Njalo nje
1. Ungakwandisa kanjani ukuguqulwa kwezinjongo zebhizinisi zamakhasimende akho usebenzisa i-Bing
Ukwandisa ukuguqulwa kwezinhloso zebhizinisi zamakhasimende akho nge-Bing, udinga ukulandela lezi zinyathelo:
- Chaza izinhloso zebhizinisi: Isinyathelo sokuqala siwukuchaza izinjongo zebhizinisi ofuna ukuzifinyelela. Isibonelo, ibhizinisi lingase lifune ukukhulisa ukuthengisa, ukukhiqiza umkhondo, noma ukuthuthukisa ukuqwashisa ngomkhiqizo.
- Khetha izethameli oziqondise: Uma usuzichazile izinjongo zakho, udinga ukukhetha izethameli eziqondiwe ofuna ukufinyelela kuzo. I-Bing inikezela ngamathuluzi ahlukahlukene ukusiza amabhizinisi ukuthi aqondise izethameli zawo, njengamagama angukhiye, izibalo zabantu, kanye nezithakazelo.
- Dala izikhangiso ezisebenzayo: Izikhangiso zakho kufanele zisebenze kahle ekubambeni ukunaka kwezithameli zakho ozihlosile futhi zibakhuthaze ukuthi benze okuthile. I-Bing inikeza amafomethi ezikhangiso ahlukahlukene ukuhlangabezana nezidingo zebhizinisi ezihlukene.
- Gada imiphumela: Kubalulekile ukuqapha imiphumela yemikhankaso yakho ukuze ubone ukuthi yini esebenzayo nengasebenzi. I-Bing inikeza inani lamathuluzi okuhlaziya ukusiza amabhizinisi alinganise ukusebenza kahle kwemikhankaso yawo.
Nawa amathiphu athile okukhulisa ukuguqulwa kwezinhloso zebhizinisi zamakhasimende akho usebenzisa i-Bing:
- Sebenzisa amagama angukhiye afanelekile: Amagama angukhiye owasebenzisayo ukudala izikhangiso zakho kufanele ahambisane nezinjongo zebhizinisi lakho kanye nezethameli eziqondiwe.
- Dala izikhangiso zekhwalithi ephezulu: Izikhangiso kufanele zibe sezingeni eliphezulu futhi kufanele zidonse ukunaka kwezithameli eziqondiwe.
- Hlola amafomethi ezikhangiso ahlukene: Kubalulekile ukuhlola amafomethi ezikhangiso ahlukene ukuze ubone ukuthi yimaphi asebenzela kangcono izithameli zakho.
- Gada imiphumela: Kubalulekile ukuqapha imiphumela yemikhankaso yakho ukuze ubone ukuthi yini esebenzayo nengasebenzi.
2. Ungakwenza kanjani ukuguqula ukumaketha nge-Bing
I-Conversion marketing isu lokumaketha kwedijithali eligxile ekuthuthukiseni imikhankaso yokukhangisa ukuze kuguqulwe ukuguqulwa. Ukuze wenze ukuguqulwa kwemakethe nge-Bing, udinga ukulandela lezi zinyathelo:
- Chaza ukuguqulwa: Isinyathelo sokuqala ukuchaza ukuguqulwa ofuna ukukukala. Isibonelo, ukuguqulwa kungaba ukuthenga, ukuhola, noma ukubhalisa incwadi yezindaba.
- Landelela ukuguqulwa: Kubalulekile ukulandelela ukuguqulwa ukukala ukusebenza kwemikhankaso yakho. I-Bing ikunikeza inani lamathuluzi ukukusiza ukulandelela ukuguqulwa.
- Lungiselela imikhankaso: Uma usulandelele ukuguqulwa, ungakwazi ukuthuthukisa imikhankaso yakho ukuze uthuthukise ukuguqulwa okwengeziwe. I-Bing ikunikeza inani lamathuluzi ukukusiza ukuthi uthuthukise imikhankaso yakho.
Nawa amanye amathiphu athile okwenza ukuguqula ukumaketha nge-Bing:
- Sebenzisa izici zokulandelela ukuguqulwa kwe-Bing: I-Bing inikeza izici eziningi zokulandelela ukuguqulwa ukuze zibasize balandelele ukuguqulwa.
- Sebenzisa izici zokuthuthukisa i-Bing: I-Bing inikela ngezici eziningi zokwenza ngcono ukubasiza bathuthukise imikhankaso ukuze benze ukuguqulwa okwengeziwe.
- Uzakwethu nochwepheshe bokumaketha kwedijithali: Isazi sokumaketha kwedijithali singabasiza ukuthi bakhe isu lokuguqula elisebenzayo lokuthengisa.
Sengiphetha, ukuze wandise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende akho nge-Bing, udinga ukulandela isu elisekelwe ekubekeni imigomo, ukukhetha izithameli oziqondise, udale izikhangiso eziphumelelayo, kanye nemiphumela yokulandelela. I-Conversion marketing iyisu elithile eligxile ekwandiseni imikhankaso yokukhangisa ukuze kwenziwe ukuguqulwa.
Storia
1. Ungakwandisa kanjani ukuguqulwa kwezinjongo zebhizinisi zamakhasimende akho usebenzisa i-Bing
Indaba yokuthi ungakwandisa kanjani ukuguqulwa kwezinjongo zebhizinisi zamakhasimende akho usebenzisa i-Bing iqala ngokubeka imigomo. Kubalulekile ukuthi amabhizinisi abe nokuqonda okucacile kwalokho afuna ukukuzuza ngemikhankaso yawo yokukhangisa ye-Bing. Imigomo ingase ihluke inkampani nenkampani, kodwa ezinye izibonelo zihlanganisa:
- Khulisa Ukuthengisa
- Khiqiza imikhondo
- Thuthukisa ukuqwashisa komkhiqizo
Uma izinjongo sezichaziwe, izinkampani zingaqala ukukhetha izethameli eziqondiwe. I-Bing inikezela ngamathuluzi ahlukahlukene ukusiza amabhizinisi ukuthi aqondise izethameli zawo, njengamagama angukhiye, izibalo zabantu, kanye nezithakazelo.
Uma izithameli eziqondiwe sezikhethiwe, amabhizinisi angaqala ukudala izikhangiso eziphumelelayo. Izikhangiso kufanele zihambisane nemigomo yakho nezithameli oziqondisayo, futhi kufanele zikwazi ukudonsa ukunaka nokukhuthaza isenzo. I-Bing inikeza amafomethi ezikhangiso ahlukahlukene ukuhlangabezana nezidingo zebhizinisi ezihlukene.
Okokugcina, izinkampani zidinga ukuqapha imiphumela yemikhankaso yazo ukuze zibone ukuthi yini esebenzayo nengasebenzi. I-Bing inikeza inani lamathuluzi okuhlaziya ukusiza amabhizinisi alinganise ukusebenza kahle kwemikhankaso yawo.
Nazi ezinye izibonelo zendlela izinkampani ezikhulise ngayo ukuguqulwa kwezinhloso zazo zebhizinisi zisebenzisa i-Bing:
- Inkampani ye-e-commerce inyuse ukuthengisa ngo-20% ngokudala izikhangiso ezihambisana namagama angukhiye asetshenziswa amakhasimende ayo angaba khona.
- Inkampani yesevisi ikhiqize ukuhola okungu-50% ngaphezulu ngokuhlola amafomethi ezikhangiso ahlukene.
- Inkampani yezobuchwepheshe ithuthukise ukuqwashisa ngomkhiqizo ngo-25% ngokudala imikhankaso yokukhangisa eqondiswe kuzithameli eziqondiwe.
2. Ungakwenza kanjani ukuguqula ukumaketha nge-Bing
I-Conversion marketing isu lokumaketha kwedijithali eligxile ekuthuthukiseni imikhankaso yokukhangisa ukuze kuguqulwe ukuguqulwa. Ukuze wenze ukuguqulwa kwemakethe nge-Bing, udinga ukulandela lezi zinyathelo:
- Chaza ukuguqulwa: Isinyathelo sokuqala ukuchaza ukuguqulwa ofuna ukukukala. Isibonelo, ukuguqulwa kungaba ukuthenga, ukuhola, noma ukubhalisa incwadi yezindaba.
- Landelela ukuguqulwa: Kubalulekile ukulandelela ukuguqulwa ukukala ukusebenza kwemikhankaso yakho. I-Bing ikunikeza inani lamathuluzi ukukusiza ukulandelela ukuguqulwa.
- Lungiselela imikhankaso: Uma usulandelele ukuguqulwa, ungakwazi ukuthuthukisa imikhankaso yakho ukuze uthuthukise ukuguqulwa okwengeziwe. I-Bing ikunikeza inani lamathuluzi ukukusiza ukuthi uthuthukise imikhankaso yakho.
Nazi ezinye izibonelo zendlela izinkampani ezisebenzise ngayo ukuguqula ukumaketha nge-Bing:
- Inkampani yezimpahla zokugqoka ithuthukise imikhankaso yayo yokukhangisa ukuze yenyuse ukuguqulwa kokuthenga ngo-25%.
- Inkampani yesevisi ithuthukise imikhankaso yayo yokukhangisa ukuze yenyuse ukuguqulwa komthofu ngo-50%.
- Inkampani yezobuchwepheshe ithuthukise imikhankaso yayo yokukhangisa ukuze yenyuse ukuguqulwa kokubhaliswa kwencwadi yezindaba ngo-25%.
isiphetho
Ukwandisa ukuguqulwa kwezinhloso zebhizinisi zamakhasimende nge-Bing kungenzeka ngokulandela isu elisekelwe ekuchazeni izinjongo, ukukhetha izethameli okuhlosiwe, ukudala izikhangiso eziphumelelayo kanye nemiphumela yokuqapha. I-Conversion marketing iyisu elithile eligxile ekwandiseni imikhankaso yokukhangisa ukuze kwenziwe ukuguqulwa.
Kungani
Nazi ezinye izizathu zokuthi kungani kufanele usebenzise i-Bing ukuze ukhuphule ukuguqulwa kwezinhloso zebhizinisi zamakhasimende akho futhi wenze ukuguqula ukumaketha:
1. Finyelela izethameli zomhlaba wonke
I-Bing itholakala ngezilimi ezingaphezu kuka-40 futhi isetshenziswa izigidi zabantu emhlabeni jikelele. Lokhu kusho ukuthi ungasebenzisa i-Bing ukuze ufinyelele izethameli zomhlaba wonke ngemikhankaso yakho yokukhangisa.
2. Yenza izikhangiso zakho zibe ngokwakho
I-Bing inikezela ngamathuluzi ahlukahlukene akuvumela ukuthi wenze ngendlela oyifisayo izikhangiso zakho ngokusekelwe kuzithameli ozihlosile. Lokhu kusho ukuthi ungakwazi ukufinyelela amakhasimende alungile ngemilayezo elungile.
3. Bheka imiphumela
I-Bing ikunikeza inani lamathuluzi okuhlaziya akusiza ukuthi ulandelele imiphumela yemikhankaso yakho yokukhangisa. Lokhu kusho ukuthi ungakwazi ukukala ukusebenza kahle kwemikhankaso yakho futhi wenze izinguquko uma kunesidingo.
4. Izindleko eziphansi
I-Bing ngokuvamile ithathwa njengenjini yokusesha engenakuncintisana kakhulu kune-Google, okusho ukuthi imikhankaso yokukhangisa ku-Bing ingabiza kakhulu.
5. Ukufinyelela kusisekelo sabasebenzisi be-Microsoft
I-Bing ihlanganiswe neminye imikhiqizo namasevisi e-Microsoft, njenge-Windows, Office, ne-Xbox. Lokhu kusho ukuthi ungakwazi ukufinyelela izethameli eziningi ngokwandisa ubukhona bakho ku-Bing.
6. Amathuba okusungula izinto ezintsha
I-Bing ihlale ibheka ubuchwepheshe obusha nezici zokuthuthukisa ulwazi lomsebenzisi. Lokhu kusho ukuthi ungazuza ezintweni ezintsha zakamuva zokumaketha kwedijithali.
Sengiphetha, i-Bing inikezela ngenani lezinzuzo ezingakusiza ukuthi ukhulise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende akho kanye nokumaketha kokuguqulwa.
Esikunikezayo
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