Njalo nje
I-Google inikezela ngamathuluzi ahlukahlukene nezisetshenziswa zokusiza amabhizinisi akhulise ukuguqulwa futhi enze ukuguqulwa kwemakethe.
1. Khulisa ukuguqulwa kwezinjongo zebhizinisi zamakhasimende
I-Google ikunikeza inani lamathuluzi ukukusiza ukuchaza imigomo, ukhethe izethameli eziqondiwe, udale izikhangiso ezisebenzayo, futhi ulandelele imiphumela yemikhankaso yakho yokukhangisa.
- IGoogle Analytics: Leli thuluzi likuvumela ukuthi ulandelele ithrafikhi kuwebhusayithi yakho futhi uhlaziye idatha ukuze ubone amathuba okuthuthukisa.
- Izikhangiso ze-Google: Le nkundla ikuvumela ukuthi udale futhi uphathe imikhankaso yokukhangisa ku-Google nakwamanye amawebhusayithi.
- I-Google Optimize: Leli thuluzi likuvumela ukuthi uhlole izici ezahlukahlukene zewebhusayithi yakho, njengamakhasi okufika nezikhangiso, ukuze ubone ukuthi yiziphi eziguqula kakhulu.
2. Yenza ukuguqulwa ukumaketha
I-Google inikeza inani lamathuluzi nezisetshenziswa zokukusiza ukuthi udale isu lokuguqula elisebenzayo lokuthengisa.
- IGoogle Analytics: Leli thuluzi likuvumela ukuthi ulandelele ukuguqulwa futhi ukhombe amathuba okuthuthukisa.
- Izikhangiso ze-Google: Le nkundla ikuvumela ukuthi udale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka ukuthi baguqule.
- I-Google Optimize: Leli thuluzi likuvumela ukuthi uhlole izici ezahlukahlukene zemikhankaso yakho yesikhangiso ukuze ubone ukuthi yiziphi ezikhiqiza ukuguqulwa okuningi.
Ukwengeza, i-Google inikeza izinsiza ezihlukahlukene zemfundo ukukusiza ukuthi ufunde ukusebenzisa amathuluzi nezisetshenziswa zayo ukuze ukhuphule ukuguqulwa futhi wenze ukuguqulwa kwemakethe.
Nazi ezinye izibonelo zendlela i-Google engakusiza ngayo ukufeza izinhloso zebhizinisi lakho:
- Ibhizinisi le-e-commerce lingasebenzisa i-Google Analytics ukuhlonza amagama angukhiye akhiqiza ithrafikhi eningi kuwebhusayithi yalo. Bese, ungasebenzisa Izikhangiso ze-Google ukuze udale imikhankaso yokukhangisa eqondise kulawo magama wosesho.
- Ibhizinisi lesevisi lingasebenzisa i-Google Optimize ukuhlola amafomethi ezikhangiso ahlukene ukuze libone ukuthi yimaphi akhiqiza imikhondo eminingi.
- Inkampani yobuchwepheshe ingasebenzisa i-Google Analytics ukulandelela ukuguqulwa kokuthenga. Bese, ingasebenzisa Izikhangiso ze-Google ukuze idale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka bathenge imikhiqizo yayo.
Ekugcineni, ukukhetha ukusebenzisa i-Google noma i-Bing ukuze kwandiswe ukuguqulwa nokwenza ukuguqulwa kwemakethe kuncike ezintweni eziningi, okuhlanganisa isabelomali sakho, izethameli eziqondiwe nezinjongo zebhizinisi.
Storia
1. Khulisa ukuguqulwa kwezinjongo zebhizinisi zamakhasimende
I-Google inomlando omude wokusiza izinkampani zandise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende. Le nkampani yaqala ukunikeza amathuluzi okuthengisa edijithali nezinsiza ngo-1999, ngokwethulwa kwe-Google AdWords. I-AdWords iyinkundla yokukhangisa ngokuchofoza okukodwa evumela amabhizinisi ukuthi afinyelele izethameli zomhlaba wonke ngezikhangiso zawo.
Phakathi neminyaka edlule, i-Google iqhubekile nokutshala imali kumathuluzi okuthengisa edijithali nezinsiza. Ngo-2005, i-Google yethula i-Google Analytics, isevisi yokuhlaziya iwebhu evumela izinkampani ukuthi zilandele ithrafikhi kuwebhusayithi yazo futhi zihlaziye idatha ukuze zibone amathuba okuthuthukisa. Ngo-2012, i-Google yethula i-Google Optimize, isevisi yokuhlola ye-A/B evumela amabhizinisi ukuthi ahlole izici ezihlukene zewebhusayithi yabo ukuze abone ukuthi yiziphi ezikhiqiza ukuguqulwa okuningi.
Ngenxa yotshalo-mali lwe-Google ekumaketheni kwedijithali, amabhizinisi anamathuluzi ahlukahlukene nezisetshenziswa ezitholakalayo ukuze awasize akhulise ukuguqulwa kwemigomo yebhizinisi yamakhasimende awo.
Nazi ezinye izibonelo zokuthi i-Google isize kanjani amabhizinisi ukuthi akhulise ukuguqulwa:
- Inkampani ye-e-commerce yasebenzisa i-Google AdWords ukukhulisa ukuthengisa ngo-20%.
- Inkampani yesevisi isebenzise i-Google Analytics ukuthuthukisa izinga lokuguqulwa kwewebhusayithi yayo ngo-15%.
- Inkampani yezobuchwepheshe isebenzise i-Google Optimize ukuhlola amafomethi ezikhangiso ahlukene ukuze yenyuse ukuguqulwa komthofu ngo-25%.
2. Yenza ukuguqulwa ukumaketha
I-Google iphinde ibe nomlando omude wokusiza amabhizinisi ukuthi enze ukuguqulwa kwemakethe. Inkampani yaqala ukunikeza amathuluzi okuguqula ukuthengisa kanye nezinsiza ngo-2009, ngokwethulwa kwe-Google Conversion Tracking. I-Conversion Tracking iyisevisi evumela izinkampani ukuthi zilandelele ukuguqulwa kuwebhusayithi yazo.
Eminyakeni edlule, i-Google iqhubekile nokutshala imali ekuguquleni ukumaketha. Ngo-2012, i-Google yethula i-Google Analytics Goals, isevisi evumela amabhizinisi ukuthi azibekele imigomo yokuguqulwa kwewebhusayithi yawo. Ngo-2014, i-Google yethula i-Google Optimize, isevisi yokuhlola ye-A/B evumela izinkampani ukuthi zihlole izici ezihlukene zemikhankaso yazo yokuguqula yokumaketha.
Ngenxa yotshalo-mali lwe-Google ekuguquleni ukumaketha, amabhizinisi anamathuluzi ahlukahlukene nezisetshenziswa ezitholakalayo ukuze awasize adale amasu okuguqula asebenzayo.
Nazi ezinye izibonelo zokuthi i-Google izisize kanjani izinkampani ngokushintsha ukumaketha:
- Inkampani ye-e-commerce isebenzise i-Google Conversion Tracking ukuze ikhombe ukuthi yimaphi amakhasi okufika akhiqiza ukuguqulwa okuningi.
- Inkampani yesevisi isebenzisa Imigomo Yezibalo Ze-Google ukuze izibekele imigomo yokuguqulwa yewebhusayithi yayo.
- Inkampani yobuchwepheshe isebenzise i-Google Optimize ukuhlola amafomethi ezikhangiso ahlukene ukuze yandise ukuguqulwa kokuthenga.
Sengiphetha, i-Google inomlando omude wokusiza amabhizinisi ukuthi akhuphule ukuguqulwa futhi enze ukukhangisa ngokuguqulwa. Inkampani inikeza amathuluzi ahlukahlukene nezinsiza ezenza izinkampani zikwazi ukufeza izinhloso zazo zebhizinisi.
Kungani
Kunezizathu ezimbalwa zokusebenzisa i-Google ukukhulisa ukuguqulwa nokwenza ukuguqulwa kwemakethe:
**1. ** I-Google inebanga elibanzi lamathuluzi nezisetshenziswa zokukusiza ufinyelele izinjongo zakho. I-Google inikezela ngamathuluzi ahlukahlukene nezisetshenziswa ezingakusiza ukuchaza imigomo, ukhethe izethameli oziqondisayo, udale izikhangiso ezisebenzayo, futhi ulandelele imiphumela yemikhankaso yakho.
**2. ** I-Google iyinjini yokusesha ehamba phambili. I-Google iyinjini yokusesha esetshenziswa kakhulu emhlabeni, enesabelo semakethe esingu-92,08%. Lokhu kusho ukuthi imikhankaso yakho yokukhangisa inethuba lokubonwa izethameli zomhlaba wonke.
**3. ** I-Google ingumholi kwezokumaketha kwedijithali. I-Google ihlale itshala kubuchwepheshe obusha nezici ukuze ithuthukise ukunikezwa kwayo kokumaketha kwedijithali. Lokhu kusho ukuthi uyakwazi ukufinyelela ezinto ezintsha zakamuva zokumaketha kwedijithali.
**4. ** I-Google kulula ukuyisebenzisa. Amathuluzi nezinsiza ze-Google zidizayinelwe ukuthi kube lula ukuzisebenzisa, ngisho nakubakhangisi abasafufusa.
**5. ** I-Google ilungile. I-Google inikeza izinketho eziningi zentengo ezikuvumela ukuthi uthole uhlelo oluhambisana nesabelomali sakho.
Nazi ezinye izinzuzo ezithile zokusebenzisa i-Google ukukhulisa ukuguqulwa nokwenza ukuguqulwa kwemakethe:
**1. ** I-Google Analytics ingakusiza ukulandelela ithrafikhi kuwebhusayithi yakho futhi uhlaziye idatha ukuze ubone amathuba okuthuthukisa.
**2. ** Izikhangiso ze-Google zikuvumela ukuthi udale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka ukuthi baguqule.
**3. ** I-Google Optimize ikuvumela ukuthi uhlole izici ezihlukile zemikhankaso yakho ukuze ubone ukuthi iyiphi ekhiqiza ukuguqulwa okuningi.
Sengiphetha, i-Google inikezela ngochungechunge lwezinzuzo ezingakusiza ukuthi ukhuphule ukuguqulwa futhi wenze ukuguqula ukumaketha.
Esikunikezayo
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