Njalo nje
I-Yandex inikezela ngezinsizakalo ezahlukahlukene zewebhusayithi, kufaka phakathi:
- Amathuluzi we-Yandex.Webmaster: Leli thuluzi livumela abaphathi bewebhu ukuthi bahlole ubukhona bewebhusayithi yabo emiphumeleni yosesho ye-Yandex.
- I-Yandex.Metrika: Leli thuluzi lokuhlaziya livumela abaphathi bewebhu ukuthi baqoqe futhi bahlaziye idatha mayelana nethrafikhi yewebhusayithi yabo.
- I-Yandex.Direct: Le sevisi yokukhangisa ivumela abakhangisi ukuthi babeke izikhangiso emiphumeleni yosesho ye-Yandex.
- I-Yandex.Market: Le ndawo yemakethe eku-inthanethi ivumela abakhangisi ukuthi bathengise imikhiqizo namasevisi.
- I-Yandex.AppMetrica: Leli thuluzi lezibalo livumela onjiniyela bohlelo lokusebenza ukuthi baqoqe futhi bahlaziye idatha emayelana nokusetshenziswa kwezinhlelo zabo zokusebenza.
Amathuluzi we-Yandex.Webmaster
I-Yandex.Webmaster Tools iyithuluzi lamahhala elivumela abaphathi bewebhu ukuthi balawule ubukhona bewebhusayithi yabo emiphumeleni yosesho ye-Yandex. Ithuluzi linikeza izici eziningi, ezihlanganisa:
- Ukulawulwa Kwenkomba: Ithuluzi livumela abaphathi bewebhu ukuthi bahlole ukuthi iwebhusayithi yabo ifakwe ku-Yandex.
- Iphutha ekuhloleni: Ithuluzi livumela abaphathi bewebhu ukuthi bakhombe futhi balungise noma yimaphi amaphutha angase aphazamise ukubonakala kwewebhusayithi yabo emiphumeleni yosesho.
- Ukuhlola Ukusebenza: Ithuluzi livumela abaphathi bewebhu ukuthi baqaphe ukusebenza kwewebhusayithi yabo emiphumeleni yosesho.
I-Yandex.Metrika
I-Yandex.Metrika iyithuluzi lokuhlaziya lamahhala elivumela abaphathi bewebhu ukuthi baqoqe futhi bahlaziye idatha mayelana nethrafikhi yewebhusayithi yabo. Ithuluzi linikeza izici eziningi, ezihlanganisa:
- Ukuqoqwa kwedatha: Ithuluzi liqoqa idatha mayelana nethrafikhi yewebhusayithi, okuhlanganisa:
- Amakheli e-IP
- Isiphequluli
- Isistimu yokusebenza
- indawo
- Amakhasi avakashelwe
- imicimbi
- Ukuhlaziywa kwedatha: Ithuluzi linikeza inani lamathuluzi okuhlaziya idatha eqoqiwe, okuhlanganisa:
- Umbiko
- Dashboard
- Ukubukwa
I-Yandex.Direct
I-Yandex.Direct iyisevisi yokukhangisa ekhokhelwayo evumela abakhangisi ukuthi babeke izikhangiso emiphumeleni yosesho ye-Yandex. Ithuluzi linikeza izici eziningi, ezihlanganisa:
- Ukwakhiwa kwesikhangiso: Ithuluzi livumela abakhangisi ukuthi benze izikhangiso eziqondene nawe.
- Ukuqondisa: Ithuluzi livumela abakhangisi ukuthi baqondise izikhangiso zabo kubabukeli abathile.
- Ukuqapha Ukusebenza: Ithuluzi livumela abakhangisi ukuthi baqaphe ukusebenza kwemikhankaso yabo yokukhangisa.
Yandex.Market
I-Yandex.Market iyindawo yemakethe eku-inthanethi evumela abakhangisi ukuthi bathengise imikhiqizo namasevisi. Ithuluzi linikeza izici eziningi, ezihlanganisa:
- Ukwakhiwa kwesikhangiso: Ithuluzi livumela abakhangisi ukuthi benze izikhangiso eziqondene nawe zemikhiqizo namasevisi abo.
- Ukuqondisa: Ithuluzi livumela abakhangisi ukuthi baqondise izikhangiso zabo kubabukeli abathile.
- Ukuqapha Ukusebenza: Ithuluzi livumela abakhangisi ukuthi baqaphe ukusebenza kwezikhangiso zabo.
Yandex.AppMetrica
I-Yandex.AppMetrica iyithuluzi lezibalo lamahhala elivumela abathuthukisi bezinhlelo zokusebenza zeselula ukuthi baqoqe futhi bahlaziye idatha emayelana nokusetshenziswa kwezinhlelo zabo zokusebenza. Ithuluzi linikeza izici eziningi, ezihlanganisa:
- Ukuqoqwa kwedatha: Ithuluzi liqoqa idatha emayelana nokusetshenziswa kohlelo lokusebenza lweselula, okuhlanganisa:
- imicimbi
- Izibalo zokusetshenziswa
- Ubuningi babantu
- Ukuhlaziywa kwedatha: Ithuluzi linikeza inani lamathuluzi okuhlaziya idatha eqoqiwe, okuhlanganisa:
- Umbiko
- Dashboard
- Ukubukwa
Sengiphetha, i-Yandex inikeza izinsiza eziningi zewebhusayithi ezingasiza abaphathi bewebhu ukuthi bathuthukise ukubonakala nokusebenza kwamawebhusayithi abo.
Storia
Amathuluzi we-Yandex.Webmaster
- Qala: 2002
- Ukuthuthukiswa: I-Yandex yethula i-Yandex.Webmaster Tools ngo-2002 njengethuluzi lamahhala labaphathi bewebhu ukuhlola ubukhona bewebhusayithi yabo emiphumeleni yosesho ye-Yandex. Ithuluzi liqale njengokuhlola ukukhomba okulula, kodwa livuselelwe njalo ngezici ezintsha phakathi neminyaka.
- Phrezenta: Namuhla, i-Yandex.Webmaster Tools iyithuluzi elibanzi elinikeza izici eziningana ukusiza abaphathi bewebhu bathuthukise ukubonakala nokusebenza kwamawebhusayithi abo. Ithuluzi livumela abaphathi bewebhu ukuthi bahlole ukukhonjwa kwewebhusayithi yabo, bakhombe futhi balungise noma yimaphi amaphutha, futhi baqaphe ukusebenza kwewebhusayithi yabo emiphumeleni yosesho.
I-Yandex.Metrika
- Qala: 2009
- Ukuthuthukiswa: I-Yandex yethula i-Yandex.Metrika ngo-2009 njengethuluzi lokuhlaziya lamahhala labaphathi bewebhu ukuze baqoqe futhi bahlaziye idatha kuthrafikhi yewebhusayithi yabo. Ithuluzi liqale njengethuluzi elilula lokuqapha ithrafikhi, kodwa livuselelwe njalo ngezici ezintsha phakathi neminyaka.
- Phrezenta: Namuhla, i-Yandex.Metrika iyithuluzi eliphelele elinikeza izici eziningana ukusiza abaphathi bewebhu baqonde ukuziphatha kwabasebenzisi kumawebhusayithi abo. Ithuluzi livumela abaphathi bewebhu ukuthi baqoqe idatha kuthrafikhi yewebhusayithi, bahlaziye idatha eqoqiwe, futhi benze imibiko yangokwezifiso.
I-Yandex.Direct
- Qala: 2000
- Ukuthuthukiswa: I-Yandex yethula i-Yandex.Direct ngo-2000 njengesevisi yokukhangisa ekhokhelwayo evumela abakhangisi ukuthi babeke izikhangiso emiphumeleni yosesho ye-Yandex. Ithuluzi liqale njengensizakalo yokubhida yokuchofoza okukodwa, kodwa livuselelwe njalo ngezici ezintsha phakathi neminyaka.
- Phrezenta: Namuhla, i-Yandex.Direct iyithuluzi elibanzi elinikeza izici eziningi ukusiza abakhangisi bafinyelele izethameli zabo. Ithuluzi livumela abakhangisi ukuthi bakhe izikhangiso eziqondene nawe, baqondise izikhangiso zabo kubabukeli abathile, futhi balandelele ukusebenza kwemikhankaso yabo yezikhangiso.
Yandex.Market
- Qala: 2002
- Ukuthuthukiswa: I-Yandex yethula i-Yandex.Market ngo-2002 njengendawo yemakethe eku-inthanethi evumela abakhangisi ukuthi bathengise imikhiqizo namasevisi. Ithuluzi laqala njengenjini yokusesha yomkhiqizo elula, kodwa livuselelwe njalo ngezici ezintsha phakathi neminyaka.
- Phrezenta: Namuhla, i-Yandex.Market iyithuluzi elibanzi elinikeza izici eziningana ukusiza abakhangisi bathengise imikhiqizo namasevisi abo. Ithuluzi livumela abakhangisi ukuthi bakhe izikhangiso zomkhiqizo ezenziwe ngokwezifiso, baqondise izikhangiso zabo kuzithameli ezithile, futhi balandelele ukusebenza kwezikhangiso zabo.
Yandex.AppMetrica
- Qala: 2014
- Ukuthuthukiswa: I-Yandex yethule i-Yandex.AppMetrica ngo-2014 njengethuluzi lezibalo lamahhala elivumela abathuthukisi bezinhlelo zokusebenza zeselula ukuthi baqoqe futhi bahlaziye idatha emayelana nokusetshenziswa kwezinhlelo zabo zokusebenza. Ithuluzi liqale njengethuluzi elilula lokulandelela ukusetshenziswa, kodwa livuselelwe njalo ngezici ezintsha phakathi neminyaka.
- Phrezenta: Namuhla, i-Yandex.AppMetrica iyithuluzi elibanzi elinikeza inani lezici ukuze lisize abathuthukisi bezinhlelo zokusebenza zeselula baqonde ukuziphatha komsebenzisi ezinhlelweni zabo zokusebenza. Ithuluzi livumela onjiniyela ukuthi baqoqe idatha yokusetshenziswa kohlelo lokusebenza lweselula, bahlaziye idatha eqoqiwe, futhi badale imibiko yangokwezifiso.
Sengiphetha, i-Yandex yethule inani lewebhusayithi nezinsizakalo zohlelo lokusebenza lweselula eminyakeni edlule. Lezi zinsizakalo zibuyekezwa njalo ngezici ezintsha ukusiza abasebenzisi bathuthukise ukubonakala nokusebenza kwamawebhusayithi abo nezinhlelo zokusebenza zeselula.
Kungani
I-Yandex yinkampani yaseRussia enikezela ngezinsiza eziningi ze-inthanethi, kufaka phakathi izinjini zokusesha, amamephu, i-imeyili, ividiyo nokunye okuningi. I-Yandex.Webmaster Tools iyithuluzi elivumela abaphathi bewebhu ukuthi balawule ubukhona bewebhusayithi yabo emiphumeleni yosesho ye-Yandex. I-Yandex.Metrika iyithuluzi lokuhlaziya elivumela abaphathi bewebhu ukuthi baqoqe futhi bahlaziye idatha mayelana nethrafikhi yewebhusayithi yabo. I-Yandex.Direct iyisevisi yokukhangisa evumela abakhangisi ukuthi babeke izikhangiso emiphumeleni yosesho ye-Yandex. I-Yandex.Market iyindawo yemakethe eku-inthanethi evumela abakhangisi ukuthi bathengise imikhiqizo namasevisi. I-Yandex.AppMetrica iyithuluzi lezibalo elivumela abathuthukisi bezinhlelo zokusebenza zeselula ukuthi baqoqe futhi bahlaziye idatha emayelana nokusetshenziswa kwezinhlelo zabo zokusebenza.
Kunezizathu ezimbalwa zokwenza ibhizinisi ku-Yandex:
- I-Yandex iyinjini yokusesha esetshenziswa kakhulu eRussia: I-Yandex inesabelo semakethe esingaphezu kuka-60% eRussia, okuyenza ibe injini yokusesha esetshenziswa kakhulu ezweni. Lokhu kusho ukuthi izinkampani ezifuna ukufinyelela kubathengi baseRussia zidinga ukubonakala ku-Yandex.
- I-Yandex inikezela ngemikhiqizo namasevisi anhlobonhlobo: Ngaphezu kwenjini yokusesha, i-Yandex inikezela ngemikhiqizo namasevisi anhlobonhlobo, okuhlanganisa amamephu, izindaba, i-imeyili, i-cloud computing, ukukhangisa kanye nezibalo zewebhu. Lokhu kusho ukuthi izinkampani zingasebenzisa i-Yandex ukuze zifinyelele abathengi baseRussia ngokusebenzisa iziteshi ezihlukahlukene.
- I-Yandex inesisekelo esikhulu sabasebenzisi: I-Yandex inabasebenzisi abasebenzayo abangaphezu kwezigidi eziyi-100 ngenyanga. Lokhu kusho ukuthi izinkampani ezifuna ukufinyelela izethameli eziningi zaseRussia zidinga ukuba khona ku-Yandex.
- I-Yandex inikeza inani lamathuluzi amabhizinisi: I-Yandex inikezela ngamathuluzi amaningana wamabhizinisi, okuhlanganisa isevisi yekhompuyutha yamafu, isevisi yokukhangisa ekhokhelwayo, kanye nethuluzi lokuhlaziya iwebhu. Lokhu kusho ukuthi izinkampani zingasebenzisa i-Yandex ukuthuthukisa amabhizinisi azo aku-inthanethi eRussia.
Sengiphetha, ukwenza ibhizinisi ku-Yandex kungaba yithuba elihle kakhulu lezinkampani ezifuna ukufinyelela kubathengi baseRussia. I-Yandex iyinjini yokusesha esetshenziswa kakhulu eRussia, inikeza inhlobonhlobo yemikhiqizo namasevisi, inesisekelo esikhulu sabasebenzisi futhi inikeza inani lamathuluzi amabhizinisi.
Kodwa-ke, kubalulekile ukuqaphela ukuthi ukwenza ibhizinisi eRussia kungaba yinkimbinkimbi futhi kunezici ezimbalwa okufanele zicatshangelwe, njengemithetho yendawo kanye nokuncintisana. Izinkampani ezicabangela ukwenza ibhizinisi ku-Yandex kufanele zithintane nochwepheshe ukuze ziqinisekise ukuthi zilandela izinqubo ezifanele futhi zinesu elifanele.
Nazi ezinye izinzuzo ezithile zokwenza ibhizinisi ku-Yandex:
- Ukufinyelela izithameli eziningi: I-Yandex inesizinda esikhulu somsebenzisi eRussia, esinikeza izinkampani ithuba lokufinyelela izilaleli eziningi.
- Yenza kube ngokwakho izikhangiso: I-Yandex inikezela ngamathuluzi amaningana avumela amabhizinisi ukuthi enze ngendlela oyifisayo izikhangiso zawo ngokusekelwe kuzithameli eziqondiswe kubo.
- Hlela imiphumela: I-Yandex inikeza inani lamathuluzi okuhlaziya avumela izinkampani ukuthi zilandelele imiphumela yemikhankaso yazo yokukhangisa.
Uma ibhizinisi lakho linentshisekelo yokufinyelela abathengi baseRussia, i-Yandex iyinkundla ebalulekile okufanele icatshangelwe.
Esikunikezayo
I-Yandex Toolkit for Analytics iyi-plugin ye-wordpress eyakhiwe yi-Agenzia Web Online.
Idethi yokukhishwa ayikamiswa.
Thola okuningi ku-Iron SEO
Bhalisa ukuze uthole izindatshana zakamuva nge-imeyili.
