-IBM yethula i-System/360, ikhompuyutha yokuqala yozimele oyinhloko eyenza ukuhlaziya amanani amakhulu edatha.
- 1969: U-Howard Dresner uqamba igama elithi "intelligence yebhizinisi".
- 1974: UPeter Drucker ushicilela ethi “The Effective Executive”, incwadi egqamisa ukubaluleka kolwazi ekwenzeni izinqumo.
- 1979: U-Gary Loveman ushicilela “Ubuholi Bokwabelana Ngemakethe: Imodeli Yamahhala Yokugeleza Kwemali,” incwadi eyethula umqondo wokuhlaziya inani lemakethe.
- 1982: I-SAS yethula i-SAS Enterprise Guide, enye yesofthiwe yokuhlaziya okulula ukuyisebenzisa.
- 1995: I-Google yethula i-Google Analytics, elinye lamathuluzi ezibalo aziwa kakhulu emhlabeni.
- 2009: UMcKinsey ukhipha “Idatha Enkulu: I-Next Frontier Yezinto Ezintsha, Ukuncintisana, Nokukhiqiza,” umbiko ogqamisa ukubaluleka kwedatha enkulu yamabhizinisi.
- 2012: I-IBM yethula i-Watson, uhlelo lobuhlakani bokwenziwa olungasetshenziselwa ukuhlaziya idatha.
- 2015: I-Google yethula i-Google Analytics 360, inkundla yezibalo ethuthukisiwe esebenzisa ubuhlakani bokwenziwa nokufunda komshini.
Ukuguqulwa kuwumqondo ohlale uvela, onobuchwepheshe obusha namasu athuthukiswa njalo. Lokhu kwenza ukuguqulwa kube yinqubo ekhula ngamandla futhi eyinkimbinkimbi.
Emkhakheni wokumaketha, ukuguqulwa sekubaluleke kakhulu eminyakeni yamuva. Lokhu kungenxa yezinto eziningi, ezihlanganisa:
- Ukukhula kohwebo lwe-inthanethi: ukwanda kokuthengiswa kwe-inthanethi kuholele ekugxilweni okukhulu ekuguquleni.
- Ukufika kwedatha enkulu: ukwanda kokutholakala kwedatha kwenze kwaba nokwenzeka ukukala ukuguqulwa ngokunembe kakhudlwana.
- Ukuvela kweziteshi zokumaketha: ukuvela kweziteshi zokumaketha kwenze kwaba nzima kakhulu ezinkampanini ukukala impumelelo yemikhankaso yazo.
Ukuphendula lezi zici, izinkampani zenze amasu amasha okuthuthukisa ukuguqulwa. Lawa maqhinga afaka:
- Ukulungiselela amawebhusayithi ukuze aguqulelwe: Izinkampani zitshala imali kumasu okuthuthukisa iwebhusayithi ukwenza kube lula kubasebenzisi ukuthatha izinyathelo abazifisayo.
- Ukusetshenziswa kwamathuluzi e-analytics: Izinkampani zisebenzisa amathuluzi ezibalo ukuze ziqoqe futhi zihlaziye idatha yokuguqulwa.
- Ukusetshenziswa kwezindlela zokuthengisa ezizenzakalelayo: Izinkampani zisebenzisa amasu wokumaketha ezishintshayo ukuze ziqondise imilayezo kubasebenzisi ngokusekelwe ezenzweni zabo.
Ukuguqulwa kuyisici esibalulekile sanoma yiliphi isu eliyimpumelelo lokumaketha.
Amabhizinisi aqonda umqondo wokuguqulwa namasu okukala angathuthukisa imizamo yawo yokumaketha futhi azuze izinzuzo ezihlukahlukene, okuhlanganisa:
- Ukuqonda kangcono amakhasimende: ukuguqulwa kungasiza izinkampani ziqonde kangcono amakhasimende azo, izidingo zawo kanye nokuziphatha kwawo. Lokhu kungasiza izinkampani zenze imikhiqizo namasevisi afaneleka kangcono izidingo zabo futhi zithuthukise ubudlelwano bazo nazo.
- Ukulungiselelwa okungcono kwemikhankaso yokumaketha: ukuguqulwa kungasiza amabhizinisi abone ukuthi yiziphi iziteshi zokumaketha ezisebenza kahle kakhulu ekukhiqizeni ukuguqulwa. Lokhu kungasiza izinkampani ukuthi zabe izinsiza zazo ngempumelelo.
- Ukuqondiswa okungcono kwemikhankaso yokumaketha: ukuguqulwa kungasiza izinkampani ukuthi zenze imikhankaso yokumaketha eqondiswe kakhulu kubasebenzisi okungenzeka ukuthi baguqule. Lokhu kungasiza amabhizinisi athole i-ROI ephezulu emikhankasweni yawo.
- Isilinganiso esingcono se-ROI semikhankaso yokumaketha: ukuguqulwa kungasiza izinkampani ukukala i-ROI yemikhankaso yazo yokumaketha ngokunembe kakhudlwana. Lokhu kungasiza izinkampani zenze izinqumo ezinolwazi oluningi mayelana nemisebenzi yazo yokumaketha.
Ekugcineni, ukuguqulwa kuyithuluzi elibalulekile lamabhizinisi afuna ukuthuthukisa imizamo yawo yokumaketha futhi azuze inzuzo yokuncintisana.
Nazi izibonelo ezithile zokuthi amabhizinisi angasebenzisa kanjani ukuguqulwa ukuze athuthukise imizamo yawo yokumaketha:
- Ibhizinisi le-e-commerce lingasebenzisa ukuguqulwa ukuze likhombe ukuthi yimiphi imikhiqizo noma izigaba ezidume kakhulu.
- Inkampani yokumaketha ingasebenzisa ukuguqulwa ukuze ikhombe ukuthi yiziphi iziteshi zokumaketha ezisebenza kahle kakhulu ekukhiqizeni umkhondo.
- Ibhizinisi lesevisi lingasebenzisa ukuguqulwa ukuze likhombe ukuthi yimaphi amakhasi kuwebhusayithi yalo asebenza kahle kakhulu ekukhiqizeni imibuzo.
Izinkampani ezitshala imali ekuqondeni nasekulinganiseni ukuguqulwa zingathola inzuzo enkulu ngaphezu kwezimbangi zazo.
Uma wenza ukuguqulwa
Ukuguqulwa kungenziwa noma nini lapho umsebenzisi ethatha isenzo esinentshisekelo enkampanini.
Emakethe, ukuguqulwa kuvame ukuhlotshaniswa nomgomo othile, njengokuthengisa umkhiqizo noma isevisi, ukuthola ukuhola, noma ukubhalisela uhlelo lokwethembeka.
Nokho, ukuguqulwa kungase futhi kube okuvamile, njengokudawuniloda ifayela noma ukubuka ividiyo.
Ngokuvamile, ukuguqulwa kungenzeka noma nini lapho umsebenzisi exhumana newebhusayithi, uhlelo lokusebenza noma esinye isiteshi sokumaketha.
Nazi ezinye izibonelo zokuthi ukuguqulwa kungenziwa nini:
- Iwebhusayithi: umsebenzisi uthenga umkhiqizo noma isevisi, abhalisele iphephandaba, alande ifayela noma abuke ividiyo.
- App: umsebenzisi uthenga umkhiqizo noma isevisi, uqedela ileveli yomdlalo noma wabelane ngokuqukethwe.
- Iziteshi zokumaketha: umsebenzisi uchofoza esikhangisweni, abhalisele incwadi yezindaba noma alande idokhumenti.
Amabhizinisi angakhetha ukukala ukuguqulwa ngesikhathi sangempela noma sekuhlanganisweni.
Ukulinganisa kwesikhathi sangempela kuvumela izinkampani ukuthi zibone ukuthi imikhankaso yazo yokumaketha isebenza kanjani ngesikhathi sangempela. Ukulinganisa okuhlanganisiwe kuvumela izinkampani ukuthi zibone imiphumela yemikhankaso yazo yokumaketha isikhathi eside.
Kungakhathaliseki ukuthi zenziwa nini, ukuguqulwa kuyimethrikhi ebalulekile ezinkampanini ezifuna ukukala impumelelo yemisebenzi yazo yokumaketha.
Lapho ukuguqulwa kwenziwa khona
Ukuguqulwa kungenzeka noma yikuphi lapho umsebenzisi exhumana newebhusayithi, uhlelo lokusebenza, noma esinye isiteshi sokumaketha.
Emakethe, ukuguqulwa kuvame ukuhlotshaniswa nomgomo othile, njengokuthengisa umkhiqizo noma isevisi, ukuthola ukuhola, noma ukubhalisela uhlelo lokwethembeka.
Nokho, ukuguqulwa kungase futhi kube okuvamile, njengokudawuniloda ifayela noma ukubuka ividiyo.
Ngokuvamile, ukuguqulwa kungenzeka noma yikuphi lapho umsebenzisi ahlanganyela khona nebhizinisi.
Nazi ezinye izibonelo zalapho ukuguqulwa kungenziwa khona:
- Iwebhusayithi: umsebenzisi uthenga umkhiqizo noma isevisi, abhalisele iphephandaba, alande ifayela noma abuke ividiyo.
- App: umsebenzisi uthenga umkhiqizo noma isevisi, uqedela ileveli yomdlalo noma wabelane ngokuqukethwe.
- Iziteshi zokumaketha: umsebenzisi uchofoza esikhangisweni, abhalisele incwadi yezindaba noma alande idokhumenti.
- Izitolo zenyama: umsebenzisi uthenga umkhiqizo noma isevisi, ucela ulwazi noma ubhalisele uhlelo lokwethembeka.
- Imidiya yomphakathi: umsebenzisi uthenga umkhiqizo noma isevisi, ubhalisela iphephandaba noma wabelane ngokuqukethwe.
Amabhizinisi angakhetha ukukala ukuguqulwa ngesikhathi sangempela noma sekuhlanganisweni.
Ukulinganisa kwesikhathi sangempela kuvumela izinkampani ukuthi zibone ukuthi imikhankaso yazo yokumaketha isebenza kanjani ngesikhathi sangempela. Ukulinganisa okuhlanganisiwe kuvumela izinkampani ukuthi zibone imiphumela yemikhankaso yazo yokumaketha isikhathi eside.
Kungakhathaliseki ukuthi kwenziwa kuphi, ukuguqulwa kuyimethrikhi ebalulekile ezinkampanini ezifuna ukukala impumelelo yemizamo yazo yokumaketha.
Nazi izibonelo ezithile zalapho ukuguqulwa kungenziwa khona:
- Inkampani ye-e-commerce ingenza ukuguqulwa kuwebhusayithi yayo, uhlelo lokusebenza lweselula, noma iziteshi zenkundla yezokuxhumana.
- Inkampani yokumaketha ingenza ukuguqulwa kuwebhusayithi yayo, ezintweni zayo zokumaketha, noma emikhankasweni yayo yezokuxhumana.
- Inkampani yesevisi ingenza ukuguqulwa kuwebhusayithi yayo, ezitolo zayo ezibonakalayo noma eziteshini zayo zenkundla yezokuxhumana.
Izinkampani ezitshala imali ekuqondeni nasekulinganiseni ukuguqulwa zingathola inzuzo enkulu ngaphezu kwezimbangi zazo.
Izici zokuguqulwa
Ukuguqulwa yizenzo umsebenzisi azenzayo kuwebhusayithi, kuhlelo lokusebenza noma kwesinye isiteshi sokumaketha ezinentshisekelo kuzo enkampanini.
Ukuguqulwa kungaba kwezinhlobo ezahlukene, kuye ngezinjongo zenkampani. Isibonelo, ukuguqulwa kungaba:
- Indali: umsebenzisi uthenga umkhiqizo noma isevisi.
- Ukuhola: umsebenzisi unikeza imininingwane yakhe yokuxhumana ukuze athole ulwazi noma isithembiso.
- Ukulanda: umsebenzisi ulanda ifayela noma idokhumenti.
- Umbhalo: umsebenzisi ubhalisela i-newsletter noma uhlelo lokwethembeka.
- Ukusebenzisana: umsebenzisi usebenzisana nokuqukethwe noma ingxenye yewebhusayithi, isibonelo ngokuchofoza inkinobho noma ukubukela ividiyo.
Ukuguqulwa kunezici ezimbalwa ezizenza zibaluleke emabhizinisini. Lezi zici zifaka:
- Ukulinganiswa: ukuguqulwa kungakalwa ngokunembile, okuvumela izinkampani ukuthi zihlole impumelelo yemisebenzi yazo yokumaketha.
- Ithagethi: Ukuguqulwa kuboshelwe ezinhlosweni ezithile, okuvumela amabhizinisi ukuthi agxile ezenzweni ezibaluleke kakhulu empumelelweni yawo.
- Inani: ukuguqulwa kungaba nenani lemali, okuvumela izinkampani ukuthi zilinganise imbuyiselo ekutshalweni kwezimali zemisebenzi yazo yokumaketha.
Amabhizinisi aqondayo izici zokuguqulwa angasebenzisa lolu lwazi ukuze athuthukise imizamo yawo yokumaketha futhi azuze inzuzo yokuncintisana.
Nazi ezinye izibonelo zokuthi izici zokuguqula zingasetshenziswa kanjani ngamabhizinisi:
- Ukulinganiswa: izinkampani zingasebenzisa amathuluzi okuhlaziya ukukala inani lokuguqulwa kanye nenani lokuguqulwa ngakunye.
- Ithagethi: izinkampani zingakwazi ukuhlonza izinhloso zokuguqulwa ezibaluleke kakhulu zebhizinisi labo futhi zigxile emisebenzini yazo yokumaketha kulezi zinhloso.
- Inani: izinkampani zingasebenzisa inani lokuguqulwa ukuze zihlole imbuyiselo ekutshalweni kwezimali zemisebenzi yazo yokumaketha.
Izinkampani ezitshala imali ekuqondeni nasekulinganiseni ukuguqulwa zingathola inzuzo enkulu ngaphezu kwezimbangi zazo.
Ama-plugin wokuguqulwa kwe-WordPress angamathuluzi avumela abasebenzisi be-WordPress ukuthi balinganise futhi bathuthukise ukuguqulwa kuwebhusayithi yabo. Lawa ma-plugin anikeza izici eziningi ezingaba usizo kumabhizinisi, okuhlanganisa:
- Ukulandelela ukuguqulwa: Ama-plugin okuguqula angasetshenziswa ukulandelela ukuguqulwa kuwebhusayithi yakho, ukuze ukwazi ukukala impumelelo yemizamo yakho yokumaketha.
- Ukuthuthukisa ukuguqulwa: Ama-plugin okuguqula angasetshenziswa ukuthuthukisa iwebhusayithi yakho ukuze iguqulwe, ukuze ukwazi ukwandisa inani lokuguqulwa.
- Ukuhlolwa kwe-A/B: Ama-plugin okuguqulwa angasetshenziswa ukwenza uhlolo lwe-A/B ukuze kunqunywe ukuthi yiziphi izinguquko zewebhusayithi ezinomthelela omuhle ekuguquleni.
Nazi ezinye zezici ezithile ezinganikezwa ama-plugin wokuguqulwa kwe-WordPress:
- Ukulandelela Ukuguqulwa Ngokwezifiso: Ama-plugin okuguqulwa angasetshenziswa ukulandelela ukuguqulwa kwangokwezifiso, ngaphezu kokuguqulwa okuzenzakalelayo, njengokuthenga, ukuhola, nokubhalisa.
- Imibiko yokuguqulwa: Ama-plugin okuguqulwa anganikeza imibiko enemininingwane yokuguqulwa, ukuze ukwazi ukuhlaziya idatha futhi ukhombe izindawo ongazithuthukisa.
- Ukuhlolwa kwekhasi lokufika kwe-A/B: Ama-plugin okuguqulwa angasetshenziselwa ukuhlola amakhasi okubikezela we-A/B ukuze kunqunywe ukuthi yiliphi ikhasi lokubikezela elinomthelela omuhle ekuguquleni.
- Ukuhlolwa kwe-A/B kwezakhi zekhasi: Ama-plugin okuguqulwa angasetshenziselwa izici zekhasi lokuhlola le-A/B ukuze kunqunywe ukuthi yiziphi izici zekhasi ezinomthelela omuhle ekuguquleni.
Ukukhetha i-plugin yokuguqula ye-WordPress efanele kuncike ezidingweni ezithile zebhizinisi lakho. Ezinye izici okufanele zicatshangelwe zihlanganisa:
- Imigomo yokuguqula yenkampani: i-plugin kumele ikwazi ukulandelela nokwandisa ukuguqulwa okubalulekile ebhizinisini.
- Izici ezihlinzekwa yi-plugin: i-plugin kufanele inikeze izici ezidingwa yibhizinisi, njengokulandelela ukuguqulwa ngokwezifiso, ukubika ukuguqulwa kanye nokuhlolwa kwe-A/B.
- Intengo ye-plugin: Ama-plugin okuguqula angaba nezindleko ezihlukene, ngakho-ke kubalulekile ukukhetha i-plugin ehambisana nesabelomali senkampani yakho.
Nawa amanye ama-plugin aziwa kakhulu wokuguqulwa kwe-WordPress:
- Ama-MonsterInsights: I-MonsterInsights iyi-plugin yokuguqulwa kwe-WordPress enikezela ngezinhlobonhlobo zezici, okuhlanganisa ukulandelela ukuguqulwa ngokwezifiso, ukubika ukuguqulwa, nokuhlolwa kwe-A/B.
- I-OptinMonster: I-OptinMonster iyi-plugin ye-WordPress ezivelelayo kanye nefomu lokubhalisa elinikeza izici ezithuthukisiwe zokuguqulwa, njengokuhlola kwe-A/B nokwenza ngokwezifiso izigelekeqe.
- I-Elementor Pro: I-Elementor Pro iyi-plugin yomakhi wekhasi lewebhu le-WordPress enikeza izici ezithuthukile zokuguqulwa, njengokuhlola kwe-A/B nokwenza ngokwezifiso ikhasi lewebhu.
- Ukulandelela Ukuguqulwa kwe-WooCommerce: I-WooCommerce Conversion Tracking iyi-plugin ye-WordPress ecommerce enikeza ukusebenza kokulandela ukuguqulwa kwezitolo ze-WooCommerce.
- I-Google Analytics ye-WordPress: I-Google Analytics ye-WordPress iyi-plugin ye-WordPress ekuvumela ukuthi uhlanganise i-Google Analytics ne-WordPress, ukuze ukwazi ukulandelela ukuguqulwa kuwebhusayithi yakho.
Lawa ngama-plugin ambalwa nje amaningi wokuguqulwa kwe-WordPress atholakalayo.
Kungani
Sisebenzisa ukuguqulwa ku-WordPress ukukala nokwenza ngcono impumelelo yemizamo yakho yokumaketha iwebhusayithi. Ukuguqulwa yizenzo umsebenzisi azenzayo kuwebhusayithi ezinentshisekelo yenkampani, njengokuthenga umkhiqizo noma isevisi, ukubhalisela incwadi yezindaba noma ukubuka ividiyo.
Ukulandelela ukuguqulwa kwe-WordPress kuvumela amabhizinisi ukuthi:
- Ukulinganisa impumelelo yemisebenzi yakho yokumaketha: Ukuguqulwa kungasetshenziswa ukukala inombolo yokuguqulwa kanye nenani lokuguqulwa ngakunye.
- Khomba izindawo okufanele zithuthukiswe: Idatha yokuguqulwa ingasetshenziswa ukukhomba izindawo zewebhusayithi ezingathuthukiswa ukuze kwandiswe inani lokuguqulwa.
- Lungiselela iwebhusayithi yakho ukuze iguqulelwe: Idatha yokuguqulwa ingasetshenziswa ukuthuthukisa iwebhusayithi ukuze kwandiswe inani lokuguqulwa.
Nazi ezinye izibonelo zokuthi ukuguqulwa kungasetshenziswa kanjani ku-WordPress:
- Inkampani ye-e-commerce ingasebenzisa ukuguqulwa ukukala inombolo yokuthengisa kanye nenani lokuthengisa.
- Inkampani yokumaketha ingasebenzisa ukuguqulwa ukukala inani lemikhondo kanye nenani lemikhondo.
- Ibhizinisi lesevisi lingasebenzisa ukuguqulwa ukukala inani lezicelo zolwazi kanye nenani lezicelo zolwazi.
Ama-plugin okuguqulwa kwe-WordPress angasiza amabhizinisi ukulandelela futhi athuthukise ukuguqulwa kuwebhusayithi yabo. Lawa ma-plugin anikezela ngezici ezimbalwa ezingaba usizo kumabhizinisi, okuhlanganisa ukulandelela ukuguqulwa ngokwezifiso, ukubika ukuguqulwa, nokuhlola kwe-A/B.
Nazi ezinye zezizathu zokuthi kungani ukuguqulwa kusetshenziswe ku-WordPress:
- Ukukala impumelelo yemisebenzi yakho yokumaketha: Ukuguqulwa kuyimethrikhi ebalulekile yokulinganisa impumelelo yemisebenzi yokumaketha.
- Ukuhlonza izindawo okufanele zithuthukiswe: Idatha yokuguqulwa ingasetshenziswa ukukhomba izindawo zewebhusayithi ezingathuthukiswa ukuze kwandiswe inani lokuguqulwa.
- Ukuze ulungiselele iwebhusayithi yakho ukuze iguqulelwe: Idatha yokuguqulwa ingasetshenziswa ukuthuthukisa iwebhusayithi ukuze kwandiswe inani lokuguqulwa.
Esikunikezayo
I-Online Web Agency yakha i-plugin ye-WordPress yokuguqulwa.
Nakuba kakade kunama-plugin amaningi e-WordPress okuguqulwa emakethe, i-Agentia Web Online inqume ukudala i-plugin yayo enikezelwe kule njongo.
Idethi yokukhishwa ayikamiswa.
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