Njalo nje
I-Naver inikeza uchungechunge lwamathuluzi nezinsiza zokusiza amabhizinisi akhuphule ukuguqulwa futhi enze ukuthengisa ngenguquko.
1. Khulisa ukuguqulwa kwezinjongo zebhizinisi zamakhasimende
I-Naver inikeza isethi yamathuluzi ukusiza amabhizinisi ukuchaza imigomo, ukukhetha izethameli eziqondiwe, adale izikhangiso eziphumelelayo, futhi alandelele imiphumela yemikhankaso yakho yokukhangisa.
- Izibalo ze-Naver: Leli thuluzi likuvumela ukuthi ulandelele ithrafikhi kuwebhusayithi yakho futhi uhlaziye idatha ukuze ubone amathuba okuthuthukisa.
- Izikhangiso ze-Naver: Le nkundla ikuvumela ukuthi udale futhi uphathe imikhankaso yokukhangisa ku-Naver nakwamanye amawebhusayithi.
- I-Naver Optimize: Leli thuluzi likuvumela ukuthi uhlole izici ezahlukahlukene zewebhusayithi yakho, njengamakhasi okufika nezikhangiso, ukuze ubone ukuthi yiziphi eziguqula kakhulu.
2. Yenza ukuguqulwa ukumaketha
I-Naver inikezela ngamathuluzi ahlukahlukene nezinsiza zokusiza amabhizinisi adale isu lokuguqula elisebenzayo lokuthengisa.
- Izibalo ze-Naver: Leli thuluzi likuvumela ukuthi ulandelele ukuguqulwa futhi ukhombe amathuba okuthuthukisa.
- Izikhangiso ze-Naver: Le nkundla ikuvumela ukuthi udale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka ukuthi baguqule.
- I-Naver Optimize: Leli thuluzi likuvumela ukuthi uhlole izici ezahlukahlukene zemikhankaso yakho ukuze ubone ukuthi yiziphi ezikhiqiza ukuguqulwa okuningi.
Ukwengeza, i-Naver inikeza izinsiza ezihlukahlukene zemfundo ukusiza amabhizinisi ukuthi afunde ukusebenzisa amathuluzi nezinsiza zawo ukukhulisa ukuguqulwa nokwenza ukukhangisa kokuguqulwa.
Nazi ezinye izibonelo zendlela uNaver angasiza ngayo izinkampani ukufeza izinhloso zazo zebhizinisi:
- Ibhizinisi le-e-commerce lingasebenzisa i-Naver Analytics ukuhlonza amagama angukhiye ashayela abantu abaningi kuwebhusayithi yalo. Bese, ungasebenzisa i-Naver Ads ukuze udale imikhankaso yokukhangisa eqondise kulawo magama wosesho.
- Ibhizinisi lesevisi lingasebenzisa i-Naver Optimize ukuze lihlole amafomethi ezikhangiso ahlukene ukuze libone ukuthi yimaphi akhiqiza imikhondo eminingi.
- Inkampani yobuchwepheshe ingasebenzisa i-Naver Analytics ukuze ilandelele ukuguqulwa kokuthenga. Bese, ingasebenzisa i-Naver Ads ukuze idale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka bathenge imikhiqizo yayo.
Ekugcineni, ukukhetha ukusebenzisa i-Naver noma ezinye izinjini zokusesha ukuze kwandiswe ukuguqulwa nokwenza ukuguqulwa kwemakethe kuncike ochungechungeni lwezinto, okuhlanganisa izethameli eziqondiwe, isabelomali kanye nezinjongo zebhizinisi. Kodwa-ke, uma izethameli zakho ezihlosiwe ziseNingizimu Korea, i-Naver ingaba inketho ephumelelayo.
Izinzuzo eziqondile zokusebenzisa i-Naver ukukhulisa ukuguqulwa nokwenza ukukhangisa ngokuguqulwa:
- I-Naver iyinjini yokusesha esetshenziswa kakhulu eSouth Korea, enesabelo semakethe esingu-72,1%. Lokhu kusho ukuthi imikhankaso yakho yokukhangisa inethuba lokubonwa yizilaleli eziningi ngezikhangiso zakho zilula ku-Naver kunakwezinye izinjini zokusesha.
- I-Naver inikeza inani lamathuluzi nezisetshenziswa eziqondene nemakethe yase-Korea. Isibonelo, i-Naver Analytics inikeza ukusebenza kokulandelela ukuguqulwa kwe-win yaseNingizimu Korea. Lokhu kungaba usizo kumabhizinisi afuna ukukala i-ROI yemikhankaso yawo yokumaketha ku-Naver.
- I-Naver kulula ukuyisebenzisa. Amathuluzi nezinsiza ze-Naver zidizayinelwe ukuthi kube lula ukuzisebenzisa, ngisho nakubakhangisi abasafufusa. Lokhu kungaba usizo kumabhizinisi angenaso isabelomali esikhulu sokumaketha kwedijithali.
- I-Naver ilungile. I-Naver inikeza izinketho eziningi zentengo ezikuvumela ukuthi uthole uhlelo oluhambisana nesabelomali sakho. Lokhu kungaba usizo kumabhizinisi anesabelomali esilinganiselwe sokumaketha kwedijithali.
isiphetho
I-Naver ihlinzeka ngenani lezinzuzo ezingasiza amabhizinisi akhulise ukuguqulwa futhi enze ukuthengisa ngenguquko. Ikakhulukazi uma izethameli zakho eziqondisiwe ziseNingizimu Korea.
Storia
Umlando we-Naver kanye nezinsizakalo zayo zokwandisa ukuguqulwa kwezinjongo zebhizinisi zamakhasimende
I-Naver yinkampani yezobuchwepheshe yaseNingizimu Korea eyasungulwa ngo-1999 ngu-Lee Hae-jin. Le nkampani yaqala njengenjini yokusesha, kodwa namuhla inikeza izinhlobonhlobo zemikhiqizo namasevisi, kuhlanganise:
- Usesho lwe-Naver: Injini yokusesha esetshenziswa kakhulu eSouth Korea, enesabelo semakethe esingu-72,1%.
- Izindaba ze-Naver: Ingosi yezindaba ehlinzeka ngezindaba ezivela emithonjeni yaseNingizimu Korea kanye neyamazwe ngamazwe.
- I-Naver Webtoon: Inkundla ye-webtoon esingethe amahlaya kanye ne-manga ngesi-Korean.
- I-Naver Pay: Isevisi yokukhokha ku-inthanethi evumela abasebenzisi ukuthi bakhokhele izimpahla namasevisi ku-inthanethi.
- I-Naver Shopping: Indawo yemakethe eku-inthanethi evumela abasebenzisi ukuthi bathenge izimpahla namasevisi kubathengisi baseNingizimu Korea.
I-Naver inikezela ngamathuluzi ahlukahlukene nezisetshenziswa ukusiza izinkampani zandise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende. Lawa mathuluzi nezisetshenziswa zihlanganisa:
- Izibalo ze-Naver: Leli thuluzi likuvumela ukuthi ulandelele ithrafikhi kuwebhusayithi yakho futhi uhlaziye idatha ukuze ubone amathuba okuthuthukisa.
- Izikhangiso ze-Naver: Le nkundla ikuvumela ukuthi udale futhi uphathe imikhankaso yokukhangisa ku-Naver nakwamanye amawebhusayithi.
- I-Naver Optimize: Leli thuluzi likuvumela ukuthi uhlole izici ezahlukahlukene zewebhusayithi yakho, njengamakhasi okufika nezikhangiso, ukuze ubone ukuthi yiziphi eziguqula kakhulu.
I-Naver Analytics iyithuluzi lokuhlaziya iwebhu elikuvumela ukuthi ulandelele ithrafikhi kuwebhusayithi yakho futhi uhlaziye idatha ukuze ubone amathuba okwenza ngcono. Leli thuluzi lingasetshenziswa ukukhomba amakhasi okubikezela akhiqiza ukuguqulwa okuningi, iziteshi zokumaketha ezikhiqiza ithrafikhi eningi, namagama angukhiye akhiqiza ukuchofoza okuningi.
Izikhangiso ze-Naver iyinkundla yokukhangisa eku-inthanethi ekuvumela ukuthi udale futhi uphathe imikhankaso yokukhangisa ku-Naver nakwamanye amawebhusayithi. Le nkundla ikuvumela ukuthi uqondise izikhangiso zakho ngokusekelwe ezintweni ezimbalwa, okuhlanganisa indawo, izinto ozithandayo, nokuziphatha.
Naver Optimize iyithuluzi lokuhlola i-A/B elikuvumela ukuthi uhlole izici ezihlukile zewebhusayithi yakho, njengamakhasi okubikezela nezikhangiso, ukuze ubone ukuthi yiziphi eziguqula kakhulu. Leli thuluzi lingasetshenziswa ukuthuthukisa ukuguqulwa kwewebhusayithi yakho ngokuhlola ukuhlukahluka okuhlukile kwekhasi noma isikhangiso.
I-Naver inomlando omude wokusiza izinkampani zandise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende. Inkampani ithuthukise uchungechunge lwamathuluzi nezinsiza eziklanyelwe ukusiza amabhizinisi ukuthi athuthukise ubukhona bawo ku-inthanethi futhi afinyelele izethameli eziqondiswe kubo.
Izibonelo zendlela uNaver angasiza ngayo izinkampani ukufeza izinhloso zebhizinisi:
- Ibhizinisi le-e-commerce lingasebenzisa i-Naver Analytics ukuhlonza amakhasi okufika aguqula kakhulu. Bese, ungasebenzisa i-Naver Ads ukuze udale imikhankaso yokukhangisa eqondise kulawo magama wosesho.
- Ibhizinisi lesevisi lingasebenzisa i-Naver Optimize ukuze lihlole amafomethi ezikhangiso ahlukene ukuze libone ukuthi yimaphi akhiqiza imikhondo eminingi.
- Inkampani yobuchwepheshe ingasebenzisa i-Naver Analytics ukuze ilandelele ukuguqulwa kokuthenga. Bese, ingasebenzisa i-Naver Ads ukuze idale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka bathenge imikhiqizo yayo.
isiphetho
I-Naver inikeza inani lamathuluzi nezisetshenziswa ezingasiza izinkampani zandise ukuguqulwa kwezinhloso zebhizinisi zamakhasimende. Ngokuhlela ngokucophelela nokwenza, izinkampani zingasebenzisa i-Naver ukufeza izinhloso zazo zebhizinisi.
Kungani
Kunezizathu ezimbalwa zokuthi kungani ukwenza ibhizinisi ku-Naver ukukhulisa ukuguqulwa nokwenza ukuthengisa kokuguqula:
**1. ** I-Naver iyinjini yokusesha esetshenziswa kakhulu eSouth Korea, enesabelo semakethe esingu-72,1%. Lokhu kusho ukuthi uma izethameli zakho ezihlosiwe ziseNingizimu Korea, ukufinyelela izethameli eziningi ngezikhangiso zakho kulula ku-Naver kunakwezinye izinjini zokusesha.
**2. ** I-Naver inikeza inani lamathuluzi nezisetshenziswa eziqondene nemakethe yase-Korea. Isibonelo, i-Naver Analytics inikeza ukusebenza kokulandelela ukuguqulwa kwe-win yaseNingizimu Korea. Lokhu kungaba usizo kumabhizinisi afuna ukukala i-ROI yemikhankaso yawo yokumaketha ku-Naver.
**3. ** I-Naver kulula ukuyisebenzisa. Amathuluzi nezinsiza ze-Naver zidizayinelwe ukuthi kube lula ukuzisebenzisa, ngisho nakubakhangisi abasafufusa. Lokhu kungaba usizo kumabhizinisi angenaso isabelomali esikhulu sokumaketha kwedijithali.
**4. ** I-Naver ilungile. I-Naver inikeza izinketho eziningi zentengo ezikuvumela ukuthi uthole uhlelo oluhambisana nesabelomali sakho. Lokhu kungaba usizo kumabhizinisi anesabelomali esilinganiselwe sokumaketha kwedijithali.
Ekugcineni, isinqumo sokwenza ibhizinisi ku-Naver noma ezinye izinjini zokusesha ukuze kwandiswe ukuguqulwa nokwenza ukuguqulwa kwemakethe kuncike ochungechungeni lwezinto, okuhlanganisa izethameli eziqondiwe, isabelomali kanye nezinjongo zebhizinisi. Kodwa-ke, uma izethameli zakho ezihlosiwe ziseNingizimu Korea, i-Naver ingaba inketho ephumelelayo.
Nazi ezinye izibonelo zokuthi ukwenza ibhizinisi ku-Naver kungasiza kanjani izinkampani ukufeza izinhloso zebhizinisi:
- Ibhizinisi le-e-commerce lingasebenzisa i-Naver Analytics ukuhlonza amagama angukhiye ashayela abantu abaningi kuwebhusayithi yalo. Bese, ungasebenzisa i-Naver Ads ukuze udale imikhankaso yokukhangisa eqondise kulawo magama wosesho.
- Ibhizinisi lesevisi lingasebenzisa i-Naver Optimize ukuze lihlole amafomethi ezikhangiso ahlukene ukuze libone ukuthi yimaphi akhiqiza imikhondo eminingi.
- Inkampani yobuchwepheshe ingasebenzisa i-Naver Analytics ukuze ilandelele ukuguqulwa kokuthenga. Bese, ingasebenzisa i-Naver Ads ukuze idale imikhankaso yokukhangisa eqondiswe kubasebenzisi okungenzeka bathenge imikhiqizo yayo.
Ngokuhlela ngokucophelela nokwenza, izinkampani zingasebenzisa i-Naver ukufeza izinhloso zazo zebhizinisi.
Esikunikezayo
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