https://unimib.academia.edu/stefanofantin

https://unimib.academia.edu/stefanofantin

doi:https://unimib.academia.edu/stefanofantin

Imojula yezinhlelo

I-WordPress Plugin: Iron SEO 3 RDF Schema

I-Iron SEO 3 RDF Schema iyi-plugin ye-WordPress enikezelwe ku-RDF Schema.

Iyini i-plugin ye-WordPress

I-WordPress plugin isofthiwe engangezwa kuwebhusayithi ye-WordPress ukwengeza izici ezintsha noma ukuthuthukisa izici ezikhona.

Yini i-RDF

I-RDF, isifinyezo se-Resource Description Framework, iwulimi lokumaka olusetshenziselwa ukumela imethadatha ngendlela ehlelekile nesebenzisanayo. Imethadatha yidatha echaza enye idatha, futhi ingasetshenziswa ukunikeza ulwazi olwengeziwe mayelana nebhizinisi, njengedokhumenti, iwebhusayithi, noma umkhiqizo.

I-RDF iwulimi olusekelwe ku-XML, futhi isebenzisa imodeli yedatha yegrafu ukumela ubudlelwano phakathi kwezinsiza. Insiza yibhizinisi elingakhonjwa nge-URI (I-Uniform Resource Identifier). Isilandiso siwubudlelwano phakathi kwezinsiza ezimbili, futhi inani liwukuqukethwe kobudlelwano.

sipho

Konke kuvela eqinisweni lokuthi labo abasebenza ku-SEO basebenzisa ama-STRUCTURED SCHEMES NGAPHANDLE I-METADATA.

Nge-Iron SEO 3 Schema Module sifuna ukusungula i-SEO ukuze sinqobe umncintiswano ngale fomula elandelayo:

(Izikimu ezingahlelekile ezinemethadatha

(Izikimu ezihlelekile ezinemethadatha

(Izikimu ezihleliwe ezinemethadatha))).

I-Iron SEO 3 Templates Module iyi-plugin ye-WordPress enweba i-Iron SEO 3 Core.

I-Iron SEO 3 Module Schemes isebenzisa IZINHLELO ze-META okungukuthi, amaphethini ahlelekile con imethadatha.

Inzuzo yokuncintisana

Ngedatha efanayo ehlelekile, ngakho-ke ngezikimu ezifanayo, I-Iron SEO 3 Schema Module iphinde inikeze imethadatha engaphezu kuka-500 ye-Iron SEO 3 Core.

I-Meta Schema noma i-schema ehlelekile enemethadatha engaphezu kuka-500, inikeza okwengeziwe uma kuqhathaniswa nezikimu (idatha ehleliwe) ngaphandle kwemethadatha.

Imethadatha ye-Iron SEO 3 idlala indima ebaluleke kakhulu ku-SEO, ingenziwa ngokuzenzakalelayo noma ifakwe ngesandla.

I-Iron SEO 3 kanye ne-Iron SEO 3 Module Schemas, isekela ngokugcwele UTF-8 futhi bazosebenza nama-URL angewona aweLatini nawo. Ngokubambisana ne I-Gtranslate, I-Iron SEO 3 Core kanye ne-Iron SEO 3 Module Schemes, ukweseka ukuhumusha di Imethadatha engaphezu kuka-500, e wezihlobo izikimu (idatha ehleliwe), ngezilimi ezingaphezu kuka-100, ngoba SEO di amawebhusayithi anezilimi eziningi, ed i-e-commerce yezilimi eziningi.

Amawebhusayithi: Ulwazi Igrafu

Liyini Igrafu Yolwazi?

I-Knowledge Graph iyisizindalwazi esikhulu solwazi olusetshenziswa i-Google ukuthuthukisa ukuqonda komhlaba wangempela futhi inikeze abasebenzisi izimpendulo eziphelele nezinembe kakhulu ekusesheni kwabo. Kuyinethiwekhi yamabhizinisi (abantu, izindawo, izinto, imiqondo) kanye nobudlelwano phakathi kwabo, okuvumela i-Google ukuthi ihlanganise imininingwane futhi inikeze imiphumela yosesho ehlobene kakhulu.

Ngabe Igrafu Yolwazi isebenza kanjani?

Igrafu Yolwazi inikwa amandla yimithombo eminingana, okuhlanganisa:

Usesho lwe-Google: I-Google ihlaziya imibuzo yabasebenzisi namakhasi ewebhu ukuze ihlonze amabhizinisi amasha nobudlelwano.
Wikipedia: I-Google isebenzisa ulwazi olusuka ku-Wikipedia ukuze inothise Igrafu Yolwazi ngedatha emayelana nabantu, izindawo nemicimbi.
Ezinye izingosi zolwazi: I-Google ihlanganisa idatha evela kwezinye izingosi zolwazi ezifinyeleleka esidlangalaleni.

Ulwazi olungaphakathi Kwegrafu Yolwazi luhlelwa ngendlela ehlelekile, kusetshenziswa isistimu yezihlonzi ezihlukile zamabhizinisi nobudlelwano. Lokhu kuvumela i-Google ukuthi ixhumanise imininingwane ehlukene futhi inikeze abasebenzisi umbono ophelele wesihloko.

Yenzelweni igrafu yolwazi?

Igrafu Yolwazi isetshenziswa i-Google ukuthuthukisa usesho ngezindlela ezimbalwa:

Izimpendulo ezisheshayo: I-Google inganikeza izimpendulo ezisheshayo emibuzweni yabasebenzisi, ngqo ekhasini lemiphumela yosesho (SERP), ngenxa yolwazi oluqukethwe ku-Knowledge Graph.
Usesho lwe-Semantic: I-Google ingaqonda incazelo yemibuzo yabasebenzisi futhi inikeze imiphumela yosesho ehlobene kakhulu ngokuqonda ubudlelwano phakathi kwamabhizinisi.
Izici ezithuthukile: Igrafu Yolwazi inika amandla izici ezimbalwa ezithuthukisiwe ze-Google, ezifana Nosesho Lwezithombe kanye Nosesho Lwezwi.

Ungazuza kanjani Kugrafu Yolwazi?

Amabhizinisi nabantu ngabanye bangazuza Kugrafu Yolwazi ngezindlela ezimbalwa:

I-SEO: Ukulungiselela iwebhusayithi yakho ukuze uthole Igrafu Yolwazi kungasiza ukuthuthukisa ukubonakala kwakho kanye nezinga emiphumeleni yosesho.
Ukuthengisa: Igrafu Yolwazi ingasetjenziswa ukudala okuqukethwe okubandakanyayo nokufanele izethameli zakho.
Insizakalo yekhasimende: Igrafu Yolwazi ingasetshenziswa ukudala ama-chatbots nezinye izinhlelo zokusekelwa kwamakhasimende ezinganikeza izimpendulo ezinembile nezifika ngesikhathi emibuzweni yamakhasimende.

I-E-Commerce : Igrafu Yolwazi Lomkhiqizo

Ithini Igrafu Yolwazi Lomkhiqizo kumasayithi e-e-commerce?

Igrafu Yolwazi Lomkhiqizo (i-PKG) yamasayithi e-e-commerce iwukumela okuhlelekile kolwazi oluhlobene nemikhiqizo, izigaba, izinhlobo kanye nobudlelwano phakathi kwayo. Iwuhlobo "lwe-encyclopedia" yangaphakathi yesayithi esiza ukuhlela nokuxhuma ulwazi lomkhiqizo ngempumelelo kakhulu.

Ngabe Igrafu Yolwazi Lomkhiqizo isebenza kanjani?

I-PKG yenziwe ngezinto ezintathu ezibalulekile:

1. Ibhizinisi: Amabhizinisi “angamabhulokhi wokwakha” e-PKG futhi amelela izici ezibalulekile zekhathalogi yomkhiqizo wakho. Kungaba imikhiqizo, izigaba, izinhlobo, imibala, osayizi, njll.

2. Izibaluli: Izibaluli ziyizakhiwo ezichaza amabhizinisi. Ngomkhiqizo, isibonelo, izibaluli zingafaka igama, incazelo, intengo, umkhiqizo, usayizi, umbala, njll.

3. Ubudlelwano: Ubudlelwano buchaza ukuxhumana phakathi kwezinhlangano. Isibonelo, umkhiqizo ungaxhunyaniswa nesigaba sawo, umkhiqizo wawo, imikhiqizo ehlobene, njll.

Iyini igrafu yolwazi lomkhiqizo?

I-PKG inikeza izinzuzo ezimbalwa zamasayithi e-e-commerce:

Umuzwa ongcono wosesho: I-PKG ikuvumela ukuthi udale usesho lwangaphakathi olunembe kakhudlwana noluhlobene, usize abasebenzisi bathole imikhiqizo abayifunayo ngokushesha nakalula.
Ukuzulazula okunembile okwengeziwe: I-PKG ikuvumela ukuthi udale izindlela zokuzulazula ezinoketshezi futhi ezinembile, okwenza kube lula kubasebenzisi ukuthola imikhiqizo emisha.
Ukwenza ngendlela oyifisayo okuthuthukile: I-PKG ingasetshenziselwa ukudala uhlu lwemikhiqizo oluqondene nawe nomsebenzisi ngamunye, ngokusekelwe kumlando wabo wokuthenga nokuphequlula.
I-SEO ethuthukisiwe: I-PKG ingasiza ukuthuthukisa ukubonakala kwesayithi lakho le-ecommerce emiphumeleni yosesho ngokunikeza ulwazi oluhlelekile i-Google nezinye izinjini zokusesha ezingaluqonda kalula.

Ulidala kanjani igrafu yolwazi lomkhiqizo?

Ukudala i-PKG kudinga inqubo eyinkimbinkimbi ehlanganisa:

Ukuhlonza ibhizinisi: Chaza ukuthi yiziphi izici ezibalulekile zekhathalogi yakho yomkhiqizo ofuna ukuzifaka ku-PKG.
Incazelo yesibaluli: Nquma ukuthi yiluphi ulwazi olubalulekile ukuze uchaze ibhizinisi ngalinye.
Ukwakhiwa kobudlelwano: Chaza ukuxhumana phakathi kwezinhlangano ezahlukene.
Ukwakhiwa kwe-PKG: Faka idatha emayelana namabhizinisi, izibaluli, nobudlelwano.
Ukugcinwa kwe-PKG: Buyekeza i-PKG njalo ngolwazi olusha nemikhiqizo.

Amathuluzi okudala igrafu yolwazi lomkhiqizo

Kunezixazululo ezimbalwa zokudala nokuphatha i-PKG, okuhlanganisa:

Izinkundla ze-E-commerce: Amanye amapulatifomu e-e-commerce, afana ne-Shopify ne-Magento, anikeza ukusebenza okwakhelwe ngaphakathi kokwenza i-PKG.
Izixazululo zenkampani yangaphandle: Kunezixazululo ezimbalwa zezinkampani zangaphandle ezinikezelwe ekudaleni nasekuphatheni ama-PKG, njenge-Amplifi.io ne-Yext.
Ukuthuthukiswa ngokwezifiso: Uma unezidingo ezithile, ungakha i-PKG yangokwezifiso ngokusekelwe ezidingweni zakho.

isiphetho

Igrafu Yolwazi Lomkhiqizo ingaba utshalomali olubalulekile kunoma iyiphi isayithi ye-e-commerce efuna ukuthuthukisa ulwazi lwamakhasimende ayo okuthenga, ikhulise ukuthengisa futhi ithuthukise ukubonakala kwayo ku-inthanethi.

I-Disponibilità

I-Iron SEO 3 Core iyi-plugin enikezela ngemethadatha engaphezu kuka-500 futhi iyatholakala manje.

I-Iron SEO 3 Schemes (I-Iron SEO 3 Schemes Module) iyatholakala manje futhi iyanikezwa:

RDF/JSON
I-RDF / JSON LD (RDF / JSON Yokuxhumanisa Idatha)
I-RDF / N-Triples
I-RDF / Turtle
I-RDF/XML.

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